Dogtopia of Cedar Mill

What Dogtopia of Cedar Mill does

Dogtopia of Cedar Mill is an individual franchise location of Dogtopia, the largest pet services franchise in North America, operating in Portland, Oregon. The Dogtopia brand was founded in 2002 in Virginia, began franchising in 2005, and came under its current leadership team in 2015; since then the system has expanded to nearly 300 locations across the United States and Canada with another 250+ units in various stages of development. The legal entity is Dogtopia Enterprises, LLC, headquartered in Phoenix, Arizona, with Canadian operations held by Dogtopia Enterprises Canada, Inc. Services span dog daycare (the primary offering with open-play environments of 8-10 hours daily), overnight boarding, full-service spa, grooming, and training, delivered through franchisee-operated retail locations under three flexible store formats ranging from roughly 3,000 to 8,000 square feet.

The core technology stack is proprietary and central to the unit economics. Dogtopia built a customized Salesforce-based daycare management system (launched 2024) that handles operations, CRM, and analytics across the franchise system; supports a custom iOS/Android mobile app for booking, webcams, and concierge drop-off coordination; and integrates DASH by Dogtopia, a first-of-its-kind activity monitor (launched 2025, powered by PitPat sensors) that tracks each dog's steps, distance, and rest and surfaces gamified leaderboards to pet parents. Live webcam streaming is available from every playroom, and the Dogtopia University platform delivers 1,000+ training modules to in-store team members. Cumulative technology investment exceeds $6 million.

The business model operates on two layers. At the unit level, pet parents (primarily millennial and working owners) subscribe to recurring membership plans of typically 2-3 visits per week, supplemented by single-day daycare visits, overnight boarding, and spa/grooming/training add-ons. At the franchisor level, Dogtopia charges franchisees a $49,500 initial fee plus a 7% ongoing royalty on gross sales, with total initial investment per unit ranging from $664,355 to $1,478,820; $100 million in financing has been reserved from preferred SBA lenders to support franchisee growth. Dogtopia reports a Net Promoter Score of 90, 10 consecutive years of positive same-store sales growth, and nearly 5 million dog visits recorded in 2025.

Name

Dogtopia of Cedar Mill

Legal name

Dogtopia Enterprises, LLC

Website

https://dogtopia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Dogtopia of Cedar Mill is a Portland franchise location of Dogtopia, the largest pet services franchise in North America, offering dog daycare, overnight boarding, spa, grooming, and training to local pet parents under the broader franchise system.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSANAFAC

Cage-Free / Open-Play Dog Daycare

Home & Personal Services/Pet Grooming & Boarding Services/Dog Daycare

SECONDARYHSANAFAM

Dog Daycare with Boarding Add-On (Daycare + Overnight)

Home & Personal Services/Pet Grooming & Boarding Services/Dog Daycare

SECONDARYHSANADAA

Overnight Kennel Boarding (Dogs)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Boarding (Kennel/Cattery)

Keywords

• Dog daycare services
• Pet boarding services
• Dog grooming services
• Pet spa services
• Dog training services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Dog Daycare Services: Core recurring revenue from dog daycare services. Customers enroll in weekly or monthly membership plans with regular visits (2-3 times per week). Single-day visits also available. Provides steady, recurring cash flow.
2. Overnight Boarding: Overnight stays when pet parents need a sleepover for their dog. All-inclusive fees with meals prepared according to parent's request.
3. Spa Services: Full-service dog spa including grooming services at select locations. Provides additional revenue alongside daycare and boarding.
4. Franchise Fees: Initial franchise fee of $49,500 plus ongoing royalty fees of 7% of gross sales from franchisees.
5. Dog Training: Dog training services available at select locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Dogtopia of Cedar Mill is a franchise location that delivers open-play dog daycare, overnight boarding, and full-service dog spa treatments under the Dogtopia brand. Services are typically sold via recurring weekly or monthly membership plans (2–3 visits per week) with single-day visits available, and dogs are grouped by size and temperament in supervised playrooms for 8–10 hours daily. Live webcams, the DASH activity monitor, and an all-inclusive pricing model with meals are integrated into the core service.

Product overview

Dogtopia operates a subscription and membership-based dog daycare franchise model with a holistic multi-service approach to dog wellness. The core offering comprises dog daycare (the primary revenue driver with recurring membership visits 2-3 times per week), overnight boarding, and spa services, with grooming and training available at select locations. These services are supported by a proprietary technology ecosystem including the Dogtopia mobile app (for scheduling, webcams, and DASH wellness data), the DASH activity monitor (tracking steps, distance, and rest), live webcams in all playrooms, and Dogtopia University's 1,000+ training modules. The Dogtopia Shop extends the brand with spa products and merchandise. The Dogtopia Foundation supports community causes. The company operates nearly 300 locations across North America as the largest pet services franchise.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Daycare Core open-play dog daycare service offered 8–10 hours daily in supervised playrooms grouped by size and temperament, with rubber flooring, nose-to-tail wellness checks, and interactive mental and physical activities. Sold primarily via recurring weekly/monthly membership plans (2–3 visits per week), with single-day visits also available. Targeted at working pet parents in the Cedar Mill / Portland area.
• Dog Boarding Overnight, weekend, and holiday boarding stays providing dogs with a home-away-from-home experience that includes open-play all day in supervised playrooms and meals prepared per pet parent requests. All-inclusive fee structure. Targeted at pet parents needing overnight or extended care.

Quantifiable outcome

• 10 consecutive years of positive year-over-year same store sales growth
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationDogtopia partnered with Salesforce to build a customized daycare management system. This proprietary system allows franchisees to manage operations, customer relationships, and business analytics with integrated marketing tools.
• PitPatcoreTechnology or IntegrationTechnology partner powering the DASH activity monitor system. PitPat technology enables tracking of dogs' steps, distance, and rest during daycare visits.
• Strategic Support PartnerscoreImplementation/ SI/ Consulting PartnerDogtopia has hand-picked strategic partners to provide ongoing support including real estate, construction, technology, marketing, and operational support services.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Petco: Broad incumbent — full-service pet retailer and services provider with in-store grooming, training, and increasingly boarding/daycare partnerships. Targets the same millennial pet parent demographic via a broader retail and services ecosystem.
• PetSmart (including PetsHotel): Broad incumbent — the largest specialty pet retailer in North America with a daycare/boarding (PetsHotel) and grooming footprint that competes for the same working-pet-parent segment, but as part of a much wider retail/services portfolio rather than as a pure-play daycare franchise.
• Best Friends Pet Hotel: Broad incumbent — multi-location pet hotel and daycare operator offering boarding, daycare, grooming, and training across the US. Comparable core service offering with broader geographic presence and company-operated locations rather than a franchise model.

Direct peers

• Camp Bow Wow: Largest direct competitor — dog daycare, boarding, and grooming franchise operating 200+ locations across North America with a similar open-play, membership-style model. Directly comparable in service mix, target customer (working pet parents), and franchise economics.
• PetSuites of America: Direct competitor — multi-location pet resort franchise offering dog daycare, boarding, grooming, and training. Comparable on membership-based daycare, overnight boarding, and franchise-driven expansion model.
• The Dog Stop: Direct competitor — multi-service pet care franchise offering daycare, boarding, grooming, retail, and training under one roof. Closely aligned operating model with comparable franchise unit size and customer demographics.
• K9 Resorts Luxury Pet Hotel: Direct competitor — boutique dog daycare and luxury boarding franchise with a premium positioning. Compares on cage-free, socialization-focused daycare, overnight boarding, and spa/grooming add-ons at similar-sized franchise scale.

Emerging players

• Rover: Emerging player — on-demand marketplace connecting pet owners with dog walkers, sitters, and boarders. Targets the same millennial pet parent segment with a marketplace model that competes for daycare and boarding wallet share through convenience and price.
• Wag!: Emerging player — on-demand pet care marketplace offering dog walking, boarding, and sitting services. Competes for the same discretionary pet care spend through a tech-forward marketplace alternative to facility-based daycare.
• Bar K: Emerging player — dog-centric bar and daycare concept combining supervised off-leash play with a hospitality/retail experience. Represents a newer experiential format targeting urban millennial pet parents that competes at the premium end of the daycare market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dogtopia
• YouTubeyoutube.com/channel/UCpWpoOofGfyQgYuJIYH1_jw
• Facebookfacebook.com/dogtopiacedarmill
• Instagraminstagram.com/dogtopia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogtopia of Cedar Mill