Tom Chandler and Associates

What Tom Chandler and Associates does

Tom Chandler and Associates, Inc. is a privately held, founder-owned residential interior design firm headquartered at 2210 Cantrell Rd., Little Rock, Arkansas, in continuous operation since 1980. The firm offers a portfolio of eight service lines centered on full-service home design: the "Miracle in a Day" One Day Home Make Over (rearrangement of existing furnishings), Complete Home Move In (turnkey packing, unpacking, and organization), New Construction and Renovation Consultation (working with architects on floor plans and finish selections), Window Treatment and Custom Bedding, Outdoor Design Consultation, ad-hoc Design Consultation, and seasonal Holiday Decorating (late October through mid-December). Client base is composed of individual homeowners and SMB residential customers, delivered through a direct-to-consumer, in-home consultation model with services performed across at least 11 U.S. states (Arkansas, Hawaii, North Carolina, Maryland, Washington D.C., California, Florida, Tennessee, Texas, Oklahoma, Louisiana).

The business model is a hybrid of project-based professional services and a small education vertical. Design services are sold via quote-based, non-publicly-disclosed fees on a per-project basis, generating the majority of revenue through episodic engagements. The secondary revenue stream is the Chandler School of Interior Decorating, a sub-brand operating an accredited 10-week evening course (formerly 8 weeks) priced at $750 total ($200 deposit to reserve a seat), held in Fall and Spring semesters at the Little Rock headquarters, accredited by the Arkansas State Board of Career Education. An optional two-day Dallas educational trip is offered to students for an additional fee. No technology platform, API, or AI tooling underlies the practice; delivery is human-led design expertise.

Go-to-market is sales-led and relationship-driven, relying on the founder Tom Chandler's personal reputation, word-of-mouth referrals accumulated over 40+ years, and organic social presence on Houzz, Facebook, Instagram, and Twitter. The Chandler School functions as both a revenue stream and a top-of-funnel marketing channel that builds brand awareness and seeds future client demand. There are no disclosed partnerships, no third-party resellers, no institutional investors, and no M&A activity in the record. Tom Chandler remains the sole owner and "Dean of Design," and the firm employs between 11 and 50 people.

Name

Tom Chandler and Associates

Legal name

Tom Chandler and Associates, Inc.

Website

https://tomchandlerandassociates.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Tom Chandler and Associates is a founder-owned residential interior design firm in Little Rock, AR, offering in-home design services (makeovers, move-ins, renovations, window treatments, holiday decorating) to homeowners across 11+ U.S. states, plus the accredited Chandler School of Interior Decorating.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro industry

PRIMARYHSAPAEAJ

Pre-Sale / Move-In Whole-Home Refresh & Modernization

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

SECONDARYHSAPAEAI

Luxury Whole-Home Renovation (High-End Finishes & Custom Build)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

Keywords

• Interior design services
• Residential decorating
• Home renovation design
• Window treatment design
• Interior decorating education

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Design Consultation Services: Revenue from one-on-one design consultations, one-day home makeovers, complete home move-in services, new construction and renovation consultation, window treatment design, outdoor design, and holiday decorating services. Primarily one-time service fees.
2. Chandler School of Interior Decorating: Educational program revenue from a 10-week interior decorating course. Students pay a total course fee of $750 including deposit. Additional revenue from optional Dallas educational trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tom Chandler and Associates is a full-service residential interior design firm founded in 1980 that provides in-home design consultation, one-day home makeovers, complete move-in assistance, new construction and renovation design, custom window treatments and bedding, outdoor living design, and seasonal holiday decorating. The firm also operates the Chandler School of Interior Decorating, an accredited 10-week evening course teaching decorating fundamentals to aspiring decorators.

Product overview

Tom Chandler and Associates, Inc is a full-service interior design firm offering a portfolio of eight distinct service offerings centered around residential interior design and decoration. The core services include the One Day Home Make Over (marketed as the 'Miracle in a Day'), Complete Home Move In assistance, New Construction and Renovation Consultation, Window Treatment and Custom Bedding, Outdoor Design Consultation, and Design Consultation. The firm also operates the Chandler School of Interior Decorating, an accredited 10-week evening course teaching decorating principles, with an optional Dallas educational trip. Additionally, seasonal Holiday Decorating services are offered. Together, these services provide clients with comprehensive interior design solutions ranging from one-time room refreshes to ongoing design education.

Differentiator

Problem solved

Functional benefit

Brands

• Chandler School of Interior Decorating: A 10-week accredited decorating course taught by Tom Chandler, covering interior design fundamentals, traffic flow, furniture placement, accessorizing, lighting, paint and fabric selection, and window treatments. Includes home tours, resource tours, and optional Dallas trip.

Products and services

• One Day Home Make Over A "Miracle in a Day" service in which Tom Chandler and his team visit a client's home and rearrange existing furniture, accessories, and art to maximize the home's potential without requiring new purchases.
• Complete Home Move In Full-service moving and organizing assistance in which the Chandler Team handles packing, unpacking, and complete move-in to a new home, including transitions to larger, smaller, or assisted-living spaces.
• New Construction and Renovation Consultation Consultation for new builds and remodels, including collaboration with architects on floor plans and selection guidance for flooring, paint, countertops, electrical, lighting, brick, doors, and cabinetry.
• Window Treatment and Custom Bedding Custom window treatment design service including on-location consultation with the firm's fabricator, fabric selection, and quote generation for client financial approval.
• Outdoor Design Consultation

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ethan Allen: A large, established home furnishings retailer offering free in-store and in-home interior design services alongside its own furniture line — competes broadly with Tom Chandler and Associates for residential design projects but adds manufacturing and retail scale.
• Pottery Barn: A large home furnishings brand offering free design services through in-store specialists — comparable to Tom Chandler and Associates as a residential design resource for homeowners, though anchored to Pottery Barn's product catalog.
• RH (Restoration Hardware): A luxury home furnishings brand offering full-scale interior design services through galleries and design professionals — competes in the high-end residential design segment with Tom Chandler, but with a much broader product and retail portfolio.
• West Elm: A Williams-Sonoma-owned modern home furnishings retailer providing in-store and virtual interior design services — overlaps with Tom Chandler and Associates on residential design demand but anchors the offering around its own retail catalog.
• Ballard Designs: A catalog and online home furnishings retailer that offers complimentary interior design services to shoppers — adjacent competitor to Tom Chandler and Associates in the residential design and décor space, but distribution-led rather than service-led.
• Serena & Lily: A coastal-inspired home furnishings and design brand offering complimentary design services — competes with Tom Chandler and Associates for style-conscious residential design clients, but combines retail, catalog, and design under one roof.

Emerging players

• Modsy: An online interior design platform that delivers 3D-rendered room designs and shopping lists — overlapping with Tom Chandler and Associates in serving homeowners seeking redesign help, but at a lower price point and without in-home consultation.
• Havenly: An online interior design service matching homeowners with designers for remote room-by-room makeovers — competes for the same residential design customer that Tom Chandler and Associates serves, but via a digital, lower-touch delivery model.
• Laurel & Wolf: An online marketplace connecting homeowners with vetted interior designers for e-design projects — an emerging alternative to traditional in-home design consults like those offered by Tom Chandler and Associates, focused on remote delivery at lower price points.

Direct peers

• Decorating Den Interiors: A franchise-based interior decorating and design firm with a national footprint, comparable in that it sells personalized residential design services directly to homeowners via in-home consultations — directly competing with Tom Chandler's service-led, consultation-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tchandler_assoc
• Facebookfacebook.com/TomChandlerandAssociatesInteriors
• Instagraminstagram.com/tchandler_assoc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tom Chandler and Associates