Rheinischer Landwirtschafts-Verband

What Rheinischer Landwirtschafts-Verband does

Rheinischer Landwirtschafts-Verband e.V. (RLV) is a registered non-profit professional agricultural association (eingetragener Verein) headquartered at Rochusstraße 18, 53123 Bonn, Germany. For over 75 years it has functioned as the unified professional representative body for approximately 15,000 member farms — covering 95% of all agricultural operations in the Rheinland region — distributed across 15 regional Kreisbauernschaften. Its member base spans roughly 863,755 hectares of utilized agricultural and forest land and encompasses arable farmers, livestock holders, dairy operations, and specialty crop producers.

RLV's product and service portfolio includes a gated mobile application (RLV-App on iOS and Android, invitation-only access via membership number), group purchasing and insurance/banking partnerships, machinery sharing experience rates, agricultural diesel refund assistance via ELSTER-certified electronic filings, business and household assistance referrals, flood relief coordination, and consumer-facing programs including direct beef sales (Rindfleisch vom Erzeuger), bloom sponsorships (Blüh-Patenschaft), milk hiking trails (Milchwanderwege), and the annual Rheinische Kartoffelkönigin ambassadorship. Its underlying technology stack is conventional: a WordPress website with member-gated content, the invitation-based mobile app, and standard integrations (Google Maps, Google/iCalendar/Outlook calendar export). It wholly owns the Rheinischer Landwirtschafts-Verlag GmbH publishing subsidiary and contains an embedded employers' association (Arbeitgebervereinigung im RLV).

RLV's revenue model is subscription/recurring membership dues supplemented by selective fee-based services (e.g., diesel rebate filings at the Kreisbauernschaften level), publishing subsidiary revenue, and government funding for specific public-outreach projects such as the Forum Landwirtschaft at Landesgartenschau Neuss 2026. Its go-to-market is community-led: voluntary membership onboarding through local Kreisbauernschaften, supplemented by digital content delivery, in-person events (Höfetouren, Open Farm Days, Junglandwirtetag), press outreach, and political advocacy directed at NRW state ministries, the Bundesrat, the Federal Ministry, and EU institutions.

Name

Rheinischer Landwirtschafts-Verband

Legal name

Rheinischer Landwirtschafts-Verband e.V.

Website

https://rlv.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rheinischer Landwirtschafts-Verband (RLV) is a registered non-profit professional agricultural association headquartered in Bonn, Germany, representing approximately 15,000 member farms (95% of all Rheinland farms) through 15 regional Kreisbauernschaften. It provides political advocacy, group purchasing, insurance/banking partnerships, advisory services, and a gated member mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: RLV is a membership-based professional agricultural association. It generates revenue through voluntary membership fees from ~15,000 member farms across the Rheinland region. Membership provides access to group purchasing power, discounted services (insurance, banking, machinery sharing), advisory services, political representation, and exclusive member-only content and tools.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rheinischer Landwirtschafts-Verband (RLV) is the unified professional agricultural association for approximately 15,000 member farms across the Rhineland region of Germany, providing political representation, group purchasing programs, advisory services, and consumer-facing programs. The organization delivers member benefits through 15 regional Kreisbauernschaften, a member-exclusive mobile app (RLV-App), and various events including the Forum Landwirtschaft at Landesgartenschau Neuss 2026.

Product overview

Rheinischer Landwirtschafts-Verband (RLV) is a regional agricultural association serving approximately 15,000 member farms in the Rhineland region of Germany. The organization offers a diverse portfolio of services including a mobile application (RLV-App) for members, consumer-facing programs like direct beef sales, bloom sponsorships, and farm tourism experiences. The RLV organizes educational events including farm tours, the Forum Landwirtschaft exhibition at Landesgartenschau Neuss 2026, young farmers' events, and direct marketing conferences. Member services encompass agricultural diesel refunds, insurance and banking partnerships, business assistance, and group purchasing programs. The association also conducts advocacy campaigns on agricultural policy topics including minijobs, minimum wage exceptions, fertilizer regulations, and plant breeding methods.

Differentiator

Problem solved

Functional benefit

Products and services

• RLV Membership

Quantifiable outcome

• 95% of all farms in the Rheinland are voluntarily organized in RLV
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• Landwirtschaftskammer Nordrhein-WestfalencoreStrategic or Co-development PartnerRLV collaborates with the NRW Chamber of Agriculture on farmer advisory services, water protection cooperation (Trinkwasserkooperationen), and the Landesgartenschau Forum Landwirtschaft 2026 program.
• Provinzialverband Rheinischer Obst- und GemüsebauercoreStrategic or Co-development PartnerThe Provincial Association of Rhineland Fruit and Vegetable Growers is a key co-advocacy partner with RLV on labor policy (minijobs, minimum wage), housing for seasonal workers, and agricultural policy positions including joint press releases.
• Rheinischer LandFrauenverbandcoreStrategic or Co-development PartnerThe Rhineland Rural Women's Association co-organizes the Rheinische Kartoffelkönigin (Rhineland Potato Queen) program with RLV and participates in the Landesgartenschau Forum Landwirtschaft exhibition.
• Kreisjägerschaft NeussminorStrategic or Co-development PartnerThe local hunters' association participates in the Forum Landwirtschaft at Landesgartenschau Neuss 2026, contributing the 'Lernort Natur' (Nature Learning Site) program and Rollende Waldschule (mobile forest school).
• Landesvereinigung der Milchwirtschaft NRWminorStrategic or Co-development PartnerContributes to the Forum Landwirtschaft program at Landesgartenschau Neuss 2026, promoting regional dairy products and milk education.
• Ernährung-NRW e.V.minorStrategic or Co-development PartnerPartners in the Landesgartenschau Neuss 2026 Forum Landwirtschaft to promote nutrition education and regional food awareness.
• Rheinische Erzeugergemeinschaft Kartoffeln (REKA Rheinland)minorStrategic or Co-development PartnerCo-organizes the Rheinische Kartoffelkönigin program and participates in the Landesgartenschau 2026 Forum Landwirtschaft, promoting regional potato cultivation.
• Ministerium für Landwirtschaft und Verbraucherschutz NRW (MLV NRW)coreStrategic or Co-development PartnerThe NRW Ministry of Agriculture and Consumer Protection funds the Forum Landwirtschaft exhibition at Landesgartenschau Neuss 2026, representing a key government partnership for RLV's public outreach mission.
• Privatbrauerei Bolten Korschenbroich-NeussminorGTM or Marketing PartnerParticipated in the 'Tag des Bieres' (Beer Day) event at the Landesgartenschau Neuss 2026 Forum Landwirtschaft, showcasing the connection from barley cultivation to finished beer.
• RLV-Arbeitgebervereinigung (Employers' Association within RLV)coreStrategic or Co-development PartnerThe embedded employers' association within RLV advocates on labor policy issues including minijob regulations, minimum wage exceptions for seasonal workers, and fair housing for seasonal agricultural labor, frequently issuing joint positions with the Provinzialverband.
• Verein Stadt und Land NRWminorStrategic or Co-development PartnerContributes programming to the Forum Landwirtschaft at Landesgartenschau Neuss 2026, focusing on urban-rural connections.
• Neusser WasserkooperationenminorStrategic or Co-development PartnerParticipates in the Forum Landwirtschaft exhibition, contributing to the water cooperation and protection narrative central to RLV's environmental work.
• Rheinischer Rübenbauer-VerbandcoreStrategic or Co-development PartnerIssues joint press releases with RLV on sugar policy (e.g., opposing the sugar tax) and shares advocacy positions on agricultural policy affecting sugar beet growers.
• Rheinischer Kompostverbund ReterraminorStrategic or Co-development PartnerContributes to the Forum Landwirtschaft program at Landesgartenschau Neuss 2026, highlighting composting and organic waste cycling in agriculture.
• LandFrauen Neuss-MönchengladbachminorStrategic or Co-development PartnerLocal branch of rural women organizes activities including jam-making workshops at the Landesgartenschau Neuss 2026 Forum Landwirtschaft.
• Nordrhein-Westfälischer Arbeits- und Sozialminister Karl-Josef LaumanncoreOthersRLV addresses advocacy letters to NRW Minister Laumann on labor policy (minijob preservation) and requests his support in federal deliberations on agricultural labor regulations.
• Kreisbauernschaft Neuss-MönchengladbachcoreChannel Partner/ Reseller/ DistributorThe local Kreisbauernschaft co-organizes the Forum Landwirtschaft exhibition at Landesgartenschau Neuss 2026 and represents the regional farming community.
• Rheinische Erzeugergemeinschaft Nutz-HanfminorStrategic or Co-development PartnerParticipates in the Forum Landwirtschaft at Landesgartenschau Neuss 2026, showcasing industrial hemp cultivation and processing.
• Imkerei KapellenminorStrategic or Co-development PartnerContributes to the Forum Landwirtschaft exhibition at Landesgartenschau Neuss 2026, highlighting beekeeping and pollinator protection.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hessischer Bauernverband: Hesse's state farmers' association providing member services, lobbying, and crisis coordination analogous to those RLV delivers in NRW.
• Bauernverband Schleswig-Holstein: Schleswig-Holstein farmers' association operating the same membership-based professional representation and political advocacy model for farmers in northern Germany.
• Thüringer Bauernverband: Thuringia's state farmers' association organized under the same German e.V. association model as RLV, providing analogous membership, advisory, and lobbying services in eastern Germany.
• Landesbauernverband Baden-Württemberg: Baden-Württemberg's farmers' association, another structured state-level professional body operating under the Deutscher Bauernverband umbrella with similar Kreisbauernschaften-equivalent regional structure.
• Bayerischer Bauernverband: Largest German state-level farmers' association based in Bavaria, providing the same professional representation, advisory services, and political advocacy model as RLV, just in a different German region.
• Westfälisch-Lippischer Landwirtschaftsverband: The WLV is the regional farmers' association for the Westphalia-Lippe part of NRW — the structural counterpart to RLV which covers the Rhineland side of the same state, sharing the same legislative environment and Landwirtschaftskammer.
• Landvolk Niedersachsen: Lower Saxony's state farmers' association, organized as a registered association (e.V.) with Kreisverbände sub-divisions, mirroring RLV's structure of regional sub-divisions delivering advocacy and member services.
• Bauern- und Winzerverband Rheinland-Pfalz: The combined farmers' and winegrowers' association for Rhineland-Palatinate, a directly analogous state-level voluntary membership association south of RLV's territory with overlapping policy concerns on pesticides, labor, and EU policy.

Broad incumbents

• Deutscher Bauernverband: The national umbrella organization for all German state farmers' associations, including RLV; offers overlapping advocacy at federal/EU level but does not deliver the regional member services that RLV provides.

Regional players

• Landwirtschaftskammer Nordrhein-Westfalen: The statutory Chamber of Agriculture for NRW, a publicly-mandated advisory and training body — not a voluntary association like RLV, but its formal state partner on farmer advisory and training within the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCk0n6AAZJRyYpbVweojlbDw
• Facebookfacebook.com/dierheinischenbauern
• Instagraminstagram.com/dierheinischenbauern
• Xx.com/LBVRheinland

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheinischer Landwirtschafts-Verband