Alina Group of Companies

What Alina Group of Companies does

Alina Group is a privately held, vertically integrated Kazakhstan-based holding company founded in 1989 by Yerlik Balfanbayev. The group operates 7 processing plants and 4 owned quarries for gypsum and marble extraction, with 3,000+ employees across 19 cities in Kazakhstan. Its core business is the manufacture and distribution of construction finishing materials — professional dry construction mixes (AlinEX), paints and coatings (Alina Paint, Norma, Fawori), decorative plasters (Decorex), and economy dry mixes (НАШИ) — supported by its raw-materials subsidiary G-EX (470 specialists, 14+ years of EAEU-wide supply). The AlinEX brand is reported as present in 8 out of 10 renovated apartments in Kazakhstan, with a 20-year product warranty, indicating dominant domestic share in its category.

The company monetizes through wholesale/retail distribution of branded construction products, its own DOMSAD e-commerce hypermarket (30,000+ home and garden SKUs, installment plans up to 6 months, same-day delivery in Almaty), and the Oi-Qaragai all-season mountain resort (105 hectares, 22 km of ski slopes). Go-to-market combines an extensive dealer/agent network across Kazakhstan and border countries, vertical brand sites, participation in regional trade shows (UzBuild, KyrgyzBuild, Astana Build), and B2C direct sales. The group also runs the Чистая Родина ecological movement and Doctor Green household-chemicals line as adjacent brand assets. In 2022 it opened Central Asia's first automated PGP gypsum-plate plant in Taraz (3.5 billion tenge, 380,000 m²/year), in 2024 it added the international Fawori paint brand, and in 2026 it hosted a top-management meeting with NIPSEA described in source material as its global parent, signaling a cross-border strategic linkage.

Beyond construction materials, the group derives revenue from hospitality operations at the Oi-Qaragai resort and runs recurring promotional/educational marketing infrastructure (ProForum Central Asia, masterclasses in Tajikistan, dealer incentive trips). Customer segments are split between professional builders/contractors, DIY consumers, regional dealers/distributors, and resort guests — a hybrid segmentation model that diversifies revenue streams while leveraging the same brand equity and dealer footprint.

Name

Alina Group of Companies

Legal name

Alina Group

Website

https://alina.kz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alina Group is a Kazakhstan-based privately held holding company founded in 1989 that manufactures and distributes construction finishing materials (dry mixes, paints, decorative coatings) under brands including AlinEX, Alina Paint, НАШИ, and Decorex, serving professional builders, DIY consumers, and dealers across Central Asia.

Ownership category

akta.pro rank

Product category

Construction Materials Manufacturing

NAICS

Paint and Coating Manufacturing (32551), Building Material and Supplies Dealers (4441)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ceiling Boards, Plasterboard Tiles & Suspension-Compatible Gypsum Products (IMADAEAM)

Keywords

• Dry construction mixes
• Construction materials manufacturing
• Paint and coatings
• Raw materials supply
• Home and garden retail

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Construction and finishing materials: Production and sale of dry construction mixes (AlinEX, НАШИ brands), paint products (Alina Paint, Norma, Fawori), decorative materials (Decorex), and gypsum products. Revenue generated through manufacturing, wholesale, and retail distribution channels.
2. E-commerce platform (DOMSAD): Electronic hypermarket operation with over 30,000 home and garden products offering installment payments up to 6 months and same-day delivery service.
3. Raw materials supply (G-EX): Supply of raw materials including gypsum and marble fillers to manufacturing facilities across the EAEU region.
4. Hospitality and tourism (Oi-Qaragai resort): Year-round mountain resort operations including accommodation, dining, skiing, mountain biking, and other recreational activities across 105 hectares of property.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Alina Group manufactures and sells construction and finishing materials including professional dry construction mixes (AlinEX), paints and coatings (Alina Paint, Norma, Fawori), and decorative plasters (Decorex) under its own brands, supported by vertically integrated raw material extraction (G-EX gypsum and marble quarries). The group operates a direct-to-consumer e-commerce hypermarket for home and garden products (DOMSAD) and an all-season mountain resort (Oi-Qaragai).

Product overview

Alina Group of Companies operates a diversified portfolio of construction and finishing materials brands across Kazakhstan and Central Asia. The core product portfolio includes AlinEX (professional dry construction mixtures), Alina Paint (eco-friendly paints and coatings), Decorex (decorative plasters), НАШИ (economical construction mixtures), and Norma (affordable paints). Supporting operations include G-EX (raw materials and quarrying with 7 processing plants across EAEU), Fawori (international paint brand acquired in 2024), and DOMSAD e-commerce platform (30,000+ home and garden products). The group also operates the Oi-Qaragai all-season mountain resort and maintains social initiatives like the Чистая Родина ecological movement. New product development includes V-TECH innovative line and gypsum interlocking plates (ПГП) for partition construction.

Differentiator

Problem solved

Functional benefit

Brands

• AlinEX: Professional dry construction mixes. Used in 8 out of 10 apartments in Kazakhstan for renovation.
• Alina Paint
• НАШИ
• Decorex
• Norma
• DOMSAD
• G-EX
• Чистая Родина
• Fawori
• Doctor Green
• Oi-Qaragai

Products and services

• AlinEX dry construction mixes Professional-grade dry construction mixtures (сухие строительные смеси) for professional builders and contractors. The leading brand in Kazakhstan, used in 8 out of 10 apartment renovations, with a 20-year product warranty.
• Alina Paint Paint and coatings brand for easy and eco-friendly space transformation. Products certified as the most ecological paint production in Kazakhstan, for residential and commercial interior finishing.
• Decorex decorative plasters and paints

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• NARHOZ CollegeminorStrategic or Co-development Partner · 22 June 2026Alina Group signed memorandum of cooperation with NARHOZ University College. Partnership aimed at educational collaboration and workforce development.
• Hello EcominorStrategic or Co-development Partner · 18 May 2026Partner in the annual eco-festival 'Chistaya Rodina'. Hello Eco informed participants about recycling processes and displayed products made from secondary raw materials, supporting ESG agenda.
• ARD I CenterminorOthers · 17 May 2026Social partner in 'Chistaya Rodina' eco-festival. Children from the ARDI center (supporting people with disabilities) prepared crafts that could be purchased, supporting the fund.
• NIPSEAcoreStrategic or Co-development Partner · 4 May 2026Global parent company. Top management meeting held in Almaty in May 2026. CEO Mr. Wei emphasized importance of local identity, leadership support, and openness in company development.
• Best dealers across KazakhstancoreChannel Partner/ Reseller/ Distributor · 5 January 2026Top performing dealers from key regions of Kazakhstan invited to motivational and strategic tour in Antalya (Turkey). Recognized for highest sales results, service quality, and brand promotion throughout 2025.
• Shymbulak ResortcoreStrategic or Co-development Partner · 31 August 2021Launch of unified ski pass allowing skiers to use lifts at both Shymbulak and Oi-Qaragai resorts. Combined 38 slopes totaling 45 km, 19 lifts. First step in uniting Almaty mountain resorts.
• Visit AlmatyminorGTM or Marketing Partner · 1 August 2021Information and tourist center supporting tourism development between Kazakhstan and Russia. Organized visit of restaurant and tourism operators from Kazan to Oi-Qaragai.
• QazInnovationsminorStrategic or Co-development Partner · 1 February 2020National innovation agency that supported the marble filler production technology project in Aktobe with innovative equipment and technology.
• Suppliers and vendorsminorOthersElectronic tender platform for supplier registration and participation in company tenders. Over 50 green initiatives implemented with vendor cooperation.
• Novotel AlmatyminorOthersVenue partner for Dealer Summit events in southern regions. Business program held at Novotel Almaty hotel.

Scale indicators20 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Mapei: Mapei is an Italian global leader in construction chemicals including adhesives, mortars, and decorative coatings. Comparable to Alina's specialty dry-mix and decorative product lines, especially for the professional builder segment that AlinEX targets.
• Saint-Gobain: Saint-Gobain is a French multinational with a broad building materials portfolio including Weber (dry mixes), plasterboard, insulation, and coatings. Present across CIS and Central Asia with manufacturing and distribution. Overlaps with Alina across dry mixes, paints, and gypsum products as part of a much wider portfolio.
• Sika: Sika is a Swiss specialty chemicals company with a strong construction materials portfolio (concrete admixtures, sealants, mortars, coatings) and growing CIS/Central Asia footprint. Comparable to Alina's industrial dry-mix and coating operations through Sika's broader, technology-led portfolio.
• Henkel (Ceresit): Henkel's Ceresit brand covers tile adhesives, plasters, paints, and waterproofing systems across CIS and Central Asia. Competes with Alina across multiple categories (dry mixes, decorative coatings, paints) as part of a much larger industrial and consumer portfolio.

Direct peers

• Knauf: Knauf is a German multinational and global leader in gypsum-based building materials (plasterboard, dry construction mixes, plasters) with established operations in Kazakhstan and CIS countries. Directly comparable to Alina's AlinEX, PGP, and dry-mix portfolios and to its vertical integration from gypsum quarries through processing plants.
• Weber (Saint-Gobain): Weber is Saint-Gobain's flagship brand for industrial mortars, dry construction mixes, and facade systems. Operates across Europe and CIS, directly competing with Alina's AlinEX and НАШИ in the dry-mix category.
• Tikkurila (PPG): Tikkurila is a leading decorative paints brand historically operating across Russia, Finland, and CIS, now part of PPG. Directly comparable to Alina's Alina Paint, Decorex, and Norma paint brands in product positioning, channel (dealer + retail), and customer (DIY and professional painters).
• Baumit: Baumit is an Austrian/European dry-mix and facade systems brand with a presence in CIS markets. Directly comparable to AlinEX dry mixes and Decorex decorative plasters/paints in product positioning and end markets.

Regional players

• Volma: Volma is a large Russian manufacturer of gypsum products, dry construction mixes, and plasters, exporting across CIS. Comparable to Alina's vertically integrated gypsum and dry-mix business and a key regional competitor in neighboring markets such as Russia and Kazakhstan.
• Bergauf: Bergauf is a Russian manufacturer of dry construction mixes, plasters, and floor screeds with strong CIS distribution. Closely comparable to Alina's AlinEX and НАШИ brands in product mix and target customer (professional builders and renovators).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alina.group.of.companies
• LinkedInlinkedin.com/company/alina-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alina Group of Companies