TDI
TDI is a Morrow, Georgia-based wholesale and retail distributor of professional nail care products operating since 1993. It sells 676+ SKUs across CND, OPI, GELISH and its own INSTANT and GEL-EX labels via a BigCommerce storefront serving licensed technicians, salons, and DIY consumers.
- Company typePrivate
- Founded1993
- HeadquartersForest Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What TDI does
TDI is a U.S.-based wholesale and retail distributor of professional nail care products, operating continuously from Morrow (Forest Park), Georgia since 1993 under the corporate entity TDI, Inc. The company maintains a headcount of 1-10 employees and runs its commercial operations as a single-channel e-commerce business on the BigCommerce SaaS platform, with no native mobile app, no public API, and no disclosed AI capabilities.
The catalog spans gel polish, acrylic systems, dip powders, nail art, electric files, lamps, and related supplies, with 676+ SKUs aggregating third-party brands such as CND, OPI, GELISH, SNS, Kiara Sky, and DND alongside TDI's own private-label lines INSTANT and GEL-EX. The technology stack is essentially turnkey BigCommerce with social channels on Instagram and Facebook acting as marketing extensions rather than transactional surfaces.
The business model is direct-to-customer e-commerce distribution. Pricing is transactional with a $150 free-shipping threshold, and the site positions itself to both licensed professionals (salons, technicians) and retail DIY consumers. Revenue is generated through margin on resale of branded products and, increasingly, on private-label capture via INSTANT and GEL-EX. No wholesale-distribution agreements, institutional customers, or B2B contract revenue are disclosed.
TDI firmographics
Firmographics- Name
- TDI
- Legal name
- TDI, Inc.
- Website
- https://transdesign.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TDI is a Morrow, Georgia-based wholesale and retail distributor of professional nail care products operating since 1993. It sells 676+ SKUs across CND, OPI, GELISH and its own INSTANT and GEL-EX labels via a BigCommerce storefront serving licensed technicians, salons, and DIY consumers.
- Ownership category
- akta.pro rank
TDI industry classification
Industry- Product category
- Professional Nail Supply Distribution
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)
- akta.pro secondary industry
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)
Keywords
Where TDI is headquartered
LocationHeadquarters
- HQ city
- Forest Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TDI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct sales of nail supplies including gel polish, acrylic systems, nail art products, brushes, lamps, and equipment to nail technicians and salons through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
TDI product offering
Product offeringCore offering
TDI distributes professional nail care products including gel polishes, acrylic systems, dip powders, LED/UV curing lamps, nail drills, brushes, and nail art supplies through its BigCommerce-powered e-commerce storefront at transdesign.com. The company serves professional nail technicians and salons with a multi-brand catalog spanning third-party brands (CND, OPI, GELISH, SNS, Kiara Sky, DND) and its own private label lines INSTANT and GEL-EX.
Product overview
TDI (Trans Design Nail Supply) is a wholesale nail care products distributor operating as a B2B e-commerce platform built on BigCommerce. The company offers a comprehensive portfolio of nail enhancement and nail art products through its multi-brand marketplace. TDI distributes multiple third-party professional nail care brands including CND, OPI, GELISH, SNS, Kiara Sky, and DND, alongside its own private label brands INSTANT and GEL-EX. The product lineup centers on gel polish, dip powder systems, acrylic systems, LED/UV curing lamps, nail drills with replacement bits, and extensive nail art supplies including chrome powders, rhinestones, and decorative elements. The company serves professional nail technicians through its e-commerce platform at transdesign.com.
Differentiator
Problem solved
Functional benefit
Brands
- INSTANT: Own brand product line including nail lamps, brushes, files, and nail care products
- GEL-EX
Products and services
- Gel Polish UV/LED curable gel nail polish sold in various colors and finishes from multiple brands including CND SHELLAC, DND, GELISH, OPI GelColor, and others, for professional nail technicians and salons.
- Dip Powder Systems
Companies that use TDI
Customer profileSegments1 record
Ideal customer profiles1 record
TDI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TDI partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
TDI competitors and assessment
Company assessmentBroad incumbents
- OPI (Wella Company): Major global nail brand (GelColor, Infinite Shine, lacquer) that TDI distributes. OPI is both a supplier and a competitive threat via its own D2C site, and operates at a scale that dwarfs TDI's distribution business.
- SalonCentric: Operated by L'Oréal, SalonCentric is the largest US distributor of professional salon and nail supplies with a multi-brand catalog and dedicated sales reps. Directly comparable to TDI as a multi-brand nail supply distributor serving professional technicians, but at substantially greater scale and with stronger supplier relationships.
- CosmoProf / Beauty Systems Group: Owned by Henkel, CosmoProf is one of the largest professional beauty supply distributors in North America, serving salons with nail, hair, and skincare brands. Comparable to TDI in the multi-brand nail distribution model but with national scale, exclusive brand deals, and a larger sales force.
Direct peers
- Young Nails Inc. Professional nail brand and distributor focused on acrylic systems, gel polish, and nail art. Comparable to TDI in that it sells professional nail products direct to technicians through e-commerce with a similar product mix (acrylics, gels, art supplies).
- Light Elegance: Professional gel nail brand sold through distribution plus its own online store. Comparable to TDI because it overlaps on product categories (gel polish, builder gels, nail art) and competes for the same professional nail technician customer via D2C.
- LeChat Nails: Professional nail brand (gel polish, dip powders) that TDI carries as a distributor. LeChat sells direct through its own e-commerce site, creating competitive overlap with TDI's distribution business on identical SKUs.
- Kiara Sky Professional Nails: Professional nail brand (dip powders, gel polish, acrylics) that TDI distributes and competes with at the brand level. Kiara Sky operates its own D2C e-commerce alongside distributor channels, making it both a supplier-partner and partial competitor to TDI's distribution model.
- Nail Supply House: Independent US-based e-commerce distributor of professional nail supplies across multiple brands. Closest head-to-head comparable to TDI: similar size, similar catalog breadth, similar target customer (professional nail technicians), and similar online-only distribution model.
Regional players
- Sweet Squared (now Ciaté London & Nails Inc): UK-based distributor of professional nail brands including CND. Relevant peer to TDI because of the same multi-brand professional nail distribution model, though operating primarily in the UK/Europe rather than the US market where TDI is concentrated.
Others
- Amazon (Professional Beauty category): Mass-market e-commerce marketplace that lists many of the same professional nail brands and products that TDI sells. While not a specialized distributor, Amazon competes on price, shipping speed, and convenience for the same professional and prosumer buyer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TDI social profiles
Digital presenceTDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
TDI leadership team
Management profileNumber of profiles
TDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TDI
What does TDI do?
TDI distributes professional nail care products including gel polishes, acrylic systems, dip powders, LED/UV curing lamps, nail drills, brushes, and nail art supplies through its BigCommerce-powered e-commerce storefront at transdesign.com. The company serves professional nail technicians and salons with a multi-brand catalog spanning third-party brands (CND, OPI, GELISH, SNS, Kiara Sky, DND) and its own private label lines INSTANT and GEL-EX.
Is TDI a public or private company?
TDI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TDI founded?
TDI was founded in 1993. It employs 1 to 10 people.
Where is TDI based?
TDI is headquartered in Forest Park, United States, in the North America region.
How does TDI make money?
One revenue line is on record: product Sales.
Who are TDI's main competitors?
Broad incumbents on record are OPI (Wella Company), SalonCentric and CosmoProf / Beauty Systems Group. Direct peers are Young Nails Inc., Light Elegance, LeChat Nails, Kiara Sky Professional Nails and Nail Supply House. Sweet Squared (now Ciaté London & Nails Inc) is listed as a regional player. Amazon (Professional Beauty category) is listed as an others.
Does TDI have an API?
No public API is recorded for TDI.
What industry is TDI in?
TDI's product category is Professional Nail Supply Distribution. Its primary akta.pro industry code is CRABALAE, Nail Salon Products (Polish, Gel, Acrylic, Supplies), with a secondary code of CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color). Its SIC code is 2844.