Tahiti Tourisme

Name

Tahiti Tourisme

Legal name

Tahiti Tourisme

Website

https://tahititourisme.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Marketing Organization Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN), Sustainable & Responsible Incentives (Carbon Management, ESG Reporting) (THAHADAO)

Keywords

• Destination marketing
• Tourism promotion
• Travel industry services
• Tour operator platform
• Destination websites

Headquarters

HQ city

Papeete

HQ country

French Polynesia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Membership Fees: Annual membership fees (cotisations) from tourism professionals, tour operators, accommodation providers, and other industry stakeholders. Fees range from 12,000 XPF (under 10 employees) to 225,000 XPF (federations/groupings), determined by company size.
2. Services to Tourism Industry: Provides promotional services, training programs, market data, and marketing tools to tourism professionals and partners in exchange for membership fees and participation in events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tahiti Tourisme is the official destination marketing organization (DMO) for French Polynesia, operating as a Groupement d'Intérêt Économique (GIE). It promotes the "Islands of Tahiti" brand across 18 regional websites, provides a Middle Office platform for tour operators to publish holiday packages, runs training programs for travel professionals, manages a tourism database via Apidae, and organizes B2B and B2C events (trade shows, workshops, roadshows) to drive visitor arrivals. Revenue comes primarily from tiered annual membership fees paid by tourism professionals and service providers.

Product overview

Tahiti Tourisme operates a multi-platform portfolio serving the tourism ecosystem of French Polynesia. The core offering consists of the Middle Office Platform for tour operators to publish holiday packages, combined with the Apidae Professional Space for service providers to manage their listings across all official websites. Supporting these are the Programme Spécialiste de Tahiti training program, Maeva Hébergement booking solution, Brand Center media library, and downloadable thematic resources. The organization also offers membership for tourism professionals to participate in governance and decision-making. Together, these platforms serve tour operators, travel agents, local service providers, and tourism committees.

Differentiator

Problem solved

Functional benefit

Brands

• Programme Spécialiste de Tahiti: Official online training program for tourism professionals wanting to learn more about and promote The Islands of Tahiti.
• Middle Office
• HINA

Products and services

• Middle Office Platform A platform dedicated to tour operators and professional partners enabling them to publish and manage holiday package offers to The Islands of Tahiti on the official destination websites. Used by more than 180 tour operators globally.
• Programme Spécialiste de Tahiti The official online training program for tourism professionals who want to learn more about and promote The Islands of Tahiti. Through interactive modules, professionals discover the destination, its archipelagos, experiences, and assets to better advise clients and develop sales.
• Apidae Professional Space A French tourism data management platform that allows Tahiti Tourisme to centralise, manage and distribute information from tourism service providers and points of interest across all official Tahiti Tourisme websites in French Polynesia and internationally; integrated with 350+ tourism offices.
• Maeva Hébergement A free online accommodation management and booking solution enabling internet users to check availability and book stays directly. It allows real-time availability management, direct bookings, secure payments, and booking tracking for accommodation providers in French Polynesia.
• Brand Center A resource portal containing all content, media, and brand resources related to The Islands of Tahiti brand, including HD images, sounds, videos, and communication materials for partners and media use.
• Tahiti Tourisme Membership Paid membership program offering the status of member of the economic interest group, including the right to attend General Meetings, vote on strategies and budgets, receive documentation, and stand for election to the Board of Directors. Annual fees range from 12,000 XPF to 225,000 XPF depending on organization size.
• Thematic Fact Sheets Downloadable themed guides covering diving, culture, accommodation, gastronomy, wellness, weddings, and secrets of the archipelagos. Provides expert content for tourism professionals to prepare dream trips for clients.
• Tourism Database Registration Free registration service allowing tourism professionals to list their business in Tahiti Tourisme's database, providing official visibility among local and international visitors and access to promotional activities.

Quantifiable outcome

• 281,227 tourists and 4.65 million overnight stays recorded in 2025
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Atout FranceminorStrategic or Co-development PartnerPartnership with Atout France, France's official tourism development agency, for coordinated tourism promotion and market development.
• South Pacific Islands Travel (SPTO)minorStrategic or Co-development PartnerRegional partnership with South Pacific Islands Travel organization for broader South Pacific tourism promotion.
• Pacific Asia Travel Association (PATA)minorStrategic or Co-development PartnerMembership and partnership with PATA for international tourism promotion and industry networking across Asia-Pacific region.
• Cruise Lines International Association (CLIA)minorChannel Partner/ Reseller/ DistributorPartnership with CLIA for cruise industry collaboration and promotion of cruise ship stopovers in Tahiti Et Ses Îles.
• AcrewminorGTM or Marketing PartnerMarketing partnership with Acrew for travel industry marketing and promotion activities.
• Global Sustainable Tourism Council (GSTC)coreStrategic or Co-development PartnerMembership and assessment by the Global Sustainable Tourism Council, confirming Tahiti Tourisme's commitment to sustainable tourism standards and responsible tourism development.
• World Council for Sustainable TourismcoreStrategic or Co-development PartnerMembership in the World Council for Sustainable Tourism, participating in global sustainable tourism initiatives and aligning with international responsible tourism standards.
• FAPE (Fonds d'Action pour l'Environnement)coreStrategic or Co-development PartnerCollaboration with FAPE on the Natura Porinetia Fund for environmental conservation and sustainable tourism financing in French Polynesia.
• ApidaecoreTechnology or IntegrationTechnology partnership using Apidae tourism data management platform, used by more than 350 tourism offices to centralize, manage and distribute information from tourism service providers across Tahiti Tourisme's websites.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit California: Large U.S. state-level DMO with comparable multi-platform stack (trade portal, training, brand center) and membership-driven governance; benchmark for digital platform execution at destination level.
• Caribbean Tourism Organization (CTO): Regional DMO analogous to SPTO for the Caribbean, operating comparable destination promotion, market intelligence, and training programs across a multi-island destination cluster.
• Tourism Australia: Larger national DMO with much bigger budget; competes for share-of-wallet in the same Oceania source markets and broadly analogous nature/culture proposition.

Direct peers

• Atout France: France's official national tourism development agency, which Tahiti Tourisme partners with for coordinated market development. Direct comparable as a government-backed DMO promoting a country destination internationally with similar trade-show and B2B training models.
• Hawaii Tourism Authority: State-level DMO for Hawaii, an island archipelago destination with similar product mix (beaches, diving, culture, romance) and similar need to balance tourism volume with sustainability and community concerns.
• Tourism Fiji: National DMO for Fiji, another South Pacific island destination competing directly with Tahiti for similar long-haul, beach/diving/culture-oriented travelers; comparable in scale and mandate.
• Visit Maldives: National DMO for the Maldives, a competing tropical island/beach/diving destination with a similar luxury-resort positioning and sustainability messaging aimed at long-haul international visitors.
• Tourism New Zealand: National DMO for New Zealand, a similarly remote, nature-led, sustainability-positioned island destination with comparable long-haul, eco-tourism, and indigenous-cultural brand positioning. Closest like-for-like at scale.
• South Pacific Tourism Organization (SPTO): Regional DMO covering the broader South Pacific with overlapping mandate of destination promotion, sustainability advocacy, and capacity building; Tahiti Tourisme is itself a member/partnership.

Others

• Pacific Asia Travel Association (PATA): Industry association for Asia-Pacific tourism, of which Tahiti Tourisme is a member; provides industry networking, advocacy, and intelligence analogous to services a DMO accesses rather than competes with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TahitiTourisme
• LinkedInlinkedin.com/company/tahititourisme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tahiti Tourisme