Auto Horejsek

What Auto Horejsek does

Auto Horejsek (legal entity Gerhard Horejsek a spol., s.r.o., IČ 005 26 282) is a privately held Czech limited liability company founded in 1989 and headquartered at Dlouhá 186/31, 412 01 Litoměřice – Město. For more than 35 years it operated as a regional automobile dealership across five northern Bohemia locations — Litoměřice, Roudnice nad Labem, Děčín, Česká Lípa, and Jablonec nad Nisou — selling new and used vehicles and offering complementary services through adjacent brands: Moto Horejsek (motorcycle sales, moto-horejsek.cz), STK a SME (vehicle inspection and technical testing, stkhorejsek.cz), Autoleasing Litoměřice (vehicle leasing, autoleasgh.cz), and Reklamka Horejsek (advertising services, reklama-horejsek.cz). The company is family-owned, with René Horejsek serving as managing director (jednatel); no institutional investors, parent company, or external shareholders are disclosed, and no headcount, revenue, or financial metrics are publicly reported. Marketing presence is limited to a Joomla-based website with first-party and third-party marketing cookies, a Facebook page (Horejsek Moto), an Instagram account (@horejsekmoto), and consent-based email marketing; there is no proprietary technology platform, no API, no SDK, and no AI/ML capability disclosed.

In 2025 the company announced a strategic withdrawal from the automotive retail business. Effective January 1, 2026, Auto Nord Group s.r.o. will operate the five showrooms under a partnership arrangement while Gerhard Horejsek a spol., s.r.o. retains ownership of the underlying real estate. Going forward, the company is redirecting focus toward Moto Horejsek, real estate management, and other existing and future activities. The core revenue line (auto sales and related dealership services) is being exited rather than expanded; residual operations consist of motorcycle retail, vehicle inspection, leasing, advertising, and property leasing to the incoming operator. No revenue figures, headcount, contract values, or unit volumes are disclosed in any source material.

Name

Auto Horejsek

Legal name

Gerhard Horejsek a spol., s.r.o.

Website

https://auto-horejsek.cz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto Horejsek (Gerhard Horejsek a spol., s.r.o.) is a Czech family-owned automobile dealership founded in 1989, operating five showrooms in northern Bohemia. Effective January 2026, it transfers automotive operations to Auto Nord Group and pivots toward motorcycles, real estate, and adjacent services.

Ownership category

akta.pro rank

Headquarters

HQ city

Litomerice

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Auto Horejsek (Gerhard Horejsek a spol., s.r.o.) is a Czech automobile dealership that sold new and used vehicles through five showroom locations in North Bohemia for over 35 years. The company also operated complementary businesses including motorcycle sales (Moto Horejsek), vehicle inspection services (STK a SME), automotive leasing (Autoleasing Litoměřice), and advertising services (Reklamka Horejsek). Effective January 1, 2026, automotive dealership operations are being transferred to Auto Nord Group s.r.o., while the company retains ownership of the real estate properties and shifts focus to motorcycle operations and real estate management.

Product overview

Auto Horejsek (Gerhard Horejsek a spol., s.r.o.) is a Czech automotive dealership that has operated for over 35 years, originally offering new and used vehicle sales (Prodej nových a ojetých vozů) as its core product. The company also operates complementary services including STK a SME (vehicle inspection services), Moto Horejsek (motorcycle sales), Autoleasing Litoměřice (automotive leasing), and Reklamka Horejsek (advertising services). As of January 1, 2026, the company is transitioning its automotive showrooms to Auto Nord Group s.r.o. while retaining property ownership, and shifting focus toward motorcycle operations and real estate management.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Auto Nord Group s.r.o.coreChannel Partner/ Reseller/ Distributor · 1 January 2026Auto Nord Group s.r.o. is taking over automotive dealership operations at five locations (Litoměřice, Roudnice nad Labem, Děčín, Česká Lípa, Jablonec nad Nisou) from January 1, 2026. Gerhard Horejsek a spol., s.r.o. retains ownership of the real estate properties while Auto Nord Group operates the dealerships. The partnership allows continuity of service for existing customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mototechna: Mototechna is a Czech multi-brand vehicle retailer selling new and used cars, with historical brand recognition comparable to Auto Horejsek. Its nationwide showroom network and Czech market focus make it a relevant peer for both historical comparison and customer-base overlap.
• Auto Jarov: Auto Jarov is a long-established Czech automobile dealership group operating multiple sales and service locations in the Prague/Czech market. Its multi-brand dealer model and service-oriented positioning are directly comparable to Auto Horejsek's historical operations.
• TUkas Group: TUkas is a Czech multi-brand automotive dealer group with multiple Prague-area showrooms and service centers. It shares Auto Horejsek's model of operating franchised/independent brand dealerships with associated service operations.
• Auto Palace: Auto Palace is a Czech multi-brand automobile dealer with showrooms in multiple Czech regions. It competes in the same new/used vehicle retail category as Auto Horejsek historically did, with a similar mix of sales, financing, and aftersales services.
• AutoESA: AutoESA is a Czech used-car retailer with a multi-location showroom model and online sales channels. It is comparable to Auto Horejsek's used-vehicle segment and serves a similar Czech consumer base.
• Auto Nord Group s.r.o. Auto Nord Group s.r.o. is taking over the automobile dealership operations at all five of Auto Horejsek's locations from January 1, 2026. As the direct successor-operator running the same showroom footprint, it is the most directly comparable peer in terms of business model and customer base.
• Louda Auto: Louda Auto is a multi-brand Czech automobile dealership group operating showrooms across multiple Czech cities. It shares the multi-location franchised/independent dealer model and Czech regional orientation that defined Auto Horejsek's historical business.

Broad incumbents

• AAA Auto: AAA Auto is one of the largest used-car retail groups in Central Europe with a strong Czech Republic presence. It operates a multi-location used-vehicle sales model comparable to Auto Horejsek's historical footprint, but at materially greater scale and national reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutoHorejsekGroup
• Instagraminstagram.com/horejsekmoto
• LinkedInlinkedin.com/company/auto-horejsek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Horejsek