CK Capro

What CK Capro does

CK Capro (legal name CK CAPRO s.r.o.) is a privately held Czech travel agency founded in 1998 and headquartered in Prague 5 – Stodůlky, operating with 11–50 employees and no external investors, funding history, or parent company. The company sells packaged active holidays that combine accommodation, transportation, and professionally-led exercise programs (yoga, Zumba, Pilates, functional training, aqua fitness) delivered by certified instructors. Destinations span 80+ locations across Europe (Croatia, Greece, Italy, Spain, Portugal, Slovenia, Bulgaria), Africa (Egypt, Tunisia, Morocco, Tanzania, Mauritius, Cape Verde), the Middle East (Oman, UAE, Cyprus), and Asia (Thailand, Vietnam, Sri Lanka, Indonesia), alongside domestic Czech wellness weekends; the flagship is a 30-year relationship with the Lanterna resort in Istria, Croatia.

The company generates revenue primarily through package sales (5,990–64,590 Kč), ancillary bus transportation (2,700–3,290 Kč), and intermediated travel insurance. Its go-to-market is sales-led: a Czech-language website with full booking functionality, phone and email reservation channels, personal office visits, and a community-driven instructor network that promotes trips to its own client bases. CK Capro also accepts employee-benefit payments through Benefity, Benefity Management (Benefity PLUS), and UP CZ, and partners with Click2Claim for EU flight-compensation assistance and Generali Česká pojišťovna for mandatory Czech bankruptcy-protection insurance. The firm carries no proprietary technology, no AI capabilities, and operates as a traditional non-tech travel agency.

Name

CK Capro

Legal name

CK CAPRO s.r.o.

Website

https://capro.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CK Capro is a Czech travel agency founded in 1998 that sells package holidays combining accommodation, transportation, and certified-instructor-led fitness programs to 80+ destinations across Europe, Africa, the Middle East, and Asia, serving Czech fitness enthusiasts and group exercise instructors' client networks.

Ownership category

akta.pro rank

Product category

Active Holiday & Fitness Tourism

NAICS

Charter Bus Industry (485510)

SIC

Transportation Services (4700)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Cross-Border / International Coach Operators (TLAFAFAD), Wellness, Spa & Retreat Itinerary Planning (THAKAOAI), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Active holiday tours
• Fitness vacation packages
• Wellness travel services
• Exercise program retreats
• Czech travel agency

Headquarters

HQ city

Stodulky

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Tour Packages: CK Capro generates revenue primarily through the sale of comprehensive tour packages that combine accommodation, transportation, and exercise/fitness programs led by professional instructors. Trips include destinations across Europe (Croatia, Greece, Italy, Spain, Portugal), exotic locations (Mauritius, Zanzibar, Vietnam, Thailand), and domestic Czech locations. Prices range from approximately 5,990 Kč for weekend wellness trips to 64,590 Kč for extended international yoga retreats.
2. Transportation Services: Revenue from bus transportation services to various destinations, particularly Croatia. Bus transport to Istria costs 2,700 Kč round trip, with additional charges for non-standard departure points (300 Kč), bicycle transport (500 Kč), and specific seating (300 Kč).
3. Travel Insurance: CK Capro acts as an intermediary for travel insurance products, offering coverage for medical expenses, accidents, baggage, liability, repatriation, and trip cancellation. They partner with insurance providers to offer these services to their travel customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CK Capro is a Czech travel agency that sells package holidays combining accommodation, transportation, and professionally led exercise/fitness programs (yoga, Zumba, Pilates, aqua fitness, functional training). Offerings include weekend wellness trips within the Czech Republic and international packages by bus, flight, and cruise to 80+ destinations across Europe (Croatia, Greece, Italy, Spain, Portugal, Slovenia), Africa (Egypt, Tunisia, Morocco, Mauritius, Tanzania), and Asia (Thailand, Vietnam, Sri Lanka). The flagship is the 30-year Lanterna resort partnership in Istria, Croatia. Travel insurance and bus transportation are offered as ancillary services.

Product overview

CK Capro is a Czech travel agency (Cestovní kancelář) specializing in active holidays and fitness-focused travel packages. The company operates as a single unified service offering package holidays that combine accommodation, transportation, and professional exercise/fitness programs led by certified instructors. The core product portfolio includes active holidays with various exercise modalities (Zumba, yoga, Pilates, aqua fitness), weekend trips within the Czech Republic, and international travel packages by bus, plane, or cruise ship to destinations including Croatia, Greece, Spain, Portugal, Egypt, Thailand, and Vietnam. The flagship offering is the Lanterna resort in Istria, Croatia, which has operated for 30 years as a beach-based fitness destination. The company also offers travel insurance as an add-on service. Transport options include organized bus travel, flights (charter and regular), and self-drive arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Holidays with Exercise Programs

Quantifiable outcome

• 99% customer satisfaction rate
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Click2ClaimminorStrategic or Co-development PartnerCK Capro partners with Click2Claim to offer customers assistance with flight delay and cancellation compensation claims. Click2Claim handles the claims process with airlines on behalf of CK Capro customers, who may be entitled to 250-600 EUR under EU regulation EC 261/2004.
• Benefit Management s.r.o.coreChannel Partner/ Reseller/ DistributorCK Capro accepts Benefit Management's employee benefit system (Benefity PLUS) for trip payments up to 15,000 Kč maximum. This enables corporate clients to pay for trips using employee benefits.
• Benefity a.s.coreChannel Partner/ Reseller/ DistributorCK Capro accepts Benefity employee benefits for payment of trips up to 50% of the base price. Customers can use their employee benefit cards for vacation payments.
• UP CZminorChannel Partner/ Reseller/ DistributorCK Capro accepts UP CZ employee benefit system for trip payments, providing additional flexibility for corporate clients to use workplace benefits.
• Generali Česká pojišťovnacoreOthersInsurance policy number 1710260002 with Generali Česká pojišťovna provides mandatory bankruptcy protection for CK Capro as required by Czech law. Covers customer repatriation and refund of payments if CK Capro becomes insolvent.
• Fitness Instructors NetworkcoreGTM or Marketing PartnerCK Capro partners with dozens of certified fitness instructors (yoga, Zumba, Pilates, functional training) who lead exercise programs during trips. Instructors receive free accommodation, financial compensation, and marketing exposure in exchange for teaching and promoting trips to their client bases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Čedok: Largest traditional Czech travel agency offering broad tour packages across beach, cultural, and wellness categories — competes for the same Czech outbound travel demand as CK Capro but without the specialist instructor-led active-holiday positioning.
• Fischer Travel: Major Czech travel agency selling beach, holiday, and charter packages to Czech consumers — overlaps with CK Capro on destination set and Czech consumer base, but operates a generalist rather than specialist fitness/wellness model.
• ETI (Exim Tours / ETI Travel): Established Czech tour operator offering beach and holiday packages to Mediterranean and exotic destinations — comparable on Czech customer base, transport logistics, and destination overlap, though operating as a generalist rather than wellness instructor-led specialist.

Emerging players

• BookYogaRetreats: Global online marketplace for yoga and wellness retreats where instructors and retreat operators list directly, bypassing traditional travel agencies. Comparable because it serves the same end-customer and the same instructor-led product category that CK Capro packages.
• Tripaneer (Holafly Experiences): Online marketplace for wellness, yoga, and fitness retreats (now part of Holafly). Competes for the same wellness-travel demand by letting retreat hosts and instructors market packages directly to consumers, narrowing the moat of CK Capro's bundled model.

Others

• RegioJet: Czech bus and rail operator running cross-border coach services, including routes to Croatia. Comparable to CK Capro's bus-transportation revenue stream (e.g., coach services to Istria), and a potential infrastructure partner or competitor for the ground transport leg of wellness packages.

Direct peers

• Fit Reisen: German specialist in fitness, wellness, and active holiday packages with certified instructors — essentially the German market analogue of CK Capro's Czech fitness/wellness travel model, with overlapping product (yoga, Pilates, bootcamp retreats) and cross-border European destination set.
• Wellness & Fit Reisen: German tour operator focused on wellness, spa, and active holidays, including yoga and fitness retreats across Europe and beyond — operates in the same niche as CK Capro, supplying a comparable bundle of accommodation, transport, and instructor-led classes.
• Healing Holidays: UK-based specialist travel agency curating wellness, yoga, fitness, and spa retreats worldwide with vetted instructors and properties — analogous operator offering premium wellness retreat packages to European consumers, similar service model and target buyer to CK Capro.

Regional players

• Lidovky Cestování — CK Alexandria: Czech travel agency specializing in active, hiking, and outdoor holidays — comparable niche position in the Czech market for activity-led travel, sharing target audience with CK Capro but emphasizing hiking/adventure rather than instructor-led studio-style fitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ckcapro
• Facebookfacebook.com/ckcapro
• LinkedInlinkedin.com/company/ck-capro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CK Capro