Greensfelder Real Estate Strategy

What Greensfelder Real Estate Strategy does

Greensfelder Real Estate Strategy is a boutique retail real estate advisory firm founded in 1991 by David Greensfelder, operating as Greensfelder Commercial Real Estate LLC, a California limited liability company headquartered in Albany, California. The firm serves four primary client verticals — communities and municipalities, project owners and developers, retail and office occupiers (ranging from Fortune 500 firms to pre-IPO startups), and financial institutions and investors — with strategic planning, market analytics, and project implementation services across North America. Notable engagements span citywide retail strategies for San Jose, Boulder, and Cupertino; large-scale mixed-use repositioning projects in Honolulu, Silicon Valley, and Chicago; corporate real estate function management for Longs Drugs and CVS/Health; and market entry strategy work for emerging brands including Sungevity, Halo Top Creamery, AlterG, and Community Foods Market.

The firm's offerings are organized around three service lines — Planning and Economic Strategy, Market Analysis and Location Intelligence, and Project Implementation and Occupier Services — all guided by its proprietary Retail Resilience™ methodology. Retail Resilience™ is a quadruple bottom-line discipline integrating economic, environmental, social, and organizational sustainability principles, grounded in resilience models pioneered by the Urban Land Institute and The Rockefeller Foundation in cooperation with ARUP. Supporting analytical frameworks include a Commodity vs. Specialty Retail differential analysis that distinguishes price/convenience-driven retail from discretionary/sense-of-place retail, and a retailer's-perspective approach to market analysis that "truth-tests" economic development strategies against actual market opportunity.

Greensfelder operates as a professional services firm on a project-based consulting fee model, with no publicly disclosed pricing and engagement initiated through free introductory discussions. Go-to-market is driven by direct client relationships and David Greensfelder's personal thought leadership: authorship of the Retail and Last Mile Distribution Trends sections of the ULI/PwC Emerging Trends in Real Estate 2019 publication, instructor roles with ULI professional development programs, lecturer positions at UC Berkeley Haas (Fisher Center) and USC Lusk, leadership roles within ICSC (co-founder of the Northern California Alliance Program, P3 National Steering Committee member), and an appointment to the National Academy of Sciences Transportation Research Board. Cumulative scale signals include 350+ projects, 7M+ square feet of real estate impacted, and an estimated $1.25B+ in finish market value of projects completed.

Name

Greensfelder Real Estate Strategy

Legal name

Greensfelder Commercial Real Estate LLC

Website

https://greensfelder.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Greensfelder Real Estate Strategy is a boutique retail real estate advisory firm founded in 1991 by David Greensfelder, providing strategic planning, market analysis, and project implementation services to communities, developers, retail occupiers, and investors across North America.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Consulting

NAICS

Other Activities Related to Real Estate (53139), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

akta.pro secondary industries

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

• Retail real estate consulting
• Commercial real estate strategy
• Economic development planning
• Market analysis location intelligence
• Occupier services advisory

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Planning and Advisory Services: Professional consulting fees for strategic planning, market analytics, and real estate development advisory services to occupiers, communities, financial institutions, owners and investors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Greensfelder Real Estate Strategy is a commercial real estate advisory firm delivering strategic planning, market analytics, and project implementation services to occupiers, communities, financial institutions, owners, and investors. Engagements are organized around three service areas—Planning and Economic Strategy, Market Analysis and Location Intelligence, and Project Implementation and Occupier Services—all guided by the firm's proprietary Retail Resilience™ methodology.

Product overview

Greensfelder Real Estate Strategy is a consulting/advisory firm (not a software platform) that operates through three integrated service lines: Planning and Economic Strategy, Market Analysis and Location Intelligence, and Project Implementation and Occupier Services. All advisory work is guided by the firm's proprietary Retail Resilience™ methodology—a quadruple bottom-line framework for creating adaptable retail strategies and sustainable place-making outcomes for communities, owners, and occupiers. The firm does not offer a modular software platform; rather, it delivers professional services engagements tailored to each client's strategic planning, market analytics, or development implementation needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Resilience™ A quadruple bottom-line discipline pioneered by Greensfelder for creating lasting retail and community vitality, integrating resilience principles from the Urban Land Institute and Rockefeller Foundation. It helps communities, owners, and retailers prepare for, absorb, recover from, and adapt to adverse events in the changing retail world, and is applied as the firm's core methodology across consulting engagements.
• Planning and Economic Strategy Collaborative advisory engagement for transforming commercial projects and districts, including economic development plans, comprehensive and specific plan elements, corridor and area plans, downtown district revitalization, mixed-use district programming, and repositioning strategies for underperforming projects. Intended for communities, project owners, and developers.
• Market Analysis and Location Intelligence Retail market analysis performed through a retailer's perspective, including demographic and market segmentation analysis, commodity vs. specialty retail differential analysis, site viability assessment, market demand definition, omnichannel impact analysis, and economic development tool analysis. Intended for retailers, developers, owners, and communities evaluating locations and market opportunity.
• Project Implementation and Occupier Services Full-cycle implementation management for retail, office, and mixed-use projects, including feasibility assessment, due diligence, lease negotiation, programming, entitlements and permitting, and construction administration. Intended for occupiers (retailers and corporate users) and project owners executing new or repositioned developments.

Quantifiable outcome

• $100+ million multiunit development pipeline created for Fortune 20 retailer
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• TruLocalminorStrategic or Co-development PartnerDavid Greensfelder involved as advisor since inception. TruLocal is a community-focused e-commerce company that empowers local businesses and communities to thrive. Greensfelder advises on strategy and local retail ecosystem development.
• Urban Land Institute (ULI)coreStrategic or Co-development PartnerActive ULI member including Urban Revitalization Council, Advisory Services panels, Education programs, and UrbanPlan steering committee. David serves as instructor and trainer for ULI professional development programs.
• International Council of Shopping Centers (ICSC)coreStrategic or Co-development PartnerActive member with past State Retail Chair position. Co-founder and Past Chair of Northern California Alliance Program. Member of P3 National Steering Committee. Speaker and moderator at multiple ICSC IDEX and ReCon programs.
• National Academy of Sciences Transportation Research BoardcoreStrategic or Co-development PartnerAppointee to TRB. Served on NCHRP research panels including 08-111 (Freight-Efficient Land Use) and 08-134 (Integrating Freight Movement into 21st Century Communities' Land Use). Recognized as urban economics and last-mile expert.
• Satellite Affordable Housing AssociatesminorStrategic or Co-development PartnerDirector on Board of Directors. Served on Finance Committee, Development Committee (Past Chair), Audit Committee, and Past Board Vice President and Executive Committee member.
• Center for Creative Land RecyclingminorStrategic or Co-development PartnerBoard of Directors member and Finance Committee participant.
• UC Berkeley Haas School of BusinesscoreStrategic or Co-development PartnerDistinguished Visiting Fellow in MRED+D program. Frequent lecturer at Fisher Center for Real Estate and Urban Economics.
• USC Lusk Center for Real Estate DevelopmentcoreStrategic or Co-development PartnerLecturer in Master of Real Estate Development program.
• Partner Consulting FirmsminorImplementation/ SI/ Consulting PartnerNetwork of consulting partner firms including Urban Land, ICSC, BAE, Ring Hunter, Seifel, CentricProjects, Strategic Economics, Truebeck, WRT, Confluence, First Carbon Solutions, Callison, and others for collaborative project delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dgreensfelder
• LinkedInlinkedin.com/company/greensfelder-commercial-real-estate-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greensfelder Real Estate Strategy