Tsheto Leadership and Coaching Academy

What Tsheto Leadership and Coaching Academy does

Tsheto Leadership and Coaching Academy is a South African private coaching consultancy, headquartered in Johannesburg, that delivers leadership development programmes for emerging, developing, and strategic leaders. The company was founded by Queen Ramotsehoa and operates on a proprietary 'Leadership Anchored in Consciousness™' methodology structured around the trademarked Conscious Leadership Maturity Matrix©, an approach rooted in African philosophical traditions including the Adinkrahene symbol. Its core offerings are six leadership programmes — Conscious Leadership, Women Leadership, Team Alignment, Diversity and Inclusion, Youth Development, and Enterprise Development — delivered alongside the Tsheto Youth Initiative (TYI).

The underlying technology is a coaching framework rather than a software product, supplemented by an e-commerce 'Treasure Chest' shop and a Learning Management System that delivers the digital Leadership Tool Box course with six facilitated 1-on-1 sessions. Diagnostic and self-coaching tools — including the Leadership Assessment Tool (LAT), Leadership Conversations Cards for Team Alignment, Self-Coaching Leadership Diary, Turning the Corner Self-Leadership Journal, and Turning the Corner Self-Leadership Cards — extend the methodology into structured self-development artefacts priced R200 to R6,200.

The business operates two revenue streams. Corporate leadership programmes are sold on a bespoke, quote-based, multi-year contract basis to enterprise clients including Oracle South Africa, Tsogo Sun, Vodacom, Barloworld Equipment and Logistics, BTS, Bowmans Attorneys, Genesis Analytics, and Peermont Hotels. Individual consumers purchase printed and digital self-coaching products directly through the e-commerce storefront. The company employs 1-10 staff supplemented by a network of coaches with ICF-accredited and GIBS Business School credentials.

Name

Tsheto Leadership and Coaching Academy

Legal name

Tsheto Leadership and Coaching Academy

Website

https://www.tsheto.co.za

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Tsheto Leadership and Coaching Academy is a South African private coaching consultancy that delivers trademarked 'Leadership Anchored in Consciousness™' leadership programmes and self-coaching tools to corporate clients and individual consumers across South Africa.

Ownership category

akta.pro rank

Product category

Leadership Development and Executive Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABAAAG

Coaching Leadership & Mentoring Skills

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABANAF

Team & Group Executive Coaching (Leadership Teams)

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABAAAE

Organizational Culture & Values-Based Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABAAAM

Inclusive Leadership & Leading Diverse Teams

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYBPACAJAH

Talent Management & Leadership Advisory (Succession, Performance, Culture)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Leadership coaching services
• Executive development programs
• Team alignment coaching
• Youth leadership training
• Diversity inclusion training

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Leadership Programmes: Bespoke leadership development programmes for emerging, developing and strategic leaders tailored to business requirements. Programmes include Conscious Leadership, Women Leadership, Team Alignment, Diversity and Inclusion, Youth Development, and Enterprise Development.
2. Self-Coaching Products: Sale of printed and digital self-leadership tools including journals, diaries, coaching cards, assessment tools, and books. Products are sold at various price points ranging from R200 to R6,200.
3. Leadership Tool Box Course: Digital course with 6 facilitated 1-on-1 sessions and digital self-coaching journal, accessed through Learning Management System.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Tsheto Leadership and Coaching Academy delivers consciousness-based leadership development programmes for emerging, developing, and strategic leaders in South African businesses. Its offering includes six tailored corporate programmes (Conscious Leadership, Women Leadership, Team Alignment, Diversity and Inclusion, Youth Development, Enterprise Development) and a portfolio of standalone self-coaching products (journals, diaries, coaching cards, assessment tools, books, and a digital Leadership Tool Box course) sold to individual consumers via its online shop.

Product overview

Tsheto Leadership and Coaching Academy offers a comprehensive suite of consciousness-based leadership development programmes and self-coaching tools. The core offering consists of six leadership programmes (Conscious Leadership, Women Leadership, Team Alignment, Diversity and Inclusion, Youth Development, and Enterprise Development) designed for emerging, developing, and strategic leaders. These programmes are complemented by a range of self-leadership tools including the Leadership Assessment Tool (LAT), Leadership Conversations Cards for Team Alignment, Leadership Tool Box with facilitated 1-on-1 sessions, and various self-coaching journals and card sets (Self-Coaching Leadership Diary, Turning the Corner Self-Leadership Journal, Turning the Corner Self-Leadership Cards, Spiritual Leadership). The company also operates the Tsheto Youth Initiative (TYI), a dedicated youth empowerment programme. The portfolio is unified by the proprietary 'Leadership Anchored in Consciousness™' trademark methodology, with programme participants receiving complementary self-leadership tools (diary/journal and cards) based on these principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Conscious Leadership Programme Flagship leadership development programme that empowers individuals to gain total clarity on their purpose, lead with unquestionable integrity, and exercise self-leadership. Covers leadership definition, being versus doing leadership, communication, integrity, connectivity, and actionable outcome-driven activities. Designed for emerging, developing, and strategic leaders.
• Women Leadership Programme Programme that empowers women to gain clarity on who they are and their roles, helping them rise into higher potential with feminine grace and efficiency. Covers personal positioning, personal power identity, self-image manifestation, and building confident female leaders with purpose.
• Team Alignment Programme Programme that creates optimal team impact by embedding four practices: talk, listen, ask, and commit. Covers business vision, mission and values, co-creation with diverse team members, empowering communication, accountability, self-awareness, and self-leadership.
• Diversity and Inclusion Programme Programme that helps teams master the art of thinking independently together and leverage their different strengths for optimal business outcomes. Covers layers of diversity, contracting for common purpose, leading people who are different, and creating safe spaces for differences to enrich experiences.
• Youth Development Programme Programme that instils self-leadership and self-awareness in youth, developing an ability to accept responsibility for their own growth and success. Covers personal branding, self-awareness, career-pathing, conscious communication, and self-leadership toolbox building.
• Enterprise Development Programme Programme focused on developing and growing entrepreneurs and businesses that create jobs and livelihoods. Anchored in achieving goals related to wealth and prosperity for business owners, employees, and surrounding communities.
• Tsheto Youth Initiative (TYI) Initiative dedicated to serving youth, helping them discover their identity, unlock purpose, and pursue dreams. Offers personal mastery master classes, community engagements, and work-readiness sessions.
• Leadership Assessment Tool (LAT) Diagnostic tool grounded in the Leadership Matrix that helps leaders understand, reflect on, and elevate their leadership effectiveness. Combines quantitative insights with reflective feedback to identify strengths and create purposeful growth plans. Priced at R500.
• Leadership Conversations Cards for Team Alignment Toolbox containing 56 self-coaching cards arranged according to the 4 terms of the year with themes: Self-Leadership (orange), Conscious Communication (green), Leading Others (yellow), and Conscious Creation for High Performance (rust). Designed for weekly team leadership conversation meetings. Priced at R200.
• Leadership Tool Box Coaching tool with 6 facilitated 1-on-1 sessions and a digital self-coaching journal. Contains activities designed to kickstart a self-leadership journey. Digital product accessed by creating an account on Tsheto Leadership Academy's Learning Management System. Priced at R6,200.
• Self-Coaching Leadership Diary Extensive step-by-step self-coaching manual in diary form, Anchored in Consciousness™. Each of 12 months is themed per the South African calendar with themes flowing into each other to help users focus on specific growth points throughout the year. Priced at R300.
• Spiritual Leadership Book offering reflections over 18 years of the author's leadership coaching journey, exploring leadership driven by compassion and respect. Addresses Christian leaders seeking guidance on staying anchored in serving God while fitting in professional circles. Priced at R250.
• Turning the Corner – Self-Leadership Journal Extensive step-by-step self-coaching manual allowing weekly pit-stops for conscious living and creating. Connects users to the National Agenda through monthly word-clouds and personal growth through Self-Coaching Cards. Priced at R350.
• Turning the Corner – Self-Leadership Cards Self-coaching card set designed to support individuals once they are off coaching sessions. Provides guidance for those who never received coaching sessions to self-coach with structured support.
• Leadership Anchored in Consciousness is a Big Deal Book by Queen Ramotsehoa exploring the link between Leadership and Management, arguing that Leadership IS a Management Tool. Based on principles that effective leadership comes from taking full responsibility for values, beliefs, aspirations, fears, and commitments. Priced at R380.

Quantifiable outcome

• Up to six times more engaged employees when enabled to use their strengths
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: Global leadership and organizational performance company that sells proprietary, trademarked methodologies (e.g., 'The 7 Habits') into corporate buyers — directly comparable to Tsheto's trademarked coaching model and corporate channel.
• The Ken Blanchard Companies: Sells proprietary leadership development programmes and training (e.g., 'Situational Leadership') to corporate clients globally — closely mirrors Tsheto's model of trademarked IP wrapped around corporate leadership training.
• Center for Creative Leadership (CCL): Non-profit leadership research and training provider offering executive coaching, leadership programmes, and assessments to global enterprises — comparable in offering mix (programmes + assessment tools) and customer base.
• DDI (Development Dimensions International): Global leadership development firm offering leadership programmes, assessments, and coaching to enterprise clients — competes for the same corporate training wallet as Tsheto at the enterprise level.
• BTS Group AB: Business performance consulting and leadership development firm that runs tailored corporate leadership and coaching engagements — and is, notably, also a named customer of Tsheto, indicating overlapping buyer personas.
• Mind Gym: Smaller, science-led performance and leadership development company that delivers proprietary behavioural programmes to enterprise clients — comparable scale and productised methodology approach to Tsheto.

Broad incumbents

• Dale Carnegie Training: Long-established global training brand offering leadership, communication, and professional development programmes across many geographies — broader portfolio but overlaps directly with Tsheto's corporate leadership offering.
• Korn Ferry: Global organizational consulting firm with a large leadership and talent development practice serving multinational corporates — a much broader incumbent that competes for the same enterprise leadership development budgets.

Emerging players

• BetterUp: Tech-enabled coaching and leadership development platform that pairs individuals and corporate users with coaches via an app — intersects with Tsheto's coaching and self-coaching offering but with a fundamentally different delivery model.

Regional players

• GIBS (Gordon Institute of Business Science): Leading South African business school offering executive education, leadership programmes, and coaching qualifications — directly comparable domestic competitor for South African corporate leadership development budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tshetoleadershipcoachingac5869
• Xx.com/tsheto_academy
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tsheto Leadership and Coaching Academy