PRG

What PRG does

PRG (Production Resource Group, L.L.C.) is a privately held, US-incorporated production services company that supplies event technology, equipment, and crew to the entertainment, broadcast, corporate, theatre, and live-events industries. Operating from its New Windsor, NY headquarters with 17+ offices and 40+ wholly-owned subsidiaries across North America, Europe, APAC, the Middle East, and Latin America — augmented by a 15-company PRG Alliance franchise network — it provides integrated services spanning audio, automation, camera, crew, digital services, lighting, rigging, scenic fabrication, and video. Revenue is generated through custom-quoted production services contracts and one of the largest rental inventories in the industry (100,000+ SKUs), sold primarily via direct enterprise sales to tour promoters, broadcasters, theatrical producers, brand-experience teams, and event organisers.

PRG's competitive position rests on a portfolio of proprietary, trademarked lighting fixtures developed in-house — GroundControl Followspot System (an Engineering Emmy Award winner), Bad Boy, Best Boy, Icon, 5L Wash, and PRG Long Throw — supplied alongside complementary video (Panasonic, Barco, Disguise, ROE Visual/Infiled), audio (L-Acoustics), and automation (TAIT, SGPS) platforms. Marquee customer engagements span 20 consecutive years supporting the Super Bowl halftime show, the Grammy Awards, MTV VMAs, Academy Awards, Vanity Fair Oscar Party, large-scale stadium tours (Ghost, Post Malone, Bad Bunny, Mötley Crüe, J Balvin), Broadway's Tony-nominated productions, and immersive installations such as the Sistine Chapel Experience and Masquerade.

The business model is project-based professional services billed through custom quotes, with revenue streams across Production Services, Equipment Rental, and Scenic Fabrication & Automation. Sales are direct and relationship-driven, executed by regional offices and amplified through content marketing (project case studies, social channels, industry-event presence) and the PRG Alliance channel, which provides local execution in markets where PRG lacks owned infrastructure. Sub-brands — VER, XL Video, Chaos Visual Productions, PRG Nocturne, Revolution Display, Westsun, and Scenic Technologies — are retained as distinct go-to-market identities acquired over time.

Name

PRG

Legal name

Production Resource Group, L.L.C.

Website

https://prg.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PRG is a privately held, US-headquartered global production services company that provides lighting, video, audio, rigging, automation, and scenic technology — plus crew and proprietary fixtures — to concert tours, broadcast awards, Broadway, film, immersive experiences, and corporate events in 17+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

New Windsor

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Production Services: PRG provides comprehensive production services including lighting, audio, video, rigging, automation, scenic, and camera support for entertainment and live events. Revenue is generated through service contracts for events, tours, broadcasts, and installations.
2. Equipment Rental: PRG operates one of the largest equipment rental inventories in the entertainment industry with over 100,000 SKUs. Equipment includes lighting fixtures, video systems, audio gear, rigging, and automation equipment rented to clients for their productions.
3. Scenic Fabrication and Automation: PRG designs and fabricates scenic elements and automation systems for theatre, touring, and special events. Custom builds include touring sets, theatrical scenery, and specialized mechanical systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

PRG provides comprehensive production services and entertainment technology for live events across theatre, TV, film, music, and corporate events. The company delivers lighting, audio, video, rigging, automation, scenic, and camera solutions alongside proprietary lighting fixture lines (GroundControl, Bad Boy, Best Boy, Icon, 5L Wash) and operates one of the industry's largest equipment rental inventories with over 100,000 SKUs.

Product overview

PRG is the world's leading provider of production services and solutions in entertainment and live events. The company's product portfolio centers on proprietary lighting fixtures and followspot systems, including the award-winning GroundControl® Followspot System family (GroundControl, GroundControl Multi), the Bad Boy® HP and Best Boy® HP/Wash series, and the Icon® line (Icon Edge, Icon Beam, Icon Stage). Additional offerings include the 5L Wash LED retrofit and PRG Long Throw™ automated followspot. PRG also provides comprehensive production services across Audio, Automation, Camera, Crew Services, Digital Services, Lighting, Rigging, Scenic & Automation, Video, and Rehearsal Studios. The company operates multiple sub-brands including Scenic Technologies, VER®, Chaos Visual Productions®, XL Video®, PRG Nocturne®, Revolution Display®, and Westsun. PRG Alliance extends global coverage through partnerships with 15 international companies.

Differentiator

Problem solved

Functional benefit

Brands

• VER: Equipment rental brand (VER GmbH)
• Chaos Visual Productions
• XL Video
• PRG Nocturne
• Revolution Display
• Westsun
• Scenic Technologies
• GroundControl
• Bad Boy
• Best Boy
• PRG Alliance
• PRG Alliance

Products and services

• GroundControl Followspot System A family of remotely-controlled followspot products scalable to all venue sizes, winner of an Engineering Emmy award. Enables operators to control luminaires from up to 2,000 ft away, providing safer conditions, reduced rigging weight, and flexible positioning for entertainment and live event productions.
• Bad Boy HP Framing High-power luminaire delivering 55,000 lumens output with 8:1 zoom (7°-56°), four-blade framing system with four independent blades mounted in four planes, full-field dimming, servo-powered strobe, and variable frost for live event and broadcast productions.
• Best Boy Wash High-output wash luminaire producing 60,000+ lumens with 6:1 zoom (10°-60°), gray-scale glass dimmer, CMY color-mixing system, color temperature wheel (3,200K to 8,000K), minus green filter, and five-color fixed wheel including UV filter for blacklight effects.
• Icon Edge Lightweight compact hybrid luminaire producing 20,000 lumens, with 2°-24° zoom in beam mode and 2.5°-32° in spot mode. Features continuous animation wheel, fixed and rotating gobos, CMY color mixing, 8 rotating gobos, 14 fixed gobos, and smooth full-field dimming.
• Icon Beam Compact beam luminaire producing 10,000 lumens with tight ACL beam, featuring 2 prisms, 8 rotating gobos, 12 fixed gobos, smooth dimming, frost, and high-speed strobe for live event productions.
• Icon Stage High-output LED luminaire producing 14,000 lumens with ultra-quiet operation, 8°-56° zoom optics, CMY color mixing, fixed color wheel and variable CTO, framing shutters, smooth full-field dimming, and high-speed strobe.
• 5L Wash LED retrofit for the original Vari-Lite VL5 using existing VL5 footprint and lens system, featuring a 340W RGBW LED engine with virtual color wheel, 16-bit electronic dimming, 6,000+ lumens output at 80+ CRI, and digital color temperature adjustment from 3200K-7000K.
• PRG Long Throw Advanced automated followspot designed specifically for long throw applications, compatible with the GroundControl Followspot System for remote-controlled operation in large venues.
• Equipment Rental (PRG Gear) Direct rental of production equipment including lighting fixtures, video systems, audio gear, rigging, and automation equipment. Access to over 100,000 SKUs of entertainment technology for production companies, artists, and event organizers.
• Production Services - Lighting Professional lighting design, setup, operation, and crew services for live events, concert tours, theatrical productions, broadcast events, and corporate experiences.
• Production Services - Video Video production services including projection mapping, LED video walls, media servers, and broadcast video systems for live events, immersive experiences, concerts, and broadcast productions.
• Production Services - Audio Professional audio system design, deployment, and operation including PA systems, wireless microphones, and distributed audio solutions for concerts, immersive experiences, theatrical productions, and broadcast events.
• Production Services - Rigging Professional rigging design, engineering, and installation for concerts, theatrical productions, and large-scale live events, supporting complex show requirements with significant load capacities.
• Production Services - Scenic & Automation Custom scenic design, fabrication, and mechanical automation systems for theatre, touring productions, and special events, including touring sets, theatrical scenery, and specialized mechanical staging elements.
• Production Services - Automation Specialized automation services for live events including mechanical control systems, performer flying effects, and dynamic scenic movements.
• Production Services - Camera Professional camera systems and broadcast camera operations for live events, concerts, awards shows, and televised productions.
• Production Services - Crew Services Skilled technical crew staffing for live events, concert tours, theatrical productions, and broadcast events, providing specialized personnel across all production disciplines.

Quantifiable outcome

• 20 consecutive years supporting Super Bowl halftime show
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Areel GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Ivory Coast-based member of PRG Alliance providing technical production services in the African market as part of the international network.
• StagepasscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Kenya-based member of PRG Alliance providing technical production services and equipment rental in East Africa.
• Alliance BRcoreChannel Partner/ Reseller/ DistributorBrazil-based member of PRG Alliance network providing local technical production support, audiovisual solutions, and event production services in the Brazilian market.
• Easy GroupcoreChannel Partner/ Reseller/ DistributorCameroon-based member of PRG Alliance providing audiovisual and technical production support in Central Africa.
• Energi9 PerkasacoreChannel Partner/ Reseller/ DistributorIndonesia-based member of PRG Alliance providing technical production services and equipment rental in Southeast Asia.
• FX RoadlightscoreChannel Partner/ Reseller/ DistributorPortugal-based member of PRG Alliance providing audiovisual solutions and event production services in the Iberian Peninsula.
• Ivas GroupcoreChannel Partner/ Reseller/ DistributorCroatia-based member of PRG Alliance providing technical production support across the Balkans region.
• SincopacoreChannel Partner/ Reseller/ DistributorIsrael-based member of PRG Alliance providing audiovisual and production services in the Middle East.
• Sound and VisualcoreChannel Partner/ Reseller/ DistributorGreece-based member of PRG Alliance providing technical production services across the Greek market.
• STS CommunicationcoreChannel Partner/ Reseller/ DistributorItaly-based member of PRG Alliance providing audiovisual solutions and event production services in the Italian market.
• The Show CompanycoreChannel Partner/ Reseller/ DistributorSingapore-based member of PRG Alliance providing technical production services in Singapore and Southeast Asia.
• TKLS (Total Korea)coreChannel Partner/ Reseller/ DistributorSouth Korea-based member of PRG Alliance providing technical production services and equipment rental in Korea.
• Touareg Prod'coreChannel Partner/ Reseller/ DistributorMorocco-based member of PRG Alliance providing audiovisual and production services across North Africa.
• Visual Europe GroupcoreChannel Partner/ Reseller/ DistributorHungary-based member of PRG Alliance providing technical production services across Central and Eastern Europe.
• TAITminorImplementation/ SI/ Consulting PartnerProvided automation including the Grucifix for Ghost's Skeletour World Tour, requiring careful coordination between vendors.
• Rocket CargominorOthersCargo logistics partner for shipping three ocean containers of lighting and video equipment from Nashville to UK for Ghost tour.
• The Rick Sales Entertainment GroupminorStrategic or Co-development PartnerTouring Director Taylor Bingley worked with PRG team for Ghost's Skeletour World Tour production management.
• Clear VisualsminorImplementation/ SI/ Consulting PartnerTechnical Director Matt Geasey provided CAD drawings critical for adapting design to different venue restrictions.
• Full Flood Inc.minorStrategic or Co-development PartnerLighting design partnership for Grammy Awards bringing lighting design to life with proprietary PRG fixtures.
• 22 DegreesminorStrategic or Co-development PartnerLighting design partner for MTV Video Music Awards with proprietary PRG fixtures.
• RIOT VideominorImplementation/ SI/ Consulting PartnerD3 Media Server vendor and programming for Mötley Crüe residency with Video Content Design support.
• SGPSminorImplementation/ SI/ Consulting PartnerAutomation and staging provider for Mötley Crüe Las Vegas residency.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ETC (Electronic Theatre Controls): ETC is a broad, established manufacturer of professional lighting fixtures, controls, and rigging for entertainment and architectural markets. While not a direct services competitor, ETC's lighting consoles and fixtures overlap with PRG's installed equipment on Broadway and theatre projects.

Others

• disguise: disguise is a media server and show control technology provider whose systems were used on Sistine Chapel Experience, Mötley Crüe residency, and other PRG-served shows. It is both a technology supplier and adjacent competitor in video/show control for live events.
• GLP (German Light Products): GLP is a professional lighting fixture manufacturer (X4 Bar series used at Cercle Odyssey alongside PRG fixtures) and a PRG Alliance technology partner. It is both a supplier to PRG's rental fleet and a competitor in luminaire categories where PRG also sells proprietary fixtures.
• L-Acoustics: L-Acoustics is a premium professional audio system manufacturer whose L2 and K-series systems were deployed on Cercle Odyssey alongside PRG. It is a technology supplier to PRG and competes in the broader live-sound ecosystem that PRG's audio services address.

Direct peers

• Clair Global: Clair Global is one of the largest global providers of audio, lighting, and comms for live touring and events. It directly competes with PRG on major concert tours and broadcast events and operates a comparable fleet-rental + services model.
• Upstaging: Upstaging is a concert lighting and rigging rental company serving major tours. It competes with PRG's lighting and rigging services for the same touring artist and festival customer base.
• Bandit Lites: Bandit Lites is a leading concert lighting production and rental company serving major tours (e.g., long-tenured vendor for several top-grossing artists). Competes with PRG's lighting division for the same touring and festival customers.
• Solotech: Solotech is a North American leader in AV production services and equipment rental for live entertainment, corporate events, and broadcast — directly comparable to PRG across audio, video, lighting, and rigging verticals.
• TAIT: TAIT is a global leader in staging, automation, and scenic engineering for live events and themed attractions (partnered with PRG on Ghost Skeletour's Grucifix). It directly competes with PRG's Scenic & Automation services on marquee tours and Broadway productions.
• Christie Lites: Christie Lites is a major concert lighting and rigging rental company with offices across North America and the UK. Directly comparable to PRG's lighting rental business and competes for touring and event lighting contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PRGlive
• YouTubeyoutube.com/@PRGNorthAmerica
• Facebookfacebook.com/PRGNorthAmerica
• LinkedInlinkedin.com/company/prg
• Instagraminstagram.com/prg.north.america
• TikToktiktok.com/@prg.north.america

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries42 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRG