SERO EMS Group
- Company typePrivate
- Founded1982
- HeadquartersRohrbach, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
SERO EMS Group firmographics
Firmographics- Name
- SERO EMS Group
- Legal name
- SERO EMS Group
- Website
- https://seroemsgroup.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
SERO EMS Group industry classification
Industry- Product category
- Electronic Manufacturing Services
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro industry
- Industrial Electronics Manufacturing Services (EMS)Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers)Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics)Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware)Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs)Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)
Keywords
Where SERO EMS Group is headquartered
LocationHeadquarters
- HQ city
- Rohrbach
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
SERO EMS Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electronic Manufacturing Services: Contract manufacturing services for PCB assembly, box-build solutions, power electronics, and end-device production across multiple industry verticals. Revenue generated through production volume-based contracts ranging from 1,000 to 1,000,000+ pieces.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SERO EMS Group product offering
Product offeringCore offering
SERO EMS Group is a contract electronic manufacturing services (EMS) provider that produces PCB assemblies, power electronics, box-built assemblies, and end devices for OEM/ODM customers and system integrators. The group operates four specialized manufacturing brands (EPSa, Semecs, SERO, Syncron) across Europe and the United States, covering production volumes from 1,000 to 1,000,000+ pieces with capabilities including inline testing, automated batch testing, coating, potting, traceability, and Design for Excellence (DfX).
Product overview
SERO EMS Group is an Electronic Manufacturing Services (EMS) provider composed of four subsidiary companies/brands operating globally. The group offers comprehensive EMS capabilities including PCB assembly (PCBA), power electronics assembly, box-build solutions, IoT and AI-based platforms, and end-to-end electronic manufacturing services. EPSa (Germany) focuses on smart electronic systems, prototyping, and IoT/AI platforms. Semecs (Netherlands/Slovakia) excels in high-volume PCB assembly (5,000-500,000+ pieces) and power electronics. SERO (Germany) specializes in ultra-high-volume automotive-grade production (50,000-1,000,000+ pieces). Syncron (USA) provides fast-turnaround box-build and LED board assembly. Key capabilities include inline and automated batch testing, coating, potting, traceability (up to level 4), and DfX implementation. The group serves markets including Energy & Cleantech, Transportation & E-Mobility, Connectivity & Smart Metering, Healthcare & Life Sciences, and Industrial Electronics.
Differentiator
Problem solved
Functional benefit
Brands
- EPSa: Smart electronic systems developer and producer based in Saalfeld and Jena, Germany, offering PCBA from prototype to series, components, end devices, IoT and AI-based platforms for Industrial Automation, Healthcare & Life Sciences, and Transport & E-Mobility.
- Semecs
- SERO
- Syncron
Products and services
- EPSa Smart Electronic Systems Manufacturing
Companies that use SERO EMS Group
Customer profileSegments5 records
Ideal customer profiles5 records
SERO EMS Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SERO EMS Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
SERO EMS Group competitors and assessment
Company assessmentDirect peers
- Note AB: NOTE is a Swedish EMS provider with manufacturing in Sweden, the UK, and Estonia, serving industrial, MedTech, and cleantech customers. Comparable in mid-tier European EMS positioning, vertical mix, and demand for flexible production volumes.
- Scanfil: Scanfil is a European-headquartered EMS provider with manufacturing across Europe, Asia, and the US, offering PCBA, box-build, and integration services to industrial and automotive customers. Highly comparable to SERO EMS Group given the multi-country footprint, mid-tier size, and similar vertical focus.
- Katek Group: Katek is a German-based mid-tier EMS provider offering PCBA, box-build, and full system assembly to industrial, automotive, and medical customers. Closely comparable in geography, vertical specialization, and scale to SERO EMS Group.
- Inission AB: Inission is a Nordic-based EMS provider offering industrial electronics manufacturing, box-build, and customized solutions across multiple verticals. Comparable in scale, vertical mix, and full-service EMS character to SERO EMS Group.
- Hanza Holding: Hanza is a European EMS provider with manufacturing in the Nordics, Baltics, and Central Europe, focused on industrial, automotive, and medical customers. Comparable in regional coverage, mid-market positioning, and full-service EMS offerings.
- GPV International: GPV (owned by Schouw & Co.) is a Danish-headquartered European EMS provider with PCBA, box-build, and mechatronics capabilities across Europe and Asia. Comparable in region, vertical focus, and full-service EMS offerings.
- Kitron ASA: Kitron is a Nordic-headquartered EMS company with manufacturing in Europe, the US, and Asia, focused on industrial, defense, energy, and medical markets. Comparable in vertical diversification, multi-country footprint, and mid-tier scale.
Broad incumbents
- Celestica Inc. Celestica is a global EMS provider with European manufacturing operations serving industrial, healthcare, and aerospace customers. Overlaps with SERO EMS Group's vertical coverage and European footprint, but at significantly larger scale.
- Flex Ltd: Flex is a global tier-1 EMS and design provider with extensive manufacturing operations across Europe and globally. Competes with SERO EMS Group in industrial, automotive, and healthcare segments but at much larger scale with broader capabilities.
- Jabil Inc. Jabil is a global tier-1 EMS provider with manufacturing across multiple continents, serving automotive, healthcare, and industrial customers. A broad incumbent competing with SERO EMS Group for many of the same OEM customers, but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SERO EMS Group social profiles
Digital presenceSERO EMS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SERO EMS Group leadership team
Management profileNumber of profiles
Profiles2 records
SERO EMS Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
SERO EMS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SERO EMS Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SERO EMS Group
What does SERO EMS Group do?
SERO EMS Group is a contract electronic manufacturing services (EMS) provider that produces PCB assemblies, power electronics, box-built assemblies, and end devices for OEM/ODM customers and system integrators. The group operates four specialized manufacturing brands (EPSa, Semecs, SERO, Syncron) across Europe and the United States, covering production volumes from 1,000 to 1,000,000+ pieces with capabilities including inline testing, automated batch testing, coating, potting, traceability, and Design for Excellence (DfX).
Is SERO EMS Group a public or private company?
SERO EMS Group is a private company. It is classified as unknown and is currently operating.
When was SERO EMS Group founded?
SERO EMS Group was founded in 1982. It employs 501 to 1,000 people.
Where is SERO EMS Group based?
SERO EMS Group is headquartered in Rohrbach, Germany, in the Europe region.
How does SERO EMS Group make money?
One revenue line is on record: electronic Manufacturing Services.
Who are SERO EMS Group's main competitors?
Direct peers on record are Note AB, Scanfil, Katek Group, Inission AB, Hanza Holding, GPV International and Kitron ASA. Broad incumbents are Celestica Inc., Flex Ltd and Jabil Inc..
Does SERO EMS Group have an API?
No public API is recorded for SERO EMS Group.
What industry is SERO EMS Group in?
SERO EMS Group's product category is Electronic Manufacturing Services. Its primary akta.pro industry code is IMAGAGAA, Industrial Electronics Manufacturing Services (EMS), with a secondary code of IMAGAGAI, Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers). Its NAICS code is 3339 and its SIC code is 3620.