Atlanta assurances Côte d'Ivoire

What Atlanta assurances Côte d'Ivoire does

Atlanta Assurances Côte d'Ivoire is a non-life insurance company (Société Anonyme) headquartered in Abidjan Plateau, Côte d'Ivoire, licensed (agréée) in October 2016 with a registered capital of 5,000,000,000 FCFA. It is a subsidiary of Atlanta Sanad, a Moroccan insurance group with more than 70 years of operating history. The company serves approximately 50,000 clients across three primary segments: Particuliers (individuals), Professionnels (self-employed professionals and SMBs), and Entreprises (commercial enterprises and corporations), operating through a multi-channel distribution structure that combines a self-service digital subscription platform (shop.atlanta.ci) with broker (courtier) partners, two physical offices in Abidjan (Plateau and Vallon), and phone/email/WhatsApp support channels.

The product portfolio spans more than 25 insurance lines, including core individual lines (auto, moto, truck/van, multirisque habitation with BAKRÔ sub-brand, health, travel, personal accident, school liability), professional lines (professional vehicle, multi-risk professional, professional liability, construction all-risk, corporate property), and enterprise lines (fleet, multi-risk enterprise, corporate liability, group health, and specialized transport insurance covering air, maritime, land, hull, railway rolling stock, and pleasure craft). The technology stack centers on a digital insurance platform with online subscription, claims declaration, and simulators for auto and MRH products, supported by an AI-powered FAQ assistant ('Abla') for customer service.

The revenue model is subscription-based recurring annual premiums across all product lines, with a horizontal-segmentation approach serving individuals, professionals, and enterprises in the Ivorian market. The go-to-market is hybrid: direct-to-consumer digital with sales-led follow-up for complex products. The company maintains a designated assistance partnership with GAA Côte d'Ivoire for roadside and emergency services, an approved garage and healthcare provider network for claims, and compliance with Côte d'Ivoire data protection law n°2013-450. Headcount is stated at 51-100 employees.

Name

Atlanta assurances Côte d'Ivoire

Legal name

Atlanta Assurances Côte d'Ivoire

Website

https://atlanta.ci

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlanta Assurances Côte d'Ivoire is a non-life insurance company (Société Anonyme) licensed in 2016, headquartered in Abidjan and serving approximately 50,000 individual, professional, and enterprise clients through digital, broker, and direct channels with a comprehensive portfolio of auto, home, health, travel, liability, and commercial insurance products.

Ownership category

akta.pro rank

Headquarters

HQ city

Abidjan

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Non-Life Insurance Premiums: Recurring insurance premiums collected from policyholders for coverage periods typically of 12 months. Products include auto, moto, habitation, santé, accidents de la vie, voyage, and business insurance lines.
2. Insurance Premiums - Individuals: Individual insurance products covering health, travel, vehicle, home, and personal accident coverage with various guarantee levels
3. Insurance Premiums - Professionals & Enterprises: Commercial insurance products including fleet automobile, multi-risk professional, collective health, transport insurance (air, sea, land), marine hull, and civil liability coverage

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Atlanta Assurances Côte d'Ivoire is a non-life insurance company providing motor, home, health, travel, liability and business insurance to individuals, professionals, and enterprises in Côte d'Ivoire. It distributes these products through a digital subscription platform, an approved garages and healthcare providers network, and direct sales offices in Abidjan. The company is licensed since October 2016 as a Société Anonyme and serves approximately 50,000 clients in Côte d'Ivoire.

Product overview

Atlanta Assurances Côte d'Ivoire is a non-life insurance company (Société Anonyme) headquartered in Abidjan-Plateau, operating since October 2016 as part of the Atlanta Group with over 70 years of experience in the Moroccan insurance market. The company offers a comprehensive portfolio of insurance products organized across three main segments: Individuals (Particuliers), Professionals (Professionnels), and Enterprises (Entreprises). Individual products include auto, motorcycle, home (Multirisque Habitation including Bakro variant), health, personal accident, school liability, and travel insurance. Professional offerings encompass vehicle, multi-risk, professional liability, construction all-risk, building, health, and individual accident insurance. Enterprise solutions include fleet, multi-risk, corporate liability, construction, individual accident, collective health, and cargo transport insurance (air, maritime, and land). The product architecture follows a modular approach where core insurance lines serve as standalone offerings with optional add-on coverage tiers and assistance services.

Differentiator

Problem solved

Functional benefit

Brands

• BAKRÔ (Multirisque Habitation Bakro): Multirisque habitation insurance coupled with an integral assistance guarantee covering home emergencies, repairs, and domestic accidents for households.

Products and services

• Assurance Automobile (Auto Insurance)

Quantifiable outcome

• 50,000 clients served in Côte d'Ivoire
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GAA Côte d'Ivoire (Générale d'Assistance et d'Assurances)coreTechnology or IntegrationGAA Côte d'Ivoire is the designated assistance provider for Atlanta Assurances CI. They handle roadside assistance, vehicle replacement, and emergency services for policyholders. Contact: +225 27 20 20 37 54 / [email protected]
• Atlanta Sanad (Parent Company)coreStrategic or Co-development PartnerAtlanta Sanad is the parent company in Morocco with over 70 years of insurance experience. It provides operational expertise, brand credibility, and potentially reinsurance support to the Côte d'Ivoire subsidiary.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NSIA Assurances Côte d'Ivoire: The largest Ivorian non-life insurance group, offering a similar comprehensive portfolio of auto, home, health, and commercial insurance. Directly comparable as a domestic full-line non-life competitor with overlapping customer segments and broker channels.
• SUNU Assurances Côte d'Ivoire: Pan-African insurance group with a Côte d'Ivoire subsidiary offering non-life insurance products. Directly comparable as a multi-line non-life insurer with a similar customer base and broker-led distribution.
• SAHAM Assurance Côte d'Ivoire: Originally a Moroccan insurance group (now integrated with Sanlam) operating in Côte d'Ivoire. Closely comparable to Atlanta CI as a peer of Moroccan origin offering similar non-life products and competing for the same corporate and individual clients in WAEMU.
• Askia Assurances Côte d'Ivoire: Ivorian non-life insurance company offering auto, home, and professional insurance products. Comparable as a domestic direct competitor with overlapping product lines and a similar customer base in Côte d'Ivoire.
• SAAR (Société Africaine d'Assurance et de Réassurance): Regional Ivorian insurance company offering non-life products to individuals and enterprises. Comparable as a domestic non-life insurer with a similar product portfolio and customer mix.

Broad incumbents

• Allianz Côte d'Ivoire: Local subsidiary of global insurer Allianz, offering life and non-life products in Côte d'Ivoire. Comparable as a major insurer with broader regional and global capabilities but overlapping product lines and customer segments.
• AXA Côte d'Ivoire: Ivorian subsidiary of global insurer AXA, providing non-life and life insurance. Comparable as a global incumbent with deeper capital and broker relationships, competing directly in auto, home, and health.
• Sanlam Côte d'Ivoire: Pan-African insurance group with presence in Côte d'Ivoire through its subsidiary (formed via the SAHAM integration). Comparable as a large African insurance group offering similar non-life products to corporate and individual clients.

Regional players

• Star Assurance: West African insurance group with operations across multiple Anglophone and Francophone countries. Comparable as a regional multi-line insurer addressing similar customer segments in adjacent West African markets.
• Atlantique Assurance Côte d'Ivoire: Regional West African insurance group with presence in Côte d'Ivoire. Comparable as a regional multi-line insurer offering similar non-life and commercial products in the WAEMU zone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/atlanta.ci
• LinkedInlinkedin.com/company/atlanta-assurances-c%C3%B4te-d-ivoire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta assurances Côte d'Ivoire