VAURA Pilates
VAURA Pilates is a premium reformer Pilates brand operating 10 global studios and a digital streaming app under the FIT House of Brands portfolio, serving fitness enthusiasts and first-time Pilates users through signature TOTAL and STRETCH classes.
- Company typePrivate
- Founded2017
- HeadquartersNeutral Bay, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VAURA Pilates does
VAURA Pilates is a premium reformer Pilates brand founded in 2017 and headquartered in Neutral Bay, Australia, operating as a subsidiary of FIT House of Brands — a global fitness, recovery, and wellness ecosystem serving approximately 1,500 franchises. The company delivers group and private Pilates classes that fuse the precision of reformer Pilates with dynamic athletic training, offered through two signature formats: TOTAL (a full-body strength, endurance, and stretch conditioning class) and STRETCH (a flexibility-and-control class blending Pilates and yoga). Each format provides beginner, intermediate, and advanced options, targeting both premium fitness enthusiasts and first-time Pilates users seeking a high-energy, community-driven studio experience distinguished by neon lighting, curated music, and a lifestyle-driven atmosphere. As of July 2026 the brand operated 10 studios globally, including a flagship opening in Jakarta's Menteng district, with announced expansion to four additional U.S. corporate-owned locations (San Mateo, Boston, Tampa, Prosper) and franchise opportunities in London and Toronto.
The core technology is centered on commercial-grade reformer Pilates equipment combined with proprietary class programming. Supporting the physical studios is a digital layer — the VAURA App and Vive Stream platform — that enables class booking and remote access to streamed classes, extending the brand's content beyond its physical footprint. VAURA's go-to-market is direct-to-consumer through company-owned studios and is increasingly supplemented by a franchise model that licenses the brand, equipment methodology, and class formats to independent operators. Revenue is generated primarily through recurring in-studio class subscriptions, with incremental streams from digital subscriptions and franchise/licensing fees. The brand is sold through its website, mobile app, and word-of-mouth/community referrals, with a dedicated franchise-marketing funnel targeting prospective operators in new geographies.
VAURA Pilates firmographics
Firmographics- Name
- VAURA Pilates
- Legal name
- VAURA Pilates
- Website
- https://VAURAPilates.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VAURA Pilates is a premium reformer Pilates brand operating 10 global studios and a digital streaming app under the FIT House of Brands portfolio, serving fitness enthusiasts and first-time Pilates users through signature TOTAL and STRETCH classes.
- Ownership category
- akta.pro rank
VAURA Pilates industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Power Yoga & Athletic Yoga Conditioning (HSADACAG)
Keywords
Where VAURA Pilates is headquartered
LocationHeadquarters
- HQ city
- Neutral Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
VAURA Pilates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Studio Classes: Revenue generated from in-studio reformer Pilates classes. Members book and attend classes at physical studio locations.
- Digital Subscriptions: Revenue from digital streaming services through the VAURA App and Vive Stream platform for remote class access.
- Franchise Fees: Revenue from franchise partnerships where independent operators open and operate VAURA Pilates studios under the brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | In-studio reformer Pilates classes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
VAURA Pilates product offering
Product offeringCore offering
VAURA Pilates operates premium reformer Pilates studios delivering group fitness classes that fuse the precision of reformer Pilates with dynamic athletic training. Its flagship offerings include the TOTAL full-body conditioning class and the STRETCH flexibility class, supplemented by an in-house app and Vive Stream digital platform for remote class access, and a franchise program for studio expansion.
Product overview
VAURA Pilates is a premium reformer Pilates brand operating under the FIT House of Brands portfolio. The core offering is a transformative studio experience that combines reformer Pilates precision with athletic training intensity. The flagship products include TOTAL (signature all-in-one full-body conditioning class) and STRETCH (flexibility-focused class blending Pilates and yoga). Supporting offerings include the VAURA App for class booking and Vive Stream for remote access. The company operates a franchise model with expansion planned across U.S. and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- TOTAL Class Signature all-in-one group class combining strength, endurance and stretch in a full-body conditioning workout. Trainers offer beginner, intermediate and advanced options so all fitness levels can participate.
- STRETCH Class Flexibility and control class drawing from Pilates and yoga, featuring deep stretch poses designed to improve mobility and flexibility, build strength, help prevent injury and reduce stress.
- VAURA App Mobile application for booking classes at VAURA studios and accessing member services remotely.
- Vive Stream Digital streaming platform that allows members to access VAURA Pilates classes remotely for at-home workouts.
- VAURA Franchise Program Franchise opportunity for entrepreneurs and investors to open and operate VAURA Pilates studios under the brand, with planned expansion across U.S. and international markets including London and Toronto.
Quantifiable outcome
- Drastic improvements in posture, strength and flexibility reported by members
- +1 more outcomes
Companies that use VAURA Pilates
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
VAURA Pilates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VAURA Pilates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FIT House of BrandscoreVAURA Pilates is a premium reformer Pilates brand under the FIT House of Brands portfolio. FIT House of Brands is a global ecosystem of fitness, recovery, and wellness modalities serving approximately 1,500 franchises. VAURA operates as part of this larger brand ecosystem, benefiting from shared resources, brand association, and operational support.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
VAURA Pilates competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VAURA Pilates social profiles
Digital presenceVAURA Pilates financial estimates
Financial estimateRevenue estimate
Valuation estimate
VAURA Pilates leadership team
Management profileNumber of profiles
VAURA Pilates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VAURA Pilates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VAURA Pilates
What does VAURA Pilates do?
VAURA Pilates operates premium reformer Pilates studios delivering group fitness classes that fuse the precision of reformer Pilates with dynamic athletic training. Its flagship offerings include the TOTAL full-body conditioning class and the STRETCH flexibility class, supplemented by an in-house app and Vive Stream digital platform for remote class access, and a franchise program for studio expansion.
Is VAURA Pilates a public or private company?
VAURA Pilates is a private company. It is classified as corporate owned and is currently operating.
When was VAURA Pilates founded?
VAURA Pilates was founded in 2017. It employs 11 to 50 people.
Where is VAURA Pilates based?
VAURA Pilates is headquartered in Neutral Bay, Australia, in the Oceania region.
How does VAURA Pilates make money?
Three revenue lines are on record. Studio Classes are the primary driver. The others are digital Subscriptions and franchise Fees.
Does VAURA Pilates have an API?
No public API is recorded for VAURA Pilates.
What industry is VAURA Pilates in?
VAURA Pilates's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 61162 and its SIC code is 7997.