The West Bridgford School

What The West Bridgford School does

The West Bridgford School is a UK state-funded secondary school located on Loughborough Road, West Bridgford, Nottingham NG2 7FA, operating as part of the East Midlands Education Trust (EMET), a Multi-Academy Trust and charitable company limited by guarantee (Company No. 7530373). It serves students aged 11–18 across Years 7–13, delivering a Key Stage 3 curriculum, GCSE and Level 2 vocational courses with the English Baccalaureate as standard, and a Post-16 Sixth Form offering A Levels across Sciences, Humanities, Languages, Enterprise, Creative Design, Performing Arts, English & Media, and Social Sciences, alongside enrichment modules such as the Extended Project Qualification, Personal Development Programme, Young Enterprise, Peer Mentoring, Duke of Edinburgh's Award, Oxbridge preparation, and LAMDA Public Speaking.

The school's technology stack consists of standard EdTech SaaS integrations: Brightspace (by D2L) for online learning and Post-16 transition courses, Microsoft Office 365 for productivity, Arbor Portal for school management information, ParentPay for cashless catering and payments, Unifrog for careers guidance, and a SchoolCloud Parents Evening booking system. The website is designed by e4education (Juniper Education). There is no proprietary technology platform; the school operates as a service-delivery organisation dependent on third-party tools.

The business model is not-for-profit and state-funded: tuition is free, with revenue derived primarily from UK government per-pupil allocations channelled through EMET, supplemented by parental payments for school meals, uniform, trips, and activities via ParentPay, plus the 16–19 Bursary Fund for eligible students. Admissions are managed through the school's own process in coordination with the local authority for Year 7 entry, and through applications, interviews, and conditional offers for Sixth Form entry. Leadership comprises Headteacher T. Peacock and Director of Post-16 Mr Cameron Bowie, with governance via a board of governors under EMET oversight.

Name

The West Bridgford School

Legal name

East Midlands Education Trust

Website

https://wbs.school

Company type

Private

Operating status

Operating

Short description

The West Bridgford School is a UK state-funded secondary school in Nottinghamshire serving students aged 11–18 across Years 7–13, including a Sixth Form, operated as part of the East Midlands Education Trust Multi-Academy Trust.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

akta.pro secondary industry

Career Readiness & College Prep (In-School) (EDAJAFAM)

Keywords

• Secondary education
• GCSE courses
• Sixth Form A-Levels
• Pastoral care
• Key Stage 3 curriculum

Headquarters

HQ city

West Bridgford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Core offering

The West Bridgford School delivers state-funded secondary education to students aged 11-18, covering Key Stage 3, Key Stage 4 (GCSE with English Baccalaureate standard offer), and Post-16 Sixth Form (A Levels across sciences, humanities, languages, arts, enterprise, and social sciences). The school supplements academic study with pastoral care via Year Directors and Pastoral Assistants, careers education through Unifrog and UCAS support, and enrichment programmes including EPQ, Personal Development, Young Enterprise, Duke of Edinburgh's Award, Peer Mentoring, and Oxbridge preparation.

Product overview

The West Bridgford School is a secondary school offering a comprehensive educational programme from Key Stage 3 through to Post-16 Sixth Form. The core educational products include the school website (providing access to resources and communications), a three-year KS3 curriculum, GCSE and Level 2 vocational courses with English Baccalaureate as standard, and a Post-16 Sixth Form offering A Levels across Sciences (Biology, Chemistry, Physics), Humanities (Geography, History, Politics), Languages (French, German, Spanish), Enterprise (Business, Economics, Computer Science, IT), Creative Design (Art, Photography, Graphic Design, Textiles, Product Design), Performing Arts (Drama, Music), English & Media, and Social Sciences (Law, Psychology, Sociology, Religious Studies). Enrichment modules complement the academic curriculum, including the Extended Project Qualification (EPQ), Personal Development Programme, Young Enterprise business programme, Peer Mentoring, Bridgstock music concert, Subject Enrichment Opportunities (competitions, field trips, masterclasses), Student Committee, and Clubs & Societies (Debating Society, LAMDA). The school integrates with several external platforms including Brightspace for online learning, Unifrog for career guidance, ParentPay for payments, Arbor Portal for school management, and a Parents Evening booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Key Stage 3 Curriculum A three-year Key Stage 3 curriculum for Years 7-9 covering English, Maths, Science, Modern Foreign Languages (French, German, Spanish), Humanities (Geography, History), and creative subjects, serving students aged 11-14.
• GCSE and Level 2 Vocational Courses Year 10-11 Key Stage 4 programme with English Baccalaureate as standard offer, including English, Maths, Science, a choice of Modern Foreign Language, and Geography or History, plus two optional GCSE or vocational subjects, for students aged 14-16.
• Post-16 Sixth Form (A Levels) Sixth Form provision offering A Level courses across Sciences (Biology, Chemistry, Physics), Humanities (Geography, History, Politics), Languages (French, German, Spanish), Enterprise (Business, Economics, Computer Science, IT), Creative Design (Art, Photography, Graphic Design, Textiles, Product Design), Performing Arts (Drama, Music), English & Media, and Social Sciences (Law, Psychology, Sociology, Religious Studies), with enrichment programmes including EPQ, Personal Development, and career guidance, for students aged 16-18.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Imperial College LondonminorStrategic or Co-development Partner · 1 October 2023Imperial College London runs the Science in Medicine Schools Competition. Two WBS teams reached the final (October 2023) presenting academic posters on medical device innovations.
• The Brilliant ClubminorStrategic or Co-development Partner · 5 November 2019Educational charity running the Scholars Programme. Students visit Christ College, Cambridge University for launch trip. PhD tutors deliver 4 in-school tutorials on cutting-edge research topics. Students complete extended essay assignments marked at university level.
• East Midlands Education Trust (EMET)coreStrategic or Co-development PartnerThe school is part of the East Midlands Education Trust (EMET), a Multi-Academy Trust. EMET logo appears on school website footer. The trust is a Company Limited By Guarantee registered in England and Wales (Company No. 7530373) with Registered Office at Loughborough Road, West Bridgford, Nottingham NG2 7FA.
• Christ College, Cambridge UniversityminorStrategic or Co-development PartnerCambridge college visited by WBS students as part of The Brilliant Club Scholars Programme launch trip. Students receive campus tours and lunch in the great hall.
• UCAScoreGTM or Marketing PartnerUniversity and Colleges Admissions Service. School holds annual UCAS Information Evening (June 19th 2024) for Year 12 parents. School provides UCAS timeline for students (2024-25), personal statement support, and application guidance.
• Brightspace (by D2L)coreTechnology or IntegrationOnline learning platform used for Post-16 transition courses, live lessons, and course materials. Students access via school email credentials.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Learning: One of the largest UK multi-academy trusts operating primary and secondary schools nationally. Comparable as the parent/operating body equivalent at much greater scale, providing shared services, governance and curriculum frameworks across multiple schools.
• Greenwood Academies Trust: An East Midlands-based multi-academy trust operating multiple primary and secondary schools in the region. Comparable as a geographically adjacent MAT competitor and peer operator in the Nottinghamshire/East Midlands secondary market.
• Ormiston Academies Trust: A large national multi-academy trust operating dozens of secondary schools across England. Comparable as a scaled operating platform for state secondary education that competes with EMET for talent, governance and reputational benchmarks.

Direct peers

• The Becket School: A Nottingham-based Catholic voluntary aided secondary school with Sixth Form. Comparable as a local state-funded competitor offering GCSEs and A-Levels to a similar student demographic in the greater Nottingham area.
• Tiffin School: An Outstanding-rated UK state-funded boys' grammar school with Sixth Form. Comparable as a high-performing state secondary with strong academic results, university progression focus and a similar curriculum-led operating model.
• Queen Elizabeth's Grammar School: An Outstanding-rated UK state grammar school offering a broad academic curriculum with Sixth Form. Comparable because it combines a similar state-funded, high-attainment model with university-preparation and enrichment programmes similar in spirit to WBS's EPQ and Brilliant Club pathways.
• Toot Hill School: A high-performing Nottinghamshire secondary school with Sixth Form serving a broadly comparable demographic in the same county. Comparable because it competes with WBS for academically able students in the Rushcliffe/Bingham corridor and offers a similar A-Level/Sixth Form pathway.
• Rushcliffe Spencer Academy: A state secondary school located in the same Rushcliffe district as WBS. Directly comparable as a local competitor for Year 7 admissions and as a multi-academy trust secondary provider in the West Bridgford catchment area.

Others

• D2L (Brightspace): Provider of the Brightspace virtual learning environment used by WBS for Post-16 transition courses and live lessons. Comparable as a core technology enabler for UK secondary and post-16 digital learning delivery.
• Arbor Education: Provider of Arbor, the school management information system used by WBS for administration and student data. Comparable as the MIS backbone enabling comparable UK secondary schools to operate admissions, attendance and reporting workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The West Bridgford School