Frank Reps
Frank Reps is a New York- and Paris-based creative talent representation agency representing approximately 15 stylists, makeup artists, hair artists, and set designers who work on campaigns, editorials, and runway shows for luxury fashion and beauty brands.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Frank Reps does
Frank Reps is a creative talent representation agency that represents a curated roster of approximately 15 artists across styling, makeup, hair, and set/spatial design for the fashion, beauty, and design industries. Founded in 2005 and headquartered in New York at 103 E. Broadway, the agency operates with a small internal team of 1-10 employees and maintains a secondary office in Paris at 109 Blvd Beaumarchais, positioning it directly within the two dominant Western fashion capitals. Its represented artists are placed on editorial shoots, advertising campaigns, runway shows, brand activations, and set installations for luxury fashion houses, beauty brands, and major fashion publications.
The agency's service model is built around direct placement of its represented talent with enterprise clients, with revenue generated through commissions on bookings. The portfolio of disclosed client work spans global luxury and contemporary brands including Gucci, Louis Vuitton, Hermès, Chanel, Dior, Balenciaga, Tom Ford, Fear of God, Jil Sander, Coach, Armani, Brioni, Calvin Klein, Marc Jacobs, Nike, Adidas, David Yurman, Zara, and The Frankie Shop, alongside tier-one publications such as Vogue, American Vogue, Vogue Australia, Harper's Bazaar, DAZED, i-D, W Magazine, and Self Service. Pricing is not publicly disclosed; fees are negotiated per booking.
The business operates with a deliberately lean internal headcount and relies on direct agent-to-artist management plus B2B relationship sales. Its value proposition rests on providing brands with vetted, multidisciplinary creative talent under a single representation relationship, while offering artists professional representation to access premium commercial bookings. There is no proprietary technology platform, software product, or AI/ML infrastructure disclosed in source material — the company functions as a traditional service agency, using its website and an Instagram presence as the primary marketing channels.
Frank Reps firmographics
Firmographics- Name
- Frank Reps
- Legal name
- Frank Reps
- Website
- https://www.frankreps.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frank Reps is a New York- and Paris-based creative talent representation agency representing approximately 15 stylists, makeup artists, hair artists, and set designers who work on campaigns, editorials, and runway shows for luxury fashion and beauty brands.
- Ownership category
- akta.pro rank
Frank Reps industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industries
- Editorial/Fashion Makeup (HSALAHAD), Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Frank Reps is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Frank Reps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Artist Representation and Booking Commission: Frank Reps generates revenue by representing artists (stylists, makeup artists, hair artists, set/spatial designers) and securing bookings for fashion, beauty, and design industry work including editorial shoots, advertising campaigns, runway shows, and brand collaborations. The agency likely earns commission on bookings secured for its represented talent.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Frank Reps product offering
Product offeringCore offering
Frank Reps is a creative talent representation agency that represents a curated roster of stylists, makeup artists, hair artists, and set/spatial designers. The agency secures bookings for these represented artists with global fashion, beauty, and design brands for editorial shoots, advertising campaigns, runway shows, and brand collaborations. The agency maintains offices in New York and Paris to serve clients across American and European markets.
Product overview
Frank Reps is a creative agency that operates as a talent representation firm, not a technology product company. The agency's 'products' consist of its curated roster of represented artists across four service categories: styling (fashion stylists), makeup (beauty artists), hair, and set/spatial design. These artists serve fashion, beauty, and design industry clients including global brands and publications. The company maintains offices in New York and Paris to serve its creative community.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Representation Services Core talent representation service covering a curated roster of stylists, makeup artists, hair artists, and set/spatial designers who work across fashion, beauty, and design industries, placing them with global brands and publications for editorial shoots, advertising campaigns, runway shows, and brand collaborations.
- Styling Services Representation of fashion stylists including Milton Dixon III, Raymond Gee, Tony Irvine, and Elly McGaw who provide styling for editorial, advertising, and commercial campaigns for global fashion brands.
- Makeup Services
Companies that use Frank Reps
Customer profileNamed customers50 records
Segments4 records
Ideal customer profiles3 records
Frank Reps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frank Reps partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Frank Reps competitors and assessment
Company assessmentDirect peers
- The Wall Group: Los Angeles and New York-based talent management agency representing hairstylists, makeup artists, and stylists for fashion, beauty, and entertainment clients. Closest U.S. peer to Frank Reps in roster composition and client base.
- Art Partner: New York and London-based agency representing hairstylists, makeup artists, photographers, stylists, and creative directors. Direct competitor in the fashion/beauty talent representation market.
- Streeters: London-headquartered talent agency representing hairstylists, makeup artists, and fashion stylists for editorial and advertising work. Closest European peer to Frank Reps.
- Atelier Management: Talent management agency representing stylists, makeup artists, and hair artists for fashion and beauty brands. Directly comparable boutique-style representation business.
- Lalaland Artists: Talent management agency representing makeup artists, hairstylists, and photographers for fashion, beauty, and editorial clients. Directly competitive roster-based representation model.
- Opus Beauty: Beauty-focused talent management agency representing makeup artists and hair stylists for fashion and commercial campaigns. Overlaps directly with Frank Reps' makeup and hair roster.
- Bryant Artists: New York-based artist management firm representing makeup artists, hair stylists, and fashion creatives. Comparable boutique-scale peer serving fashion and beauty clients.
- CLM Agency: Talent management and artist representation agency serving the fashion and beauty industries. Comparable boutique competitor for stylists, makeup artists, and creative talent.
- Total Management: London-based talent agency representing models, artists, hair stylists, and makeup artists. Comparable roster-based representation model with a fashion/beauty focus.
- Exposure NY: New York-based talent and artist management agency representing photographers, stylists, hair, and makeup talent for editorial and advertising campaigns. Directly comparable boutique peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Frank Reps social profiles
Digital presenceFrank Reps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frank Reps leadership team
Management profileNumber of profiles
Profiles2 records
Frank Reps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frank Reps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frank Reps
What does Frank Reps do?
Frank Reps is a creative talent representation agency that represents a curated roster of stylists, makeup artists, hair artists, and set/spatial designers. The agency secures bookings for these represented artists with global fashion, beauty, and design brands for editorial shoots, advertising campaigns, runway shows, and brand collaborations. The agency maintains offices in New York and Paris to serve clients across American and European markets.
Is Frank Reps a public or private company?
Frank Reps is a private company. It is classified as unknown and is currently operating.
When was Frank Reps founded?
Frank Reps was founded in 2005. It employs 1 to 10 people.
Where is Frank Reps based?
Frank Reps is headquartered in New York, United States, in the North America region.
How does Frank Reps make money?
One revenue line is on record: artist Representation and Booking Commission.
Who are Frank Reps's main competitors?
Direct peers on record are The Wall Group, Art Partner, Streeters, Atelier Management, Lalaland Artists, Opus Beauty, Bryant Artists, CLM Agency, Total Management and Exposure NY.
Does Frank Reps have an API?
No public API is recorded for Frank Reps.
What industry is Frank Reps in?
Frank Reps's product category is Talent Representation Services. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of HSALAHAD, Editorial/Fashion Makeup. Its NAICS code is 711410.