Verdecora

What Verdecora does

Verdecora, S.A.S. is a Bogotá-based Colombian environmental services firm that provides garden maintenance, landscaping design, reforestation, planting, irrigation installation, and related advisory services to residential and small commercial customers. Its operating model is labor-intensive rather than technology-driven: core deliverables include pruning, trimming, and edging of ornamental plants and lawns; hedge care; organic fumigation using abonos orgánicos; soil removal and aeration; reforestation of dead or dry zones; landscape design ranging from simple reforms to complex features such as labyrinths, drawings, and water mirrors; and installation of automatic and manual sprinkler and drip irrigation systems. The company also retails selected gardening equipment, materials, and supplies as a complementary product line, positioning itself as a one-stop shop.

The business monetizes through professional-services fees (project-based and likely retainer garden maintenance) plus hardware/product sales, though pricing is not publicly disclosed and customers are directed to request quotes via phone (+57 318 557 35 29), email ([email protected]), WhatsApp, Facebook, or Instagram. The go-to-market motion is sales-led and direct, supported by a company website (verdecorasas.com) hosting a downloadable catalog and corporate presentation. No digital platform, API, software product, or mobile application exists, and there is no disclosed technology beyond operational horticulture know-how and process-optimization claims around times-and-motions efficiency. Founded in 2018 per primary source materials and operating as a Colombian simplified stock company (S.A.S.), Verdecora serves only the Bogotá market, with no documented expansion, partnerships, funding, or institutional backing.

Name

Verdecora

Legal name

Verdecora, S.A.S.

Website

https://verdecorasas.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Verdecora, S.A.S. is a Bogotá-based Colombian firm providing garden maintenance, landscaping, reforestation, irrigation installation, and related horticultural supplies to residential and small commercial customers in Bogotá.

Ownership category

akta.pro rank

Product category

Landscaping and Gardening Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Irrigation Systems Installation & Maintenance (IMAIAIAC), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)

Keywords

• Garden maintenance services
• Landscaping services
• Irrigation installation
• Ornamental plant care
• Garden equipment supplies

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Garden Maintenance Services: Ongoing garden maintenance including pruning, trimming, edging, and care of ornamental plants and lawns. Services are likely quoted per project or ongoing retainer basis.
2. Landscaping and Installation Services: Landscape design and installation services ranging from simple reforms to complex features such as labyrinths, drawings, or water mirrors. Also includes reforestation, planting of small plants to complex configurations, and irrigation system installations.
3. Sale of Equipment, Materials and Supplies: Sale of selected garden equipment, materials, and supplies. The company ensures quality and maintains high standards for these products. Revenue generated from product sales alongside service offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Verdecora, S.A.S. provides garden maintenance, landscaping, reforestation, planting, and irrigation installation services for residential and commercial properties in Bogotá, Colombia. The company also sells selected gardening equipment, materials, and supplies as a complementary offering, supported by ongoing advisory services for ornamental plant and green zone care.

Product overview

Verdecora SAS is a Colombian gardening and landscaping services company offering a unified suite of services that includes garden maintenance (Mantenimiento de Jardines), reforestation (Reforestación), landscaping (Paisajismo), planting (Siembra), irrigation installations (Instalaciones), and sale of equipment, materials, and supplies. The company provides continuous advisory services for ornamental plant care and green zones, combined with operational services such as pruning, fumigation, and soil aeration.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Maintenance (Mantenimiento de Jardines)
• Reforestation (Reforestación)
• Landscaping (Paisajismo)
• Planting (Siembra)
• Irrigation Installations (Instalaciones)
• Sale of Equipment, Materials and Supplies (Venta de equipos, material y suministros)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BrightView Landscapes: The largest commercial landscaping services company in the United States, offering landscape maintenance, design, irrigation, and tree care. Comparable to Verdecora as a broad landscaping services provider serving both residential and commercial customers, but at vastly larger scale and across multiple US geographies.
• SavATree: US-based tree, shrub, and lawn care service provider across the eastern US. Comparable to Verdecora's pruning, soil remediation, and ornamental plant care offerings, organized as a network of regional branches serving both residential and commercial clients.
• Bartlett Tree Experts: Global tree and shrub care specialist offering pruning, fertilization, pest management, and plant health care services. Overlaps with Verdecora's ornamental plant care, pruning, and soil aeration services, though Bartlett operates at substantially larger scale.
• TruGreen: Leading US residential lawn care service company offering fertilization, weed control, and lawn maintenance programs. Directly comparable to Verdecora's residential garden maintenance and organic fumigation services, though operating at significantly larger national scale.
• The Grounds Guys: Neighborly franchise brand offering residential and commercial landscape maintenance, irrigation, and design services across North America. Comparable to Verdecora's small-business residential landscaping service model, but executed through a franchise network.
• Ruppert Landscape: Mid-Atlantic US commercial landscape services firm offering design, installation, irrigation, and maintenance. Comparable to Verdecora's full-service landscaping and irrigation installation model, with a focus on commercial accounts.
• Asplundh Tree Expert Company: Private US-based vegetation management and tree care services firm specializing in utility line clearance, municipal, and residential tree work. Comparable to Verdecora's pruning and green zone management capabilities, though focused on utility-scale vegetation management.
• Davey Tree Expert Company: Established North American provider of tree and shrub care, landscape maintenance, and environmental consulting services. Comparable to Verdecora's ornamental plant care, pruning, and green zone rehabilitation activities, with a much broader service portfolio and geographic footprint.
• Weed Man: Franchise-based lawn care service provider operating across North America, offering fertilization, weed control, and integrated pest management to residential customers. Comparable to Verdecora's residential garden maintenance and fumigation services, structured as a franchise system.
• Yellowstone Landscape: Large US commercial landscape services company providing maintenance, irrigation, landscape enhancement, and tree care to commercial clients. Comparable to Verdecora's commercial/institutional property segment, with similar service categories but operating at regional scale across the southern US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100070520902912
• LinkedInlinkedin.com/company/verdecora-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdecora