Trail Toes

What Trail Toes does

Trail Toes, LLC is a privately held, bootstrapped consumer products company founded in June 2013 in Schertz, Texas, by retired US Army Major Vincent M. Antunez, DSc, PA-C. The company's core business is the formulation, manufacture, and sale of anti-friction foot and body creams built on a silicone and beeswax base that originated from the founder's field experience as an orthopaedic physician assistant in Afghanistan. Products are targeted at ultra-endurance athletes, trail runners, hikers, tactical and military users, and occupational workers exposed to extended friction, with condition-specific variants (Original, Zinc-HL, Endurance, High Performance, Ultra Body Butter) addressing dry, wet, and long-duration use cases.

The product portfolio has expanded beyond creams into adjacent outdoor and lifestyle categories: the Chasin' Sticks sub-brand supplies dog accessories (leashes, collars, paw creams, harnesses); Badazz Bandanas and Texas Tactical Designs produce cooling neck gaiters and bags; the Tire-Trainer II offers weighted-resistance training equipment for rucking; and the company sells athletic tapes, first-aid kits, distance challenge medals, and a Virtual 50 States Challenge program. Distribution runs through the company's own Wix-hosted e-commerce site, Amazon (US and Canada), roughly ten US specialty running and outdoor retailers, and international resellers covering Canada, the UK and parts of continental Europe, Australia, and New Zealand.

The go-to-market model is community-led and event-driven: a sponsored "Trail Toes Family" of more than 15 ultra-running ambassadors, sponsorship of marquee events including Grand to Grand, Hardrock 100, Badwater, Keys 100, BADLANDS50, and Jackson Hole Marathon, and heavy use of athlete testimonials as social proof. Pricing is unit-based and pay-as-you-go across a wide catalog, with cream samples in the low single-digit dollar range, accessories from approximately $5 to $40, distance challenge medals standardized at $15, and the Tire-Trainer II kit at up to $160. The company has no external institutional funding and operates as an independent LLC.

Name

Trail Toes

Legal name

Trail Toes, LLC

Website

https://trailtoes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Trail Toes, LLC is a bootstrapped Texas-based consumer products company founded in 2013 that formulates and sells silicone and beeswax anti-friction foot and body creams, alongside related training gear and dog accessories, targeting ultra-endurance athletes, trail runners, hikers, and tactical users through DTC, Amazon, and specialty retail channels.

Ownership category

akta.pro rank

Product category

Endurance Athletic Skincare and Gear

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Anti-chafe skincare
• Foot blister prevention
• Endurance sports accessories
• Ultra runner gear
• Weighted training equipment

Headquarters

HQ city

Schertz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Foot and Body Care Products: Primary revenue stream from anti-friction foot creams and body care products sold in various sizes and formulations including Original, Zinc-HL, Endurance, and Ultra Body Butter variants.
2. Dog Products (Chasin' Sticks Brand): Dog accessories including leashes, collars, harnesses, paws creams, and travel gear sold under the Chasin' Sticks sub-brand.
3. Training Equipment (Tire-Trainer): Weighted tire training systems and accessories for rucking and strength training including complete kits, replacement parts, and attachments.
4. Virtual Challenges and Events: Distance challenge medals for self-directed running events from 3K to 200 miles, plus virtual 50 States Challenge maps and completion markers.
5. Accessories and Apparel: Badazz Bandanas, bib belts, bags, tapes, first aid kits, and event-specific merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Trail Toes designs, manufactures, and sells anti-friction foot and body creams in multiple specialized formulations (Original silicon/beeswax, Zinc-HL, Endurance tallow-based, High Performance, and 100% organic Ultra Body Butter), along with complementary athletic gear including weighted-tire training systems (Tire-Trainer II), cooling bandanas, athletic tapes, blister first-aid kits, dog accessories under the Chasin' Sticks sub-brand, and distance-challenge medals and virtual challenge maps. The products are targeted at ultra-endurance athletes, trail runners, hikers, military/tactical users, and active dog owners seeking friction, blister, and chafing protection during extended physical activity.

Product overview

Trail Toes is a specialty consumer products company offering ultra extreme anti-friction foot and body care products primarily for ultra athletes and endurance runners. The core product line centers on Trail Toes Foot and Body Creams available in multiple formulations: Original (silicon and beeswax based), Zinc-HL (with zinc oxide for moisture defense), Endurance (tallow-based for long durations), High Performance (enhanced dimethicone), and Ultra Body Butter (100% organic). The company has expanded into complementary product categories including the Chasin' Sticks sub-brand for dog accessories (leashes, collars, paws creams), Badazz Bandanas (cooling neck gaiters for humans and dogs), Tire-Trainer fitness equipment, athletic tapes and blister care kits, distance challenge medals, and the Virtual 50 States Challenge program. The product ecosystem is unified around supporting extreme athletic endeavors and outdoor activities, with products designed for both human athletes and their canine companions.

Differentiator

Problem solved

Functional benefit

Brands

• Chasin' Sticks: Dog products including leashes, collars, leads, and pet care items
• Texas Tactical Designs
• Badazz Bandanas
• Trail Toes Endurance
• Trail Toes Zinc-HL
• Tire-Trainer

Products and services

• Trail Toes Original Foot and Body Cream Anti-friction foot and body cream formulated with silicon and beeswax (petrolatum, dimethicone, beeswax, aluminum starch octenylsuccinate, phenoxyethanol, ethylhexyglycerine) designed for daily blister prevention and general anti-chafe protection in dry to moderate conditions for endurance athletes and outdoor users.
• Trail Toes Zinc-HL Foot and Body Cream Maximum strength skin protectorant combining zinc oxide, dimethicone (twice the level of the Original cream), and a durable protective base. Water-resistant, beeswax-free, preservative-free formula designed for moisture defense and long-lasting barrier protection in wet, humid, and demanding conditions.
• Trail Toes Endurance Foot and Body Cream
• Trail Toes HP (High Performance) Foot and Body Cream
• Trail Toes Ultra Body Butter
• Tire-Trainer II System
• Chasin' Sticks Dog Products
• Badazz Bandana LH Neck Gaiter
• Trail Toes Distance Challenge Medals 5x5 reflective finish achievement medals for self-directed distance challenges from 3K to 200 miles, sold at a uniform $15 each as part of the Trail Toes Distance Challenge program.
• Virtual 50 States Challenge Map
• TrailHead Foot & Body First Aid Kit
• Bib Belt
• Shoulder Carry Bag with Water Bottle Holders
• Fixing Your Feet: Prevention and Treatments for Athletes (Book)
• Gift Packet with Tire-Trainer II

Quantifiable outcome

• Athletes report completing 100+ mile ultra races without blisters when using Trail Toes products
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered minor and core.

• LitesmithminorChannel Partner/ Reseller/ DistributorUltralight adventure gear supplier. Partners to distribute Trail Toes products to ultralight backcountry enthusiasts seeking lightweight foot protection solutions.
• Health and AdventureminorChannel Partner/ Reseller/ DistributorCanadian outdoor gear supplier bringing Trail Toes products to the Canadian market.
• The Summit HutminorChannel Partner/ Reseller/ DistributorArizona-based outdoor gear retailer serving the Southwest US market with Trail Toes products.
• The Runners HubminorChannel Partner/ Reseller/ DistributorTennessee-based running specialty store at 2141 Wilma Rudolph Blvd, Suite i, Clarksville, TN 37040, phone 765-610-7704.
• Amazon.comcoreChannel Partner/ Reseller/ DistributorPrimary marketplace channel for Trail Toes products. Original Trail Toes cream available on Amazon with ASIN B00GW70JW4.
• CanfieldsminorChannel Partner/ Reseller/ DistributorNebraska-based outdoor gear supplier distributing Trail Toes products in the Midwest US.
• Cole InternationalminorChannel Partner/ Reseller/ DistributorCustoms brokerage and logistics partner selling Trail Toes products on Amazon.ca for Canadian customers. Over 50 years in customs brokerage and transportation.
• San Antonio Running CompanyminorChannel Partner/ Reseller/ DistributorDowntown San Antonio specialty running store at 711 S. St. Mary's St., San Antonio, TX 78205, (210) 246-2253. Specializes in City and Trail running.
• Austin Trail Running CompanyminorChannel Partner/ Reseller/ DistributorTexas-based specialty trail running store with over a decade of experience. Features products from niche companies focused on quality and innovation.
• Brush Mountain Running and Outdoors, Inc.minorChannel Partner/ Reseller/ DistributorVirginia-based outdoor retailer opened February 2016, named after Brush Mountain in the Allegheny Mountains. Supports runners, hikers, and backpackers.
• Go! Running Little Rock, ARminorChannel Partner/ Reseller/ DistributorCommunity running/walking store in Little Rock providing gait analysis and personalized shoe fitting services.
• Trail Racing Over TexasminorGTM or Marketing PartnerTexas trail racing organization committed to showcasing the best trail running locations in Texas from 5Ks to 100 milers.
• Extreme Adventure RacesminorChannel Partner/ Reseller/ DistributorUK-based retailer with international shipping to Denmark, Iceland, France, Holland, Germany, Poland, Russia, Spain, and Italy. Also recommends Extreme Adventure Food and Be Well Expedition Foods.
• #Badass Running GearminorChannel Partner/ Reseller/ DistributorNew Zealand and Australia supplier for Trail Toes products, serving the Australian running community.
• Etailz, Inc.minorChannel Partner/ Reseller/ DistributorE-commerce operator selling on Amazon marketplace with expertise expanding to Walmart, eBay, and Jet.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Body Glide: Body Glide is the most established direct competitor in the anti-chafe and anti-blister balm category, offering skin-on-skin and skin-on-clothing protection products sold through sporting goods and running retail. Its product line directly overlaps with Trail Toes' Original and Zinc-HL creams in function, target customer (runners, hikers, cyclists), and price point.
• Ruffwear: Ruffwear is the leading performance dog gear brand (leashes, collars, harnesses, packs) sold through specialty outdoor and running retail. It is a direct peer to Trail Toes' Chasin' Sticks sub-brand, competing for the same active-dog-owner customer and the same retail shelf space.
• 2Toms SportShield: 2Toms produces anti-chafing and blister-prevention products marketed primarily to athletes and active users, sold through sporting goods and Amazon. Its SportShield line competes directly with Trail Toes' Original and HP creams on function and channel.
• Squirrel's Nut Butter: Squirrel's Nut Butter makes all-natural anti-chafe salves for runners, cyclists, and endurance athletes and sells primarily through DTC and running specialty channels. It competes head-to-head with Trail Toes' organic Ultra Body Butter and Endurance lines for the same anti-chafe use case among ultra runners.
• Chamois Butt'r: Chamois Butt'r is a long-standing anti-chafe cream brand originally developed for cyclists but widely used by runners and endurance athletes. It is a direct substitute product sold through similar sporting-goods retail and DTC channels, and overlaps with Trail Toes' core anti-friction positioning.

Broad incumbents

• KT Tape: KT Tape is the dominant kinesiology tape brand sold through sporting goods retail and DTC. Trail Toes already co-markets KT Tape under its own "Trail Toes Blue KT Tape" SKU, indicating KT Tape is both a complementary product and a broader incumbent in athletic taping that competes with Trail Toes' Trail Tape and first aid kits.
• Desitin (zinc oxide barrier creams): Desitin is a mass-market zinc oxide diaper rash cream that some athletes use as a substitute barrier cream. It is a broader incumbent in zinc-oxide-based skin protectants and competes with Trail Toes' Zinc-HL line on active ingredient and end use, though it is not marketed to athletes.
• Adventure Medical Kits: Adventure Medical Kits produces outdoor and sports-oriented first aid kits including blister care products, sold through outdoor and running specialty retail. It competes with Trail Toes' TrailHead Foot & Body First Aid Kit at the retail shelf level for outdoor athletes' foot care purchases.

Emerging players

• EzyDog: EzyDog makes performance leashes, collars, and harnesses for active and running dog owners and sells through outdoor specialty and running retail. It competes with Trail Toes' Chasin' Sticks line for the running-with-dogs use case, particularly via waist belts and reflective running leashes.
• RockTape (RockPods / RockBlades): RockTape offers kinesiology tape and movement/preparation tools targeted at endurance athletes and CrossFit. It overlaps with Trail Toes' taping and first-aid SKUs in the same specialty retail and direct-to-athlete channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TrailToes
• Facebookfacebook.com/trailtoes
• Instagraminstagram.com/trail_toes/?hl=en
• LinkedInlinkedin.com/company/trail-toes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trail Toes