The New Beginnings Center- Nashville

What The New Beginnings Center- Nashville does

The New Beginnings Center is a 501(c)(3) nonprofit headquartered in Nashville, Tennessee (EIN 90-0751722), operating a women-only fitness facility. Its core product is the 12-Week Signature — Level 1 Program, which combines fitness training, nutrition guidance, and mental well-being support delivered in a cohort format. The organization extends reach through multiple satellite community locations across Nashville, hosting community programs in partnership with local institutions.

The business model is donation- and grant-funded rather than membership-driven: more than 85% of participating women attend at no cost based on HUD income limits, removing price as a participation barrier for the target population. Revenue is sourced from individual donations, institutional grants, and a tiered corporate sponsorship ladder (with a "Vitality Collective" tier at $10,000/year), anchored by a major annual fundraiser, the 14th Annual Spirit of Wellness Luncheon (2025). Named funding partners include HCA Healthcare Foundation, Ascension Saint Thomas, Vanderbilt, BlueCross BlueShield of Tennessee, Amazon, Deloitte, UBS, and PNC. The organization also offers add-on touchpoints such as "Ask A Coach" and workshops to extend engagement beyond the core 12-week cycle. The underlying technology stack is minimal — a Wix website and monday.com-based application forms — with no disclosed proprietary platform or automation layer.

Name

The New Beginnings Center- Nashville

Legal name

The New Beginnings Center

Website

https://thenewbeginningscenter.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Beginnings Center is a 501(c)(3) nonprofit women's gym in Nashville offering a 12-week fitness, nutrition, and mental well-being program, with over 85% of participants attending free based on HUD income limits, funded by donations, grants, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Women's Community Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Women's fitness programs
• Nonprofit wellness center
• Community fitness classes
• Nutrition coaching services
• Women's health support

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization is a 501(c)(3) nonprofit funded primarily through donations from individuals, corporate sponsors, and funding partners. EIN: 90-0751722. No fees are charged to the majority of participants (over 85% attend at no cost based on HUD income limits).
2. Sliding Scale Program Fees: A small portion of participants pay program fees on a sliding scale based on household size and income. Those who do not qualify for sliding scale may pay full price to participate. Fees are for the 12-week signature program only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

The New Beginnings Center operates a women-only gym and 501(c)(3) nonprofit that delivers a 12-Week Signature Level 1 Program of personalized fitness, nutrition, and mental well-being coaching in twice-weekly one-hour classes. It also delivers free Community Programs at multiple satellite locations across Metro Nashville, plus periodic wellness workshops, with over 85% of participants attending the 12-week program at no cost based on 100% HUD housing income limits.

Product overview

The New Beginnings Center offers a single unified program focused on empowering women through fitness, nutrition, and mental well-being coaching. The core offering is the 12-Week Signature - Level 1 Program, a jumpstart initiative that provides personalized coaching twice weekly. Complementary services include free Community Programs at various Metro Nashville locations, an Ask A Coach feature for individualized support, and periodic Workshops. The organization operates on a scholarship/sliding scale model based on household income.

Differentiator

Problem solved

Functional benefit

Products and services

• 12-Week Signature Level 1 Program A 12-week structured jumpstart program for adult women that delivers personalized coaching in fitness, nutrition, and mental well-being, with classes meeting twice per week for one-hour sessions. Includes a one-year follow-up. Full and partial scholarships are available based on household size and income, with over 85% of participants attending at no cost.
• Community Programs Free community programs hosted at partner locations across Metro Nashville (St. Luke's Community House, McGruder Family Resource Center, Bethlehem Center, Antioch SE Branch Nashville Public Library, Martha O'Bryan Center, Donelson Public Library) that introduce nutrition, wellness, and physical fitness concepts to women in underserved neighborhoods.

Quantifiable outcome

• Over 85% of women attend the program at no cost, demonstrating broad accessibility and impact among low-income women in Nashville.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Bethlehem CentercoreImplementation/ SI/ Consulting PartnerHost site for The New Beginnings Center's community programs including the senior program (Thursday 11am-12pm). Provides facility space for fitness and wellness classes in an underserved Nashville neighborhood.
• St. Luke's Community HousecoreImplementation/ SI/ Consulting PartnerHost site for community fitness programs (Monday 6-7pm). Provides facility space enabling The New Beginnings Center to deliver free wellness programming in the Nashville community.
• McGruder Family Resource CentercoreImplementation/ SI/ Consulting PartnerHost site for community programs (Tuesday/Thursday 12-1pm). Provides facility space for nutrition, wellness, and fitness programming in the Nashville community.
• Antioch SE Branch, Nashville Public LibrarymajorImplementation/ SI/ Consulting PartnerHost site for community programs (Tuesday 5:30-6:30pm). Provides accessible facility space in a South Nashville neighborhood for free fitness and wellness classes.
• Martha O'Bryan CentermajorImplementation/ SI/ Consulting PartnerCommunity partner providing programming space for The New Beginnings Center's wellness initiatives at 711 South Seventh Street, Nashville.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Curves International: A global franchise chain of women's-only fitness centers offering 30-minute circuit training. Comparable in women-only positioning and small-group coaching, but operates as a for-profit subscription model rather than a nonprofit.
• Barre3: A women's-focused barre and holistic fitness franchise combining movement, nutrition, and community. Comparable in the women's-centered integrated fitness/wellness/mentality model, though as a for-profit subscription offering.
• YMCA of Middle Tennessee: A large regional community fitness nonprofit operating membership-based facilities with subsidized access for low-income residents. Comparable in nonprofit fitness model and community program delivery, but with a much broader demographic and program scope.

Emerging players

• Stronger U: A direct-to-consumer nutrition coaching and wellness program for individuals. Comparable in the integrated nutrition + lifestyle coaching approach, though delivered virtually and without a women-only or nonprofit frame.

Regional players

• Renew Health & Wellness (Nashville-area community health programs): A community-oriented health and wellness provider focused on preventive care in underserved populations. Comparable in mission to improve health outcomes for low-income individuals through integrated wellness services in Nashville.
• Martha O'Bryan Center: A Nashville anti-poverty nonprofit providing family services, education, and health programs. Comparable as a satellite host-site partner and as a community-services nonprofit serving low-income Nashville residents.
• Bethlehem Center of Nashville: A Nashville community center serving underserved families with youth, senior, and wellness programming. Comparable as a host-site partner and as a community-services nonprofit with overlapping beneficiary populations in Nashville.

Direct peers

• Black Girls RUN!: A community-based fitness organization with a national footprint focused on women, particularly Black women, addressing obesity and health disparities through group running. Comparable in mission-driven women's health focus and community-led GTM, though delivered via running clubs rather than gym-based coaching.
• YWCA of Nashville & Middle Tennessee: A women's empowerment nonprofit in Nashville that combines social services, advocacy, and wellness/fitness programming for women — directly comparable in mission, geography, and women-only positioning to The New Beginnings Center.
• Girls on the Run: A nonprofit offering structured curriculum-based running and life-skills programs for girls. Comparable in the women/girls empowerment + physical activity + community nonprofit model, though focused on youth rather than adults.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmOXARM7iP1IFi7h3g4qtxQ
• Facebookfacebook.com/NewBeginningsCenter
• LinkedInlinkedin.com/company/thenewbeginningscenter
• Instagraminstagram.com/thenewbeginningscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Beginnings Center- Nashville