Tasteocracy
- Company typePrivate
- Founded-
- HeadquartersPlymouth, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Tasteocracy firmographics
Firmographics- Name
- Tasteocracy
- Legal name
- Tasteocracy
- Website
- https://tasteocracy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Tasteocracy industry classification
Industry- Product category
- Consumer Sensory Evaluation and Market Research Services
- NAICS
- Testing Laboratories and Services (541380), Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)
- akta.pro secondary industry
- Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH)
Keywords
Where Tasteocracy is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tasteocracy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Market Research Services: Tasteocracy conducts paid product testing studies on behalf of consumer brands seeking feedback on food, beverages, personal care, and beauty products before market launch. Companies pay for sensory evaluation and consumer insight services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard test compensation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Tasteocracy product offering
Product offeringCore offering
Tasteocracy operates a paid consumer product testing community that connects consumer brands developing food, beverages, personal care, and beauty products with a panel of approximately 100,000 registered US testers. Tests are delivered through three physical facilities (Minneapolis MN, Livermore CA, Bound Brook NJ) for in-person taste tests and discussion groups, through home-use tests picked up at those locations, and through The BE Lab online panel for beauty/wellness products shipped nationwide. Testers are compensated approximately $40 per hour via virtual gift cards (200+ retailers) or bank transfer processed through partner Tremendous.
Product overview
Tasteocracy operates a dual-panel consumer product testing platform consisting of two main offerings: the Tasteocracy Local Panel for in-person and home-use testing of food, beverages, and personal care products at three US facilities (Minneapolis MN, Livermore CA, Bound Brook NJ), and The BE Lab Online Panel for beauty, wellness, and personal care product testing shipped to consumers nationwide. Both panels function as separate but complementary communities under the Tasteocracy parent brand, allowing consumers to participate in taste tests, discussion groups, and home-use studies in exchange for virtual gift card rewards.
Differentiator
Problem solved
Functional benefit
Brands
- The BE Lab: A beauty and wellness product testing community offering home-use studies for skin care, make-up, hair care, fragrances, and more. Operates as an online panel serving the continental US.
Products and services
- Tasteocracy Local Panel (In-Facility Sensory Testing) In-person consumer product testing at three US facilities for consumer brands developing food, beverages, personal care, and household goods. Consumers visit a facility to sample products, participate in discussion groups, or pick up products for home-use studies; sessions last 30-50 minutes with rewards of approximately $35 or more.
- The BE Lab (Online Beauty and Wellness Panel) Online-only home-use beauty and wellness product testing community where members receive new skin care, makeup, hair care, and fragrance products to try in their own routines and provide authentic feedback to brands. Available to continental US residents; products are shipped to participants' doorsteps.
- Home-Use Testing Service At-home consumer product testing extension of the in-facility panel: participants pick up products at one of the three US facility locations, use them at home, and complete online surveys to provide feedback to brands. Extends the reach of testing studies beyond those who can attend in-person sessions.
Companies that use Tasteocracy
Customer profileSegments3 records
Ideal customer profiles4 records
Tasteocracy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Tasteocracy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- TremendouscoreTremendous serves as the secure reward processing platform for Tasteocracy. All tester payments are processed through Tremendous, delivering virtual gift cards to over 200 retailer options or bank transfer within 48 business hours of test completion.
- SAM Sensory and Market ResearchflagshipTasteocracy is part of SAM Sensory and Market Research, a larger organization specializing in sensory evaluation and market research services. SAM Research (eurofinsus.com) provides the infrastructure and client relationships for B2B market research operations.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Tasteocracy competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research giant with product and sensory testing practices serving CPG, beauty, and beverage clients; competes for the same brand-side budgets as Tasteocracy but at much larger scale and broader service mix.
- NielsenIQ: Consumer intelligence and product testing provider offering sensory evaluation and innovation testing to CPG clients — comparable services at much larger scale, often competing for the same brand-side research budgets.
- SAM Sensory and Market Research: Parent organization and direct operator of Tasteocracy; provides the B2B sensory evaluation client relationships that Tasteocracy executes against. Same testing services, broader geographic and category reach.
- Kantar: Major consumer insights and product testing organization running consumer panels, sensory studies, and innovation testing for global brands — overlapping capability and target market with Tasteocracy, especially in food/beverage.
- Eurofins Scientific: Global testing-services conglomerate that appears to be the ultimate parent (per [email protected] email domain). Operates food, cosmetics, and sensory testing services across dozens of countries, materially overlapping Tasteocracy's service lines.
Emerging players
- Toluna: Digital-first consumer panel platform enabling online product testing and survey research globally — competes with Tasteocracy's online/continental-US BE Lab offering via a pure-software model without physical facilities.
- Dynata: Large online first-party data and consumer research panel operator offering product testing and ad effectiveness studies — competes with Tasteocracy for online product testing and brand-side research spend.
Direct peers
- Schlesinger Group: Operates qualitative and quantitative consumer research facilities including sensory evaluation and product testing panels for CPG and personal care clients — directly comparable to Tasteocracy's in-facility testing model.
- Sensory Inc. Specialized sensory and consumer research firm running controlled taste tests, CLT/HUT studies, and product optimization for CPG brands — directly comparable methodology and target clients as Tasteocracy.
Regional players
- AlphaLabs (formerly Alphasonics): UK-based sensory and consumer product testing provider running in-facility taste tests and home-use studies for FMCG clients — same operating model as Tasteocracy but concentrated in the UK/European market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tasteocracy social profiles
Digital presenceTasteocracy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasteocracy leadership team
Management profileNumber of profiles
Tasteocracy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tasteocracy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasteocracy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasteocracy
What does Tasteocracy do?
Tasteocracy operates a paid consumer product testing community that connects consumer brands developing food, beverages, personal care, and beauty products with a panel of approximately 100,000 registered US testers. Tests are delivered through three physical facilities (Minneapolis MN, Livermore CA, Bound Brook NJ) for in-person taste tests and discussion groups, through home-use tests picked up at those locations, and through The BE Lab online panel for beauty/wellness products shipped nationwide. Testers are compensated approximately $40 per hour via virtual gift cards (200+ retailers) or bank transfer processed through partner Tremendous.
Is Tasteocracy a public or private company?
Tasteocracy is a private company. It is classified as corporate owned and is currently operating.
When was Tasteocracy founded?
Tasteocracy was founded in -1. It employs 5,001 to 10,000 people.
Where is Tasteocracy based?
Tasteocracy is headquartered in Plymouth, United States, in the North America region.
How does Tasteocracy make money?
One revenue line is on record: B2B Market Research Services.
Who are Tasteocracy's main competitors?
Broad incumbents on record are Ipsos, NielsenIQ, SAM Sensory and Market Research, Kantar and Eurofins Scientific. Emerging players are Toluna and Dynata. Direct peers are Schlesinger Group and Sensory Inc.. AlphaLabs (formerly Alphasonics) is listed as a regional player.
Does Tasteocracy have an API?
No public API is recorded for Tasteocracy.
What industry is Tasteocracy in?
Tasteocracy's product category is Consumer Sensory Evaluation and Market Research Services. Its primary akta.pro industry code is AFALAAAA, Food Testing Laboratories (Microbiological, Chemical, Allergen), with a secondary code of AFALAAAH, Labeling, Nutrition Facts & Allergen Verification Services. Its NAICS code is 541380 and its SIC code is 8734.