Superpolisa Ubezpieczenia

What Superpolisa Ubezpieczenia does

Superpolisa Ubezpieczenia Sp. z o.o. is a privately held Polish insurance intermediation platform headquartered in Warsaw that aggregates and compares personal insurance products from more than 40 Polish insurance carriers across motor (compulsory OC and voluntary AC), property, travel, and life and health lines. Its core product is an online porównywarka (comparison calculator) that collects customer inputs once and returns multiple carrier quotes, complemented by 350 physical branch offices, a telephone call center, and a mobile-advisor field force that together form an omnichannel distribution network. The platform is supported by the Strefa Agenta portal providing CRM, knowledge base, and access management for affiliated agents.

The business operates under a joint venture Group model in which ten partner companies (including Superpolisa.pl Pegaz, Superpolisa Como, Superpolisa Doratex, Superpolisa Multi-Agent Group, Superpolisa Operator Finansowy, Superpolisa Insurance Alliance, Superpolisa Intertur, Superpolisa STBU, and Superpolisa Jankowski) retain operational autonomy while sharing technology, training through the Uniwersytet SuperAgenta program, and back-office functions. Revenue is generated primarily through carrier commissions on completed insurance policies distributed via the online platform, branches, and partner agents, with no publicly disclosed pricing tiers since premiums are individually risk-priced. The company is led by CEO Jakub Nowiński and is positioned among the top three largest multi-agencies in Poland, with Diamenty Forbes 2023 recognition for above-average growth dynamics.

Name

Superpolisa Ubezpieczenia

Legal name

Superpolisa Ubezpieczenia Sp. z o.o.

Website

https://superpolisa.pl

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Superpolisa Ubezpieczenia is a privately held Warsaw-based insurance multi-agency that aggregates and compares personal insurance products (motor, property, travel, life, health) from 40+ Polish carriers through an online platform, 350 physical branches, and a network of ten joint venture partner agencies.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Comparison

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Insurance comparison platform
• Insurance multi-agency
• Motor insurance brokerage
• Property insurance comparison
• Travel insurance intermediary

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Superpolisa acts as an insurance aggregator/multi-agency, earning commissions from insurance companies for policies sold through their platform and branch network. Revenue is generated on each completed insurance policy transaction.
2. Agent Network Commissions: The company operates a network of insurance agents under joint venture and partnership models, earning a share of commissions from policies sold through affiliated agents.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Superpolisa Ubezpieczenia operates an online insurance comparison platform and 350-branch multi-agency network in Poland that aggregates and sells motor (OC/AC), property, travel, and life/health insurance policies from 40+ insurance companies. Customers can compare quotes online, purchase directly, or visit physical branches for in-person advisory. The platform also serves as the technology backbone for ten joint venture partner agencies operating under the Superpolisa Group umbrella.

Product overview

Superpolisa Ubezpieczenia operates as a multi-agency insurance comparison platform and brokerage network in Poland. The core product is the online Porównywarka (insurance calculator/comparison tool), which aggregates quotes from over 30 insurance companies enabling customers to compare and purchase vehicle (OC/AC), property, travel, and life/health insurance policies. The platform is complemented by the Strefa Agenta portal for insurance agents. The company operates through multiple sub-brands including Superpolisa.pl Pegaz, Superpolisa Como, Superpolisa Multi-Agent Group, Superpolisa Operator Finansowy, and Superpolisa Insurance Alliance, each serving different market segments within the joint venture model. Additional services include training programs (Uniwersytet SuperAgenta), complaint handling procedures, and photovoltaic installation insurance referrals.

Differentiator

Problem solved

Functional benefit

Brands

• Superpolisa Como: Life and health insurance services subsidiary
• Superpolisa.pl Pegaz
• Superpolisa Doratex
• Superpolisa Multi-Agent Group
• Superpolisa Operator Finansowy
• Superpolisa Insurance Alliance
• Superpolisa Intertur
• Superpolisa STBU
• Superpolisa Jankowski

Products and services

• Porównywarka OC/AC (Insurance Comparison Calculator)

Quantifiable outcome

• Drivers can save up to several hundred zlotys by comparing OC insurance across providers

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major, standard and minor.

• PZUcoreChannel Partner/ Reseller/ DistributorMajor Polish insurance company whose products are featured in Superpolisa's comparison platform. PZU is among the largest insurers in the market and represents a core partnership for auto, property, and other insurance lines.
• Ergo HestiacoreChannel Partner/ Reseller/ DistributorLeading Polish insurance company featured in the comparison platform for motor, property, and travel insurance products.
• WartacoreChannel Partner/ Reseller/ DistributorMajor Polish insurance company partner offering auto (AC Komfort, AC Standard), travel, and other insurance products through the Superpolisa platform.
• AllianzcoreChannel Partner/ Reseller/ DistributorGlobal insurer with local Polish operations, providing auto and assistance insurance products through the comparison platform.
• Link4majorChannel Partner/ Reseller/ DistributorDirect insurer in Poland offering motor and other insurance products. Superpolisa runs promotional campaigns with Link4 such as 'zapunktuj z LINK4' competition.
• GeneralimajorChannel Partner/ Reseller/ DistributorInternational insurance group operating in Poland, providing auto ('Z myślą o aucie'), property, and life insurance through the platform.
• UNIQAmajorChannel Partner/ Reseller/ DistributorAustrian-origin insurer active in Poland, offering motor, assistance, and autocasco products. Superpolisa has collaborated on marketing campaigns for UNIQA.
• InterRiskmajorChannel Partner/ Reseller/ DistributorPolish insurer known for family-oriented products. Products include 'Pakiet auto+', OC, MEDCASCO, and 'Bezpieczny Dom' property insurance.
• AXA AssistancestandardChannel Partner/ Reseller/ DistributorInternational assistance and insurance group offering travel insurance ('Daleko od domu') through the Superpolisa platform.
• PVGE / PV Instalatir PolskaminorStrategic or Co-development PartnerPartnership for photovoltaic (solar panel) installation services. Superpolisa offers insurance products alongside PVGE solar installations, targeting homeowners investing in solar energy.
• Knockout PromotionsminorGTM or Marketing PartnerSponsorship partnership for professional boxing events (Knockout Boxing Night). Superpolisa sponsors boxing gala events as marketing and brand-building activity.
• Teatr 6.PiętrominorGTM or Marketing PartnerLong-term patron/sponsor of the 6.Piętro theater in Warsaw. MAK Group and Superpolisa Ubezpieczenia serve as mecenas (patrons) of the theater.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Regional players

• Compare the Market: UK insurance and financial services comparison platform. Comparable as a mature regional aggregator with sophisticated carrier integrations and consumer marketing — a structural benchmark for Superpolisa's category.
• Check24: Germany-headquartered comparison platform with insurance verticals. Comparable as a regional leader in European insurance comparison, illustrating the operating playbook Superpolisa could pursue across CEE.

Direct peers

• ubezpieczenia-online.pl: Polish insurance price comparison website offering direct quote aggregation across multiple carriers. Directly comparable on aggregator functionality, product scope, and target segments.
• CUK Ubezpieczenia: One of the largest multi-agency insurance brokers in Poland with a hybrid online plus branch network model. Direct competitor sharing the omnichannel distribution approach and multi-line product breadth.
• mubi.pl: Polish insurance comparison portal aggregating multiple insurer offerings for individual customers. Closely comparable to Superpolisa on product lines, target audience, and online comparison mechanics.
• rankomat.pl: Polish online insurance aggregator offering direct price comparison across OC/AC, property, travel, and life insurance. Direct competitor to Superpolisa's comparison platform with overlapping carrier integrations and Polish consumer focus.
• Punkta: Polish insurance comparison platform focused on OC/AC and consumer lines. Comparable as a pure-play digital comparison competitor targeting the same individual customer base.

Broad incumbents

• PZU: The largest Polish insurance carrier, simultaneously a core distribution partner and a direct competitor via PZU's own D2C channels. Comparable as the dominant market incumbent that defines commission dynamics across the Polish aggregator ecosystem.
• Warta: Top-tier Polish insurance carrier with broad P&C and life offerings. Comparable as a strategic carrier partner whose direct-channel investment trajectory shapes Superpolisa's long-term commission economics.
• Ergo Hestia: Major Polish P&C insurer featured prominently on Superpolisa's platform. Comparable as a broad-line carrier operating its own direct channel while leveraging aggregator partnerships for distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/superpolisa
• LinkedInlinkedin.com/company/superpolisa-ubezpieczenia
• Instagraminstagram.com/superpolisa.pl/?hl=pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superpolisa Ubezpieczenia