Seher Investing

What Seher Investing does

Seher Investing is a privately held commodity-investment company founded in 1991 and headquartered in Stamford, Connecticut, that operates a retail-investor platform focused on global commodity markets. The firm is founder-led, with Erik Seher as President and CEO, and is registered as a private investment firm rather than a public entity. It reports a distributed retail customer base of more than 250,000 investors holding roughly 1,000,000 active investments as of 2010, served through regional offices in seven countries spanning North America, Europe, the CIS, the Gulf, East Asia, and Southeast Asia.

The core product set is built around high-yield mutual funds tied to commodities, augmented by a proprietary POP (Point of Presence) gateway for account access and monitoring, internet banking, mobile/PDA access, two-way satellite uplinks for US and Canadian clients, five-year growth savings accounts, and real estate investment vehicles. Underlying technology is described as proprietary retail-brokerage infrastructure rather than algorithmic trading or quantitative systems, with no disclosed AI or machine-learning component. Revenue mechanics are not disclosed in the source material; the firm appears to monetize through management and performance fees on commodity mutual funds and related retail investment products.

The business model relies on cross-border retail distribution, mass-affluent ticket sizes, and a multi-product wrapper (commodities plus savings, real estate, and personal banking) intended to retain investors across cycles. No funding rounds, institutional backers, audited revenue figures, or post-2010 operating disclosures are present in the supplied data, and the website copyright terminates in 2010, leaving the firm's current scale and operating status unverifiable from this material alone.

Name

Seher Investing

Legal name

Seher Investing

Website

https://seherinvesting.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Seher Investing is a privately held, Connecticut-based commodity investment firm founded in 1991 that serves retail investors across seven countries through high-yield commodity mutual funds, savings accounts, and real estate products accessed via its proprietary POP gateway.

Ownership category

akta.pro rank

Product category

Commodity Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Investment Advice (6282), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Commodity investment funds
• High-yield mutual funds
• Online investment accounts
• Real estate investing
• Portfolio optimization tools

Headquarters

HQ city

East Hartford

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Management Services: Generates returns through commodity market investments across global markets including precious metals, gemstones, agricultural products, and other commodities. Revenue derived from account management fees and commission structures across different account types.
2. Account Management: Multiple account types and commission options including five-year growth accounts, internet banking, and investment accounts. Personal investment consultant services available for a small fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Seher Investing operates as a commodity investment management firm offering high-yield mutual funds that invest in global commodity markets including precious metals (gold, silver), gemstones (sapphires), agricultural products (wheat, grapes, oranges, silk), and real estate. Customers access investments through internet banking, five-year growth accounts, and tiered Gold/Diamond account levels, supported by Portfolio Optimization Products for market research and instant trading. Optional personal investment consultant services are available for a small fee alongside 24/7 expert phone support.

Product overview

Seher Investing is a commodity investment company headquartered in Connecticut offering a portfolio of investment products and services. The core product is the Portfolio Optimization Products (POP) suite, which provides market research tools, trading capabilities, and price fluctuation analysis. Additional offerings include high-yield mutual funds focused on global commodity markets, internet banking for online account management, five-year growth savings accounts, and real estate investments. The company also provides tiered account levels (Gold and Diamond) with access to free POP tools, and optional personal investment consulting services for a fee. The platform supports wireless access via cellular phones and PDAs, with satellite uplink capabilities for real-time streaming quotes in development.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Yield Mutual Funds High-yield mutual funds offering consistent returns on commodity markets including gold, silver, gemstones, wheat, grapes, oranges, and other global commodities, targeting individual investors seeking professional commodity exposure.
• Portfolio Optimization Products (POP) Portfolio Optimization Products (POP) provide various tools for in-depth market research, instant buying and selling, and price fluctuation analysis and predictions; available free of charge to Gold or Diamond account holders.
• Internet Banking Online banking services allowing investors to manage accounts, access market information, execute trades via the internet, and access services with wireless/PDA support.
• Five-Year Growth Accounts Savings accounts with a five-year growth term offering stable returns on commodity-based investments, available to anyone with a savings account.
• Real Estate Investments Investment opportunities in real estate markets, evaluated through building plans, geologic studies, and soil quality assessments as part of the firm's global commodity diversification.
• Personal Investment Consultant Personal investment consulting services providing expert guidance for investment decisions, available 24/7/365 for a small fee, with appointments available for in-person discussions.

Quantifiable outcome

• Over 7% returns on South American wheat during Fall 2004 season, outperforming all other investors in that market
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Aberdeen Investments: Aberdeen is a direct peer in specialty and commodity-related mutual fund management with multi-country distribution; its mix of actively managed funds and global offices parallels Seher's regional office footprint and product breadth.
• VanEck: VanEck is a direct peer offering commodity-themed ETFs and mutual funds (gold, mining, agriculture, alternative assets) for retail and institutional investors; comparable product category, retail distribution model, and commodity specialization make it a close analog.
• Sprott Asset Management: Sprott is a direct peer in commodity-focused investment management, offering mutual funds and managed accounts concentrated in precious metals, gold equities, and resource stocks to retail and HNW investors — the same commodity-led, retail-tilted proposition Seher is built around.
• WisdomTree Investments: WisdomTree is a direct peer through its commodity and currency ETF lineup and asset management business targeting retail investors seeking commodity exposure; same customer base and commodity-investing focus as Seher.
• US Global Investors: US Global Investors is a direct peer: a retail-focused mutual fund manager that has historically specialized in natural resources and commodity funds (gold, precious metals, emerging-market commodities) targeting individual investors through multiple account tiers, closely mirroring Seher's commodity mutual fund model.

Broad incumbents

• Invesco: Invesco is a broad incumbent with a broad lineup of commodity and sector ETFs and mutual funds, including a global retail distribution footprint that competes directly with Seher's regional office model.
• Fidelity Investments: Fidelity is a broad incumbent in asset management with commodity sector mutual funds and a global retail platform; it competes with Seher for the same commodity-investing retail customer but at vastly greater scale and with audited regulatory standing.
• Vanguard: Vanguard is a broad incumbent offering commodity and sector mutual funds with a strong retail investor base; it competes for the same individual investor seeking commodity exposure but at scale and with index-style cost advantages Seher cannot match.
• Franklin Templeton: Franklin Templeton is a broad incumbent in global asset management with commodity and natural-resource funds and a multi-country office network that overlaps with Seher's stated geographic reach.
• Charles Schwab: Schwab is a broad incumbent offering retail investors mutual fund access (including commodity funds) and self-directed online brokerage; comparable in offering internet-based account management and tiered services to individual investors like Seher's online platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seher Investing