Supply Chain Media
Supply Chain Media B.V. is a Dutch B2B media publisher serving supply chain professionals with two magazines, proprietary tools (IT Subway Map, SCM WisDome), recurring events, and two executive membership clubs across the Netherlands and EU.
- Company typePrivate
- Founded2010
- HeadquartersDoetinchem, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Supply Chain Media does
Supply Chain Media B.V. is a privately held Dutch B2B media company headquartered in Doetinchem, Netherlands, focused on supply chain management content, community, and events. The company operates a portfolio of editorial and event properties targeting supply chain professionals, directors, and executives in Western Europe. Its core products include the Supply Chain Movement digital magazine (published eight times per year) and Supply Chain Magazine (quarterly print and digital), supplemented by proprietary tools such as the IT Subway Map (a visual mapping tool for the supply chain IT vendor landscape) and SCM WisDome (a maturity assessment and benchmarking platform). The company also organizes a stable of recurring events including the S&OP Flavour Day, inNOWvate (an innovation/startup-focused event), SCM Trend Dinner, and Supply Chain Execution Day, and runs two premium membership clubs — SCM Directors Club NL and SCM Executive Club EU — for executive networking.
The company generates revenue through four primary streams: recurring magazine subscriptions (digital, print, and complete tiers, typically annual with tacit renewal), advertising and branded content placements in its magazines and digital properties, event registration and training fees, and premium membership dues for its executive clubs. Its go-to-market is content-led: a multi-channel approach combining website content, email newsletters, LinkedIn and YouTube distribution, and live events drives subscriber acquisition and member engagement. The company is led by CEO and Chief Trendwatcher Martijn Lofvers, who also hosts the recurring Webinar Wednesday series. No app, public API, SDK, or proprietary software technology is disclosed, and the company appears to be founder-operated with no disclosed institutional investors, parent company, or funding rounds.
Supply Chain Media firmographics
Firmographics- Name
- Supply Chain Media
- Legal name
- Supply Chain Media B.V.
- Website
- https://supplychainmovement.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supply Chain Media B.V. is a Dutch B2B media publisher serving supply chain professionals with two magazines, proprietary tools (IT Subway Map, SCM WisDome), recurring events, and two executive membership clubs across the Netherlands and EU.
- Ownership category
- akta.pro rank
Supply Chain Media industry classification
Industry- Product category
- Trade Media and Industry Events
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)
Keywords
Where Supply Chain Media is headquartered
LocationHeadquarters
- HQ city
- Doetinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Supply Chain Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Supply Chain Media generates revenue primarily through subscription-based magazine sales. The company offers digital, print, and complete subscription packages. Subscriptions are typically annual with automatic renewal. The digital product is published 8 times per year.
- Events and Webinars: Revenue generated from event participation, training sessions, and webinar content. The company organizes events including inNOWvate, S&OP Flavour Day, SCM Trend Dinner, and various specialized supply chain events.
- Advertising: Sale of advertising space in magazines and digital platforms. The company handles branded content creation for advertisers.
- Membership Programs: Premium membership programs including SCM Directors Club NL and SCM Executive Club EU, which offer exclusive access and networking opportunities for supply chain executives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription for online magazine access |
| Subscription | Annual | Complete subscription including print and digital access |
| Subscription | Pay-as-you-go | Trial subscription for new subscribers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Supply Chain Media product offering
Product offeringCore offering
Supply Chain Media publishes trade magazines (Supply Chain Movement digital magazine and Supply Chain Magazine in print/digital) and operates a portfolio of supply chain industry events (inNOWvate, S&OP Flavour Day, SCM Trend Dinner, Supply Chain Execution Day), webinars (Webinar Wednesday), and proprietary tools (IT Subway Map, SCM WisDome). The company monetizes these offerings through subscriptions, advertising, event fees, and premium membership clubs (SCM Directors Club NL, SCM Executive Club EU) targeting supply chain executives and professionals in the Netherlands and broader EU.
Product overview
Supply Chain Media operates a multi-platform content and media business centered around supply chain management. The core offering includes the Supply Chain Movement digital magazine and Supply Chain Magazine (print/digital), providing industry news, trends, and analysis. Supporting products include IT Subway Map (visual market mapping tool), SCM WisDome (maturity assessment platform), and event properties including S&OP Flavour Day, inNOWvate, SCM Trend Dinner, and Supply Chain Execution Day. The company also provides various tools such as assessments, checklists, mind maps, roadmaps, whitepapers, and ecosystem guides. The portfolio is primarily content and event-driven rather than software-based.
Differentiator
Problem solved
Functional benefit
Brands
- IT Subway Map: Visual mapping tool for supply chain IT solutions
- SCM WisDome
- S&OP Flavour Day
- inNOWvate
- SCM Directors Club NL
- SCM Executive Club EU
Products and services
- Supply Chain Movement Digital magazine published 8 times per year providing supply chain trends, insights, webinars, reports, and industry analysis on topics including planning, software, sustainability, visibility, and events. Sold via subscription on the company's own webshop.
- Supply Chain Magazine Quarterly magazine covering supply chain management topics, distributed in both print and digital formats via Basic, Digital, and Complete subscription tiers.
- IT Subway Map Visual mapping tool that charts the landscape of supply chain IT solutions and software vendors, helping companies understand the vendor market and make informed technology selection decisions.
- SCM WisDome Digital platform offering supply chain maturity assessments, best-practice content, and benchmarking tools for companies to evaluate and improve their supply chain capabilities.
- S&OP Flavour Day Annual event focused on Sales & Operations Planning, bringing together supply chain professionals to discuss planning strategies and best practices. Sold via event registration.
- inNOWvate Supply chain innovation event featuring presentations on emerging technologies, start-up competitions, and networking opportunities for industry professionals. Sold via event registration.
- SCM Trend Dinner Exclusive networking dinner event for supply chain executives to discuss current trends and challenges in the industry. Sold via event registration.
- Supply Chain Execution Day Event focused on supply chain execution topics including logistics, warehousing, and operational excellence. Sold via event registration.
- SCM Directors Club NL and SCM Executive Club EU Membership Premium paid membership clubs for supply chain directors in the Netherlands and supply chain executives across the broader EU, offering exclusive content access, networking, and event participation.
Companies that use Supply Chain Media
Customer profileSegments3 records
Ideal customer profiles3 records
Supply Chain Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Supply Chain Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Supply Chain Media competitors and assessment
Company assessmentBroad incumbents
- IndustryWeek: IndustryWeek is a long-established B2B industrial media brand covering manufacturing, operations, and supply chain. It serves a broader industrial audience than Supply Chain Media but overlaps on supply chain and operations editorial, making it a broad incumbent in the same category.
- Thomas Publishing (Thomasnet): Thomas Publishing operates Thomasnet, a large B2B industrial platform combining supplier directories, content, and sourcing tools. It overlaps with Supply Chain Media's IT Subway Map vendor-mapping concept and serves industrial/supply chain buyers, but at much greater scale and breadth.
- CSCMP (Council of Supply Chain Management Professionals): CSCMP is the leading supply chain professional association producing Supply Chain Quarterly and hosting major industry events. It competes with Supply Chain Media for executive mindshare and event sponsorship, but as a member association rather than a commercial publisher.
Direct peers
- Supply Chain Management Review: Supply Chain Management Review is a long-running US-based B2B trade publication covering supply chain strategy, planning, and execution. It directly competes with Supply Chain Media's Supply Chain Movement magazine by serving the same supply chain executive audience with editorial content, research, and events.
- Inbound Logistics: Inbound Logistics is a US B2B magazine and digital publication focused on supply chain, logistics, and transportation management. It overlaps directly with Supply Chain Media's coverage of supply chain trends, software, and operations, serving a similar logistics and supply chain professional audience.
- Modern Materials Handling: Modern Materials Handling is a B2B media brand covering warehousing, materials handling, and supply chain operations. Its audience and editorial scope closely mirror Supply Chain Media's coverage of supply chain execution, warehousing, and dock/yard management topics.
- Logistics Management: Logistics Management is a B2B trade magazine covering warehousing, transportation, and supply chain technology. It competes with Supply Chain Media's Supply Chain Magazine and Supply Chain Execution Day coverage, targeting logistics and supply chain managers with editorial and event content.
- MH&L (Material Handling & Logistics): MH&L is a US B2B trade publication covering material handling, warehousing, and supply chain operations. It directly competes with Supply Chain Media's execution and operations coverage, serving similar audiences of supply chain and logistics professionals.
Regional players
- Logistics Business Magazine: Logistics Business is a UK-based B2B publication covering logistics, materials handling, and supply chain across Europe. It is comparable to Supply Chain Media as a European regional trade media brand covering overlapping topics, though with a stronger UK emphasis rather than Netherlands/EU executive focus.
- Automotive Logistics: Automotive Logistics is a UK-headquartered B2B media brand covering automotive supply chain and logistics, with events and digital content. It is comparable to Supply Chain Media in vertical B2B trade publishing and event-led model, but specializes in the automotive sub-segment of supply chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Supply Chain Media social profiles
Digital presenceSupply Chain Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supply Chain Media leadership team
Management profileNumber of profiles
Profiles3 records
Supply Chain Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supply Chain Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supply Chain Media
What does Supply Chain Media do?
Supply Chain Media publishes trade magazines (Supply Chain Movement digital magazine and Supply Chain Magazine in print/digital) and operates a portfolio of supply chain industry events (inNOWvate, S&OP Flavour Day, SCM Trend Dinner, Supply Chain Execution Day), webinars (Webinar Wednesday), and proprietary tools (IT Subway Map, SCM WisDome). The company monetizes these offerings through subscriptions, advertising, event fees, and premium membership clubs (SCM Directors Club NL, SCM Executive Club EU) targeting supply chain executives and professionals in the Netherlands and broader EU.
Is Supply Chain Media a public or private company?
Supply Chain Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supply Chain Media founded?
Supply Chain Media was founded in 2010. It employs 1 to 10 people.
Where is Supply Chain Media based?
Supply Chain Media is headquartered in Doetinchem, Netherlands, in the Europe region.
How does Supply Chain Media make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are events and Webinars, advertising and membership Programs.
Who are Supply Chain Media's main competitors?
Broad incumbents on record are IndustryWeek, Thomas Publishing (Thomasnet) and CSCMP (Council of Supply Chain Management Professionals). Direct peers are Supply Chain Management Review, Inbound Logistics, Modern Materials Handling, Logistics Management and MH&L (Material Handling & Logistics). Regional players are Logistics Business Magazine and Automotive Logistics.
Does Supply Chain Media have an API?
No public API is recorded for Supply Chain Media.
What industry is Supply Chain Media in?
Supply Chain Media's product category is Trade Media and Industry Events. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAKAB, Subscription & Fulfillment Services (Print & Digital). Its NAICS code is 51312 and its SIC code is 2721.