Plymouth Advancement Association

What Plymouth Advancement Association does

The Plymouth Advancement Association (PAA) is a 501(c)(3) nonprofit founded in 1994 and headquartered at 535 Krumrey Street, Plymouth, Wisconsin. Its stated mission is to enhance quality of life for residents of Plymouth and surrounding communities in Sheboygan County. The organization operates as a community-driven convening body, executing capital and cultural projects — including the 2021 Cheese Capital of the World Arch and Trestle, decorative street signs, downtown Mill Street trees, the Walldogs Mural Festival (2011 and 2021), and the 2026 Dog Park Renovation at Stayer Park — while raising funds through recurrent community events.

PAA's primary revenue model is event-based fundraising, with the Fallooza Fall Music Festival as the flagship. The organization has raised over $375,000 through Fallooza over four years and $110,000 in 2025 alone, distributing $27,500 each to four Sheboygan County mental health and addiction recovery organizations (Rogers Behavioral Health Foundation, Samaritan's Hand, Mental Health America - Lakeshore, and Pathways to a Better Life). FireFest 2020 raised an additional $74,500 for the Sheboygan County Food Bank and two fire departments. Secondary revenue streams include sales of personalized memorial bricks for the Dog Park project and general tax-deductible donations processed via PayPal. Distribution of value is direct to residents and beneficiaries; bricks are physically sold through Christel's Pet Supplies & More.

The organization is governed by a board and operates with 1-10 employees and a volunteer-driven model. It has no parent company, no subsidiaries, and no outside institutional investors. Major corporate sponsors include Masters Gallery, Sargento, Sartori, and Great Lakes Cheese — all anchored in Plymouth's cheese industry — alongside partnerships with the internationally recognized Walldogs muralist collective (over 160 painters) and the Plymouth DAM Association. Recognition includes three Nonprofit of the Year awards (2021 Plymouth Chamber, 2023 Elkhart Lake Chamber, 2024 Plymouth Chamber) and the Wisconsin Sign Association Unique Design Award for the Cheese Capital Arch.

Name

Plymouth Advancement Association

Legal name

The Plymouth Advancement Association, Incorporated

Website

https://advanceplymouth.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

The Plymouth Advancement Association is a 501(c)(3) nonprofit founded in 1994 that enhances quality of life in Plymouth, Wisconsin through community events (Fallooza, FireFest, Walldogs Mural Festival) and downtown revitalization projects, raising funds for Sheboygan County mental health and community causes.

Ownership category

akta.pro rank

Product category

Community Development & Civic Nonprofits

NAICS

Civic and Social Organizations (81341)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGALAO

Community Arts, Culture & Creative Placemaking Enterprises

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYBPAGAGAH

Environmental Education & Outreach

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

Keywords

• Community event fundraising
• Civic nonprofit programs
• Public art murals
• Downtown revitalization projects
• Mental health fundraising

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event-based Fundraising: The organization generates revenue through annual community events including Fallooza Fall Music Festival and FireFest. These events raise funds for mental health initiatives and community projects through ticket sales, donations, and sponsorships. Raised over $375,000 through Fallooza in four years and $74,500 through FireFest 2020.
2. Brick Sales and Memorial Donations: The organization sells personalized memorial bricks for the dog park renovation project as a fundraising mechanism. Donors can purchase bricks to create lasting memories of pets.
3. General Donations: The organization accepts tax-deductible donations through PayPal for various community projects including the dog park renovation, providing shade structures, water bottle fill stations, and general park improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Plymouth Advancement Association is a non-profit 501(c)(3) civic organization that enhances quality of life in Plymouth, Wisconsin by producing annual community fundraising events (Fallooza Fall Music Festival and FireFest), hosting the Walldogs Mural Festival for public art creation, and completing downtown beautification projects such as the Cheese Capital of the World Arch, decorative street signs, the Mill Street tree plantings, and the Stayer Park dog park renovation. It raises tax-deductible donations and corporate sponsorships and distributes proceeds to local mental health/addiction recovery organizations and community infrastructure improvements.

Product overview

The Plymouth Advancement Association is a non-profit 501(c)(3) organization that enhances quality of life in Plymouth, Wisconsin through community events, infrastructure projects, and mural programs. The organization operates annual fundraising events including the Fallooza music festival and FireFest, manages public art initiatives through the Walldogs Mural Festival, and completes physical improvements such as the Cheese Capital of the World Arch, decorative street signs, and downtown beautification projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Fallooza Fall Music Festival Annual fall music festival organized by PAA that raises funds through ticket sales, sponsorships, and donations for Sheboygan County mental health and addiction recovery organizations. Over $375,000 raised in four years; $110,000 raised in 2025 supporting four recipients (Rogers Behavioral Health Foundation, Samaritan's Hand, Mental Health America - Lakeshore, and Pathways to a Better Life) at $27,500 each.
• FireFest Annual fundraising event featuring food, entertainment, and fireworks that supports local fire departments and food banks in Sheboygan County.
• Walldogs Mural Festival (2011 and Return of the Walldogs 2021) Community mural festival hosting 160+ international muralists from The Walldogs to hand-paint murals depicting local history on downtown buildings; supports a self-guided walking tour that drives tourism and local economic activity.
• Memorial Brick Program (Dog Park Renovation) Tax-deductible, unit-priced personalized memorial bricks sold to community members to fund the renovation of the Stayer Park downtown dog park, including shade areas and water bottle fill stations. Brick samples are available at Christel's Pet Supplies & More (434 E. Mill Street).
• Cheese Capital of the World Arch and Trestle Downtown decorative archway and trestle celebrating Plymouth's identity as the Cheese Capital of the World, completed and dedicated in May 2021.

Quantifiable outcome

• Raised over $375,000 for mental health and addiction recovery in four years through Fallooza
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Plymouth DAM Association (Downtown Arts & Merchants)coreStrategic or Co-development Partner · 1 January 2026Collaborating with Plymouth DAM Association to raise funds for the Dog Park renovation project at Stayer Park. This is a strategic partnership for community facility improvements.
• FoxCatcher DesignscoreTechnology or IntegrationDevon Regan, owner of FoxCatcher Designs, is providing architectural renderings for the Dog Park renovation project. This partnership provides design expertise for the project.
• Rogers Behavioral Health FoundationcoreStrategic or Co-development PartnerMental health recipient of Fallooza 2025 funding ($27,500). The organization raised $110,000 in 2025 to support four mental health organizations including Rogers Behavioral Health Foundation.
• Samaritan's HandcoreStrategic or Co-development PartnerMental health and addiction recovery recipient of Fallooza 2025 funding ($27,500). Part of the organization's four-year effort raising over $375,000 for mental health causes.
• Mental Health America - LakeshorecoreStrategic or Co-development PartnerMental health recipient of Fallooza 2025 funding ($27,500). Receives ongoing support from the organization's mental health fundraising initiatives.
• Pathways to a Better LifecoreStrategic or Co-development PartnerMental health and addiction recovery recipient of Fallooza 2025 funding ($27,500). One of four Sheboygan County organizations supported by the organization's fundraising efforts.
• Masters GalleryflagshipGTM or Marketing PartnerPresenting Sponsor for Fallooza 2025. Major corporate sponsor and Cheese Capital company based in Plymouth. Also one of the companies calling Plymouth home alongside Sargento, Sartori, and Great Lakes Cheese.
• SargentoflagshipGTM or Marketing PartnerMajor sponsor for the Downtown Arch project. One of the major cheese companies headquartered in Plymouth, Wisconsin, contributing to community projects.
• SartoriflagshipGTM or Marketing PartnerMajor sponsor for the Downtown Arch project. Another leading cheese company headquartered in Plymouth, Wisconsin.
• Great Lakes CheeseflagshipGTM or Marketing PartnerMajor sponsor for the Downtown Arch project. One of the major cheese companies calling Plymouth home.
• Christel's Pet Supplies & MoreminorChannel Partner/ Reseller/ DistributorRetail location (434 E. Mill Street) where brick samples are displayed and buyers can be assisted with dog park brick orders.
• The WalldogsflagshipStrategic or Co-development PartnerA prestigious group of over 160 painters from around the world. Plymouth was selected in 2011 and again in 2021 for mural festivals. The Walldogs typically only convene at one location each year.
• Sheboygan County Food BankcoreStrategic or Co-development PartnerRecipient of FireFest 2020 funding ($74,500 raised). One of three organizations supported through the fire safety awareness event.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Local Initiatives Support Corporation (LISC): National community development nonprofit financing and supporting local revitalization, housing, and economic development initiatives. Comparable to PAA in mobilizing public-private partnerships for place-based community improvement.
• Trust for Public Land: National nonprofit working to conserve land and create parks for community benefit. Comparable to PAA's park and public space work (e.g., Stayer Park dog park renovation, Mill Street trees) under a community-driven fundraising and partnership model.
• Sheboygan County Community Foundation: Local community foundation serving Sheboygan County with grantmaking and donor-advised funds for nonprofit and charitable causes. Directly comparable to PAA as a county-level nonprofit mobilizing local philanthropy and grant capital for community benefit.

Broad incumbents

• Americans for the Arts: National nonprofit advancing the arts and arts education through advocacy, research, and local arts development. Comparable to PAA's mural programming and community-arts placemaking work, but operating at national scope with affiliated local arts agencies.
• National Trust for Historic Preservation: National nonprofit leading historic preservation, cultural heritage, and community revitalization efforts across the U.S. Comparable to PAA in stewarding local cultural assets and historic narratives through physical preservation and storytelling.
• Main Street America: National nonprofit network driving downtown and commercial district revitalization across small and mid-sized U.S. communities. Comparable to PAA's downtown beautification work (Walldogs murals, Cheese Capital Arch, decorative street signs) but operating at a national scale.

Regional players

• Sheboygan County Chamber of Commerce: Regional chamber of commerce serving Sheboygan County businesses, including advocacy, events, and community programming. Comparable to PAA's role as a community convener and event organizer, but with a business-membership orientation rather than charitable-mission focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/advanceplymouth
• Facebookfacebook.com/PlymouthAdvancementAssociation
• LinkedInlinkedin.com/company/plymouth-advancement-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plymouth Advancement Association