BRIGHTER DAYS FOUNDATION

What BRIGHTER DAYS FOUNDATION does

Brighter Days Foundation, Inc. is a Georgia-domiciled non-profit organization founded and led by former NFL player Vic Beasley Jr. under the motto 'Born to Shine.' The foundation's stated mission is to provide financial assistance, education, mentorship, and motivation to empower people of all ages to achieve peace of mind, a better life, and social excellence. Its operating geography is limited to Georgia, with a headquarters address in Kingston, GA.

The foundation delivers its mission through four core program lines — Financial Assistance Programs (accessed via a 'Request Funding' intake on the website), Education Programs, Mentorship Programs, and Community Programs — complemented by signature sports events including the Annual 5 on 5 Basketball Tournament ($50k Men's league), the Battle for Georgia Tournament, and Youth League Basketball (Under-20 and Under-21 divisions). A branded apparel merchandise line provides an additional revenue surface. Distribution is concentrated on the foundation's website (brighter-days.org) and in-person event registration, with awareness driven through organic social media on Facebook, X/Twitter, Instagram, and YouTube.

As a non-profit corporation, the organization does not publish revenue or financial disclosures. It relies on donations, event participation, and merchandise sales for funding, and operates with a lean team (11-50 employees per available firmographic data). There is no disclosed parent company, institutional investor, corporate sponsor pipeline, or technology platform; the foundation's value proposition rests on the founder's personal brand and community credibility rather than proprietary technology or scaled operations.

Name

BRIGHTER DAYS FOUNDATION

Legal name

Brighter Days Foundation, Inc.

Website

https://brighter-days.org/

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Brighter Days Foundation is a Georgia-based non-profit founded by NFL player Vic Beasley Jr. that delivers financial assistance, education, mentorship, and community programs, anchored by an annual basketball tournament series and branded apparel serving Georgia residents.

Ownership category

akta.pro rank

Product category

Nonprofit Community Services

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAKAK

Education Grantmaking Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGADAD

Youth Mentoring & Positive Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Nonprofit community services
• Youth basketball tournaments
• Financial assistance programs
• Faith-based mentorship
• Community education programs

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Brighter Days Foundation is a non-profit organization that provides financial assistance, educational support, mentorship, and community empowerment programs to individuals and families. Its offerings include funding-request programs, education and mentorship initiatives, community engagement events, basketball tournaments (Annual 5 on 5 Tournament, Battle for Georgia Tournament, and Youth League divisions), and branded apparel merchandise, all unified under the 'Born to Shine' motto.

Product overview

Brighter Days Foundation is a non-profit organization that operates as a unified set of community empowerment programs rather than a technology product platform. The foundation's offerings center around financial assistance, education, mentorship, and community programs. Its signature programs include the Annual 5 on 5 Basketball Tournament (featuring Men's 50k league, Youth League Under-20, and Under-21 divisions), the Battle for Georgia Tournament, and the Youth League Basketball program. Additional offerings include an apparel merchandise line and a funding request mechanism for individuals seeking assistance. The programs are unified under the motto 'Born to Shine' and aim to empower lives through faith, education, mentorship, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Thunderbolts: A basketball team/brand associated with the foundation's basketball programs.

Products and services

• Financial Assistance Programs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Why Not You Foundation: Founded by NFL quarterback Russell Wilson and his wife Ciara, this foundation pursues youth education, health, and poverty alleviation — a near-analogous athlete-led nonprofit with overlapping financial assistance, education, and community empowerment programs.
• 15 and the Mahomies Foundation: Founded by NFL quarterback Patrick Mahomes, the foundation focuses on improving the lives of children through education, community support, and youth programs — directly comparable in mission, athlete-founder model, and youth/community emphasis.
• CP3 Foundation: Founded by NBA player Chris Paul, the foundation focuses on education, youth sports, and underserved communities — directly comparable in combining financial/educational assistance with youth basketball engagement.
• Drew Brees Foundation: Founded by former NFL quarterback Drew Brees, this foundation supports education, health, and community rebuilding — a closely analogous athlete-founded nonprofit operating community programs with similar financial-assistance and youth focus.
• Athletes for Hope: A nonprofit collective founded by multiple professional athletes to channel athlete philanthropy into charitable causes — a structurally similar platform that competes for the same athlete-foundation donor and partnership ecosystem.

Broad incumbents

• LeBron James Family Foundation: Founded by LeBron James, this is one of the largest athlete-led foundations in the U.S., with established education, workforce, and community programs — a scaled comparable showing the trajectory and operating model for an athlete-led community foundation.
• V Foundation for Cancer Research: Founded in memory of Jim Valvano and backed by celebrity/sports network, it represents the scaled archetype of a sports-connected nonprofit foundation — useful as a model for fundraising mechanics, board governance, and brand-building.
• Boys & Girls Clubs of America: A national youth development organization with deep programs in mentorship, education, and youth sports — the dominant incumbent in many of the same outcomes (positive youth development) that Brighter Days targets.

Regional players

• Community Foundation of Greater Atlanta: A community foundation operating in the same Georgia region, distributing grants to local nonprofits and individuals — directly comparable as a regional grantmaking institution with overlapping donor and beneficiary geography.

Emerging players

• Good Sports: A nonprofit that donates sports equipment, apparel, and footwear to youth programs — comparable in combining youth sports engagement with community grantmaking, though narrower in mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/brighterdays
• YouTubeyoutube.com/@brighterdays
• Facebookfacebook.com/brighterdays
• Instagraminstagram.com/brighterdays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIGHTER DAYS FOUNDATION