The Wilder Agency Group

What The Wilder Agency Group does

The Wilder Agency Group, LLC is a full-service digital advertising agency headquartered in Roswell, Georgia, in the Atlanta metropolitan area. The firm was founded in 1998 as an in-house agency for a major ad network and spun off as a stand-alone operation in 2010. It delivers integrated digital marketing across media planning and buying, creative development, social media and PR, and consumer research, with extended offerings in SEO/SEM, SMS/MMS management, web design, and in-house product photography.

The agency's core go-to-market is a consultative, sales-led B2B model targeting brand managers and marketing decision-makers across companies of all sizes and industries. Revenue is generated through professional service fees on project-based or retainer engagements. The firm has built niche specialization in multicultural marketing (Hispanic/Latino, African American, Asian), alongside vertical depth in beauty and cosmetics, and additional capabilities in Gen Z, health and wellness, entertainment and experiential, and seniors/special needs marketing. Differentiators include 20+ years of operating history, 32 industry awards, certifications on major ad platforms, in-house production capabilities, and a founder with early involvement in specialty social networks.

The company is a privately held LLC with no disclosed external investors or funding rounds. It serves a broad client base cited at 100+ brands over its history, with Revlon Professional Brands as a documented enterprise case study. The Wilder Agency Group maintains no disclosed AI capabilities, patents, partnerships, or M&A activity in the source data.

Name

The Wilder Agency Group

Legal name

The Wilder Agency Group, LLC

Website

https://thewilderagency.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wilder Agency Group is a privately held, full-service digital advertising agency in Roswell, Georgia, offering media planning/buying, creative, social media, and consumer research to 100+ brands, with niche specialization in multicultural and beauty marketing.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Multicultural advertising
• Media planning buying
• Creative development services
• Consumer research analytics

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Revenue: Full-service digital advertising agency generating revenue through professional service fees for media planning and buying, social media management, creative development, research services, SEO/SEM, web design, photography, and production services. Engagements appear to be project-based or ongoing retainer arrangements with brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Wilder Agency Group is a full-service digital marketing and advertising agency that develops creative, plans and buys media, manages social media and PR, conducts consumer research and analytics, executes SEO/SEM and SMS/MMS campaigns, designs websites, and produces product and lay photography. The agency serves brand marketers across digital, broadcast, and print channels, with a recognized specialty in multicultural marketing. It has served over 100 brands and earned 32 industry awards.

Product overview

The Wilder Agency Group is a full-service digital advertising agency operating as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio consists of core service pillars (Digital Marketing, Creative Development, Social Media & PR, Consumer Research, and Media Planning & Buying) complemented by extended offerings (SEO/SEM, SMS/MMS Management, Web Design, Photography) and specialty multicultural marketing services. Founded in 2000 as an in-house agency for a major ad network and branched out as a standalone unit in 2010, the agency has served over 100 brands and accumulated 32+ industry awards across nearly two decades of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing End-to-end digital marketing services for brand marketers, spanning digital, broadcast, and print channels.
• Creative Development Creative concepting and production services for digital, broadcast, and print campaigns.
• Social Media & PR Social media management and public relations services for brand marketers.
• Consumer Research & Analytics Consumer research and analytics services to inform campaign strategy and measure performance.
• Media Planning & Buying Media planning and buying services across digital, broadcast, and print channels.
• SEO/SEM Search engine optimization and search engine marketing services for brand marketers.
• SMS/MMS Management Planning, execution, and management of SMS and MMS marketing campaigns.
• Web Design Web design services for brand marketers and their campaigns.
• Product and Lay Photography Product and lay photography production services for marketing campaigns.
• Multicultural Marketing Specialty multicultural marketing services producing digital, broadcast, and print creative for diverse consumer segments.

Quantifiable outcome

• Nearly 5 million views achieved on branded content campaign for Revlon Professional Brands

Named customers2 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Broad incumbents

• Huge Inc. Large digital experience and marketing agency serving enterprise clients with strategy, design, and media; overlapping with Wilder's integrated digital marketing and web design capabilities.
• R/GA: Global digital agency offering creative, media, and technology services at scale; broadly comparable to Wilder's full-service digital offering but with much larger footprint and resources.

Direct peers

• Alma: Multicultural creative agency with strong Hispanic market credentials; comparable to Wilder's combination of cultural insight and integrated creative + media offerings.
• Richards/Lerma: Independent multicultural agency with Hispanic and African American expertise; comparable to Wilder as a boutique full-service firm serving brand marketers.
• Grupo Gallegos: Hispanic-focused independent ad agency providing creative, media, and digital services; comparable to Wilder in multicultural depth and full-service delivery.
• The Community: Independent agency focused on multicultural and Latinx audiences with creative and media services; closely comparable to Wilder's multicultural niche and integrated offering.
• Lopez Negrete Communications: Independent Hispanic marketing agency offering creative, media, and digital services; directly comparable to Wilder's multicultural specialization and full-service model.
• IW Group: Asian American marketing agency delivering full-service advertising and communications; directly comparable as a multicultural specialty agency with multi-platform capabilities.
• Burrell Communications Group: Chicago-based multicultural advertising agency with deep African American consumer expertise; comparable to Wilder as a full-service independent agency focused on diverse-market brand building.

Emerging players

• PM3: Multicultural digital media agency focused on Hispanic and Latinx markets; emerging player comparable to Wilder's multicultural digital buying and social specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thewilderagency
• Facebookfacebook.com/thewilderagency
• LinkedInlinkedin.com/company/thewilderagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wilder Agency Group