Romana
Romana is a Russian manufacturer of children's sports complexes, Swedish walls, outdoor playgrounds, dry pools, soft play modules, and children's furniture, serving urban families, dacha homeowners, kindergartens, and adult home-fitness buyers via its own e-commerce site, dealer network, and limited international export.
- Company typePrivate
- Founded2002
- HeadquartersCheboksary, Russia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Romana does
Romana is a Russian manufacturer of children's sports, playground, and fitness equipment, operating as a private closed joint-stock company (ЗАО "Завод игрового спортивного оборудования") with a brand copyright spanning 2002-2026. The company manufactures metal and wooden Swedish walls, indoor and outdoor sports complexes, dry ball pools, soft play modules, folding mats, and children's furniture, with a manufacturing facility in Cheboksary (Chuvash Republic) and a commercial/retail office plus pickup point in Moscow. Headcount is in the 51-100 band, and the company is privately held with no disclosed institutional investors.
The company's core technology centers on proprietary massage steps — metal ladder rungs coated with ecoplastomer granules that provide non-slip grip and therapeutic foot massage to stimulate circulation and help prevent flat feet in children — combined with phosphatizing and Finnish-sourced powder coating that enable year-round outdoor deployment in Russian climate extremes without winter disassembly. Products are certified to Russian GOST safety standards and international TUV Nord certification for export markets, and a modular accessory system (swings, ropes, rings, basketball hoops, boxing bags, hammocks, slide attachments, swing frames) lets customers expand base complexes over time.
Romana sells primarily through its own e-commerce storefront (romana.ru) direct-to-consumer, with regional shipping handled via Russian transport companies (Деловые линии, Энергия, GTD/КИТ, Желдорэкспедиция), free pickup at the Moscow warehouse, and a dealer/wholesale network with downloadable inventory files for B2B partners. Pricing is one-time/perpetual in rubles, ranging from approximately 5,990 for entry-level Swedish walls to 39,180 for premium country-house complexes, with promotional discounts up to 49%. Primary customer segments are urban families with children and dacha (country-home) homeowners, with secondary reach into kindergartens/preschools and adult home-fitness buyers; a dedicated urban-beautification line at romana.pro extends the brand into the municipal/B2B vertical.
Romana firmographics
Firmographics- Name
- Romana
- Legal name
- ЗАО "Завод игрового спортивного оборудования"
- Website
- https://romana.ru
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Romana is a Russian manufacturer of children's sports complexes, Swedish walls, outdoor playgrounds, dry pools, soft play modules, and children's furniture, serving urban families, dacha homeowners, kindergartens, and adult home-fitness buyers via its own e-commerce site, dealer network, and limited international export.
- Ownership category
- akta.pro rank
Romana industry classification
Industry- Product category
- Children's Sports & Playground Equipment
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)
- akta.pro secondary industries
- Outdoor & Ride-On Toys Retail (CRALAFAC), Outdoor Play & Sports Toys Distribution (CRAOAMAG)
Keywords
Where Romana is headquartered
LocationHeadquarters
- HQ city
- Cheboksary
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Romana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Romana generates revenue through direct one-time sales of children's sports complexes, playgrounds, Swedish walls, mats, dry pools, soft modules and accessories. Products are sold at fixed retail prices through the company's own e-commerce website and through a dealer network. No recurring revenue model is indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Swedish Wall / Home Complexes |
| One time/ perpetual license | Pay-as-you-go | Country/Outdoor Complexes |
| Unit Pricing | Pay-as-you-go | Mats and Padding |
| Unit Pricing | Pay-as-you-go | Dry Pools |
| Unit Pricing | Pay-as-you-go | Additional Equipment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Romana product offering
Product offeringCore offering
Romana manufactures and sells children's sports and play equipment, including home Swedish walls (wall-mounted and floor-to-ceiling), outdoor country/dacha sports complexes, dry pools (ball pits), soft play modules, didactic toys, folding gym mats, children's furniture, and modular accessories such as swings, ropes, rings, and hammocks. Products are sold direct-to-consumer via romana.ru and through a dealer/wholesale network across Russia, with manufacturing based in Cheboksary and offices in Moscow and Cheboksary.
Product overview
Romana is a Russian manufacturer of children's sports and play equipment. The product portfolio includes: (1) Home complexes — Swedish walls (wall-mounted and floor-to-ceiling) and floor-standing complexes with massage steps, made from metal or wood (Эко series); (2) Country house (дачный) complexes — outdoor sports structures with swings, slides, basketball hoops, chin-up bars, and parallel bars; (3) Dry pools (сухие бассейны) — ball pits in various themes with Airpool removable-cover technology; (4) Soft modules (мягкие модули) — soft play structures, educational modules (дидактика), soft builders, and contour toys; (5) Mats and fitness equipment — folding gym mats, yoga mats, and fitness accessories; (6) Children's furniture — beds, sofas, mattresses, and frameless furniture; (7) Additional equipment — ropes, rings, swings, hammocks, parallel bars, boxing bags, and trampolines; (8) Pre-configured bundles (Комплекты) combining core products with accessories. The company operates through direct sales via romana.ru with warehouses in Moscow and Cheboksary.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Products withstand over 20 years of use in Russian climate conditions
- +2 more outcomes
Companies that use Romana
Customer profileSegments4 records
Ideal customer profiles5 records
Romana technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Romana partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- TUV NordminorRomana's production and products are certified to TUV Nord international standards for export markets. This certification involves rigorous inspection of production processes and raw materials, enabling Romana to sell products internationally through partner distributors.
- ТК Деловые линии (Delovye Linii)minorTransport company used for shipping products to Russian regions. Romana ships from Cheboksary manufacturing facility to customers across Russia.
- ТК Энергия (Energy)minorTransport company used for shipping products to Russian regions. Products shipped from Cheboksary manufacturing facility.
- ТК GTD (КИТ)minorTransport company (formerly known as КИТ) used for shipping products to Russian regions. Products shipped from Cheboksary manufacturing facility.
- ТК ЖелДорЭкспедиция (ZheldorExpeditsiya)minorRailway and road transport company used for shipping products to Russian regions. Products shipped from Cheboksary manufacturing facility.
- MAX.ruminorMAX.ru is referenced as a social platform partner for connecting with customers. Company has a social media presence at MAX.ru/join/QSClJTcepE5ZRf2UH7Art4EKrxrvXZmV8kXsJZArfv8.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Romana competitors and assessment
Company assessmentDirect peers
- Kettler: German manufacturer of home fitness, outdoor playground and children's sports equipment with broad European distribution. Directly comparable in product categories (Swedish walls, outdoor play, fitness) and TUV-style quality positioning to Romana.
- Smoby (Dorel Industries): French outdoor play equipment manufacturer (part of Dorel) producing playhouses, swings, slides and outdoor activity centers for children. Comparable in children's outdoor play category and international certification posture.
- Спортивный город (Sportivny Gorod): Russian provider of urban playground and sports equipment for municipal and B2G installations. Directly comparable to Romana's romana.pro municipal-playground line for public spaces.
- Berg Toys: Dutch manufacturer of outdoor trampolines, go-karts and playground equipment. Comparable in outdoor family-activity equipment, including the trampolines Romana carries in its catalog.
- Kampfer: Russian-marketed home fitness and children's sports equipment brand offering Swedish walls, trainers, and outdoor complexes. Overlaps directly with Romana's home and outdoor sports complex categories for the same Russian-speaking customer base.
- MidZon: Russian manufacturer of children's home sports complexes (Swedish walls, wall bars, additional equipment) for apartments and country houses. Closely comparable product range and target customer (Russian families with children) as Romana.
- Jungle Gym: International residential playground equipment brand producing wooden climbing frames, swings and play towers for private homes. Comparable to Romana's country-house and outdoor complex category for the family-consumer segment.
- Plasto Toys: Slovenian playground equipment manufacturer focused on slides, playhouses and outdoor children's play structures. Comparable product category and European-quality positioning for outdoor children's equipment.
Broad incumbents
- IKEA: Global home furnishing retailer that sells children's indoor play and outdoor equipment as part of its broader assortment. Not a specialist in playground complexes, but competes for the same family-budget share and shelf-space in retail channels.
- Decathlon: Global sporting goods retailer carrying home fitness equipment and family-oriented outdoor products. Competes at the broader category level rather than as a specialist Swedish-wall manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Romana social profiles
Digital presenceRomana compliance and trust
Trust signalCompliance1 record
Romana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Romana leadership team
Management profileNumber of profiles
Romana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Romana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Romana
What does Romana do?
Romana manufactures and sells children's sports and play equipment, including home Swedish walls (wall-mounted and floor-to-ceiling), outdoor country/dacha sports complexes, dry pools (ball pits), soft play modules, didactic toys, folding gym mats, children's furniture, and modular accessories such as swings, ropes, rings, and hammocks. Products are sold direct-to-consumer via romana.ru and through a dealer/wholesale network across Russia, with manufacturing based in Cheboksary and offices in Moscow and Cheboksary.
Is Romana a public or private company?
Romana is a private company. It is classified as family owned and is currently operating.
When was Romana founded?
Romana was founded in 2002. It employs 51 to 100 people.
Where is Romana based?
Romana is headquartered in Cheboksary, Russia, in the Europe region.
How does Romana make money?
One revenue line is on record: product Sales.
Who are Romana's main competitors?
Direct peers on record are Kettler, Smoby (Dorel Industries), Спортивный город (Sportivny Gorod), Berg Toys, Kampfer, MidZon, Jungle Gym and Plasto Toys. Broad incumbents are IKEA and Decathlon.
Does Romana have an API?
No public API is recorded for Romana.
What industry is Romana in?
Romana's product category is Children's Sports & Playground Equipment. Its primary akta.pro industry code is EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing), with a secondary code of CRALAFAC, Outdoor & Ride-On Toys Retail. Its NAICS code is 45912 and its SIC code is 3944.