Blokker

Household Goods Retailblokker.nl

Blokker is a Dutch household goods retailer operating 61 physical stores across the Netherlands under the entity Blokker New B.V., selling consumables such as sodawater cylinders and private-label coffee cups to Dutch consumers, with a webshop and loyalty program in development.

Company typePrivate
Founded1896
HeadquartersAmsterdam, Netherlands
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What Blokker does

Blokker is a Dutch household goods retailer operating under the legal entity Blokker New B.V., headquartered in Amsterdam-Duivendrecht, Netherlands. The company was established after the bankruptcy of the original Blokker Holding before January 1, 2025, inheriting the 1896-founded 'Blokker' brand and its positioning as 'De huishoudwinkel van Nederland' (The Household Store of the Netherlands). Its core business is the physical retail sale of household products — including refillable sodawater cylinders, private-label coffee cups, and general household goods — through a network of 61 stores across the Netherlands, 40 of which were opened in a concentrated six-week window between June 18 and July 30, 2025.

The company distributes its products exclusively through owned physical retail storefronts in the Netherlands, supported by digital marketing channels (Facebook, Instagram, TikTok, email newsletter, and digital promotional folders) and a standard analytics and advertising technology stack (Google Tag Manager, Google Analytics, Facebook Pixel, Criteo, Bing Ads, Sooqr site search, and Cloudflare reCAPTCHA). Pricing is not publicly disclosed, and revenue is generated through one-time retail sales of consumer goods. A new e-commerce webshop is under development but not yet live, with planned functionality including customer accounts, order placement without an account, a Track & Trace delivery service, and a loyalty/savings program (Spaarprogramma).

Blokker serves Dutch consumers as a single horizontal customer segment, focusing on accessible, in-person household goods retail with an emphasis on 'one-on-one customer contact' rather than digital-first engagement. The company holds no disclosed parent company, subsidiaries, patents, partnerships, or institutional investors, and is GDPR/AVG compliant in its data processing. There is no evidence of AI/ML capabilities, proprietary technology beyond standard e-commerce tooling, or third-party integrations beyond marketing automation and ad-tech.

Blokker firmographics

Firmographics

Name: Blokker
Legal name: Blokker New B.V.
Website: https://blokker.nl
Company type: Private
Founded year: 1896
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Blokker is a Dutch household goods retailer operating 61 physical stores across the Netherlands under the entity Blokker New B.V., selling consumables such as sodawater cylinders and private-label coffee cups to Dutch consumers, with a webshop and loyalty program in development.
Ownership category
akta.pro rank

Blokker industry classification

Industry

Product category: Household Goods Retail
NAICS: General Merchandise Retailers (455)
SIC: Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry: Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
akta.pro secondary industry: Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

Household goods retail
Physical store chain
Consumer home products
Sodawater cylinders
Household store

Where Blokker is headquartered

Location

Headquarters

HQ city: Amsterdam
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

Blokker business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

Retail Sales: Physical retail sales of household goods through Blokker stores across the Netherlands. The company operates 61 physical retail locations selling household products including sodawater cylinders, coffee cups, and general household items.
Future E-commerce Sales: Webshop (toekomstig) - The company is developing a new webshop. Priority in 2025 was on physical stores with focus on one-on-one customer contact.

Distribution channels2 records

Marketing channels5 records

Blokker product offering

Product offering

Core offering

Blokker operates a chain of physical retail stores across the Netherlands selling consumer household goods, including everyday home products such as refillable sodawater cylinders and own-brand coffee cups. The company prioritizes one-on-one in-store customer service and in-store warranty and returns handling; a new Blokker-branded e-commerce webshop is in development but was not live as of the source data.

Product overview

Blokker is a Dutch household goods retailer operating a physical store network of approximately 60 locations across the Netherlands, positioning itself as "De huishoudwinkel van Nederland" (The Household Store of the Netherlands). The company sells consumer household products including sodawater cylinders and coffee cups as consumable offerings. A loyalty program and webshop are planned but not yet active; the current focus is on physical retail expansion with 40 new stores opened in 2025. The company offers in-store services for warranty, returns, and exchanges, and provides a Track & Trace service for order delivery tracking.

Differentiator

Problem solved

Functional benefit

Products and services

Blokker Physical Retail Stores Brick-and-mortar Blokker retail stores located across the Netherlands, selling household goods and providing in-store services including warranty handling, returns, and exchanges for purchases made after January 1, 2025. Customers can browse and buy household products in person at any of approximately 61 store locations.
Blokker Sodawater Cylinders

Companies that use Blokker

Customer profile

Segments1 record

Ideal customer profiles1 record

Blokker technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration19 records

Blokker partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Blokker competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Blokker compliance and trust

Trust signal

Compliance1 record

Blokker financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blokker leadership team

Management profile

Number of profiles

Blokker funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blokker M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blokker

What does Blokker do?

Is Blokker a public or private company?

Blokker is a private company. It is classified as unknown and is currently operating.

When was Blokker founded?

Blokker was founded in 1896. It employs 5,001 to 10,000 people.

Where is Blokker based?

Blokker is headquartered in Amsterdam, Netherlands, in the Europe region.

How does Blokker make money?

Two revenue lines are on record. Retail Sales are the primary driver. The others are future E-commerce Sales.

Does Blokker have an API?

No public API is recorded for Blokker.

What industry is Blokker in?

Blokker's product category is Household Goods Retail. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor), with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 455 and its SIC code is 5331.