What Rijswaard Baksteen does

Steenfabriek De Rijswaard B.V. (trading as "De Rijswaard") is a privately held Dutch clay brick manufacturer founded in 1900 and headquartered in Aalst, Netherlands. The company produces molded (vormbak), hand-formed (handvorm), and water-struck (specials/vormstenen) bricks marketed as color-fast and size-fast, available in any quantity and in strip format (Baksteenstrippen). Its product line spans eight collections (Vormbak, Handvorm, Aqua, Sterrewaard, Retro, Flame, S.anselmo, plus Baksteenstrippen), serving construction-industry buyers including builders, architects, and contractors across the Netherlands, Belgium, Germany, France, Sweden, and Norway.

The company's underlying technology is a traditional clay brick manufacturing operation augmented by two proprietary digital tools: the Textuurgenerator, an online application that lets designers compose realistic brick combinations with mortar colors, masonry patterns, and stone mixes and download complete texture packs, and the Mijn Rijswaard customer portal, which provides direct access to order statuses, Declarations of Performance (DOPs), dilatation advice, and stone sample requests. These tools are positioned as specification-support utilities aimed at architects and builders in the project-design phase.

The business model is one-time-sale brick manufacturing and distribution: products are sold via a regional network of physical sales points (verkooppunten), directly through the Mijn Rijswaard portal, and across six country-specific localized websites. No pricing is publicly disclosed; customer acquisition is sales-led and supported by brochure requests and professional stone-advice consultations. Customer segments are segmented horizontally across the construction industry with no disclosed enterprise anchors or volume concentration.

Name

Rijswaard Baksteen

Legal name

Steenfabriek De Rijswaard

Website

https://rijswaard.nl

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Steenfabriek De Rijswaard is a Dutch clay brick manufacturer producing molded, hand-formed, and specialty bricks across eight collections for construction-industry customers in six European markets.

Ownership category

akta.pro rank

Product category

Clay Brick Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Clay Bricks (Facing & Common) (IMADABAA)

akta.pro secondary industry

Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)

Keywords

• Clay brick manufacturing
• Facing brick supplies
• Masonry building materials
• Construction ceramics
• Brick collections

Headquarters

HQ city

Aalst

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Brick Manufacturing and Sales: Manufacture and sale of clay bricks across multiple collections (Vormbak, Handvorm, Aqua, Sterrewaard, Retro, Flame, S.anselmo) and formats (standard and strip bricks). Products are color-fast and size-fast, available in any quantity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Steenfabriek De Rijswaard manufactures and sells clay bricks including machine-molded (vormbak), hand-formed (handvorm), and special-shaped bricks (vormstenen) across multiple branded collections (Aqua, Sterrewaard, Retro, Flame, S.anselmo) plus brick strips (baksteenstrippen) for construction projects. The company complements its physical products with digital tools including the Mijn Rijswaard customer portal for order management, DOP requests, and dilatation advice, and the Textuurgenerator, a real-time design tool for architects to experiment with brick combinations, mortar colors, and masonry patterns.

Product overview

Steenfabriek De Rijswaard is a Dutch brick manufacturer with over 100 years of experience offering a comprehensive portfolio of clay bricks. The product lineup centers on multiple distinct brick collections: Vormbak collectie (machine-molded bricks), Handvorm collectie (hand-formed bricks), Aqua, Sterrewaard, Retro, Flame, and S.anselmo collections, plus Baksteenstrippen (brick strips) for thin installation applications. The company complements its physical products with digital tools including the Textuurgenerator (texture generator) for real-time brick combination design with downloadable texture packs, and Mijn Rijswaard, a customer portal for managing orders, requesting DOPs, dilatation advice, and samples. All bricks are marketed as color- and size-consistent, available in any quantity and in strip format.

Differentiator

Problem solved

Functional benefit

Brands

• Mijn Rijswaard: Customer portal offering direct access to order statuses, DOP requests, dilatation advice, and stone samples.
• Textuurgenerator

Products and services

• Vormbak collectie

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Janinhoff GmbH & Co. KG: Janinhoff is a German family-owned brick maker specializing in handmade and molded facing bricks and clinker. While geographically focused on the German market, it shares Rijswaard's craftsmanship-led, mid-sized manufacturer profile and competes indirectly for premium architectural specifications.
• Brickworks Limited: Brickworks is a leading Australian and North American facing-brick and building products manufacturer with an architectural positioning similar to Rijswaard's premium collections. It does not directly compete in Europe but is a comparable mid-sized-to-large facing-brick specialist focused on color, texture, and design-driven specifications.

Direct peers

• Hagemeister GmbH & Co. KG: Hagemeister is a German brick manufacturer specializing in facing bricks, clinker, and glazed bricks with strong architectural and design positioning. It competes with Rijswaard's premium Vormbak and specialty collections, particularly in the German and export architectural market.
• Röben Tonbaustoffe GmbH: Röben is a German family-owned manufacturer of facing bricks, clinker bricks, and facade systems. It competes with Rijswaard in the Dutch and German facing-brick segment, particularly in hand-formed and premium architectural brick ranges.
• Feldhaus Klinker: Feldhaus Klinker is a German manufacturer of clinker and facing bricks focused on premium and architectural applications across Europe. Comparable to Rijswaard in its hand-formed aesthetic collections and focus on color- and size-consistent facing products for architects and developers.
• Nelissen Steenfabrieken: Nelissen is a Belgian family-owned facing-brick manufacturer producing molded, hand-formed, and water-struck bricks for residential and architectural projects. It is the most directly comparable regional competitor to Rijswaard in size, product mix, craftsmanship positioning, and Benelux market focus.
• Daas Baksteen: Daas Baksteen is a Dutch family-owned facing-brick manufacturer producing handmade, water-struck, and molded bricks. It is one of the closest direct peers to Rijswaard in the Netherlands, sharing heritage, craft positioning, and serving Dutch and Belgian architectural and residential markets.

Broad incumbents

• Wienerberger AG: Wienerberger is the world's largest producer of clay bricks and a leading supplier of facing bricks, roof tiles, and pipe systems across Europe. It is the dominant incumbent against whom Rijswaard competes in the Dutch and broader European facing-brick market, with vastly greater scale and a multi-product portfolio.
• CRH plc: CRH is one of the largest building materials groups globally, with a European portfolio spanning aggregates, concrete, and masonry products including facing bricks through subsidiaries. It represents a broad incumbent presence in the same downstream construction markets Rijswaard serves, though at much larger scale and across a wider product range.

Others

• S.Anselmo: S.Anselmo is an Italian facing-brick maker that supplies a branded collection (S.anselmo collectie) carried and co-marketed by Rijswaard in its home markets. It is an adjacent supplier/partner rather than a competitor, illustrating how Rijswaard extends its assortment without owning the underlying Italian production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rijswaard
• Facebookfacebook.com/RijswaardBaksteen
• LinkedInlinkedin.com/company/steenfabriek-de-rijswaard-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rijswaard Baksteen