Unified International

What Unified International does

Unified International BV is a boutique consultancy headquartered at Pr. Margrietplantsoen 33, 2595 AM Den Haag (The Hague), Netherlands, specializing in aviation and defence advisory. The firm delivers five core services — Procurement, Strategy Development and Roll-out, Program and Project Management, Policy Support and Advisory, and ABDO-ABRO compliance — across four focus areas: Defence, Sustainable Aviation, Advanced Air Mobility, and Dual-Use Technologies. Its primary customers are the Dutch Ministry of Defence and its sub-commands (COMMIT, Royal Netherlands Air Force, Royal Netherlands Navy, Coastguard), European defence industry players such as Fokker Services Group and CAE Inc., and civil aviation organizations pursuing sustainability and UAM/eVTOL integration.

The firm's core technology is domain expertise rather than proprietary software, anchored in deep knowledge of Dutch defence procurement, ABDO/ABRO compliance, hydrogen aviation (HAPSS — Hydrogen Aircraft Powertrain and Storage Systems), UAV integration on naval vessels, SAF, vertiport design, and dual-use technology regulation. Notable programmes include the HAPSS consortium aligning 17 specialized Dutch companies and knowledge institutes, the DutcH2 Aviation Hub at Rotterdam The Hague Airport (with Shell, Transavia, TU Delft, Royal NLR), and the subsidiary Conscious Aerospace developing hydrogen-electric propulsion systems. The team is composed primarily of former military officers, ex-Defence Attachés, and aviation veterans, providing the network and procedural expertise that constitutes the firm's core deliverable.

The business model is project-based professional services, with quote-based pricing tied to scope, team composition, and duration, and multi-year contracting typical for government anchors. Revenue is generated through engagements such as the four-year NH90 Full Mission Flight Trainer upgrade with CAE Inc. and COMMIT, the C390 Tactical Transport programme with Fokker Services Group, and policy/strategy consortium work for the Ministry of Infrastructure and Water Management alongside Deloitte, TwynstraGudde, and To70. Go-to-market is relationship-driven direct enterprise sales into Dutch and European defence ministries and industry, supplemented by content marketing, LinkedIn, industry event presence (Amsterdam Drone Week, InnovationQuarter events), and earned media in De Telegraaf, Het Financieele Dagblad, and BNR Nieuwsradio.

Name

Unified International

Legal name

Unified International BV

Website

https://unifiedinternational.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Unified International is a The Hague-based boutique consultancy delivering procurement, strategy, program management, policy, and ABDO-ABRO advisory services to the Dutch Ministry of Defence, European defence industry, and sustainable aviation sector, anchored by an ex-military team.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services in defence and aviation sectors including procurement advisory, strategy development, program/project management, and policy support. Revenue generated through project-based engagements with government and industry clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Unified International is a boutique consultancy that provides procurement, strategy development, program/project management, public affairs, and policy support to clients in the aviation and defence sectors. Its practice areas span defence, dual-use technologies, sustainable aviation, and advanced air mobility, with flagship initiatives including HAPSS (Hydrogen Aircraft Powertrain and Storage Systems) and the DutcH2 Aviation Hub. The firm also operates Conscious Aerospace as a subsidiary advancing next-generation aviation platforms.

Product overview

Unified International is a hands-on boutique consultancy offering strategic consultancy services specialised in the aviation and defence sectors. The company's core service portfolio consists of five interconnected offerings: Procurement Services, Strategy Development and Roll-out, Program and Project Management, Policy Support and Advisory, and ABDO-ABRO Services. These are delivered across four strategic focus areas: Defence Consultancy, Sustainable Aviation, Advanced Air Mobility, and Dual Use Technologies. The company also operates notable initiatives including HAPSS (Hydrogen Aircraft Powertrain and Storage Systems) — a consortium programme aligning 17 specialised companies to develop zero-emission liquid hydrogen aviation solutions — and the DutcH2 Aviation Hub focused on hydrogen ecosystem development at Rotterdam The Hague Airport. Through its subsidiary Conscious Aerospace, the company advances hydrogen-electric aviation systems. The company acts as a bridge between government (particularly the Dutch Ministry of Defence) and industry, supporting clients in procurement processes, strategic positioning, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• HAPSS: Hydrogen Aircraft Powertrain and Storage Systems programme combining innovation from maritime, automotive and aviation sectors
• DutcH2 Aviation Hub

Products and services

• Procurement Consulting End-to-end procurement support for defence and aviation clients, including ABDO/ABRO compliance, bid preparation, and supplier evaluation.
• Strategy Development Strategic advisory services for aviation and defence organisations, covering market positioning, capability planning, and growth strategy.
• Program and Project Management Program and project management support for defence and aviation initiatives, including consortium programme delivery.
• Public Affairs and Policy Support Public affairs and policy advisory services supporting clients in engaging with Dutch and European defence and aviation policy stakeholders.
• Sustainable Aviation Advisory Advisory services for sustainable aviation initiatives, including hydrogen propulsion and zero-emission aviation programmes such as HAPSS and the DutcH2 Aviation Hub.
• Advanced Air Mobility Consulting Consulting and program support for advanced air mobility clients, including dual-use technology and next-generation aviation platforms such as those advanced by subsidiary Conscious Aerospace.

Quantifiable outcome

• Successfully supported Royal Netherlands Air Force NH90 simulator upgrade achieving 'Ready For Training' milestone after 4 years of project work
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• CAE Inc.coreStrategic or Co-development PartnerGlobal aviation training simulator company contracted for NH90 Full Mission Flight Trainer upgrade. Unified International provided specialist advisory during development, build and acceptance phases over 4 years, supporting COMMIT and CLRS.
• COMMIT (Materiel and IT Command)coreStrategic or Co-development PartnerDutch Ministry of Defence command responsible for material and IT. Unified International supports procurement, program management, and UAV integration studies. Primary government client for defence consultancy.
• CLRScoreStrategic or Co-development PartnerPartner organization in the NH90 simulator upgrade project alongside Unified International and COMMIT. CLRS is part of the Dutch defence logistics ecosystem.
• NLR (Netherlands Aerospace Centre)minorStrategic or Co-development PartnerKnowledge institute supporting Squadron 7 simulator team with further development of new training scenarios. Collaborative relationship in aviation training simulation.
• DeloitteminorStrategic or Co-development PartnerPart of consortium with TwynstraGudde, Unified International, and To70 to develop Aviation Innovation Strategy for Ministry of Infrastructure and Water Management (I&W).
• TwynstraGuddeminorStrategic or Co-development PartnerPart of consortium developing Aviation Innovation Strategy for Ministry of Infrastructure and Water Management alongside Deloitte, Unified International, and To70.
• To70minorStrategic or Co-development PartnerPart of consortium developing Aviation Innovation Strategy for Ministry of Infrastructure and Water Management. Aviation consultancy firm specializing in safety and risk.
• Conscious AerospacecoreStrategic or Co-development PartnerSubsidiary company at forefront of developing hydrogen-electric systems for aviation. Unified International supported its establishment and continues to drive sustainable aviation innovation through this entity.
• DutcH2 Aviation HubcoreStrategic or Co-development PartnerInitiative with Rotterdam The Hague Airport (RHIA) and RHIA foundation developing hydrogen-based aviation ecosystem. Unified International involved since day one, focusing on national and international network development. Partners include Shell, Transavia, TU Delft, Royal NLR.
• Rotterdam The Hague Airport (RHIA)coreStrategic or Co-development PartnerAirport serving as project initiators and executive board for DutcH2 Aviation Hub. Designated focus area for hydrogen innovation, providing environment for testing hydrogen-powered aviation.
• HAPSS Consortium (17 companies)coreStrategic or Co-development PartnerUnified International created vision and aligned 17 highly specialized companies including Knowledge Institutes combining innovation from maritime, automotive and aviation to establish Dutch solution for Hydrogen Aircraft Powertrain and Storage Systems. Supported by National Growth Funds.
• Axient Systems BVminorStrategic or Co-development PartnerUnified International collaborating on space and defence sector projects. Axient opened new facility in Delft for national satellite capability development and export opportunities.
• Fokker Services GroupcoreImplementation/ SI/ Consulting PartnerUnified International supported Fokker Services for two years in becoming part of C390 Tactical Transport aircraft acquisition contract at Embraer. Fokker responsible for NATO weapon system conversion and maintenance at Woensdrecht.
• EmbraerminorStrategic or Co-development PartnerBrazilian aircraft manufacturer for C390 Tactical Transport. Fokker Services Group providing conversion and maintenance services for Dutch RNLAF through this partnership.
• RabobankminorGTM or Marketing PartnerUnified International contributed to masterclasses organized by Rabobank with Brainport Development and BITS, working with companies exploring defence landscape and strategic positioning.
• Brainport DevelopmentminorGTM or Marketing PartnerRegional development agency partnering with Rabobank and Unified International for defence masterclasses helping companies understand defence landscape and tender processes.
• BITSminorGTM or Marketing PartnerInnovation hub participating in joint masterclasses with Rabobank, Brainport Development, and Unified International on defence market opportunities.
• ISISPACEminorStrategic or Co-development PartnerDutch leader in cube satellite solutions. Developed BRIK II, first Dutch military nanosatellite. Now focusing on operational military satellites development for Ministry of Defence information capabilities.
• Paul de Ruiter ArchitectsminorStrategic or Co-development PartnerSustainable and innovative architecture firm collaborating on vertiport concept design investigation. Combined expertise for efficient vertiport designs for UAM/eVTOL integration.
• Netherlands Aerospace Group (NAG)minorStrategic or Co-development PartnerHub for Dutch aviation companies. Unified International partnered with NAG to organize Special Interest Group (SIG) meeting on AI in aviation, facilitating knowledge exchange and collaboration.
• Lucht en Ruimtevaart Nederland (LRN)minorStrategic or Co-development PartnerDutch aerospace industry network. Unified International supports LRN's sustainable aerospace future initiatives as partner organization.
• InnovationQuarterminorGTM or Marketing PartnerRegional economic development agency. Unified International presented HAPSS vision at InnovationQuarter event on sustainable aviation and hydrogen aircraft powertrain systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Deloitte (Defence, Security & Justice): Big-four consultancy with a sizeable European defence and public sector practice. Direct competitor for Dutch MoD advisory mandates, including co-bidding alongside Unified International on the Aviation Innovation Strategy consortium for Ministry of Infrastructure and Water Management.
• PA Consulting: International consultancy with a strong defence, aerospace, and security practice, frequently engaging on procurement transformation, programme management, and innovation advisory — directly overlapping Unified International's core service set.
• Roland Berger: European-headquartered strategy consultancy with an established aerospace and defence practice. Competes for strategic positioning, market entry, and dual-use technology advisory engagements across Europe.
• Bain & Company (Aerospace & Defence): Global strategy consultancy with aerospace and defence expertise. Competes for strategic positioning and capability development engagements with European defence ministries and industry.
• McKinsey & Company (Aerospace & Defence): Global strategy consultancy with a dedicated aerospace and defence practice serving ministries and primes on procurement, capability planning, and sustainability strategy — adjacent competition for Unified International's largest mandates.
• ICF International: Global advisory firm with significant aerospace, defence, and government services practices, competing for policy and procurement support mandates across European ministries.
• KPMG (Defence & National Security): Global consultancy with dedicated defence advisory. Competes for the same procurement, programme management, and policy mandates in the Dutch and European defence market.

Direct peers

• TwynstraGudde: Dutch consultancy with a public sector and mobility practice. Direct competitor in the Dutch market and consortium partner with Unified International on the Aviation Innovation Strategy for the Ministry of Infrastructure and Water Management.
• To70: Aviation consultancy specializing in safety, risk, and regulatory advisory. Direct competitor in aviation regulatory and sustainability advisory, and consortium partner with Unified International on the Aviation Innovation Strategy.

Others

• Netherlands Aerospace Group (NAG): Dutch aerospace industry association and partner of Unified International on initiatives such as the AI-in-aviation Special Interest Group. Comparable as a Dutch aerospace ecosystem participant and convener, though structured as an industry body rather than a consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unifiedinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unified International