Blokker
Blokker is a Dutch household goods retailer operating 61 physical stores across the Netherlands under the entity Blokker New B.V., selling consumables such as sodawater cylinders and private-label coffee cups to Dutch consumers, with a webshop and loyalty program in development.
- Company typePrivate
- Founded1896
- HeadquartersAmsterdam, Netherlands
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Blokker does
Blokker is a Dutch household goods retailer operating under the legal entity Blokker New B.V., headquartered in Amsterdam-Duivendrecht, Netherlands. The company was established after the bankruptcy of the original Blokker Holding before January 1, 2025, inheriting the 1896-founded 'Blokker' brand and its positioning as 'De huishoudwinkel van Nederland' (The Household Store of the Netherlands). Its core business is the physical retail sale of household products — including refillable sodawater cylinders, private-label coffee cups, and general household goods — through a network of 61 stores across the Netherlands, 40 of which were opened in a concentrated six-week window between June 18 and July 30, 2025.
The company distributes its products exclusively through owned physical retail storefronts in the Netherlands, supported by digital marketing channels (Facebook, Instagram, TikTok, email newsletter, and digital promotional folders) and a standard analytics and advertising technology stack (Google Tag Manager, Google Analytics, Facebook Pixel, Criteo, Bing Ads, Sooqr site search, and Cloudflare reCAPTCHA). Pricing is not publicly disclosed, and revenue is generated through one-time retail sales of consumer goods. A new e-commerce webshop is under development but not yet live, with planned functionality including customer accounts, order placement without an account, a Track & Trace delivery service, and a loyalty/savings program (Spaarprogramma).
Blokker serves Dutch consumers as a single horizontal customer segment, focusing on accessible, in-person household goods retail with an emphasis on 'one-on-one customer contact' rather than digital-first engagement. The company holds no disclosed parent company, subsidiaries, patents, partnerships, or institutional investors, and is GDPR/AVG compliant in its data processing. There is no evidence of AI/ML capabilities, proprietary technology beyond standard e-commerce tooling, or third-party integrations beyond marketing automation and ad-tech.
Blokker firmographics
Firmographics- Name
- Blokker
- Legal name
- Blokker New B.V.
- Website
- https://blokker.nl
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Blokker is a Dutch household goods retailer operating 61 physical stores across the Netherlands under the entity Blokker New B.V., selling consumables such as sodawater cylinders and private-label coffee cups to Dutch consumers, with a webshop and loyalty program in development.
- Ownership category
- akta.pro rank
Blokker industry classification
Industry- Product category
- Household Goods Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
- akta.pro secondary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Blokker is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Blokker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Sales: Physical retail sales of household goods through Blokker stores across the Netherlands. The company operates 61 physical retail locations selling household products including sodawater cylinders, coffee cups, and general household items.
- Future E-commerce Sales: Webshop (toekomstig) - The company is developing a new webshop. Priority in 2025 was on physical stores with focus on one-on-one customer contact.
Distribution channels2 records
Marketing channels5 records
Blokker product offering
Product offeringCore offering
Blokker operates a chain of physical retail stores across the Netherlands selling consumer household goods, including everyday home products such as refillable sodawater cylinders and own-brand coffee cups. The company prioritizes one-on-one in-store customer service and in-store warranty and returns handling; a new Blokker-branded e-commerce webshop is in development but was not live as of the source data.
Product overview
Blokker is a Dutch household goods retailer operating a physical store network of approximately 60 locations across the Netherlands, positioning itself as "De huishoudwinkel van Nederland" (The Household Store of the Netherlands). The company sells consumer household products including sodawater cylinders and coffee cups as consumable offerings. A loyalty program and webshop are planned but not yet active; the current focus is on physical retail expansion with 40 new stores opened in 2025. The company offers in-store services for warranty, returns, and exchanges, and provides a Track & Trace service for order delivery tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Blokker Physical Retail Stores Brick-and-mortar Blokker retail stores located across the Netherlands, selling household goods and providing in-store services including warranty handling, returns, and exchanges for purchases made after January 1, 2025. Customers can browse and buy household products in person at any of approximately 61 store locations.
- Blokker Sodawater Cylinders
Companies that use Blokker
Customer profileSegments1 record
Ideal customer profiles1 record
Blokker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Blokker partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights5 records
Blokker competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Blokker social profiles
Digital presenceBlokker compliance and trust
Trust signalCompliance1 record
Blokker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blokker leadership team
Management profileNumber of profiles
Blokker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blokker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blokker
What does Blokker do?
Blokker operates a chain of physical retail stores across the Netherlands selling consumer household goods, including everyday home products such as refillable sodawater cylinders and own-brand coffee cups. The company prioritizes one-on-one in-store customer service and in-store warranty and returns handling; a new Blokker-branded e-commerce webshop is in development but was not live as of the source data.
Is Blokker a public or private company?
Blokker is a private company. It is classified as unknown and is currently operating.
When was Blokker founded?
Blokker was founded in 1896. It employs 5,001 to 10,000 people.
Where is Blokker based?
Blokker is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Blokker make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are future E-commerce Sales.
Does Blokker have an API?
No public API is recorded for Blokker.
What industry is Blokker in?
Blokker's product category is Household Goods Retail. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor), with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 455 and its SIC code is 5331.