Tourism Adelboden-Lenk-Kandersteg

What Tourism Adelboden-Lenk-Kandersteg does

Tourismus Adelboden-Lenk-Kandersteg AG is a Swiss destination marketing organization (DMO) operating as the official tourism board for the Adelboden-Lenk-Kandersteg region in the Bernese Oberland. Founded in 2018 and headquartered in Frutigen, Switzerland, the company is organized as an Aktiengesellschaft (public limited company) with 11–50 employees. It markets and facilitates bookings across five connected municipalities — Adelboden, Kandersteg, Kiental-Reichenbach, Frutigen, and Lenk — through a multi-language (German, English, French) destination website.

The platform does not rely on proprietary technology; it operates a standard CMS-based website with booking functionality, social media presence across Instagram, Facebook, TikTok, LinkedIn, YouTube, and an email newsletter. Core products include the Gästekarte (Guest Card) — automatically provided from the first overnight stay as a public transport ticket and activity access pass; My Adelboden guided experiences with local guides; Coworking Adelboden workspaces for workation travelers; accommodation search and booking; Bergbahnen inklusive packages bundling mountain railway access; the Vogellisi family experience; and the Saison-Wanderpass seasonal hiking pass.

Revenue is generated primarily through transaction fees and commissions on accommodation bookings, activity provider reservations, ski school sign-ups, paragliding, and tour operator bookings routed through the platform. The organization pursues a hybrid event-driven and direct-to-consumer go-to-market model, supplemented by B2B travel trade partnerships, mountain railway package deals, and co-marketing via Switzerland Tourism (MySwitzerland) and the Made in Bern regional label. Customer segments include outdoor activity enthusiasts, winter sports visitors, families, wellness seekers, and a secondary coworking/workation segment.

Name

Tourism Adelboden-Lenk-Kandersteg

Legal name

Tourismus Adelboden-Lenk-Kandersteg AG

Website

https://meine-berge.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourismus Adelboden-Lenk-Kandersteg AG is a Swiss destination marketing organization promoting five Bernese Oberland municipalities through accommodation booking, activity packages, and the Gästekarte program. It serves outdoor enthusiasts, winter sports visitors, families, and workation travelers.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310), Transportation Services (4700)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing services
• Alpine tourism booking
• Accommodation reservations
• Outdoor activity packages
• Guest card programs

Headquarters

HQ city

Frutigen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tourism Services and Bookings: Revenue generated through commissions and service fees from accommodation bookings, activity providers, and partner reservations facilitated through the organization's booking platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Tourism Adelboden-Lenk-Kandersteg is the official destination marketing organization for the Adelboden-Lenk-Kandersteg region in the Bernese Oberland, Switzerland. It operates a unified digital platform that markets and books accommodations, activities (skiing, hiking, mountain biking, paragliding), and regional services, anchored by its automatic Gästekarte (Guest Card) program that grants visitors free public transport and activity access from their first overnight stay.

Product overview

Tourism Adelboden-Lenk-Kandersteg operates a unified destination tourism platform that combines accommodation booking, activity experiences, and regional services. The core offering includes the Gästekarte (Guest Card) for free public transport and activity access, My Adelboden guided tours with local experts, and Coworking Adelboden workspaces for workation travelers. Supporting products include the Bergbahnen inklusive package with mountain railway access, the Vogellisi family experience, and the Saison-Wanderpass seasonal hiking pass. The platform serves as the central booking and information hub for the Bernese Oberland destination spanning Adelboden, Lenk, Kandersteg, Kiental-Reichenbach, and Frutigen.

Differentiator

Problem solved

Functional benefit

Products and services

• Gästekarte (Guest Card) A guest card automatically provided from the first overnight stay that serves as a ticket for public transportation and numerous activities throughout the Adelboden-Lenk-Kandersteg destination.
• Accommodation Search & Booking Online platform for searching and booking accommodations throughout the Adelboden-Lenk-Kandersteg destination.
• My Adelboden Guided activity experiences led by local guides who share their passion for the Bernese Oberland region, offering a new perspective on the mountain world.
• Coworking Adelboden Modern workspaces located in the Bernese Oberland mountain region, designed for workation and remote work with alpine scenery.
• Bergbahnen inklusive (Mountain Railways Included) Package offering that includes mountain railway tickets with accommodations, providing access to hiking and biking areas.
• Vogellisi A family-oriented experience featuring nine interactive stations with stories told in local Swiss German dialect, designed for children and adults.
• Saison-Wanderpass (Seasonal Hiking Pass) Seasonal pass for unlimited access to panoramic trails and hiking start points via mountain railways in Adelboden, Frutigen, and Lenk.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Switzerland Tourism (MySwitzerland)coreGTM or Marketing PartnerOfficial partnership with Switzerland Tourism's MySwitzerland brand, providing international tourism marketing reach and inclusion in national Switzerland tourism campaigns. The organization is affiliated with Switzerland's official tourism marketing body.
• Made in BernminorGTM or Marketing PartnerRegional branding partnership with Made in Bern (MIB) label, promoting locally-produced goods and regional identity within the Bernese Oberland destination.
• Chrigel MaurerminorOthersParagliding world champion Jonathan 'Chrigel' Maurer serves as brand ambassador, representing extreme sports and paragliding activities in the Adelboden-Lenk-Kandersteg region.
• Jonathan Schmid (Joni Schmid)minorOthersJonathan Schmid (Joni Schmid) serves as brand ambassador, promoting the region's outdoor activities and lifestyle through content collaborations.
• Partner Network (partner.adelboden-lenk-kandersteg.ch)coreChannel Partner/ Reseller/ DistributorExtensive partner network including accommodation providers, activity operators, ski schools, tour operators, paragliding providers, and mountain railways. Partners access the distribution platform for booking integration and marketing support.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Komoot: Trail-planning and outdoor route platform with strong content/community overlap; represents an alternative discovery and trip-planning channel that can siphon intent traffic from DMO websites.
• Outdooractive: European outdoor-activity platform with route discovery, hiking/MTB content, and booking integrations that increasingly compete with DMO sites for trail/activity discovery in alpine regions.

Direct peers

• Engadin Tourismus AG: Regional Swiss DMO and destination booking office for the Upper Engadine/St. Moritz area, operating multi-language booking, accommodation search, and guest-card programs comparable to TALK's five-municipality platform in Bernese Oberland.
• Davos Klosters Tourismus: Swiss regional DMO for Davos and Klosters offering comparable booking platform, guest-card infrastructure, and event-driven tourism around winter sports and summer hiking.
• Zermatt Tourismus: Municipality-level Swiss destination booking office for Zermatt, with similar accommodation, activity, and mountain transport reservation functions built around the Matterhorn.
• Interlaken Tourismus: Swiss destination marketing and booking organization for Interlaken, offering overlapping adventure activities, lodging booking, and guest card services to inbound alpine visitors.
• Graubünden Ferien (Graubünden Tourism): Cantonal Swiss DMO marketing multiple alpine destinations with comparable structure: destination booking, activity listings, guest cards, and partner-network commerce.
• Jungfrau Region Tourismus AG: Regional DMO covering Interlaken, Grindelwald, Wengen and Mürren, with analogous booking, activity and mountain-railway integration structures serving an adjacent Swiss alpine tourism cluster.

Broad incumbents

• Booking.com: Global OTA providing the dominant accommodation funnel against which TALK's lodging booking competes; relevant as both competitor and potential reseller in the Swiss alpine lodging market.
• Switzerland Tourism (MySwitzerland): National Swiss tourism marketing organization and TALK's official GTM partner; sets overarching brand context and international demand for Swiss alpine destinations like Adelboden-Lenk-Kandersteg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/adelbodenlenkkandersteg
• Facebookfacebook.com/adelbodenlenkkandersteg
• LinkedInlinkedin.com/company/tourismus-adelboden-lenk-kandersteg
• Instagraminstagram.com/adelbodenlenkkandersteg
• TikToktiktok.com/@adelbodenlenkkandersteg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Adelboden-Lenk-Kandersteg