STAFF

What STAFF does

STAFF Representaciones is a privately held Peruvian industrial-machinery company headquartered in the Santa Rosa Industrial Zone of Ate, Lima. The firm has operated for over 25 years (founded 1999) serving metalworking and industrial manufacturers in Peru. Its core business is serving as the exclusive Peruvian representative for three international industrial brands: ROMI (CNC machine tools including universal lathes, CNC lathes, turning centers, machining centers, and vertical turret lathes), DELTA (industrial lubricants including hydraulic fluids, cutting oils, soluble coolants, and multi-purpose lubricants), and GERARDI (precision modular chucks and workholding accessories).

The company operates an integrated business model combining equipment distribution, consumables supply, and proprietary services. Beyond product resale, STAFF runs a fleet of more than 40 CNC and conventional machines in-house to offer custom parts design and manufacturing for industrial customers. The company also delivers certified preventive maintenance, repair, and original spare parts supply specifically for ROMI CNC equipment, creating a recurring aftermarket revenue stream tied to its installed base.

Go-to-market is sales-led and direct, with a field sales team handling enterprise accounts and a quote-based engagement model conducted via website contact forms and WhatsApp. Customers are primarily Peruvian industrial and metalworking manufacturing firms, with no publicly disclosed named reference accounts. Pricing is not publicly listed; revenue figures, ownership structure, and institutional backing are not disclosed. As of 2026 the company has implemented an Integrated Management System (SIG) policy, indicating formalization of internal quality and compliance processes. There is no disclosed evidence of digital, software, or AI-native capabilities across the product set or operations.

Name

STAFF

Legal name

STAFF REPRESENTACIONES

Website

https://staffrepresentacionessa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

STAFF Representaciones is a Lima, Peru-based industrial machinery firm that exclusively represents ROMI CNC machines, DELTA industrial lubricants, and GERARDI precision chucks, while also providing custom CNC parts manufacturing and ROMI-certified maintenance services to metalworking customers across Peru.

Ownership category

akta.pro rank

Product category

Industrial Machinery Distribution and Precision Machining Services

NAICS

Machine Shops (332710), Metalworking Machinery Manufacturing (33351), Cutting Tool and Machine Tool Accessory Manufacturing (333515)

SIC

Machine Tools, Metal Cutting Types (3541), Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB), Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• CNC machine tools
• Industrial machinery distribution
• Precision metalworking services
• Industrial lubricants supply
• Modular workholding systems

Headquarters

HQ city

Ate

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. CNC Machine Sales (ROMI): Sale of ROMI CNC turning centers, universal lathes, and machining centers including models T240-T500, C series CNC lathes, GL turning centers, D machining centers, and VT vertical lathes
2. Industrial Lubricants (DELTA): Sale of DELTA industrial lubricants including hydraulic fluids, cutting oils, soluble coolants, and multi-purpose lubricants for machinery
3. Precision Modular Chucks (GERARDI): Sale of GERARDI precision modular chucks including STANDARD, STANDARDFLEX, XL models, modular elements and accessories for machine tools
4. Custom Machining Services: Custom part design and manufacturing services using 40+ CNC and conventional machines, serving all types of industries with precision machining capabilities
5. Technical Maintenance Services: Preventive maintenance plans and machine repair services for ROMI CNC machinery with original spare parts and immediate diagnosis

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

STAFF Representaciones supplies industrial machinery and consumables to Peru's metalworking sector as the exclusive representative of ROMI (CNC machine tools including lathes, turning centers, machining centers, and vertical turret lathes), DELTA (industrial lubricants and cutting fluids), and GERARDI (precision modular chucks and workholding). The company also operates a precision machining workshop with 40+ CNC and conventional machines to design and manufacture custom parts and provides certified technical service, preventive maintenance, and original spare parts for ROMI equipment.

Product overview

STAFF REPRESENTACIONES is a Peruvian company with over 25 years of experience specializing in high-precision machining for the metalworking industry. The company operates as a manufacturer representative and service provider with three core product lines: (1) ROMI CNC machine tools including Universal Lathes (T Series), CNC Lathes (C Series), Turning Centers (GL Series), Machining Centers (D Series), and Vertical Turret Lathes (VTL Series); (2) DELTA industrial lubricants including cutting fluids, coolants, hydraulic oils, and multi-use lubricants; and (3) GERARDI precision modular chucks including STANDARD, STANDARDFLEX, XL models, modular elements, and accessories. Additionally, the company provides custom parts design and manufacturing services using their fleet of over 40 CNC and conventional machines. The company also offers technical service, preventive maintenance, and original spare parts for ROMI equipment.

Differentiator

Problem solved

Functional benefit

Brands

• STAFF Representaciones: Main commercial brand for machine tool representation, precision machining services, and industrial lubricants in Peru.

Products and services

• ROMI T Series Universal Lathes Universal lathes (models T 240, T 350, T 500, ES-40, ES-40A, ES-40B) for flexible and productive machining of large parts, supplied to industrial metalworking companies in Peru.
• ROMI C Series CNC Lathes CNC lathes (models C 420 through C 2600H including C 510, C 620, C 680, C 830, C 1000, C 1100H, C 1290H, C 1300H, C 1600H, C 1300HBB, C 1800H, C 2100H, C 2200H) for precision turning operations in industrial metalworking.
• ROMI GL Series Turning Centers Turning centers (models GL 170G, GL 250, GL 300, GL 350, GL 450, G 550, GL 550M) combining turning and milling capabilities for industrial manufacturers.
• ROMI D Series Machining Centers Machining centers (models D 600, D 800, D 1000, D 1250, D 1500, DCM 620-5X, DCM 620-5F) for complex multi-axis operations in metalworking.
• ROMI VTL Series Vertical Turret Lathes Vertical turret lathes (models VTL 500R/L, VTL 500MR/ML, VTL 700/L, VTL 700MR/ML, DCM 3000, PH 400, PH 630, VT 1400M, VT 2000M, VT 2500M, VT 3000M, VT 5000) for heavy-duty turning operations.
• DELTA Industrial Lubricants Industrial lubricants including DELTACOR TB2, hydraulic fluids, cutting fluids (taladrines/refrigerantes), and multi-use lubricants for machinery and metalworking applications.
• GERARDI STANDARD Modular Chuck Modular chuck offering price-quality-versatility balance with interchangeable elements and precise alignment for machine tool workholding.
• GERARDI STANDARDFLEX Modular Chuck Flexible modular chuck variant with interchangeable elements and adaptable configuration options for machine tool workholding.
• GERARDI XL Modular Chuck Extra-large base dimension chucks allowing double chuck configuration that can transform to single chuck with wide opening, maximizing machine table productivity.
• Custom Parts Design and Manufacturing Service Custom machining service manufacturing parts (flanges, cardan shafts, hydraulic cylinders, and other precision components) from all types of materials using over 40 CNC and conventional machines, with in-house design support for industrial clients.
• ROMI Technical Service and Maintenance Certified technical service for ROMI CNC equipment including preventive maintenance plans, machine repair, immediate diagnosis, and supply of original spare parts for industrial clients in Peru.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ROMIcoreChannel Partner/ Reseller/ DistributorExclusive representation agreement for ROMI CNC machines including universal lathes (T series), CNC lathes (C series), turning centers (GL series), machining centers (D series), and vertical lathes (VT series). ROMI is a Brazilian manufacturer of machine tools and CNC equipment.
• DELTAcoreChannel Partner/ Reseller/ DistributorExclusive representation for DELTA industrial lubricants including hydraulic fluids, cutting oils, soluble coolants (taladrines/refrigerantes), and multi-purpose lubricants for industrial machinery.
• GERARDIcoreChannel Partner/ Reseller/ DistributorExclusive representation for GERARDI precision modular chucks and accessories. GERARDI is recognized as the first company to design and develop precision modular chucks for machine tools with worldwide success. Product lines include STANDARD, STANDARDFLEX, XL chucks, modular elements, and accessories (over 1000 articles in 6 different dimensions).

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Methods Machine Tools: US-based machine tool distributor representing multiple premium CNC brands (including Nakamura-Tome, Yasda, Kiwa). Closely comparable distribution model to STAFF, though operating in North America rather than Peru.

Broad incumbents

• Mazak: Japanese manufacturer of CNC lathes, machining centers, and multi-tasking machines with global distribution. Competes directly with ROMI in the machine tool category that anchors STAFF's product portfolio.
• Fastenal: Global industrial supply distributor with deep MRO and consumables catalog serving industrial manufacturers. Comparable in distribution breadth and customer overlap (industrial manufacturing buyers) though with a different product mix.
• Sandvik: Swedish global leader in metal cutting tooling and industrial materials. Competes with GERARDI (the precision workholding brand STAFF represents) in adjacent tooling categories for the same machine tool users.
• Haas Automation: US-based CNC machine tool manufacturer (lathes, machining centers, vertical machining centers) with a global direct-sales model. Competes with ROMI in the same CNC categories that STAFF distributes.
• DMG Mori: Global leader in CNC machine tools including turning centers, machining centers, and lathes. Competitor to the ROMI brand that STAFF represents, and increasingly present across Latin America through direct and distributor channels.
• MSC Industrial Direct: Large US-based industrial distribution company offering metalworking tools, MRO supplies, and consumables — a comparable business model to STAFF's multi-line industrial distribution and aftermarket service offering.
• Kennametal: US tooling manufacturer producing metal cutting inserts, tool holders, and workholding solutions. Adjacent competitor to GERARDI in the precision tooling/workholding space.
• Romi: Brazilian manufacturer of CNC machine tools (lathes, machining centers, turning centers) — the principal supplier whose products STAFF exclusively distributes in Peru. Romi itself is a global player in machine tools and serves as both supplier and adjacent competitor in the same product category.

Emerging players

• Tungaloy: Japanese manufacturer of metal cutting tools, inserts, and toolholders with growing global distribution. Comparable to GERARDI (the workholding brand STAFF represents) in serving CNC machining customers with precision tooling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/staffrepresentaciones
• TikToktiktok.com/@staffrepresentaciones
• Xx.com/staffrepresenta
• LinkedInlinkedin.com/company/staff-representaciones-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAFF