Pertama Property

What Pertama Property does

Pertama Property is a Bali-based, privately held property developer and integrated service provider headquartered in Seminyak, Indonesia. The company develops luxury villas, lofts, apartments, studios, and hotel projects in prime Bali locations including Seminyak, Beraban, Berawa, and Canggu, and operates a six-project branded portfolio (Beraban Luxury Lofts, Verde Residence, Abadi Residence, Villa Berawa, Boholuma Villas, and Kazumi Hotel) at varying lifecycle stages from sold out to coming soon. Its core operations combine property development with an in-house service stack covering property management, architecture and interior design, legal counsel, and building permit navigation (including PT PMA foreign-ownership structuring), positioning it as a turnkey provider for international buyers rather than a transactional developer.

The firm targets international property investors — primarily Australian high-net-worth individuals, who represent 38% of foreign Bali property purchases — through a direct sales motion anchored at the Seminyak headquarters, supported by field viewings, private signing events, and a concierge buyer journey from airport pickup through property handover. Revenue is generated from one-time property sales, recurring property management fees (typically 15–20% of gross villa revenue), architecture and interior design engagements, legal and permit services, and a newer fractional hotel investment product marketed to Australian investors with stated returns of up to AUD 30,000 per year after costs and tax. Marketing is concentrated on Australian-dollar-denominated content marketing, SEO-optimized investment guides, Instagram organic social, and earned media coverage in Forbes Australia and Indonesian outlets.

The business has been recognized through the Asia Pacific Property Awards 2026 (Beraban Luxury Lofts, Apartment/Condominium Development winner for Indonesia) and the PropertyGuru Indonesia Property Awards 2025 (Abadi Residence, Highly Commended, Best High-End Housing Architectural Design), and claims the "No. 1 Bali Property Investment & Development" positioning on its own materials. Operating metrics indicate a 101–250 employee organization with full concentration in Indonesia and no disclosed institutional ownership, venture funding, or M&A activity.

Name

Pertama Property

Legal name

Pertama Property

Website

https://pertamaproperty.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Pertama Property is a Bali-based, privately held developer that builds and manages luxury villas, lofts, apartments, and hotels across prime Bali locations, offering turnkey development, property management, architecture, legal, and permit services primarily to Australian high-net-worth international investors.

Ownership category

akta.pro rank

Product category

Luxury Residential and Hospitality Real Estate Development

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Bali property development
• Luxury villa investment
• Property management services
• Architecture interior design
• Legal permit services

Headquarters

HQ city

Kuta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Property Development & Sales: Development and sale of luxury villas, lofts, apartments, and studios in prime Bali locations (Seminyak, Canggu, Berawa, Uluwatu). Revenue generated from property sales at various development stages (available, booked, sold out).
2. Property Management Services: Full-service property management including villa upkeep, guest management, bookings, and maintenance. Management fees typically range from 15-20% of gross revenue for villa management services in Bali.
3. Architecture & Interior Design: In-house architecture and interior design services for property development and renovation projects.
4. Legal & Permit Services: Legal counsel and permit navigation services ensuring full compliance for property investments in Bali, including PT PMA establishment guidance.
5. Fractional Investment Management: Fully managed hotel investment products allowing Australian investors to secure fractional ownership with guaranteed rental income management, generating up to AUD 30K per year after costs and tax.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pertama Property develops, sells, and manages luxury residential and hospitality real estate in prime Bali locations (Seminyak, Canggu, Berawa, Uluwatu), including villas, lofts, apartments, studios, and a 4-star hotel (Kazumi). It complements its development pipeline with integrated property management, in-house architecture and interior design, and legal and permit services that help foreign (predominantly Australian) investors acquire and operate Bali property under compliant structures such as PT PMA.

Product overview

Pertama Property is a Bali-based property development and investment company operating as a single-brand unified offering. The portfolio includes six named development projects: Beraban Luxury Lofts (contemporary loft living, awarded Asia Pacific Property Awards 2026), Verde Residence (Mediterranean architecture), Abadi Residence (modern luxury with Balinese architecture, PropertyGuru award winner), Villa Berawa (modern minimalist villa), Boholuma Villas (luxury villas), and Kazumi Hotel (4-star hotel in Seminyak). These developments are complemented by five service lines covering Investment & Development, Property Management, Architecture & Interior Design, Legal, and Permit services.

Differentiator

Problem solved

Functional benefit

Products and services

• Beraban Luxury Lofts Luxury loft development of fully furnished 1- and 2-bedroom lofts, apartments, and studios in contemporary and modern styles, located in Beraban, Bali. Winner of Asia Pacific Property Awards 2026 in the Apartment/Condominium Development category for Indonesia.
• Verde Residence Mediterranean-architecture property nestled in Bali's lush tropical landscape, combining timeless Mediterranean design with Balinese beauty. Marketed as Booked.
• Abadi Residence Modern luxury residence combining contemporary design with timeless Balinese architecture, set in Bali's tranquil landscapes. Awarded Highly Commended for Best High-End Housing Architectural Design at PropertyGuru Indonesia Property Awards 2025.
• Villa Berawa Modern minimalist Bali villa with two bedrooms, two bathrooms, a warm living and dining area, fully equipped kitchen, and laundry room, designed for comfort and convenience. Status: Sold out.
• Boholuma Villas Luxury Bali villa development offering premium accommodation with modern minimalist design and personalized concierge services. Status: Sold out.
• Kazumi Hotel 4-star hotel development in Seminyak's prime area, defined by harmony, minimalism, and tranquility. Status: Coming Soon.
• Investment & Development Services Property investment and development services that turn dreams into architecture and ambitions into lasting value, offering exceptional properties in prime locations crafted for strong profitability for international investors.
• Property Management Services Full-service Bali villa management covering bills, upkeep, maintenance, and guest bookings so property owners enjoy hassle-free ownership while generating rental income; management fees typically range from 15–20% of gross revenue.
• Architecture & Interior Design Services In-house architecture and interior design services transforming client vision into space and space into lasting emotion, applied across Pertama Property's development projects and bespoke renovation work.
• Legal Services Legal services fortifying property investments with insight and precision, ensuring every step is secure and every future protected, including PT PMA establishment guidance for foreign owners.
• Permit Services Building permit navigation services ensuring full compliance so projects rise with confidence, including Izin Mendirikan Bangunan (IMB) building permits for Bali property developments.

Quantifiable outcome

• 12%-16% ROI projected for Bali property investments
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elite Havens: Premier luxury villa management and rental company in Bali, operating a large managed-villa portfolio across Seminyak, Canggu, and Uluwatu. Directly comparable as a Bali-focused villa property management and hospitality operator serving international HNW travelers and investors.
• Bukit Vista: Bali-based property management and rental operator focused on short-term villa and apartment rentals, including in Seminyak, Canggu, and Uluwatu. Comparable in offering end-to-end villa/apartment management services to owners and investors in the same geographic micro-markets as Pertama.
• Bali Villa Realty: Bali-focused real estate brokerage specializing in villa sales and rentals to international buyers. Directly comparable as a competitor for Australian and other foreign buyer demand in the Bali luxury villa segment.
• Expat Property Bali: Bali-focused real estate agency catering to expatriate and international investors, with services spanning villa sales, rentals, and management referrals. Comparable in serving foreign (notably Australian) buyers in the same Seminyak/Canggu/Uluwatu submarkets.
• Island Living Bali: Bali property management and rental company providing full-service villa management for owners and short-term guests. Directly comparable as a Bali-based villa property management peer competing for the same owner-operator relationships and rental demand.

Broad incumbents

• Coldwell Banker Prime (Bali): Global luxury real estate brokerage with a strong Bali franchise selling premium villas and apartments to international investors. Comparable in targeting the same Australian and Asian HNW buyer base, but as part of a wider global network rather than a Bali-native integrated developer.
• Harcourts (Bali): International real estate brand with Bali operations focused on villa, land, and investment property sales. Comparable in serving Australian and international HNW Bali property buyers, though Harcourts is a brokerage-led model rather than a developer-manager.

Emerging players

• Alila Hotels & Resorts: Luxury hotel and villa operator with flagship Bali properties (Alila Villas Uluwatu, Alila Seminyak). Comparable at the luxury hospitality / villa intersection where Pertama operates Kazumi Hotel and manages villa rentals, though Alila is asset-owner-operator scale rather than developer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pertamaproperty
• Xx.com/Pertamabali
• Facebookfacebook.com/pertamapropertybali
• LinkedInlinkedin.com/company/pertama-property-bali

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pertama Property