Ca Care Association

What Ca Care Association does

Ca Care Association is a California-based 501(c)(3) nonprofit organization that supports licensed residential care facilities and home and community-based care providers through education, advocacy, and standardized best practices. Its core offerings are a portfolio of certification training courses (Heartsaver First Aid/CPR/AED, Basic Life Support, and Nonviolent Crisis Prevention and Intervention) delivered in classroom and blended learning formats, supplemented by a multi-part Caregiving Basics Training series, an HCBS Support program with DSP training, and disaster preparedness workshops. The organization also runs community programs including Kapwa Connect, Cal Care Jobs (a caregiver employment platform), and the Caregiver Hero in the Community Award, and serves as a collective voice for California care providers on regulatory and workforce issues.

The technology stack is a conventional blended learning platform built on Squarespace, combining self-paced online coursework with hands-on skills sessions delivered by certified instructors at client sites or association venues. Course prices are set at $80-$130 per participant, with group rates triggered for 10+ enrollees and a 5-staff minimum for on-site NCPI sessions. Revenue is sourced from membership subscriptions (Caregiver, Care Provider, and Community Partner tiers), training course fees, and tax-deductible donations processed via Zeffy. Distribution is community-led: marketing runs through website content, email/SMS, social media, and monthly meetings, events, and webinars, while go-to-market is anchored in Filipino-American community networks and partnerships with the City of Carson, CalOptima Health, Orange County Social Services Agency, the Philippine Consulate General of Los Angeles, and a range of community-based organizations.

The organization is led by President Mark Alipio and a board established on September 22, 2022, with a stated headcount of 1-10 employees and operations concentrated in the Los Angeles / Orange County / Greater California region. Founder / leadership concentration is high (multiple Alipio family members in officer roles), and the group selectively augments its advisory bench (e.g., Dr. Angelica Cortez for LGBTQIA+ mental health and disability care standards). The organization does not disclose revenue, funding, or membership counts, and has no parent company, subsidiaries, or outside investors.

Name

Ca Care Association

Legal name

Ca Care Association

Website

https://cacareassociation.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ca Care Association is a California 501(c)(3) nonprofit that delivers certification training, membership programs, and community resources to home and community-based care providers, licensed residential care facilities, and individual caregivers, with distribution anchored in Filipino-American community networks across California.

Ownership category

akta.pro rank

Product category

Caregiver Training and Compliance Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Caregiver certification training
• Home and community-based services
• Residential care compliance
• Nonprofit healthcare association
• Caregiver workforce development

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership subscriptions for Caregivers, Care Providers (facilities), and Community Partners with tiered benefits including resources, networking events, and professional development.
2. Training Course Fees: Revenue from certification courses including Heartsaver First Aid/CPR/AED, Basic Life Support, and Nonviolent Crisis Prevention and Intervention. Courses offered at various price points with group discounts for organizations with 10+ participants.
3. Donations: Tax-deductible donations accepted via Zeffy platform to support caregiver training and community programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ca Care Association provides certification training courses (Heartsaver First Aid/CPR/AED, Basic Life Support, and Nonviolent Crisis Prevention and Intervention), foundational caregiver education programs, HCBS compliance support, and three membership tiers (Caregiver, Care Provider, and Community Partner) for California's home and community-based care industry. Training is delivered through blended learning combining self-paced online coursework with hands-on skills sessions conducted by certified instructors at client locations or association venues, with completion cards valid for two years.

Product overview

Ca Care Association is a 501(c)(3) nonprofit organization that provides a portfolio of training courses, membership programs, and community initiatives for the California home and community-based care industry. Its core offerings include certification training courses (Heartsaver First Aid/CPR/AED, Basic Life Support, and Nonviolent Crisis Prevention and Intervention) offered in classroom and blended learning formats, alongside membership programs for caregivers, care providers, and community partners. The organization also runs community programs such as Kapwa Connect, Cal Care Jobs (a caregiver employment platform), Caregiving Basics Training, HCBS Support, and the Caregiver Hero in the Community Award. The training hub serves as the central platform for accessing these courses and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Heartsaver First Aid, CPR and AED (Group)

Quantifiable outcome

• More than 7 million California adults provide family caregiving, with 54% providing more hours of care weekly
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, minor and major.

• Kapwa ConnectcoreStrategic or Co-development Partner · 24 January 2026Kapwa Connect Resource Fair collaboration with Orange County Social Services Agency, CalOptima Health, Diocese of Orange San Jose Filipino Ministry, Filipino American Chamber of Commerce of Orange County, SoCal Filipinos, Poong Jesus Nazareno Filipino Catholic Center, and Community Action Partnership. Event held January 24 in Anaheim, California.
• Somang SocietyminorStrategic or Co-development Partner · 18 May 2025Nonprofit partner focused on Well Being, Well Aging and Well Dying. Partnered with University of California Irvine, Alzheimer's Orange County, Central Carolina Community College, Alzheimer's Los Angeles, and Chiron Total.
• Asian American Press Club of the United States (AAPCUS)coreStrategic or Co-development Partner · 15 December 2024Partnership for Community Health Training Initiatives launched December 2024, in collaboration with International Pre-diabetes Center, Inc., to empower caregivers and community members through education on chronic health issues and caregiving skills.
• Magnificare LLCcoreStrategic or Co-development Partner · 3 May 2024Advocate Partner helping advance the mission to enhance quality of care in California's home and community-based programs. Values-driven home care organization with family-centric approach to caregiving.
• Philippine Consulate General of Los AngelescoreStrategic or Co-development Partner · 17 January 2024Collaboration for Mayfest and Flores de Mayo events celebrating Filipino culture. Ongoing partnership for community events and Filipino immigrant support programs.
• City of CarsonmajorStrategic or Co-development Partner · 12 January 2024Emergency Preparedness Training partnership delivering training sessions throughout 2024 covering earthquakes, floods, wildfires, and extreme heat. Training conducted at Carson Community Center.
• Listos CaliforniamajorStrategic or Co-development Partner · 12 January 2024GO BAG preparedness workshop partnership led by Nadia Wiggins from Listos California, teaching community emergency preparedness.
• Philippine General Consulate Los AngelesmajorGTM or Marketing Partner · 14 June 2023Partnership to support Filipino immigrant workers and business owners through collaboration meetings and community events.
• Elegant Care VillacoreStrategic or Co-development Partner · 30 September 2022HCBS caregiver training partnership to help homecare providers prepare for regulatory changes through DSP training programs.
• Orange County Social Services AgencymajorStrategic or Co-development PartnerCollaboration through Kapwa Connect Resource Fair for community health and immigrant support services.
• CalOptima HealthmajorStrategic or Co-development PartnerHealth plan partner in Kapwa Connect Resource Fair collaboration serving Orange County community.
• Filipino American Chamber of Commerce of Orange CountyminorGTM or Marketing PartnerCommunity partner in Kapwa Connect Resource Fair and business networking events.
• Long Beach Homeless CoalitionminorStrategic or Co-development PartnerParticipation in coalition meetings addressing homelessness through Community Care Expansion Program connections.
• Marketing In CareminorGTM or Marketing PartnerMarketing partner providing services to home care business owners including brand development, web design, social media marketing, and lead generation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Family Caregiver Alliance: California-based nonprofit providing education, resources, and policy advocacy for family caregivers. Closely comparable in mission, geographic focus, and caregiver-support services to Ca Care Association, though FCA skews more toward family caregivers than professional facility staff.
• PHI (Paraprofessional Healthcare Institute): National nonprofit focused on direct-care workforce training, policy, and quality care for older adults and people with disabilities. Comparable to Ca Care Association in workforce development and caregiver certification, though PHI operates nationally with research/policy depth CCA lacks.
• Caregiver Action Network: National nonprofit providing education, peer support, and resources for family caregivers. Comparable to Ca Care Association in caregiver education and community programming, though national in scope rather than California-focused.
• California Association for Health Services at Home (CAHSAH): State-level trade association for California's home health, hospice, and home care providers. Comparable to Ca Care Association in serving California-licensed home care providers with compliance training, advocacy, and member benefits.

Broad incumbents

• American Red Cross: Major training organization offering BLS, CPR/AED, and First Aid certification courses. Directly competes with Ca Care Association on Heartsaver/BLS training delivery, though Red Cross operates at massive national scale and is not California-specialized.
• American Heart Association: Owner of the Heartsaver and BLS curricula Ca Care Association delivers. AHA itself trains through authorized providers; comparable as the upstream standard-setter and a competitor in BLS/Heartsaver course delivery.
• National Association for Home Care & Hospice (NAHC): National trade association representing home health, hospice, and home care providers. Comparable in advocacy and training offerings for home and community-based care providers, but at a much larger, national scale.
• Home Care Association of America: National trade association representing home care agencies. Comparable as a membership and advocacy body for home care providers, though HCAOA operates nationally and primarily serves agency owners rather than individual caregivers.

Emerging players

• Direct Care Alliance: Advocacy and training organization for direct-care workers in home and community-based settings. Comparable in direct-care workforce development and policy advocacy, with similar mission alignment to Ca Care Association's HCBS work.
• National Council of Certified Dementia Practitioners: Provides dementia care certification and training for healthcare professionals and caregivers. Comparable as a specialized caregiver certification body, though focused on dementia rather than the broader HCBS/residential care scope Ca Care Association covers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CaCareAssociation
• LinkedInlinkedin.com/company/cacareassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ca Care Association