Pilka Nozna
Piłka Nożna is a Warsaw-based Polish football media company, founded 1997, operating a website, weekly print magazine, and iOS/Android mobile apps covering Polish and European football, with revenue from magazine sales and digital advertising.
- Company typePrivate
- Founded1997
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pilka Nozna does
Piłka Nożna is a Polish football media company founded in 1997 and operated as a sole proprietorship (PROFUS MANAGEMENT MAREK PROFUS, owner Marek Profus) headquartered in Warsaw. The business publishes a weekly print magazine (Tygodnik Piłka Nożna) sold through newsstands and subscriptions, and operates the news website pilkanozna.pl covering Polish domestic football (Ekstraklasa, 1 Liga, 2 Liga, Polish national team), major European leagues (Premier League, La Liga, Serie A, Bundesliga), and UEFA competitions (Champions League, Europa League, Conference League), with dedicated verticals for World Cup 2026 and UEFA Women's Euro 2025. The product portfolio is rounded out by native iOS and Android mobile applications distributed through the App Store and Google Play, the annual Plebiscyt PN (Player of the Year) reader poll, and the Gala PN awards ceremony.
The technology stack is conventional web content management plus mobile applications, with Google Analytics and marketing cookies used for user tracking, behavioral targeting, and ad personalization. There are no disclosed proprietary AI, machine-learning, or data products; the GDPR (RODO) compliance posture is documented in the published privacy policy. The go-to-market motion is product-led growth through free content access and free app downloads, supplemented by recurring print subscription and single-issue sales.
Revenue is generated from two streams: recurring print magazine sales (single-issue and subscription) and digital display advertising on the website and mobile apps. The customer base is broadly distributed across Polish-speaking football enthusiasts, with a horizontal segmentation approach covering both domestic Polish league fans and international (Polish-speaking) European league followers. There is no disclosed enterprise customer base, no B2B contracts, and no public revenue, funding, or investor disclosures.
Pilka Nozna firmographics
Firmographics- Name
- Pilka Nozna
- Legal name
- PROFUS MANAGEMENT MAREK PROFUS
- Website
- https://pilkanozna.pl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Piłka Nożna is a Warsaw-based Polish football media company, founded 1997, operating a website, weekly print magazine, and iOS/Android mobile apps covering Polish and European football, with revenue from magazine sales and digital advertising.
- Ownership category
- akta.pro rank
Where Pilka Nozna is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Pilka Nozna business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Weekly Magazine Sales: Physical and digital weekly magazine (Tygodnik Piłka Nożna) sold as individual issues, generating recurring revenue from readers.
- Digital Advertising: Display advertising on website and mobile app, including marketing cookies for behavioral targeting and personalized ads.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pilka Nozna product offering
Product offeringCore offering
Pilka Nozna is a Polish football media company that publishes football news, live match coverage, league tables, player interviews, and analysis through its website (pilkanozna.pl), a weekly print magazine (Tygodnik Pilka Nozna), and native mobile applications for iOS and Android. The company also operates the annual Plebiscyt PN reader awards and the accompanying Gala PN event.
Product overview
Piłka Nożna is a Polish football media company operating a news website (PiłkaNożna.pl), a weekly magazine (Tygodnik), and a mobile application. The platform covers Polish football (Ekstraklasa, 1 Liga, 2 Liga, reprezentacja Polski) and international leagues (Premier League, La Liga, Serie A, Bundesliga, Champions League, Europa League, Conference League). The company also organizes the annual Plebiscyt PN awards and Gala PN event. The products form an integrated football media ecosystem combining digital content, print publication, and mobile access.
Differentiator
Problem solved
Functional benefit
Products and services
- PiłkaNożna.pl Website Polish football news website covering Ekstraklasa, 1 Liga, 2 Liga, the Polish national team, European leagues (Premier League, La Liga, Serie A, Bundesliga), UEFA competitions (Champions League, Europa League, Conference League), and international tournaments including World Cup 2026, with real-time match coverage, league tables, schedules, and player statistics. Target audience is Polish-speaking football fans.
- Piłka Nożna Weekly Magazine (Tygodnik) Weekly football magazine publication available for purchase in physical and digital form, featuring in-depth articles, player and coach interviews, and football analysis. Distributed via newsstands and direct subscription to Polish football readers.
- Piłka Nożna Mobile Application
Companies that use Pilka Nozna
Customer profileSegments2 records
Ideal customer profiles2 records
Pilka Nozna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pilka Nozna partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Pilka Nozna competitors and assessment
Company assessmentEmerging players
- Goal.com: Global digital football publisher with deep transfer-news and league coverage. Comparable to Piłka Nożna because it shares the digital football-content DNA, but operates across many languages with localized editions — a structural advantage Piłka Nożna lacks.
Direct peers
- Onet Sport: Sports property of Onet, owned by Ringier Axel Springer Polska. A direct Polish football news competitor with similar digital distribution model and substantially greater parent-group resources.
- Meczyki.pl: Polish digital-first sports news platform focused on football, including live scores, transfer news, and analysis. Comparable to Piłka Nożna because it pursues the same digital sports-news niche in Polish and competes for the same eyeballs and ad budgets.
- Interia Sport: Sports section of Interia.pl, a major Polish web portal. Competes directly with Piłka Nożna for Polish football readers and ad inventory, with broadly similar content formats (news, scores, tables, columns).
- Sport.pl: Polish online sports portal operated by Agora, one of Poland's largest media groups. Comparable to Piłka Nożna as a Polish-language football news destination, but with substantially greater backing, broader coverage, and a corporate-publisher business model.
- Przegląd Sportowy: Poland's flagship sports daily/weekly newspaper with a website covering domestic and international football. Closely comparable to Piłka Nożna because both blend print heritage (weekly publications) with a digital football news site targeting Polish readers.
- SportoweFakty (WP): Sports vertical of Wirtualna Polska, one of Poland's leading online media houses. Comparable to Piłka Nożna because it serves the same Polish football fan with a similar digital content playbook, but is supported by an enormous portal-level audience and ad-sales infrastructure.
Broad incumbents
- ESPN: Global sports media powerhouse. Useful as a comparable because it defines the upper bound of the digital sports news + magazine/TV ecosystem (news, scores, columns) — relevant when assessing the long-run strategic ceiling for any sports-content business.
- Eurosport: Pan-European sports media brand with extensive rights, news, and streaming. Comparable to Piłka Nożna in editorial remit (football news, analysis, scores) but operates at continental scale with paid OTT subscriptions and rights deals a Polish niche publisher cannot replicate.
Regional players
- TVP Sport: Polish public broadcaster's sports arm, offering free live streams, news, and analysis. Comparable as a Polish football news destination, but bundles broadcast rights that a pure publisher like Piłka Nożna cannot match and competes in a different distribution mode.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Pilka Nozna social profiles
Digital presencePilka Nozna compliance and trust
Trust signalCompliance1 record
Pilka Nozna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilka Nozna leadership team
Management profileNumber of profiles
Profiles1 record
Pilka Nozna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilka Nozna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilka Nozna
What does Pilka Nozna do?
Pilka Nozna is a Polish football media company that publishes football news, live match coverage, league tables, player interviews, and analysis through its website (pilkanozna.pl), a weekly print magazine (Tygodnik Pilka Nozna), and native mobile applications for iOS and Android. The company also operates the annual Plebiscyt PN reader awards and the accompanying Gala PN event.
Is Pilka Nozna a public or private company?
Pilka Nozna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilka Nozna founded?
Pilka Nozna was founded in 1997. It employs 51 to 100 people.
Where is Pilka Nozna based?
Pilka Nozna is headquartered in Warsaw, Poland, in the Europe region.
How does Pilka Nozna make money?
Two revenue lines are on record. Weekly Magazine Sales are the primary driver. The others are digital Advertising.
Who are Pilka Nozna's main competitors?
Goal.com is listed as an emerging player. Direct peers are Onet Sport, Meczyki.pl, Interia Sport, Sport.pl, Przegląd Sportowy and SportoweFakty (WP). Broad incumbents are ESPN and Eurosport. TVP Sport is listed as a regional player.
Does Pilka Nozna have an API?
No public API is recorded for Pilka Nozna.