Reddy Book

What Reddy Book does

Reddy Book (legal entity Reddybook Club) is a direct-to-consumer online sports betting and casino gaming platform primarily serving Indian retail consumers. The platform offers pre-match and in-play wagering on cricket (IPL, T20, ODI, ICC events), football, tennis, kabaddi, horse racing, and esports (BGMI, CS2, Valorant, Dota 2), alongside a casino suite that includes Teen Patti, Andar Bahar, roulette, blackjack, baccarat, poker, and live dealer games, plus a Fantasy XI cricket product. Access is mediated through a 'Reddy Book ID' account system that users obtain either via a WhatsApp contact number (+917775884744) or through self-registration on the official website (reddybooks.in), with the mobile experience delivered via an Android APK and a responsive mobile web interface for iOS users. A 2025 feature wave added real-time odds updates, one-click bet placement, multi-match viewing, live match statistics, faster withdrawals, and personalised alerts.

The business operates under a Curacao gaming license and monetises through betting commissions, casino house edge, and VIP/loyalty tiers with subscription-style benefits; payment processing is supported across UPI, PhonePe, GPay, cards, and net banking with 500+ banks. Customer acquisition runs primarily through WhatsApp outreach, SEO-optimised blog content, and a referral program, with no formal sales motion or enterprise customers. Reported scale signals include 50,000+ IDs distributed since launch, 20,000+ active users, and INR 40 Cr+ in cumulative transaction volume, with a 5 Crore INR prize pool referenced for IPL and major tournaments. No revenue, funding, or institutional ownership has been disclosed; the company is recorded as private and founder-operated, with Jhon Reddy identified as a gaming expert and writer for the platform.

Note on data quality: the firmographic record lists 'non_profit' company type, 10,000+ employees, and a 2011 founding year, all of which are inconsistent with the betting-platform description and likely represent data quality errors in the upstream record rather than factual attributes of the business.

Name

Reddy Book

Legal name

Reddybook Club

Website

https://reddybooks.in/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Reddy Book is a Curacao-licensed online sports betting and casino platform serving Indian retail consumers via a WhatsApp-based onboarding funnel and mobile-first website, offering cricket-led wagering, live casino, fantasy cricket, and esports under a unified ID-based account system.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Online sports betting
• Cricket betting platform
• Live casino gaming
• Fantasy sports contests
• Mobile betting app

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Sports Betting Commissions: Platform generates revenue through betting commissions on sports wagers placed by users on cricket, football, tennis, and other sports events.
2. Casino Gaming Margins: Revenue generated from casino games including slots, table games, and live dealer games with house edge built into game outcomes.
3. Welcome and Deposit Bonuses (Cost): Platform offers welcome bonuses (up to 350% extra for initial deposit, Rs.1100 instant bonus, Rs.500 welcome bonus) and cashback offers as promotional spending to acquire and retain users.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reddy Book operates an online sports betting and gaming platform that lets Indian users obtain a Reddy Book ID and wager on cricket, football, tennis, kabaddi, horse racing, esports and other sports, plus play casino games and Fantasy XI cricket contests. The platform delivers live in-play odds, ball-by-ball betting, and access to 5,000+ casino games through a website and Android app, with deposits and withdrawals processed via UPI, PhonePe, GPay, cards and net banking. Onboarding is conducted primarily via WhatsApp and the website, with 24/7 customer support in Hindi and other languages.

Product overview

Reddy Book is an online sports betting and gaming platform operating as a unified ecosystem. The core Reddybook Platform serves as the main entry point, with the Reddy Book Club sub-brand providing community access and exclusive member benefits. The mobile experience is delivered through the Reddy Book App for Android, while key features include Reddy Book Win (special winning features), Reddy Book Live (real-time in-play betting), Reddy Book ID/Online Cricket ID (account system), and Reddy Book 365 ID (year-round access). The platform also offers Fantasy XI Cricket for fantasy team competitions and a comprehensive Casino Games Suite. All services are unified under a single user account system with integrated payment processing through Reddybook Payments.

Differentiator

Problem solved

Functional benefit

Brands

• Reddy Book Win: Special feature for sports betting and gaming with focus on cricket, football, and casino games
• Reddy Book App
• Reddy Book Club
• Reddy Book Online

Products and services

• Reddybook Platform Main online sports betting and gaming platform offering cricket ID services, live sports betting, casino games, and fantasy sports. Provides user account management through Reddy Book IDs with access to sports betting markets, live odds, and casino entertainment.
• Reddy Book App Mobile application for Android devices enabling sports betting, live casino gaming, and fantasy tournament participation. Features over 2,000 live casino games, sports betting on IPL/T20/World Cup matches, and Fantasy XI Cricket Tournament access with Rs.500 welcome bonus.
• Reddy Book Club Access layer within the Reddybook ecosystem providing online betting and gaming services. Combines simple navigation, fast performance, and reliable support for users to access sports betting and casino games through a verified Reddy Book ID.
• Reddy Book ID (Online Cricket ID) Unique user account identifier for accessing all Reddybook platform features including fantasy sports, live betting, casino games, and secure transactions.
• Fantasy XI Cricket Fantasy team-building feature allowing users to create dream teams and compete in contests for prizes using cricket knowledge to select players for upcoming matches.
• Casino Games Suite Collection of casino games including Teen Patti, Andar Bahar, Roulette, Blackjack, Baccarat, Poker, Dragon Tiger, and Live Slots with professional dealer tables and HD streaming.

Quantifiable outcome

• Withdrawals processed within hours (vs days on other platforms)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VlbookminorStrategic or Co-development PartnerVlbook collaboration mentioned in FAQ section providing additional opportunities for users to increase their winnings through the Reddy Book Win feature. This appears to be a minor integration or co-marketing partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dream11: India's largest fantasy sports platform, heavily focused on cricket. Comparable to Reddy Book on target market (Indian cricket bettors), GTM (mobile-first, real-money gaming), and product overlap (fantasy + live sports engagement), although Dream11 operates in the fantasy skill-games category rather than traditional sportsbook.
• MPL (Mobile Premier League): Indian mobile gaming and real-money gaming platform with fantasy sports, casual games, and skill-based betting. Comparable to Reddy Book on Indian mobile-first user base, multi-product portfolio (fantasy + casual + sports), and similar monetization via entry fees and in-app transactions.
• 10CRIC: India-focused online sportsbook and casino platform offering cricket, football, and live dealer games. Directly comparable to Reddy Book on cricket-first sportsbook positioning, Indian market focus, and integration of local payment methods like UPI.
• 1xBet: Global online sportsbook and casino operator with strong presence in emerging markets including India. Comparable to Reddy Book on product breadth (sportsbook + casino + live betting), Curacao-style licensing, and heavy reliance on bonus-driven acquisition.
• Parimatch: International online sportsbook and casino serving emerging markets including India. Comparable to Reddy Book on sportsbook + casino product mix, Curacao licensing, multi-sport coverage (cricket, football, esports), and bonus-driven promotion strategy.
• Fun88: Asia-focused online sportsbook and casino operator with cricket sponsorship presence in India. Comparable to Reddy Book on Indian cricket bettors as primary audience, sportsbook + casino offering, and bonus-led acquisition strategy.
• FairPlay (Fairplay Club): India-facing online sportsbook and casino platform with similar Curacao-licensed positioning. Comparable to Reddy Book on cricket-first sportsbook, India-focused marketing, WhatsApp-based onboarding, and multi-product sports + casino + live dealer offering.

Broad incumbents

• Betway: Established global sportsbook and casino brand with Indian-market operations. Comparable to Reddy Book on full sportsbook + casino offering, football/cricket market coverage, and live in-play features, but with substantially larger scale, brand recognition, and regulatory footprint.
• Bet365: Largest global online sportsbook with deep cricket, football, and in-play offerings. Comparable to Reddy Book on live betting, multi-sport coverage, and mobile-first delivery, but with vastly greater brand trust, liquidity, and product maturity.
• LeoVegas: Mobile-first online casino and sportsbook operator with strong emerging-market presence. Comparable to Reddy Book on mobile-first experience, live casino offering, and sportsbook products, but operating with stricter European/MGA-level licensing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reddybookss

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reddy Book