SEA GO International

What SEA GO International does

SEA GO International is a privately held Australian freight forwarder specialising in international vehicle shipping, founded in 1994 and headquartered in Surfers Paradise, Queensland. The company provides end-to-end logistics services for importing and exporting cars, caravans, motorhomes, motorcycles, and commercial vehicles across 35+ countries, with primary trade lanes running from the UK, Europe, USA, Hong Kong, Japan, and New Zealand into Australia. Its core product set comprises three transport modes — shared container shipping via its proprietary R-Rak container racking system, full container load (FCL) wholesale service primarily from the USA to Australia, and Roll-on/Roll-off (RoRo) for operational vehicles — supplemented by Vehicle Import Approval (VIA) processing, customs clearance, and vehicle valuation services. SEA GO monetises through per-shipment unit pricing (e.g., GBP 1,100-1,300 per standard car for shared 40ft containers from the UK, plus Australian destination charges such as quarantine, port service, and customs fees), FCL wholesale freight rates across 12+ shipping line contracts, and professional service fees for VIA and valuation work. The company sells primarily through a sales-led, direct-to-consumer model — website quote forms, toll-free and international phone lines, and a global agent network — while also targeting commercial wholesale cargo shippers via dedicated FCL sales channels. It serves a horizontal mix of customer segments: individual vehicle owners relocating or importing personal vehicles (primary), commercial wholesale cargo shippers (primary), classic car enthusiasts/collectors, and international car clubs and rally organisers. The firm operates with a small team of 1-10 employees supported by senior members with 40+ years of industry experience, and maintains a 4.3/5 Google rating based on 6 reviews.

Name

SEA GO International

Legal name

SEA GO International

Website

https://seago.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

SEA GO International is a privately held Australian freight forwarder that ships cars, caravans, motorcycles, and commercial cargo internationally across 35+ countries, serving individual relocators, classic car importers, and wholesale cargo shippers.

Ownership category

akta.pro rank

Product category

International Vehicle Shipping and Logistics

NAICS

Deep Sea Freight Transportation (483111), Deep Sea, Coastal, and Great Lakes Water Transportation (48311)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

International Vehicle Shipping & Export (RoRo/Container) (HSAKAFAJ)

akta.pro secondary industries

Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), Finished Vehicle Ocean RoRo & Deep-Sea Vehicle Carriers (TLADAJAC)

Keywords

• International vehicle shipping
• Car shipping logistics
• Shared container shipping
• Customs clearance services
• Vehicle import approval

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. International Vehicle Shipping Services: Revenue generated from shipping vehicles internationally via shared containers (R-Rak), full container load (FCL), and Roll-on/Roll-off (RoRo) methods. Services include import/export shipping, caravan shipping, customs clearance, and vehicle valuations.
2. FCL Wholesale Forwarding: Full Container Load wholesale freight forwarding from the USA to Australia for commercial cargo. Provides door-to-port and port-to-port services leveraging 12+ shipping line contracts. Revenue generated through freight rates and handling fees.
3. Vehicle Import Approval (VIA) Services: Assistance with Vehicle Import Approval applications for Australia, including guidance through the ROVER platform, document preparation, and compliance support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SEA GO International ships vehicles internationally between Australia and more than 35 countries using shared container (R-Rak), full container load (FCL), and roll-on/roll-off (RoRo) methods. The company delivers end-to-end logistics covering collection, transport, customs clearance, quarantine handling, Vehicle Import Approval (VIA) processing, professional vehicle valuations and final delivery for cars, classic cars, caravans, motorhomes, motorcycles, boats and commercial cargo.

Product overview

SEA GO International is a specialized international vehicle shipping company offering a comprehensive suite of logistics services for importing and exporting vehicles globally. The core offering includes R-Rak (shared container service) for cost-effective shared shipping, Full Container Load (FCL) wholesale services for commercial cargo from the USA to Australia, and RoRo (Roll-on/Roll-off) shipping for operational vehicles. Supporting services include Vehicle Import Approvals (VIA) navigation, customs clearance, and vehicle valuations. The company specializes in shipping routes from the UK, USA, Hong Kong, Japan, and New Zealand to Australia, with over 30 years of industry experience in international vehicle logistics.

Differentiator

Problem solved

Functional benefit

Brands

• R-Rak: Innovative container racking system for shared container services that maximizes space and reduces shipping costs
• FCL Wholesale
• RoRo

Quantifiable outcome

• Transit time UK to Australia approximately 50-55 days sailing plus ~1 week loading/unloading at each end.
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Autobox LogisticsminorStrategic or Co-development PartnerAutobox Logistics is referenced as a broker partner for UK to Australia car shipping, specifically mentioned in a customer testimonial where Andy Wildey worked with Aurora from Sea Go and Autobox Logistics to bring a classic car from Southampton to Melbourne.

Scale indicators5 records

Expansion highlights5 records

Broad incumbents

• DHL Global Forwarding: Global freight forwarding leader offering vehicle transport among its broader logistics portfolio. While not a vehicle-specialist, DHL provides competing international car shipping services including to Australia.
• Höegh Autoliners: Leading global RoRo vehicle carrier operating deep-sea and short-sea vehicle transport services. Forms part of the carrier network that SEA GO leverages for its RoRo shipping offerings.
• Wallenius Wilhelmsen: Global leader in finished vehicle logistics, operating RoRo vessels and providing end-to-end vehicle supply chain services. Represents the carrier/operator side of the vehicle shipping industry that SEA GO accesses as a customer.
• Kuehne+Nagel: One of the world's largest freight forwarders with significant automotive logistics practice. Provides air, sea, and road vehicle transport that competes with SEA GO's middle-market forwarding services.

Regional players

• Move My Wheels: Australian-based vehicle shipping specialist focused on international car and vehicle transport to/from Australia. Direct competitor in the same Australian niche market that SEA GO serves.
• AutoMove Australia: Australia-based international car shipping service offering FCL, shared container, and RoRo options. Direct competitor focused on the same Australian import/export niche as SEA GO.
• WheelChange: Australian vehicle shipping company offering international car and motorcycle transport services. Operates in the same Australian niche market with comparable service offerings.

Direct peers

• CFR Rinkens: International car shipping and freight forwarding company specializing in container, RoRo, and air freight for vehicles globally. Comparable to SEA GO's core offering of multi-modal vehicle shipping with shared/FCL/RORO options.
• Schumacher Cargo Logistics: US-based international vehicle shipping company offering RoRo, container, and air freight services for cars, motorcycles, and boats. Directly comparable to SEA GO as a freight forwarder specializing in vehicle transport between origin and destination markets.
• Allstates World Cargo: International vehicle shipping company offering container, RoRo, and air freight services for cars, trucks, and heavy equipment. Comparable to SEA GO as a multi-modal vehicle forwarder with global agent network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/seagointl
• YouTubeyoutube.com/channel/UCkrDOda58XklJrPsjrTxpxg
• Facebookfacebook.com/seagointernational
• LinkedInlinkedin.com/company/sea-go-international-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEA GO International