P.S.Box

Experiential Gift Servicesps-box.ru

P.S.Box is a Moscow-based Russian online experience-gifting marketplace, founded in 2009, that sells themed gift boxes and certificates redeemable across a catalog of 350+ curated experiences in 14 Russian cities, serving both individual consumers and corporate clients.

Company typePrivate
Founded2009
HeadquartersMoscow, Russia
Headcount101–250
GTM typeB2B and B2C
OfferingServices

What P.S.Box does

P.S.Box is a Russian online experience-gifting marketplace founded in 2009 and headquartered in Moscow, operating through the e-commerce domain ps-box.ru as well as a phone-based contact center. The company's core product is curated A5-format gift boxes that contain a catalog and a redemption voucher, giving the recipient the option to choose among 20+ experiences sourced from a broader catalog of 350+ experiences spanning extreme sports, SPA and wellness, master classes, romance, hobbies, and tourism. Pricing spans a wide ladder from entry-level boxes at roughly 990 RUB to premium collections such as 'Dream Date' at 22,990 RUB; certificates never expire and can be exchanged for items of equal or greater value. The legal entity is OOO 'PĒ-ĒS' (PS-ES LLC), with Saint Petersburg listed as a secondary registered address, and the operations footprint extends courier delivery to 14 major Russian cities including Moscow, St. Petersburg, Kazan, Yekaterinburg, Krasnodar, Novosibirsk, Perm, Rostov-on-Don, Samara, Saratov, Sochi, and Chelyabinsk.

The revenue model is direct-to-consumer gift-certificate sales via ps-box.ru, with a secondary B2B corporate channel covering employee gifting, client appreciation, marketing promotions, and corporate events. Distribution is exclusively e-commerce: self-serve online, phone orders, and e-mail purchasing, with both physical gift boxes delivered by courier and electronic certificates for immediate digital redemption. The product portfolio extends beyond the core gift box into standalone gift certificates, partner-network gift cards across 13+ retail verticals, a HandMade custom-assembly module, a dedicated tourism product line, and active promotion through deals-platform partnerships (e.g., Biglion). A separate franchise offering — covering online-store franchise, EMPANA-branded retail points, corporate sales, regional representation, and turnkey business packages — monetizes the operating model via licensing rather than wholly self-built retail. Underlying technology is a self-operated e-commerce platform with online certificate activation; no API, SDK, or third-party AI/ML infrastructure is disclosed, and the company runs no native mobile app.

The customer base is hybrid: the primary segment is individual consumers buying for birthdays, anniversaries, and calendar gifting occasions (New Year, February 14, March 8, February 23), while a secondary corporate segment targets HR, marketing, and procurement teams. Marketing relies on the company's own storefront, email/promo campaigns, a topical blog, and affiliate/deals-platform placements. Headcount is reported in the 101-250 band, ownership is private with no institutional investors disclosed, and there are no reported funding rounds, M&A, regulatory actions, or leadership changes in the source material.

P.S.Box firmographics

Firmographics

Name: P.S.Box
Legal name: OOO "PĖ-ĖS"
Website: https://ps-box.ru
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 101–250 employees
Short description: P.S.Box is a Moscow-based Russian online experience-gifting marketplace, founded in 2009, that sells themed gift boxes and certificates redeemable across a catalog of 350+ curated experiences in 14 Russian cities, serving both individual consumers and corporate clients.
Ownership category
akta.pro rank

P.S.Box industry classification

Industry

Product category: Experiential Gift Services
NAICS: Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912)
SIC: Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry: Gift Sourcing & Procurement (Local & Online) (HSACANAB)
akta.pro secondary industries: Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Long-Distance/International Gift Shipping Coordination (HSACANAK)

Keywords

Experiential gift certificates
Experience gifts
Corporate gifting
Gift boxes
Online gift store

Where P.S.Box is headquartered

Location

Headquarters

HQ city: Moscow
HQ country: Russia
HQ region: Europe

Offices2 records

Markets served

P.S.Box business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

Gift Certificate Sales: Sale of physical gift boxes (A5 format with catalog and certificate) and electronic gift certificates. Customers purchase certificates that can be redeemed for various experiences including extreme sports, SPA, master classes, travel, and romantic experiences.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Entry-level gift boxes starting from 990₽
Unit Pricing	Pay-as-you-go	Mid-range gift boxes from 3,000₽ to 7,000₽
Unit Pricing	Pay-as-you-go	Premium gift boxes from 10,000₽ to 23,000₽

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

P.S.Box product offering

Product offering

Core offering

P.S.Box operates an online store at ps-box.ru selling themed physical gift boxes and electronic gift certificates redeemable against a catalog of 350+ experiences (extreme sports, SPA, master classes, romance, hobbies, travel) across 14 major Russian cities. Each gift box typically offers the recipient 20+ experience options within a chosen theme, with an exchange guarantee and no expiration. The company also sells partner-network gift cards, tourism products, corporate gifting programs, and franchise opportunities.

Product overview

P.S.Box is an online gift marketplace and experience aggregator operating across 14 major Russian cities. The company offers a platform of curated gift products including themed gift boxes (P.S.BOX boxes), individual gift certificates, and gift cards for partner retail networks. Gift boxes come in multiple pricing tiers (Original, Classic, Prestige, Lux, Exclusive, Premier) starting from 990 rubles and contain redemption options for 20+ experiences from a catalog of 350+ total experiences. The core product categories include Extreme experiences (skydiving, helicopter flights, off-roading), SPA & Wellness, Romance & Couple activities, Hobbies & Creative classes, Travel, and Corporate gifts. The company also offers custom gift assembly, corporate bulk ordering, team building services, and franchise opportunities. Delivery is available in Moscow, St. Petersburg, Kazan, Yekaterinburg, Krasnodar, Novosibirsk, Perm, Rostov-on-Don, Samara, Saratov, Sochi, and Chelyabinsk.

Differentiator

Problem solved

Functional benefit

Products and services

P.S.BOX Gift Boxes (Коробки подарков)

Companies that use P.S.Box

Customer profile

Segments2 records

Ideal customer profiles2 records

P.S.Box technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

P.S.Box partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

P.S.Box competitors and assessment

Company assessment

Direct peers

Wonderbox: Leading European experience gift box company offering themed boxes redeemable across partner networks of experiences, restaurants, and activities. Closely comparable business model to P.S.Box with similar recipient-choice mechanics.
Tinggly: International experience gift company offering experience gift boxes and 'experience gifts' redeemable worldwide. Comparable catalog of curated experiences and destination-based gifting.
Cloud 9 Living: US-based experience gift company selling experience certificates for activities like skydiving, driving experiences, and tours. Closely comparable US-market analog with B2C and B2B gifting.
Smartbox Group: Global experience gift box operator (formerly Living Social Gifts) operating across Europe, Asia, and other markets. Multi-country experience gift catalog with corporate and consumer gifting, directly paralleling P.S.Box's offering.
Red Balloon: Australian experience gift retailer offering 3,000+ experiences redeemable through partner providers. Comparable experience-aggregation model with regional catalog curation and recipient-choice mechanics.

Regional players

Flowwow: Russian online marketplace for flowers, gifts, and ready-made gift sets delivered same-day across multiple Russian cities. Comparable Russian e-commerce gifting platform with similar geographic coverage and B2C delivery model.
Biglion (Большой Лев): Major Russian deals and couponing platform (cited as P.S.Box's affiliate partner). Comparable Russian-market presence offering discounted experiences and certificates, though primarily deal-based rather than gift-box based.

Emerging players

LifeTime Experiences: UK-based experience gift company offering curated experiences and gift boxes redeemable across UK providers. Comparable model with similar gift box mechanics and experience aggregation.
Gift Experience: UK experience gift retailer offering adventure, relaxing, gourmet, and overnight experience boxes. Comparable curated experience gift box model with multi-tier pricing structure similar to P.S.Box.
ЭMPANA (Empanada gift brand): P.S.Box's own retail franchise brand (EMPANA) for partner-operated physical retail points. Comparable as the offline extension of P.S.Box's gift box concept, relevant as an internal peer channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

P.S.Box financial estimates

Financial estimate

Revenue estimate

Valuation estimate

P.S.Box leadership team

Management profile

Number of profiles

P.S.Box funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

P.S.Box M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P.S.Box

What does P.S.Box do?

Is P.S.Box a public or private company?

P.S.Box is a private company. It is classified as unknown and is currently operating.

When was P.S.Box founded?

P.S.Box was founded in 2009. It employs 101 to 250 people.

Where is P.S.Box based?

P.S.Box is headquartered in Moscow, Russia, in the Europe region.

How does P.S.Box make money?

One revenue line is on record: gift Certificate Sales.

Who are P.S.Box's main competitors?

Direct peers on record are Wonderbox, Tinggly, Cloud 9 Living, Smartbox Group and Red Balloon. Regional players are Flowwow and Biglion (Большой Лев). Emerging players are LifeTime Experiences, Gift Experience and ЭMPANA (Empanada gift brand).

Does P.S.Box have an API?

No public API is recorded for P.S.Box.

What industry is P.S.Box in?

P.S.Box's product category is Experiential Gift Services. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 45942 and its SIC code is 5399.