FHA-Food & Beverage

Name

FHA-Food & Beverage

Legal name

Food & Hospitality Asia

Website

https://foodnhotelasia.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Food & Hospitality Trade Show Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

akta.pro secondary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

Keywords

• Food and beverage trade show
• Hospitality industry exhibition
• B2B trade event platform
• Foodservice equipment expo
• Culinary competition events

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Booth Bookings: Revenue generated from companies renting exhibition space and booths at the FHA event. Bookings for 2027 are now open.
2. Sponsorship & Advertising: Tiered sponsorship packages (Platinum, Gold, Silver, Bronze) with various visibility and branding benefits during the event.
3. Visitor Registration: Trade passes and registration fees for visitors attending the event.
4. Hosted Buyer Programme: Structured program connecting international buyers with exhibitors, supporting trade collaboration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FHA-Food & Beverage organizes Asia's leading international food, beverage and hospitality trade event held at Singapore Expo, with FHA 2026 (21-24 April 2026) and FHA 2027 (20-23 April 2027). The event features 12 specialized F&B and HoReCa segments, three conference programs (FHA Main Stage, FutureFWD, Sustainability Summit), four culinary competitions, co-located ProWine Singapore and IndusFood Asia showcases, and exhibitor services including booth rental, multi-tier sponsorship packages, a Hosted Buyer Programme and a digital event app.

Product overview

Food & Hospitality Asia (FHA) is a trade show event company organizing Asia's leading international food and hospitality exhibitions. The core offering consists of FHA 2026 (April 21-24, 2026) and FHA 2027 (April 20-23, 2027) mega events at Singapore Expo, featuring 12 specialized segments across Food & Beverage and HoReCa categories. The event portfolio includes exhibition space, conferences (FHA Main Stage, FutureFWD Conference, Sustainability Summit), and competitions (Asian Pastry Cup, FHA Bakery Challenge, FHA Dessert Challenge, Young Chefs Grand Prix). New at FHA 2026 are FutureFWD (4-day AI and robotics conference), IndusFood Asia (India F&B showcase supported by India's Ministry of Commerce), and Young Chefs Grand Prix. The events also feature co-located programming including ProWine Singapore. Supporting services include exhibitor booth selection, sponsorship packages, a hosted buyer program, and an event app.

Differentiator

Problem solved

Functional benefit

Brands

• FutureFWD: 4-day conference and showcase spotlighting next-gen innovations including AI and robotics, shaping the future of hospitality
• FHA Main Stage
• Sustainability Summit
• Asian Pastry Cup
• FHA Bakery Challenge
• FHA Dessert Challenge
• Young Chefs Grand Prix
• IndusFood Asia

Products and services

• FHA 2026 Trade Event Asia's leading international food and hospitality trade event held at Singapore Expo from 21-24 April 2026, featuring 12 specialized segments across Food & Beverage and HoReCa categories, with exhibitions, conferences and competitions for global exhibitors and Asian buyers.
• FHA 2027 Trade Event Next edition of Asia's leading international food and hospitality mega event scheduled for 20-23 April 2027 at Singapore Expo; exhibitor bookings are open.
• FHA Main Stage Conference Main conference program at FHA featuring industry insights, keynote presentations and expert discussions on trends shaping the F&B and hospitality sectors.
• FutureFWD Conference A 4-day conference and showcase spotlighting next-generation innovations including AI and robotics, data-driven insights and solutions shaping the future of hospitality. Debuting at FHA 2026.
• Sustainability Summit Conference program focused on sustainability trends and practices in the food and hospitality industry.
• Asian Pastry Cup Prestigious regional pastry competition held as part of FHA events, showcasing skilled pastry chefs from across Asia.
• FHA Bakery Challenge Baking competition featured at FHA events testing baking skills and creativity.
• FHA Dessert Challenge Dessert competition at FHA events showcasing confectionery and dessert creation skills.
• Young Chefs Grand Prix Competition for chefs aged 25 and below, testing creativity and adaptability through an ingredient-sourcing relay and live cook-off. Debuting at FHA 2026.
• IndusFood Asia Curated showcase of India's rapidly expanding food and beverage sector featuring export-ready brands and manufacturers, supported by India's Ministry of Commerce & Industry.
• Exhibitor Stand Booking Service Service enabling companies to rent exhibition space and booths at FHA events, with pricing varying by size and location and multi-year contracts available (bookings open for 2026 and 2027).
• Advertising & Sponsorship Packages Tiered sponsorship and advertising packages (Platinum, Gold, Silver, Bronze) providing brand visibility and marketing exposure at FHA events.
• Hosted Buyer Programme Structured program connecting qualified international buyers with exhibitors for scheduled business meetings during FHA events, supported by trade bodies such as Austrade.
• FHA Event App Digital event application providing attendee networking, schedule access, exhibitor information and pre-event meeting scheduling for FHA events.

Quantifiable outcome

• Over 300 buyers from Southeast Asia recruited by Austrade for 2025 edition
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• IndusFood (Ministry of Commerce & Industry, Government of India)coreStrategic or Co-development PartnerIndusFood at FHA 2026 is a strategic partnership bringing together two leading platforms to advance Asia's food and beverage trade. Supported by the Ministry of Commerce & Industry, Government of India, the partnership showcases India's F&B ecosystem on a global stage, featuring export-ready brands and manufacturers across diverse categories.
• ProWine SingaporecoreStrategic or Co-development PartnerCo-located event focused on wine and spirits, expanding FHA's coverage of the beverage industry and providing a comprehensive platform for alcoholic beverage exhibitors and visitors.
• Singapore Exhibition & Convention BureaucoreImplementation/ SI/ Consulting PartnerOfficial support from Singapore's government body for exhibitions and conventions, providing venue and organizational support.
• UFI (Global Association of the Exhibition Industry)coreGTM or Marketing PartnerFHA holds UFI endorsement, the Global Association of the Exhibition Industry, which validates the event's international standards and quality.
• Singapore Tourism BoardminorGTM or Marketing PartnerSingapore Tourism Board branding initiative 'Singapore Passion Made Possible' associated with the event venue.
• Austrade (Australian Trade and Investment Commission)coreChannel Partner/ Reseller/ DistributorAustrade recruited over 300 buyers from Southeast Asia for FHA 2025 to connect with Australian premium producers, facilitating international trade connections.
• Platinum Sponsors (Aya Real Food, ABLG MLA, Toh Thye San Farm)coreGTM or Marketing PartnerPlatinum tier sponsors receiving maximum visibility and branding opportunities at the event.
• Gold Sponsors (Ali, Anchor, Lesaffre, Ozti, Restosuite)coreGTM or Marketing PartnerGold tier sponsors with substantial visibility benefits at the event.
• European Union (Region of Honour)coreStrategic or Co-development PartnerEuropean Union featured as the Region of Honour at FHA 2026, showcasing European food and beverage products and facilitating trade with ASEAN markets.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FoodEx Japan: Annual Tokyo-based F&B trade show organized by Makuhari Messe, widely regarded as Asia's largest food trade exhibition. Direct regional competitor for Japanese and other Northeast Asian exhibitor and buyer attendance.
• HostMilano: Biennial Milan-based hospitality industry trade show organized by Fiera Milano, covering HoReCa equipment, tableware, coffee, and foodservice technology — directly overlapping FHA's HoReCa segments.
• Gulfood: Annual Dubai-based F&B trade show run by Dubai World Trade Centre, positioning itself as the largest F&B sourcing event in the world. Competes head-to-head with FHA for Middle East, South Asian, and African exhibitor/buyer share of the Asian F&B exhibition calendar.
• SIAL Paris: Biennial Paris-based global food exhibition organized by Comexposium, with sister events SIAL China (Shenzhen) and SIAL Canada. Directly comparable in scale and segment coverage, and a primary competitor for international F&B brands deciding between Asian and European showcases.
• ProWein: Annual Düsseldorf-based international wine and spirits trade fair organized by Messe Düsseldorf, with co-located ProWine Singapore edition at FHA. Directly comparable category (wine/spirits trade show) and operational partner via the co-location arrangement.
• HKTDC Hong Kong Food & Wine Trade Show: Annual Hong Kong-based food and wine trade show run by the Hong Kong Trade Development Council, a statutory body. Comparable B2B F&B format and a key alternative Asian gateway for international exhibitors weighing FHA.
• Anuga: Biennial Cologne-based F&B trade fair organized by Koelnmesse, covering similar 12-segment breadth (beverages, dairy, meat, halal, organic). FHA and Anuga are widely considered the two anchor F&B mega-events globally and compete for the same multinational exhibitor roster.

Broad incumbents

• Comexposium Group: Major French-headquartered trade show organizer owning SIAL Paris/China/Canada, Sirha, and other F&B/lifestyle events. Comparable business model to Informa Markets and a parent-level competitor for both regional event contracts and hosted buyer programmes.
• Koelnmesse: Major German trade fair organizer operating Anuga, ISM, and other global F&B/lifestyle events. Comparable conglomerate-scale competitor to Informa Markets and a strategic threat for global F&B brand exhibition budgets.

Others

• SIGEP:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FoodnHospitalityAsia?utm_source=FHAWebsite&utm_medium=FooterSocials
• Facebookfacebook.com/foodnhospitalityasia
• LinkedInlinkedin.com/company/foodnhospitalityasia/?utm_source=FHAWebsite&utm_medium=FooterSocials
• Instagraminstagram.com/fha_sg/?utm_source=FHAWebsite&utm_medium=FooterSocials

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FHA-Food & Beverage