Autofan

What Autofan does

Autofan AC LLC is a Yerevan, Armenia-based importer and distributor of automotive oils, lubricants, filters, and antifreeze, founded in 2006 and operating continuously for 19 years. The company is the official or exclusive distributor for seven internationally recognized lubricant and consumable brands — Gazpromneft, G-Energy, ZIC, Eurol, Oscar, Denckermann, Roadwin, plus Baldwin and Forsage — covering passenger vehicle, commercial fleet, and industrial lubricant needs across the full territory of Armenia. It reaches customers through three coordinated channels: its own e-commerce storefront (autofan.am), branded and authorized service/oil-change points, and a network of partner retailers covering every region of the country.

The business operates a B2B, B2C, and B2G model, serving auto service stations and commercial fleets, individual vehicle owners, and government and institutional buyers. Pricing is SKU-based and publicly listed on the website (e.g., antifreeze SKUs at 1,000 AMD, specialty greases at 10,000 AMD). Beyond core distribution, Autofan operates two differentiated technical services: a mobile oil testing laboratory using SPECTRO technologies — FluidScan 1000 for kinematic viscosity at 40°C, MiniVisc 3050 for infrared spectrometry, and xSORT combi for X-ray spectrometry to detect metals and contaminants in used oils — described as the first and only such service in Armenia, and a mobile transformer oil regeneration service that filters and restores used oil to extend service life.

Revenue is generated through two principal streams: hardware sales of imported lubricants, filters, and antifreeze, and professional services (mobile oil analysis and oil restoration). The company is privately held and founder/management-owned, with no disclosed institutional investors, no public listing, no disclosed parent, no subsidiaries, and no funding rounds in the source data. Headcount is not publicly disclosed and revenue is not publicly disclosed. Autofan does not develop proprietary software, AI/ML systems, or APIs; its only notable technology deployment is third-party SPECTRO analytical instrumentation used to support its service line.

Name

Autofan

Legal name

Autofan AC

Website

https://autofan.am

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Autofan AC LLC is Armenia's leading automotive oil and lubricant importer and distributor, founded in 2006. It exclusively represents seven international brands and serves 3,000+ B2B, B2C, and B2G customers with full national coverage through e-commerce and partner retailers.

Ownership category

akta.pro rank

Product category

Automotive Lubricants Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industry

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Automotive lubricants distribution
• Motor oil import
• Vehicle maintenance fluids
• Oil testing services
• Antifreeze products

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive oils and lubricants distribution and sales: Import and distribution of automotive oils, lubricants, filters, and antifreeze products from internationally recognized brands (Gazpromneft, G-Energy, ZIC, Eurol, Oscar, Denckermann, Roadwin, Baldwin) to customers across Armenia.
2. Mobile oil testing and oil restoration services: Mobile oil analysis and transformer oil restoration services provided to customers as value-added offerings.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Autofan AC LLC imports and distributes automotive oils, lubricants, filters, and antifreeze products in Armenia as the official/exclusive distributor for internationally recognized brands including Gazpromneft, G-Energy, ZIC, Eurol, Oscar, Denckermann, Roadwin, and Baldwin. The company supplements its product distribution with value-added technical services including a mobile oil testing laboratory using SPECTRO technologies and transformer oil regeneration services, serving 3,000+ customers across 100% of Armenian territory.

Product overview

Autofan is an automotive oil and lubricant importer and distributor operating in Armenia since 2006. The company offers a unified product portfolio centered on automotive oils and lubricants, filters, and antifreeze products, supplemented by technical services including a mobile oil testing laboratory using SPECTRO technologies and oil regeneration services. The company serves as official representative for seven internationally recognized brands: Gazpromneft, G-Energy, ZIC, Eurol Lubricant, Oscar, Denckermann, and Roadwin, covering the full range of automotive fluid needs for B2B, B2C, and B2G customers across Armenia with 100% territorial coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Oils and Lubricants

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Oscar LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive distributor of Oscar Lubricants brand since 2022.
• ForsagecoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive distributor of Forsage brand products since 2022.
• Eurol B.V.coreChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive distributor of Eurol premium Dutch automotive and industrial lubricants in Armenia since 2021.
• DenckermanncoreChannel Partner/ Reseller/ Distributor · 1 January 2018Official distributor of Denckermann (Polish filters) since 2018 in Armenia.
• GazpromneftcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Official distributor of Gazpromneft lubricants since 2018, became exclusive distributor in 2020.
• BaldwincoreChannel Partner/ Reseller/ Distributor · 1 January 2016Official distributor of Baldwin brand filters in Armenia since 2016, representing the brand's filter products.
• RoadwincoreChannel Partner/ Reseller/ Distributor · 1 January 2016Official distributor of Roadwin antifreeze products in Armenia since 2016.
• SK Lubricants (ZIC)coreChannel Partner/ Reseller/ Distributor · 1 January 2010SK Lubricants (ZIC brand) official and exclusive distributor in Armenia since 2010. Autofan distributes ZIC automotive and industrial oils across Armenia through its partner network.
• G-EnergycoreChannel Partner/ Reseller/ Distributor · 1 January 2010Official and exclusive distributor of G-Energy brand products in Armenia.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Liqui Moly: Liqui Moly is a German premium automotive lubricants brand that similarly relies on exclusive regional distributors and a multi-channel service-station/retailer network across markets. Its go-to-market (single exclusive importer per country, technical-services layer, education-led brand-building) closely mirrors Autofan's model, making it the most structurally comparable peer.
• Alliance Automotive Group: Alliance Automotive Group is one of Europe's largest distributors of automotive aftermarket parts, lubricants, and workshop consumables, serving B2B customers across multiple European markets. Its business model (multi-brand distribution to service stations and garages, country-level national coverage) is directly comparable to Autofan's operating playbook.

Broad incumbents

• Shell Lubricants: Shell is one of the world's largest lubricant producers and distributes through a mix of direct accounts and regional distributors. Its product range directly overlaps Autofan's engine oils, transmission fluids, and industrial lubricants, and it is a competitor for the same Armenian service-station and fleet accounts.
• TotalEnergies Lubrifiants: TotalEnergies markets a full automotive and industrial lubricants range and operates regional distribution in many emerging markets including Eastern Europe and the CIS periphery. As a multi-category lubricant major it competes with Autofan's portfolio brands and is the type of principal/supplier whose regional partner choices affect Autofan's positioning.
• Valvoline Inc. Valvoline is a global lubricant and automotive chemicals brand with strong presence in service-station channels. It competes for the same end-user wallet share that Autofan's brands serve in Armenia and represents another potential principal partner or competitor depending on its regional distribution strategy.
• PETRONAS Lubricants International: PETRONAS Lubricants distributes a broad automotive and industrial fluids range through regional partners across Asia, Middle East, and emerging markets. Comparable as a principal whose regional distributor strategy shapes who competes in markets like Armenia, and whose product portfolio overlaps Autofan's motor oils and industrial fluids.
• Fuchs Petrolub SE: Fuchs is Europe's largest independent lubricants specialist, with a broad automotive and industrial portfolio distributed via regional partners and direct B2B accounts. Comparable as a multi-brand lubricants manufacturer whose distribution model and product breadth overlap Autofan's range, particularly in industrial oils.
• LKQ Corporation: LKQ is one of the largest global automotive aftermarket parts distributors, distributing a multi-brand portfolio of replacement parts and consumables to service and repair customers in North America and Europe. Comparable as a benchmark for the wholesale-aftermarket distribution model Autofan operates at smaller scale, and as the type of consolidator that could enter emerging markets like Armenia.
• Castrol (BP): Castrol is a global lubricant brand owned by BP that distributes through regional partners and direct accounts in markets worldwide. It competes head-to-head with several of Autofan's represented brands (ZIC, Eurol, Gazpromneft) in Armenia's automotive fluids market, and represents the type of global incumbent whose principal decisions shape Autofan's exclusive-distribution moat.

Regional players

• Petromin Corporation: Petromin is a Saudi Arabian automotive lubricants, parts, and services group with a national-distributor model centered on its home market and selective regional exports. Comparable as a regionally concentrated multi-brand lubricants distributor in a single-country market, mirroring Autofan's geographic and customer-segment focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autofan.am
• LinkedInlinkedin.com/company/autofan-ac-llc
• Instagraminstagram.com/autofan.am/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autofan