What Framar Distributors does

Framar Distributors Corporation is a 100% Puerto Rican, family-owned distribution company founded in 1992 by siblings Carmen Guerrero and Francisco Guerrero, headquartered at 13 Ave. Simón Madera in San Juan, Puerto Rico. The company distributes automotive body shop equipment and paints, industrial coatings, marine coatings, fiberglass materials, and epoxy/floor resin systems, carrying more than 6,500 SKUs from over 100 brands including Sherwin Williams, 3M Automotive, SEM Products, Indasa Abrasives, DeVilbiss, PPG Industrial, Carboline, NOAH Fiberglass, and Blue Water. Framar claims to be the #1 automotive equipment distributor in Puerto Rico and the Caribbean.

The business operates a hybrid go-to-market model combining a six-person field sales team (covering Routes 32-37 across Puerto Rico) with a B2B online ordering portal (order.framarpr.com) and direct phone/email sales support. Revenue is generated primarily through product distribution markups on factory-direct pricing obtained via exclusive distributor relationships, supplemented by paid training seminars at the company's in-house training facility featuring a professional paint booth. Free next-day island-wide delivery is a core service promise, and certified technicians provide on-site technical support at customer shops, vocational centers, and marinas.

The customer base spans six vertical segments — automotive body and paint shops (primary), industrial manufacturing and facilities, marine vessels and marinas, fiberglass fabricators, epoxy/resin craftspeople, and vocational/educational institutions — with no single customer concentration disclosed. The company is privately held with no external investors, no subsidiaries, no M&A history, and no disclosed revenue. Headcount is in the 11-50 range with no public technology platform beyond a standard B2B e-commerce catalog and downloadable PDF catalog.

Name

Framar Distributors

Legal name

Framar Distributors Corporation

Website

https://framarpr.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Framar Distributors is a family-owned Puerto Rican wholesale distributor founded in 1992 that supplies automotive, industrial, marine, and fiberglass coatings and equipment from 100+ brands to body shops, industrial facilities, marinas, and fiberglass fabricators across Puerto Rico and the Caribbean.

Ownership category

akta.pro rank

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution - Automotive Equipment & Paint: Distribution of automotive body shop equipment, paints, and supplies. Framar serves as exclusive distributor for multiple brands, offering over 100 product brands. Revenue generated through product markups on factory-direct pricing from brands such as Sherwin Williams, 3M Automotive, SEM Products, Indasa Abrasives, DeVilbiss, FMX, Transtar, and Evercoat.
2. Product Distribution - Industrial Equipment & Paint: Distribution of industrial paints, anticorrosive treatments, primers, catalyzed paints, and industrial coatings. Products include high-performance industrial paints, epoxy and zinc primers, urethanes, polyurethanes, enamels, concrete floor coatings, specialized thinners, solvents, high-temperature paints, sealants, fillers, and intumescent coatings.
3. Product Distribution - Marine Equipment & Paint: Distribution of specialized marine coatings including antifouling paints, polyurethanes, primers, gelcoats, and fiberglass repair products. Brands include Blue Water, 3M Marine Products, NOAH Fiberglass, and Berger.
4. Product Distribution - Fiberglass & Resins: Distribution of over 500 fiberglass products including polyester resin, epoxy resins, fiberglass cloth, chopped strand mat, woven roving, gelcoats, foam cores, and application materials.
5. Product Distribution - Epoxy & Floor Resins: Distribution of certified epoxy, urethane, and polyester resin systems for industrial floors, furniture manufacturing, river tables, and resin art. Products include pigments, metallic powders, mixing tools, primers, and sealants.
6. Training & Seminars: Training center and seminars for automotive and marine industry professionals, offering hands-on courses, workshops, and certification programs at their training facility with a professional paint booth.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Framar Distributors distributes automotive, industrial, and marine coatings, body shop equipment, fiberglass materials, and epoxy/floor resins to businesses across Puerto Rico and the Caribbean. Operating as a wholesale distributor of more than 6,500 products from 100+ brands including Sherwin Williams, 3M, and PPG, the company offers factory-direct pricing, certified technical support, training seminars, and free next-day island-wide delivery.

Product overview

Framar Distributors is a 100% Puerto Rican, family-owned distribution company founded in 1992 that serves the automotive repair, industrial coatings, marine, and fiberglass industries across Puerto Rico and the Caribbean. The company operates as a distribution platform with five core product categories: Automotive Equipment & Paint Distribution, Industrial Equipment & Paint Distribution, Marine Equipment & Paint Distribution, Fiberglass Resins & Materials, and Epoxy & Floor Resins. These are supported by four service offerings: Training Center & Workshops, Seminars, Technical Support, and Sales Support. The company distributes over 100 brands including Sherwin Williams, 3M Automotive, PPG Industrial, Carboline, and NOAH Fiberglass Products, offering more than 6,500 products through both an online B2B ordering portal and a downloadable PDF catalog. Next-day delivery is provided island-wide at no additional cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Equipment & Paint Distribution Distribution of automotive body repair and paint equipment and supplies, serving as the #1 distributor in Puerto Rico and the Caribbean with over 100 brands including Sherwin Williams, 3M Automotive, SEM Products, Indasa Abrasives, DeVilbiss, FMX, Transtar, and Evercoat. Targets collision repair shops, auto body technicians, and automotive paint professionals.
• Industrial Equipment & Paint Distribution Distribution of industrial coatings and equipment including high-performance paints, anticorrosive treatments, epoxy and zinc primers, catalyzed paints (urethanes and polyurethanes), industrial enamels, concrete floor coatings, specialized thinners, high-temperature paints, industrial sealants, and intumescent coatings for metal structures, tanks, and heavy equipment. Targets manufacturing plants, warehouses, and industrial facilities.
• Marine Equipment & Paint Distribution Distribution of specialized marine coatings including antifouling paints, polyurethane finishes, primers, anticorrosive treatments, and gelcoats. Brands include Blue Water, 3M Marine Products, NOAH Fiberglass Products, and FMX. Targets boat owners, marinas, marine service providers, and yacht maintenance professionals.
• Fiberglass Resins & Materials Distribution Distribution of over 500 fiberglass products including polyester resins, epoxy resins, fiberglass cloths, chopped strand mat, woven roving, combo-mat, bi-axial cloths, veil cloth, peel-ply, release fabric, gelcoats, waxes, release agents, foam cores, honeycomb panels, and application materials. Targets fiberglass fabricators and repair shops.
• Epoxy & Floor Resins Distribution Distribution of certified epoxy, urethane, and polyester resin systems for industrial floors, river tables, furniture manufacturing, and resin art. Includes pigments, metallic powders, mixing tools, primers, sealants, and abrasives. Targets artisans, furniture makers, and contractors.
• Training Center & Workshops Hands-on training courses and workshops at Framar's training center with a professional paint booth, covering automotive painting techniques, product application, and industry best practices for auto body technicians. Targeted at shop owners, technicians, and vocational institutions.
• Industry Seminars Educational seminars for educational institutions and the general public on automotive industry techniques, providing training for current and future auto body technicians. Targeted at vocational schools and educational entities.
• Technical Support Certified technicians provide on-site technical assistance at auto body shops, vocational centers, and marinas across Puerto Rico, including product training and application support. Targeted at shop owners and industrial customers.
• B2B Online Product Catalog B2B online ordering portal featuring over 6,500 products available for quotation and order placement at order.framarpr.com. Targeted at paint shops, distributors, and industrial customers across Puerto Rico.

Quantifiable outcome

• Over 34 years in business serving Puerto Rico and Caribbean markets
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Carboline: Industrial coatings manufacturer specializing in protective and marine coatings. Framar distributes Carboline products in Puerto Rico; relevant as a brand principal benchmark.
• AutoZone: Large U.S. auto parts retailer with commercial programs serving professional installers. Comparable as a wholesale channel for automotive products, though retail-skewed and broader than Framar's specialty coatings focus.
• Axalta Coating Systems: Global coatings manufacturer focused on refinish and industrial markets. Comparable as a brand principal in Framar's portfolio and a competitor in the broader coatings distribution value chain.
• PPG Industries: Global industrial and automotive coatings manufacturer. Comparable as a Framar principal supplier and indirect competitor via its own direct distribution and OEM relationships.
• NAPA Auto Parts (Genuine Parts Company): Largest U.S. automotive parts distributor with extensive store and delivery network serving repair shops. Comparable as a wholesale distributor to automotive professionals, though broader in category scope than Framar's coatings focus.
• Sherwin-Williams (Industrial/Automotive divisions): Major coatings manufacturer that is both a Framar supplier (exclusive brand) and an indirect competitor through its own branch distribution. Relevant as a benchmark for the principal brands Framar represents.

Direct peers

• Lanco Paints / Lanco & Harris Cos. Puerto Rico-based paints and coatings manufacturer-distributor serving the same Caribbean territory. Directly competes with Framar on automotive and industrial coatings in the local Puerto Rico market.
• National Coatings and Supplies (NCS): Major U.S. distributor of automotive refinish paints, coatings, and equipment to body shops. Closely comparable business model with exclusive regional brand rights, field sales, and shop-focused technical training.
• FinishMaster: U.S. leader in paint and coatings distribution to the collision repair industry. Directly comparable as a specialty coatings distributor serving auto body shops with field sales, multiple brand partnerships, and technical support.

Emerging players

• Benjamin Moore & Co. Architectural and industrial coatings manufacturer-distributor with independent retailer network. Comparable as a specialty coatings distributor model, with a different end-customer mix (decorators vs. auto body / industrial).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/framardistributors
• LinkedInlinkedin.com/company/framar-distributors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Framar Distributors