Grad Subotica

What Grad Subotica does

Grad Subotica (City of Subotica) is the local government unit of the City of Subotica, located in the North-Bačka District of the Vojvodina Autonomous Province in the Republic of Serbia. It serves as the statutory municipal authority for approximately 100,000 residents across the city of Subotica and surrounding settlements including Bajmok, Palić, Čantavir, Donji Tavankut, Stari Žednik, Hajdukovo, Bački Vinogradi, and Šupljak. The city delivers comprehensive municipal services including water supply, gas distribution, district heating, public transport, waste management, road infrastructure, social welfare, education support, cultural programs, and sports development, delivered through 14+ public enterprises and 2 limited liability companies that operate under city governance.

The city's core digital infrastructure includes integration with the national eUprava (e-Governance) portal for electronic government services, a Citizen Issue Reporting System (CRMS) for municipal problem reporting, and a GIS mapping platform at suboticagis.rs. Service delivery spans physical channels (Municipal Service Center, local community offices, Contact Center 024) and digital channels (eUprava portal, Virtual Matric for civil registry, online application submissions). The city maintains multilingual communication in Serbian, Hungarian, Bunjevac, and Croatian, reflecting its multicultural population.

Grad Subotica generates revenue through local tax administration (property taxes and municipal levies), fees for municipal services and permits, and income from publicly owned utility enterprises (water, gas, heating, transport). Its funding is supplemented by transfers from the Republic of Serbia and the Vojvodina Provincial Secretariat, including approximately 50 billion RSD invested in sports infrastructure over 4 years. The city government is led by Mayor Stevan Bakić and operates through the City Assembly (Skupština grada), City Council (Gradsko veće), and City Administration (Gradska uprava), with active international cooperation including cross-border programs with Croatia and bilateral engagement with Sweden and Hungary.

Name

Grad Subotica

Legal name

Град Суботица

Website

https://subotica.ls.gov.rs

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Grad Subotica is the municipal government of Subotica, Serbia, serving approximately 100,000 residents across the city and surrounding settlements with administrative services, public utilities, social welfare, education, and cultural programs through 14+ public enterprises and digital e-governance platforms.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive, Legislative, and Other General Government Support (921), Executive and Legislative Offices, Combined (92114), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Services-Facilities Support Management Services (8744), Services-Social Services (8300)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), District Finance, Budgeting & Procurement Offices (EDADABAG), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal governance services
• Public administration services
• Local tax administration
• Urban planning services
• Utility services provision

Headquarters

HQ city

Subotica

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Local Tax Administration: Collection of local taxes including property taxes and other municipal levies through the Local Tax Administration
2. Municipal Fees and Charges: Fees for various municipal services, permits, and administrative services
3. Utility Enterprise Revenues: Revenue from publicly owned enterprises (water, gas, heating, transport) that contribute to municipal budget

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Grad Subotica provides municipal governance and public administration services to residents of Subotica and surrounding settlements, including civil registry, local tax administration, urban planning, public document delivery, and citizen issue reporting. The city operates 14+ public enterprises delivering essential utility services (water, sewage, gas, district heating, public transport, parking, waste management, markets) and runs cultural, educational, and social welfare institutions. Service delivery combines physical service centers, local community offices, and digital channels including the national e-Uprava portal and Contact Center 024.

Product overview

Grad Subotica operates as a municipal government providing digital and administrative services to citizens through its official portal. The city's digital offerings include the national e-Uprava platform for electronic government services, Virtual Matric for civil registry documents, citizen problem reporting systems, contact center services, and various online municipal administrative procedures including urban planning, public document delivery, and service request submissions. The portfolio consists of citizen-facing digital services integrated with national government platforms rather than a unified product platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• e-Uprava (e-Government Portal)

Quantifiable outcome

• Unemployment reduced by 11% in 2022 compared to 2021
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major and minor.

• Provincial Secretariat for Education (Pokrajinski sekretarijat za obrazovanje)majorStrategic or Co-development Partner · 26 January 2023Provided 4.5 million RSD for renovation of the gymnasium in Elementary School Hunjadi Janos in Čantavir, including window and door replacements. Budget of 175 million RSD available for school infrastructure across AP Vojvodina in 2023.
• Provincial Secretariat for Sports and Youth (Pokrajinski sekretarijat za sport i omladinu)majorStrategic or Co-development Partner · 24 January 2023The Provincial Secretariat provided approximately 2.5 million RSD for procurement of new gymnastics equipment for the gymnastics hall in Sokolski dom. Equipment includes vault with handles, vaulting horse, women's uneven bars, horizontal bar, and springboards. Secretary Dane Basta emphasized that over 50 million RSD has been invested in Subotica sports since 2018.
• Municipality of KanjižaminorStrategic or Co-development Partner · 17 January 2023Joint road infrastructure project on Local Road 5 (Kanjiški put) spanning 1,837 meters, partially on Subotica territory. Project funded with 11.8 million RSD from Subotica budget. Shared transportation route between the two municipalities.
• Republic of Serbia Ministry of Labor, Employment, Veteran and Social AffairsmajorStrategic or Co-development Partner · 16 January 2023Ministry provided over 7.5 million RSD for establishment of Club Zvuci srca for persons with disabilities. Supported 12 disability associations in Subotica with approximately 15 million RSD. Budget of 174 billion RSD for the ministry in 2023.
• Serbian Orthodox Church (СПЦ)minorStrategic or Co-development PartnerCollaboration on traditional events including Badnjak (Christmas Eve) lighting ceremony, religious cultural events, and support for Serbian cultural heritage preservation through the Serbian Cultural Center Sveti Sava.
• Republic of Srpska Representation in SerbiaminorStrategic or Co-development PartnerCooperation between Subotica and Republic of Srpska, including celebration of Republic Day (January 9) and other joint cultural activities. Active diplomatic and cultural exchanges.
• Hungarian National Council (Magyar Nemzeti Tanács)minorStrategic or Co-development PartnerCollaboration on minority rights, education, and cultural preservation for the Hungarian community in Subotica. Joint funding for school infrastructure including kindergarten reopening in Čantavir.
• Interreg IPA CBC Croatia-Serbia 2021-2027minorStrategic or Co-development PartnerCross-border cooperation program between Croatia and Serbia providing EU funding for joint projects in areas of common interest including infrastructure, environment, and cultural heritage.
• Embassy of Sweden in SerbiaminorStrategic or Co-development PartnerDiplomatic cooperation and meetings between city leadership and Swedish ambassador Charlotte Samelin, discussing bilateral relations and cooperation opportunities.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• City of Čačak: Central-Serbia municipality with similar population size and a comparable mix of public enterprises, social services, and infrastructure responsibilities under the same national legal framework.
• City of Zrenjanin: Mid-sized Vojvodina municipality with similar population, multicultural composition, and dependence on provincial funding. Operates an analogous set of public enterprises and citizen services.
• City of Novi Sad: Largest city in Vojvodina and seat of the Provincial Government. Operates the same municipal functions (utilities, social services, urban planning, e-government) under the same Serbian legal framework, with comparable scale and provincial funding dependency.
• City of Kragujevac: Fourth-largest Serbian city with a similar industrial heritage and municipal-enterprise structure. Comparable in operating public utilities, transport, and social services under national government oversight.
• City of Niš: Third-largest city in Serbia and regional hub in southern Serbia. Provides directly comparable municipal services (public enterprises, eUprava integration, district heating, public transport) under the same national legal regime.
• City of Pančevo: Vojvodina industrial city near Belgrade with comparable municipal-enterprise portfolio (water, gas, transport, heating) and similar dependence on provincial and national budget transfers.

Broad incumbents

• City of Belgrade: Capital city and largest municipal entity in Serbia. Overlaps with Subotica on core municipal functions but operates at far greater scale and budget autonomy, with dedicated city-level services Subotica does not provide.

Regional players

• City of Sombor: Neighboring municipality in the same North-Bačka District of Vojvodina with comparable multicultural profile and rural-settlement structure; overlaps with Subotica on tourism and agricultural-economy administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/grad-subotica

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grad Subotica