Sunway Fertility Centre

What Sunway Fertility Centre does

Sunway Fertility Centre is an RTAC-certified fertility clinic network operating four centres across Malaysia under Sunway Medical Centre Sdn Bhd, which is itself a subsidiary of the diversified Sunway Group conglomerate. The company provides a comprehensive suite of assisted reproductive technology services spanning the full clinical continuum: fertility assessment, intrauterine insemination (IUI), in-vitro fertilisation with intracytoplasmic sperm injection (IVF/ICSI), surgical sperm retrieval (MESA/PESA/TESE), cryopreservation, donor gamete programmes, and laparoscopic surgery. Its laboratory technology stack includes Intracytoplasmic Morphologically Selected Sperm Injection (IMSI) for high-magnification sperm selection, time-lapse embryo imaging, Pre-Implantation Genetic Testing (PGT-A and PGT-M) executed via Next-Generation Sequencing, Endometrial Receptivity Analysis (ERA), Computer-Aided Sperm Analysis (CASA), and laser-assisted hatching. The four centres are Sunway Medical Centre in Petaling Jaya (flagship, sited within a 600-bed ACHS-accredited hospital established 1999), Sunway Medical Centre Velocity in Kuala Lumpur (opened 2019), Sunway Specialist Centre Damansara (ambulatory care centre), and Sunway Fertility Centre Kuching in Sarawak (opened 2022, the East Malaysia location).

The primary customer segment is couples experiencing infertility, with a defined medical threshold (12 months without conception for women under 35; 6 months for women over 35). Secondary segments are international medical-tourism patients (notably from Indonesia and China, served through a dedicated International Patient Centre offering travel, accommodation, and translator coordination), and oncology patients requiring fertility preservation before cancer treatment. The revenue model is professional-services based: per-cycle fees for IVF/ICSI and IUI, add-on charges for advanced technology services such as PGT, ERA, and time-lapse monitoring, and recurring revenue from cryopreservation storage. Distribution is direct via in-person consultation at the four centres, supported by a 24-hour careline and a WhatsApp-based online enquiry and consultation channel. Marketing leans on multilingual SEO content (English, Chinese, Indonesian), educational blog articles, and organic Facebook presence. Pricing is not publicly disclosed; prospective patients are routed to WhatsApp or appointment forms for quotation. The centre markets the claim that IVF success rates can increase by up to 70% via PGT-based embryo selection, though no third-party benchmark or audited outcome data is published.

Name

Sunway Fertility Centre

Legal name

Sunway Medical Centre Sdn Bhd

Website

https://sunwayfertility.com.my

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunway Fertility Centre operates four RTAC-certified fertility clinics across Malaysia under the Sunway Group, providing IVF/ICSI, IUI, genetic testing, cryopreservation, and surgical sperm retrieval to infertile couples, Southeast Asian medical tourists, and oncology patients needing fertility preservation.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Services

NAICS

Family Planning Centers (62141)

SIC

Services-Health Services (8000), Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLALAHAA

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYHLAKAJAC

Reproductive Endocrinology & Infertility (IVF/Fertility)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAAALAJ

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening)

Healthcare & Life Sciences/Biotechnology & Biologics/Diagnostics (Biotech-related)

Keywords

• Fertility treatment services
• In vitro fertilisation
• Reproductive medicine
• Genetic testing embryos
• Fertility preservation

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fertility Consultation and Assessment Services: Fees charged for fertility assessments, consultations with fertility specialists, diagnostic tests including ultrasound scans, blood tests, semen analysis, and comprehensive fertility evaluations.
2. IVF and Assisted Reproductive Technology Procedures: Core revenue from IVF/ICSI cycles, IMSI procedures, IUI treatments, and surgical sperm retrieval (MESA/PESA/TESE). Revenue is procedure-based, typically charged per treatment cycle.
3. Genetic Testing and Advanced Technology Services: Pre-Implantation Genetic Testing (PGT-A, PGT-M), ERA testing, Time-Lapse embryo monitoring add-on services charged in addition to base IVF cycles.
4. Cryopreservation and Fertility Preservation: Egg, sperm, and embryo freezing and storage services for future use.
5. International Patient Services: Coordinated medical tourism services for international patients including treatment packages, travel arrangements, accommodation, and translator services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sunway Fertility Centre is an RTAC-certified fertility clinic network providing comprehensive assisted reproductive technology services across four Malaysian locations. Its core offering is the diagnosis and treatment of infertility through procedures such as In-Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI), Intrauterine Insemination (IUI), surgical sperm retrieval (MESA/PESA/TESE), cryopreservation, and donor gamete programmes, supported by advanced laboratory technologies including IMSI, Time-Lapse embryo monitoring, Pre-Implantation Genetic Testing (PGT), and Endometrial Receptivity Analysis (ERA).

Product overview

Sunway Fertility Centre is an RTAC-certified fertility clinic operating as a single-centre network across four locations in Malaysia: Sunway Medical Centre (Petaling Jaya), Sunway Medical Centre Velocity (Kuala Lumpur), Sunway Specialist Centre Damansara, and Sunway Fertility Centre Kuching (Sarawak). The centre offers a unified, integrated fertility service portfolio centred around IVF/ICSI treatment augmented by IMSI sperm selection and time-lapse embryo monitoring. The service offering spans the full reproductive continuum: fertility assessment and diagnosis, intrauterine insemination (IUI), in-vitro fertilisation (IVF) with ICSI, surgical sperm retrieval (MESA/PESA/TESE), cryopreservation, and donation programmes. Advanced reproductive technologies include pre-implantation genetic testing (PGT-A/M) via NGS, endometrial receptivity analysis (ERA), and laparoscopic surgery. Laboratory capabilities are further enhanced by CASA automated semen analysis, laser-assisted hatching (LAH), EmbryoGlue, and Oocyte Sense needle. The centre also provides dedicated international patient services, a 24-hour careline, and a multi-lingual team supporting medical tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertility Assessment Comprehensive fertility evaluation including blood tests (hormones such as prolactin, FSH, LH, AMH, testosterone), ultrasound screening (transvaginal and transabdominal), semen analysis, and medical history review to identify reproductive issues for couples experiencing difficulty conceiving.
• In-Vitro Fertilisation (IVF) with ICSI IVF procedure involving ovarian stimulation, egg retrieval, fertilisation using IMSI technology, embryo culture, and embryo transfer. ICSI (Intracytoplasmic Sperm Injection) is used to inject sperm into oocytes, targeting couples with infertility who require assisted fertilisation.
• Intrauterine Insemination (IUI) Artificial insemination procedure placing washed sperm directly into the uterus during ovulation. A less invasive treatment option offered as a starting point for couples with unexplained or mild male-factor infertility.
• Intracytoplasmic Morphologically Selected Sperm Injection (IMSI) High-magnification sperm selection technique enabling embryologists to identify tiny defects in sperm heads invisible under standard ICSI, increasing fertilisation rates and reducing miscarriage risk for couples with male-factor infertility or previous IVF failure.
• Time-Lapse Embryo Imaging Embryo monitoring system capturing continuous digital images and videos of embryos developing in the incubator, allowing embryologists to evaluate embryo quality without disturbing the incubation environment, improving embryo selection accuracy.
• Pre-Implantation Genetic Testing (PGT-A and PGT-M) Genetic screening of embryos before transfer during IVF to identify chromosomal abnormalities (PGT-A) and monogenic disease conditions (PGT-M) using Next-Generation Sequencing (NGS). Recommended for couples undergoing IVF, particularly those over 35 or with prior IVF failure or miscarriage, with claimed IVF success rate uplift of up to 70%.
• Endometrial Receptivity Analysis (ERA) Genetic test performed on an endometrial biopsy sample to determine the optimal timing for embryo transfer in an IVF cycle, identifying pre-receptive, receptive, or post-receptive states to personalise transfer timing for patients with recurrent implantation failure.
• Cryopreservation (Egg, Sperm, and Embryo Freezing) Fertility preservation through freezing and storage of reproductive cells (eggs, sperm, embryos) for future use. Offered for medical reasons, cancer treatment prior to chemotherapy or radiation, lifestyle planning, or endometriosis patients.
• Surgical Sperm Retrieval (MESA/PESA/TESE) Surgical sperm retrieval procedures for azoospermic or severely oligospermic men, including Microdissection Epididymal Sperm Aspiration (MESA), Percutaneous Epididymal Sperm Aspiration (PESA), and Testicular Sperm Extraction (TESE).
• Donation Programmes (Sperm and Egg) Sperm and egg donation programmes for couples requiring donor gametes to start a family. All donated sperm and eggs undergo comprehensive testing. Available for non-Muslim patients only.
• Laparoscopic and Surgical Procedures Minimally invasive diagnostic and surgical procedures including laparoscopy for pelvic examination and treatment of ovarian cysts, as well as assisted reproductive surgery for blocked fallopian tubes and other reproductive surgery needs.
• International Patient Services (Medical Tourism) Coordinated medical tourism services for international patients including treatment packages, travel arrangements, accommodation, transportation, cost estimation, translator services, 24-hour assistance, and insurance documentation support, primarily serving patients from Indonesia, China, and other Southeast Asian and East Asian countries.

Quantifiable outcome

• IVF treatment success rate can increase by up to 70% through selection of healthiest embryos via genetic testing, even in high-risk patients
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Virtus Health: Australia-listed fertility provider with operations across Australia, UK, Ireland, and Singapore; broad incumbent whose Singapore arm (Thomson Medical) competes for cross-border fertility patients in the same Indonesian/Chinese source markets.
• Monash IVF Group: Large publicly listed fertility operator across Australia and Southeast Asia with broad ART capability and clinical research pipeline; serves as an upper-tier incumbent whose regional brand Sunway competes with for Indonesian and Chinese medical tourists.

Direct peers

• TMC Fertility: Malaysia-based fertility network operating multiple IVF centres across the country, directly competing with Sunway on IVF/ICSI cycles, PGT, and domestic patient acquisition within the same Malaysian market.
• KL Fertility Centre: Kuala Lumpur-based fertility clinic offering IVF, ICSI, IUI, and reproductive surgery; competes in the same Klang Valley catchment with overlapping specialist talent and similar premium positioning.
• Alpha IVF & Women's Specialists: Malaysian fertility chain with multiple centres and an established international patient funnel targeting Indonesia, China, and other ASEAN markets; competes head-to-head on advanced tech (PGT/NGS) and premium positioning.
• Thomson Fertility Centre: Part of Thomson Hospital Kota Damansara, offering IVF and reproductive services in the same Petaling Jaya catchment as Sunway; comparable patient profile and competing on multi-specialty hospital integration.

Others

• CooperSurgical (Origio/ Wallace): Major ART supplies and consumables vendor supplying IMSI/ICSI disposables, culture media, and IVF lab consumables; ecosystem supplier relevant to understanding Sunway's lab cost structure.
• Genea Biomedx: Supplier of advanced ART lab technology (time-lapse incubators, culture media, micromanipulation) used in IVF labs; adjacent enabler whose products underpin Sunway's technology stack.

Regional players

• Bangkok IVF Center (Bangkok Hospital): Thailand-based fertility service within Bangkok Hospital network; major regional competitor for Indonesian, Chinese, and Indochinese medical-tourism fertility patients that Sunway also targets through its International Patient Centre.
• Mount Elizabeth Fertility Centre (IHH Healthcare): Singapore-based fertility centre within IHH Healthcare's Parkway network; competing regional hub for premium international fertility patients, particularly from Indonesia and Indochina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunwayFertility
• LinkedInlinkedin.com/company/sunway-fertility

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunway Fertility Centre