Porsche Danmark
Porsche Danmark is the official Danish importer and dealer network for Porsche AG, operated by Skandinavisk Motor Co. Premium Import A/S, selling and servicing the full Porsche lineup (718, 911, Taycan, Panamera, Macan, Cayenne) through three Porsche Centers in København, Aarhus, and Vejle, plus captive financing, leasing, and insurance for affluent individuals and corporate buyers.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Porsche Danmark does
Porsche Danmark is the official Danish importer and retail network for Porsche AG, operated by Skandinavisk Motor Co. Premium Import A/S (CVR 25592514). The business sells and services the full Porsche portfolio across six nameplates — 718, 911, Taycan, Panamera, Macan, and Cayenne (including electric and E-Hybrid variants) — through three wholly-owned Porsche Centers located in København, Aarhus (Risskov), and Vejle, supplemented by an online configuration and booking platform at porsche.dk. Pricing ranges from approximately kr. 729,900 for an entry Macan Electric to kr. 5.26M for a 911 Turbo S, with all figures in Danish Kroner inclusive of VAT and registration fees. The revenue model combines one-time new and certified pre-owned vehicle sales (the Porsche Approved program covers vehicles up to 15 years old), recurring financial services — Porsche Finansiering, Porsche Leasing (private, business, split), and Porsche Forsikring insurance — provided through Volkswagen Semler Finans Danmark A/S, plus service, parts, Tequipment accessories, Porsche Classic restoration, and connected services via Porsche Connect.
The underlying technology is sourced from Porsche AG in Stuttgart, including 800V battery architecture with up to 390 kW DC fast charging, T-Hybrid drivetrains (3.6-liter boxer engine paired with electric exhaust turbocharger and integrated PDK electric motor), Porsche Active Ride chassis, HD-Matrix-LED headlights (64,000 camera-controlled pixels), and proprietary EV sound design (Porsche Electric Sport Sound). Charging infrastructure for E-Performance owners is delivered through a partnership with Clever, Denmark's largest charging network. The go-to-market motion is sales-led across physical dealerships combined with digital engagement (online configurator, test drive booking, retargeting via Google AdWords) and experiential events such as Porsche On Track and the Porsche Driving Experience. Customer segments are split between high-net-worth individuals seeking premium sports and EV performance vehicles and corporate buyers using business leasing arrangements for executive fleets; both segments are served by dedicated sales advisors within each Porsche Center.
Porsche Danmark firmographics
Firmographics- Name
- Porsche Danmark
- Legal name
- Skandinavisk Motor Co. Premium Import A/S
- Website
- https://porsche.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Porsche Danmark is the official Danish importer and dealer network for Porsche AG, operated by Skandinavisk Motor Co. Premium Import A/S, selling and servicing the full Porsche lineup (718, 911, Taycan, Panamera, Macan, Cayenne) through three Porsche Centers in København, Aarhus, and Vejle, plus captive financing, leasing, and insurance for affluent individuals and corporate buyers.
- Ownership category
- akta.pro rank
Where Porsche Danmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Porsche Danmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Porsche vehicles including 718, 911, Taycan, Panamera, Macan Electric, and Cayenne models across various trim levels
- Pre-owned / Approved Vehicles: Porsche Approved certified pre-owned vehicles with comprehensive warranty coverage up to 15 years
- Vehicle Financing: Porsche Finansiering through Volkswagen Semler Finans Danmark A/S providing individual financing solutions with fixed or variable rates
- Vehicle Leasing: Porsche Leasing offerings including private, business, and split leasing arrangements with optional maintenance packages
- Insurance Services: Porsche Forsikring insurance products through Volkswagen Semler Finans Danmark A/S
- Service and Parts: Porsche Service, Porsche Tequipment accessories, Porsche Classic maintenance, and Porsche Connect services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 718 models - Sportscar |
| One time/ perpetual license | Pay-as-you-go | 911 Carrera models |
| One time/ perpetual license | Pay-as-you-go | Taycan electric models |
| One time/ perpetual license | Pay-as-you-go | Panamera models |
| One time/ perpetual license | Pay-as-you-go | Macan Electric models |
| One time/ perpetual license | Pay-as-you-go | Cayenne models including Electric variants |
| Subscription | Monthly | Private leasing - Macan Electric |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Porsche Danmark product offering
Product offeringCore offering
Porsche Danmark imports, distributes, and retails Porsche vehicles in Denmark through three Porsche Centers in København, Aarhus, and Vejle. The company sells new Porsche models (718, 911, Taycan, Panamera, Macan, Cayenne), certified pre-owned vehicles, and offers supporting services including financing, leasing, insurance, after-sales service, parts, accessories, and connected car services.
Product overview
Porsche Danmark operates as the Danish importer and dealer network for Porsche AG, offering a comprehensive portfolio of premium sports vehicles, electric vehicles, and SUVs. The core product lineup includes six distinct vehicle series: the 718 mid-engine sports car, the iconic 911 (in Carrera, Targa, GTS, Turbo, GT3, and Spirit 70 variants), the fully electric Taycan sports sedan, the Panamera luxury sedan (including E-Hybrid), the compact Macan SUV (now fully electric), and the full-size Cayenne SUV (including Electric and E-Hybrid variants). These vehicles are complemented by a suite of financial services (financing and leasing), certified pre-owned programs, connected car services via Porsche Connect, official accessories (Tequipment), lifestyle products, warranty programs, and charging infrastructure partnerships. The company maintains three Porsche Centers in Denmark (København, Aarhus, and Vejle) for sales, service, and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Porsche 718
Quantifiable outcome
- 0-100 km/h in 2.5 seconds (Cayenne Turbo Electric)
- +3 more outcomes
Companies that use Porsche Danmark
Customer profileSegments2 records
Ideal customer profiles2 records
Porsche Danmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
Porsche Danmark partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ClevercoreClever provides charging solutions for Porsche electric and E-Hybrid vehicles including Clever One subscription charging with home charger installation, and Clever Box standalone home charger. Partnership covers Denmark's largest and fastest-growing charging network plus home charging solutions.
- Skandinavisk Motor Co. Premium Import A/ScoreParent company acting as Porsche importer for Denmark. Manages GDPR compliance and data protection. Address: Banevingen 6, 2200 København N. CVR: 25592514.
- Dr. Ing. h.c.F. Porsche AGcoreParent company providing vehicle platforms, technology (T-Hybrid, electric motors, chassis systems), brand licensing, and global product development. Based in Stuttgart, Germany.
- Porsche Approved NetworkcoreCertified pre-owned vehicle program covering vehicles up to 15 years old with comprehensive warranty, 111-point inspection, no excess for damage claims, and no mileage limitations during coverage period.
- BilansvarminorProducer responsibility organization for end-of-life vehicle recycling. Porsche Danmark is member enabling free environmentally correct disposal of old Porsche vehicles.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Porsche Danmark competitors and assessment
Company assessmentDirect peers
- BMW Danmark: Official Danish importer and dealer network for BMW and MINI, including BMW i electric vehicles. Direct competitor in the Danish premium segment with a comparable three-/multi-channel dealer footprint and EV portfolio.
- Porsche Sverige: Sister Swedish Porsche importer and dealer network (Porsche AG authorized). Operates the same brand, product line, and business model (import + multi-center retail + Approved CPO + financial services) in the adjacent Nordic market, making it the most structurally comparable peer.
- Tesla Denmark: Direct EV competitor in Denmark with Model S/3/X/Y and Cybertruck. The clearest premium EV competitor in the Danish market and the benchmark for fast-charging experience that Porsche Danmark's Clever partnership is designed to match.
- Mercedes-Benz Danmark: Official Danish importer and dealer network for Mercedes-Benz, including EQ electric vehicles. Closest direct competitor to Porsche Danmark in the Danish premium/luxury segment, offering sedans, SUVs, and AMGs across overlapping price tiers.
- Lexus Denmark: Toyota's luxury brand operating in Denmark with a hybrid-led lineup. Competes in the premium Danish segment and is a comparable imported brand dealer network with similar three-channel (physical, digital, financial services) approach.
- Audi Danmark: Official Danish importer for Audi, including Audi e-tron electric models. Fellow Volkswagen Group premium brand and one of the most direct substitutes for Porsche in Denmark, with overlapping dealer economics and shared corporate parent.
- Maserati Danmark: Italian luxury sports car brand with a small Danish importer presence. Overlaps with Porsche on the high-end sports car / GT niche (e.g., GranTurismo, MC20) and on the Folgore EV transition narrative.
Broad incumbents
- Volvo Cars Danmark: Premium Scandinavian competitor with strong electrification push (EX30, EX90, XC40 Recharge). Operates an authorized dealer network in Denmark comparable in structure to Porsche Danmark's three-center model.
- Volkswagen Danmark: Official Danish importer of the broader Volkswagen Group mass-market brand. Shares the Semler Group importer relationship and corporate ownership umbrella with Porsche Danmark, making it a structurally related peer in Danish automotive retail.
Regional players
- Land Rover Danmark / Jaguar Land Rover Denmark: Premium British SUV/performance brands in Denmark. Competes with Porsche's Cayenne and Macan on the luxury SUV side and offers a comparable Denmark-based dealer network with electrical variants entering the lineup.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Porsche Danmark social profiles
Digital presencePorsche Danmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Porsche Danmark leadership team
Management profileNumber of profiles
Porsche Danmark subsidiaries and ownership
Company hierarchySubsidiaries2 records
Porsche Danmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Porsche Danmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Porsche Danmark
What does Porsche Danmark do?
Porsche Danmark imports, distributes, and retails Porsche vehicles in Denmark through three Porsche Centers in København, Aarhus, and Vejle. The company sells new Porsche models (718, 911, Taycan, Panamera, Macan, Cayenne), certified pre-owned vehicles, and offers supporting services including financing, leasing, insurance, after-sales service, parts, accessories, and connected car services.
Is Porsche Danmark a public or private company?
Porsche Danmark is a private company. It is classified as corporate owned and is currently operating.
When was Porsche Danmark founded?
Porsche Danmark was founded in -1. It employs 51 to 100 people.
Where is Porsche Danmark based?
Porsche Danmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does Porsche Danmark make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-owned / Approved Vehicles, vehicle Financing, vehicle Leasing, insurance Services and service and Parts.
Who are Porsche Danmark's main competitors?
Direct peers on record are BMW Danmark, Porsche Sverige, Tesla Denmark, Mercedes-Benz Danmark, Lexus Denmark, Audi Danmark and Maserati Danmark. Broad incumbents are Volvo Cars Danmark and Volkswagen Danmark. Land Rover Danmark / Jaguar Land Rover Denmark is listed as a regional player.
Does Porsche Danmark have an API?
No public API is recorded for Porsche Danmark.