What Smart Paints Malaysia does

Smart Paints Malaysia, operating through Smart Paint Manufacturing Sdn. Bhd. (Reg. No. 201301001177), is a Malaysian manufacturer of water-based decorative paints and protective coatings, owned by Smart Asia Chemical Bhd (SAC), which was established in 2012 and began manufacturing in 2013. The company designs, produces, distributes, and sells a diversified portfolio across six categories: exterior protection, interior protection, sealers and undercoats, protective coatings, wood and metal surface products, and miscellaneous supporting products such as fillers, putty, and special finishes. It owns four consumer-facing brands — Smart Paints, Durra Paints, Toplus Paints, and Hunter Paints — and operates specialty lines including the Cool Weather Diamond Series (ultra premium full acrylic exterior), Fresh Air Plus Series (SETSCO-verified low-VOC healthy paint), and SafeGuard+ with Silver-Ion antimicrobial technology targeting viruses and bacteria. The portfolio offers over 10,000 color options and serves residential homeowners, professional painters/contractors, and industrial/commercial accounts across Malaysia.

Manufacturing is anchored by two facilities: an existing plant in Ulu Tiram, Johor with 8.7 million litres annual capacity, and a new 95,164 sq ft plant at Bemban Industrial Park, Batu Gajah, Perak, which increases combined capacity to roughly 27 million litres annually — more than three times the legacy footprint. Both facilities feature Automated Paint Production Systems and an integrated Industrial Tinting System aligned with Industry 4.0 manufacturing principles. Go-to-market is built around a nationwide dealer network with an online "Locate A Dealer" tool, supplemented by direct sales to commercial/industrial accounts and export distribution into Brunei and Singapore. Pricing is not publicly disclosed and is obtained through dealer inquiry or quote request. Revenue mechanics are anchored in one-time product sales across B2C and B2B channels, with no subscription or licensing model in evidence.

In May 2025, SAC extended its product surface into waterproofing and construction chemicals through a joint venture with Keshun International Construction and Trading Sdn Bhd (a subsidiary of China-based Keshun Waterproof Technologies Co Ltd), committing up to RM10 million across two JV vehicles — Smart CKS Manufacturing Sdn Bhd (51% SAC) and Smart CKS Marketing Sdn Bhd (49% SAC). Marketing is supported by a multi-platform social media presence (YouTube, Facebook, TikTok, Instagram) and brand ambassador partnerships with Malaysian men's doubles badminton pair Goh Sze Fei and Nur Izzuddin for Year 2026. No public revenue, ARR, or financial statements are disclosed in the source material.

Name

Smart Paints Malaysia

Legal name

Smart Paint Manufacturing Sdn. Bhd.

Website

https://smart-paints.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Smart Paints Malaysia manufactures water-based decorative paints and protective coatings under four brands from facilities in Johor and Perak, serving residential, professional contractor, and industrial customers across Malaysia with exports to Brunei and Singapore.

Ownership category

akta.pro rank

Product category

Decorative Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMADAKAA), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Decorative paints manufacturing
• Protective coatings
• Water-based paints
• Industrial coatings Malaysia
• Waterproofing solutions

Headquarters

HQ city

Ulu Tiram

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Decorative Paints Manufacturing and Sales: SAC specializes in developing, manufacturing, distributing and selling a diverse range of decorative paints for household and industrial applications. The company operates water-based decorative paints and protective coatings production.
2. Protective Coatings: Manufacturing and selling industrial protective coatings designed for commercial and high-traffic areas offering superior resistance to chemicals, rust, and abrasion.
3. Joint Venture - Waterproofing Solutions: Through Smart CKS Manufacturing Sdn Bhd and Smart CKS Marketing Sdn Bhd, developing and selling waterproofing and construction chemical solutions for the Malaysian market.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Smart Paints Malaysia manufactures and sells water-based decorative paints and protective coatings under four house brands (Smart Paints, Durra Paints, Toplus Paints, Hunter Paints). The portfolio spans exterior and interior wall paints, sealers and undercoats, industrial-grade protective coatings, and wood/metal surface finishes, distributed through a nationwide dealer network across Malaysia with export sales to Brunei and Singapore.

Product overview

Smart Paints Malaysia is a Malaysian paint and coating manufacturer offering a diversified portfolio of products across six main categories: Exterior Protection (weather-resistant exterior paints), Interior Protection (stain-resistant wall and ceiling finishes), Sealer & Undercoat (primers and sealers including Wall Sealer 400S, Elasto200, Eco Sealer, High Performance Sealer 900, 2IN1 Stain Resistant Sealer 950, Damp Sealer, Elasto Hybrid, Elasto T-288, Wall Sealer Super 5400, and Green Sealer 850), Protective Coating (industrial coatings such as Zinc Phosphate, Smart Etch Primer, and Smart Micaceous Iron Oxide), Wood & Metal Surface (Woodstain, PU Solar Wood, Smart-Glo, and High Gloss Diamond Series), and MISC supporting products. Special series include the Fresh Air Plus Series (eco-healthy paints with SETSCO Singapore and Singapore Indoor Air Quality Standard verification), Cool Weather Diamond Series (ultra premium full acrylic exterior), and the Fresh Air A+ interior collection (Elegante, Classe, Eco Wall). Specialty products include SafeGuard+ with Silver-Ion bio-proof technology and Smart Pure Gold metallic paint. Through the Smart CKS joint venture, the company has expanded into waterproofing and construction chemical solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Durra Paints: Decorative paint brand owned by Smart Asia Chemical Bhd
• Toplus Paints
• Hunter Paints
• Cool Weather Diamond Series
• Wood & Metal Collection
• Fresh Air Plus Series

Products and services

• Exterior Protection
• Interior Protection
• Sealer & Undercoat
• Protective Coating
• Wood & Metal Surface
• MISC Products
• Cool Weather Diamond Series
• Wood & Metal Collection
• Fresh Air Plus Series
• Smart Smartex Eco Wall
• Smart Epoxy Tile Primer
• Eco-Mediglo
• Easy Wash
• Vinyl Glo
• Fresh Air A+ Collection (Elegante, Classe, Eco Wall)
• SafeGuard+ (Eco-Medi SafeGuard+)
• Wall Sealer Range (Wall Sealer 400S, Elasto200, Eco Sealer, High Performance Sealer 900, 2IN1 Stain Resistant Sealer 950, Damp Sealer, Elasto Hybrid, Elasto T-288, Wall Sealer Super 5400)
• Green Sealer 850
• Zinc Phosphate
• Smart Etch Primer
• Smart Micaceous Iron Oxide
• Woodstain
• PU Solar Wood
• Smart-Glo
• High Gloss (High Gloss Diamond Series)
• Smart Pure Gold
• Smart CKS Waterproofing Solutions

Quantifiable outcome

• Three times more production capacity with new facility
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Keshun International Construction and Trading Sdn BhdcoreStrategic or Co-development Partner · 16 May 2025Joint venture with Keshun International Construction and Trading Sdn Bhd (subsidiary of China-based Keshun Waterproof Technologies Co Ltd) to develop waterproofing and construction chemical solutions for the Malaysian market. Total investment up to RM10 million across two joint venture companies: Smart CKS Manufacturing Sdn Bhd (51% SAC ownership) and Smart CKS Marketing Sdn Bhd (49% SAC ownership).
• Perak Investment Management Centre (InvestPerak)supportingStrategic or Co-development PartnerPerak state's investment wing that proactively convinced SAC to invest in the state. The new facility utilizes abundant limestone or calcium carbonate mineral resources available in Perak.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nippon Paint Malaysia: Largest architectural paint manufacturer in Malaysia and the dominant retail/dealer brand. Directly competes with Smart Paints across exterior, interior, sealer and protective categories, and shares the same dealer-led distribution model.
• Kansai Paint (Malaysia): Asia-headquartered decorative and industrial coatings group with Malaysian manufacturing. Directly comparable product portfolio across architectural paints, sealers and protective coatings.
• Berger Paints Malaysia: Regional decorative and protective paint brand with Malaysian operations. Competes in similar dealer channels and overlapping product segments such as exterior protection and wood/metal coatings.
• Hempel Paints (Malaysia): Global protective and marine coatings manufacturer with a Malaysian presence. Closely comparable to Smart Paints' industrial protective coatings and high-traffic commercial coating SKUs.
• Jotun Paints Malaysia: Strong player in Malaysian protective, marine and decorative coatings. Overlaps with Smart Paints' industrial protective coating range and increasingly its decorative retail offering.
• Dulux (AkzoNobel Paints Malaysia): Multinational decorative and protective coatings brand sold through Malaysian dealers and retail. Competes head-to-head with Smart Paints on interior/exterior emulsion lines and on premium eco-friendly positioning.

Others

• SIRIM Berhad: Malaysian standards body that issues SIRIM product and eco-label certifications used by Smart Paints. Relevant ecosystem participant because SIRIM certification is a key regulatory gateway for architectural paint sales in Malaysia.
• Keshun Waterproof Technologies: China-based waterproofing and construction chemicals parent of Smart Paints' JV partner. Listed here as the strategic counterparty whose technology and product line Smart Paints will distribute in Malaysia via Smart CKS.

Emerging players

• SK Kaken Malaysia: Japanese-affiliated decorative paint brand active in Malaysia with growing retail footprint. Comparable on architectural emulsion and eco-friendly positioning but with narrower product breadth.
• Selleys Malaysia (DuluxGroup/RPM): Regional sealants and surface-preparation brand sold through hardware retail. Overlaps with Smart Paints' sealer/undercoat category and similar retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SmartPaintsMalaysia
• Facebookfacebook.com/mysmartpaints
• Instagraminstagram.com/smart_paints/?hl=en
• TikToktiktok.com/@smartpaints.malaysia
• LinkedInlinkedin.com/company/smartpaintsmalaysia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Paints Malaysia