DoggyMan H. A. Co.
DoggyMan H.A. Co. is a privately held, Osaka-based Japanese pet products manufacturer (founded 1963) that designs, makes, and distributes foods, treats, toys, and grooming tools for dogs, cats, and small animals under the DoggyMan, CattyMan, and Mini Animan brands, sold through Japanese retail and its own DTC shop.
- Company typePrivate
- Founded1963
- HeadquartersOsaka, Japan
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What DoggyMan H. A. Co. does
DoggyMan H.A. Co., Ltd. is a privately held Japanese pet products manufacturer headquartered in Osaka and founded in 1963. The company designs, manufactures, and distributes a broad portfolio of pet foods, treats, toys, and grooming tools for dogs, cats, and small animals under three sub-brands: DoggyMan (dogs), CattyMan (cats), and Mini Animan (small animals and insects). Its product range spans staple foods, jerky, biscuits, dental care items (notably the veterinarian-recommended Whident/ホワイデント series), grooming tools including cordless clippers, harnesses, leads, hygiene products, and accessories, with a stated emphasis on domestically sourced Japanese ingredients and an additive-free (無添加良品) line. Manufacturing is conducted both domestically and internationally under unified safety standards.
The company operates a multi-channel go-to-market model. Distribution flows through Japan's pet specialty retailers and general merchandise retailers alongside a direct-to-consumer online shop (doggyman.shop) launched in May 2026. Pricing is unit-based with open (suggested retail) pricing, leaving final retail prices to channel partners. Marketing emphasizes content-driven engagement via owned media (doggyman.com recipe platforms わんごはん and にゃんごはん), YouTube, Instagram, X, TikTok, and LINE, supplemented by influencer collaborations. Customer segments are horizontally diversified across dog, cat, and small-animal owners, with no enterprise or B2B customer concentration identified.
The business is privately held under founder-family leadership, with Hayashi Yuichi serving as President and Representative Director, and supports ancillary initiatives including the Japan Hearing Dog Promotion Association, Pet Food/Manner Certification, and Osaka Prefecture and City Green Bond investments as part of its SDG program. The company shows no public funding history, M&A activity, or disclosed financial metrics in the available source data.
DoggyMan H. A. Co. firmographics
Firmographics- Name
- DoggyMan H. A. Co.
- Legal name
- DoggyMan H.A.Co.,Ltd.
- Website
- https://doggyman.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DoggyMan H.A. Co. is a privately held, Osaka-based Japanese pet products manufacturer (founded 1963) that designs, makes, and distributes foods, treats, toys, and grooming tools for dogs, cats, and small animals under the DoggyMan, CattyMan, and Mini Animan brands, sold through Japanese retail and its own DTC shop.
- Ownership category
- akta.pro rank
DoggyMan H. A. Co. industry classification
Industry- Product category
- Pet Food and Supplies
- NAICS
- Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Treats & Chews (CRADAFAE)
- akta.pro secondary industries
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Functional & Veterinary Diet Pet Food (CRADAFAF), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG)
Keywords
Where DoggyMan H. A. Co. is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
DoggyMan H. A. Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Pet Food Products: Sale of pet food including snacks, treats, main meals, and functional foods for dogs, cats, and small animals
- Pet Care Goods: Sale of grooming tools, brushes, clippers, hygiene products, and accessories
- Toy and Entertainment Products: Sale of pet toys and entertainment items including cat toys with matatabi (catnip) features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by item category and size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
DoggyMan H. A. Co. product offering
Product offeringCore offering
DoggyMan H.A. Co., Ltd. manufactures and sells pet foods, treats, snacks, toys, grooming tools (brushes, clippers, combs), and hygiene products for dogs, cats, and small animals under the DoggyMan, CattyMan, and Mini Animan brands. The portfolio covers staples such as jerky, biscuits, gum, and main meals, alongside specialty lines including additive-free products, intestinal-health functional foods, and the veterinarian-recommended Whident dental care series.
Differentiator
Problem solved
Functional benefit
Brands
- DoggyMan: Primary brand for dog products and pet lifestyle accessories
- CattyMan
- Mini Animan
Products and services
- DoggyMan Dog Food and Treats Comprehensive range of dog nutrition products including complete-and-balanced main meals (主食・総合栄養食品), jerky (ジャーキー), rolled gum, biscuits and cookies, dairy products, dried ingredients, beverages, and supplement toppings for daily canine nutrition and treat use.
- DoggyMan Dog Care Goods and Accessories
Quantifiable outcome
- Veterinarian-recommended pet dental care brand (ホワイデントシリーズ)
Companies that use DoggyMan H. A. Co.
Customer profileSegments3 records
Ideal customer profiles3 records
DoggyMan H. A. Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DoggyMan H. A. Co. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Japan Hearing Dog Promotion Association (公益社団法人 日本聴導犬推進協会)minorDoggyMan H.A. Co. sponsors the Japan Hearing Dog Promotion Association, supporting their mission to train and place hearing dogs for deaf individuals.
- Pet Food/Manner Certification (ペットフード/マナー検定)minorCompany supports the Pet Food/Manner Certification program, promoting proper pet care knowledge among pet owners.
- Osaka Prefecture Green BondminorDoggyMan H.A. Co. invests in Osaka Prefecture's Green Bond (第1回大阪府公募公債) as part of their sustainability and social contribution initiatives.
- Osaka City Green BondminorCompany invests in Osaka City's Green Bond (第1回大阪市公募公債) supporting environmental projects in the region.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
DoggyMan H. A. Co. competitors and assessment
Company assessmentEmerging players
- Blue Buffalo Co. U.S.-based premium natural pet food brand (General Mills-owned) known for natural ingredient positioning analogous to DoggyMan's additive-free line. Comparable on clean-label premium philosophy, though operating in different geography.
- Wellness Pet Company: Premium natural pet food brand offering natural, grain-free, and limited-ingredient dog and cat diets. Conceptually comparable to DoggyMan's additive-free and natural positioning, though primarily North American distribution.
Direct peers
- Unicharm Corporation: Major Japanese personal care and pet products company with a substantial pet care segment (including pet food, litter, and hygiene products). Competes directly with DoggyMan across multiple pet categories in Japan, though at materially greater scale and broader product breadth.
- Iris Ohyama Inc. Japanese manufacturer of household and pet products including pet food, litter, cages, and grooming supplies. Competes with DoggyMan across both food and goods categories through similar mass-market and specialty retail channels in Japan.
- Pet's Go Corporation: Japanese pet products company offering a broad portfolio of dog and cat food, treats, and care items. Comparable mid-tier domestic peer competing in similar channels with overlapping product positioning.
- Nippon Pet Food Co., Ltd. Listed Japanese pet food manufacturer with deep roots in dog and cat food, treats, and care products. Directly comparable as a domestic Japan-focused pet food brand competing in similar retail channels and customer segments.
Broad incumbents
- Hill's Pet Nutrition Japan: Science-led veterinary pet food brand (Colgate-Palmolive). Competes with DoggyMan in veterinary-recommended and therapeutic pet nutrition, including dental and senior pet categories.
- Mars Petcare Japan: Japanese arm of global pet food giant (Pedigree, Whiskas, Royal Canin, etc.). Competes across all of DoggyMan's core categories but at vastly greater scale and with global brand portfolios and R&D resources.
- Royal Canin Japan: Premium pet nutrition brand (Mars-owned) specializing in breed- and life-stage-specific formulas. Closely competes with DoggyMan's Whident dental and life-stage product positioning in the premium Japanese segment.
- Nestlé Purina PetCare Japan: Japanese operations of Nestlé's global pet care division. Competes with DoggyMan in premium and mainstream pet food segments, leveraging global brand equity (Purina ONE, Friskies, etc.) and extensive marketing investment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DoggyMan H. A. Co. social profiles
Digital presenceDoggyMan H. A. Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoggyMan H. A. Co. leadership team
Management profileNumber of profiles
Profiles1 record
DoggyMan H. A. Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoggyMan H. A. Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoggyMan H. A. Co.
What does DoggyMan H. A. Co. do?
DoggyMan H.A. Co., Ltd. manufactures and sells pet foods, treats, snacks, toys, grooming tools (brushes, clippers, combs), and hygiene products for dogs, cats, and small animals under the DoggyMan, CattyMan, and Mini Animan brands. The portfolio covers staples such as jerky, biscuits, gum, and main meals, alongside specialty lines including additive-free products, intestinal-health functional foods, and the veterinarian-recommended Whident dental care series.
Is DoggyMan H. A. Co. a public or private company?
DoggyMan H. A. Co. is a private company. It is classified as family owned and is currently operating.
When was DoggyMan H. A. Co. founded?
DoggyMan H. A. Co. was founded in 1963. It employs 101 to 250 people.
Where is DoggyMan H. A. Co. based?
DoggyMan H. A. Co. is headquartered in Osaka, Japan, in the Asia region.
How does DoggyMan H. A. Co. make money?
Three revenue lines are on record. Pet Food Products are the primary driver. The others are pet Care Goods and toy and Entertainment Products.
Who are DoggyMan H. A. Co.'s main competitors?
Emerging players on record are Blue Buffalo Co. and Wellness Pet Company. Direct peers are Unicharm Corporation, Iris Ohyama Inc., Pet's Go Corporation and Nippon Pet Food Co., Ltd.. Broad incumbents are Hill's Pet Nutrition Japan, Mars Petcare Japan, Royal Canin Japan and Nestlé Purina PetCare Japan.
Does DoggyMan H. A. Co. have an API?
No public API is recorded for DoggyMan H. A. Co..
What industry is DoggyMan H. A. Co. in?
DoggyMan H. A. Co.'s product category is Pet Food and Supplies. Its primary akta.pro industry code is CRADAFAE, Treats & Chews, with a secondary code of CRADAFAH, Natural/Organic & Limited-Ingredient Diets. Its NAICS code is 311111 and its SIC code is 2000.