The Grind Coaching & Consulting

What The Grind Coaching & Consulting does

The Grind Coaching & Consulting is a financial wellness practice founded in 2023 by Fatima Perez-Luthi in Kansas, delivering one-on-one coaching and consulting to individuals, families, and entrepreneurs. Its service portfolio spans five core offerings — savings plan creation, credit building, financial planning, and budgeting — plus an add-on notary service for business forms and contracts. Each engagement begins with a free 30-minute financial health checkup consultation, after which ongoing coaching is bundled with the selected service; pricing beyond the free intake is not publicly disclosed.

The company is preparing to launch Voyage CFO 4U, a first-of-its-kind mobile application designed to broaden access to financial coaching tools and community resources. As of the available data the app is in pre-launch waitlist, signaling an intended pivot from a purely human-delivered service model toward a hybrid self-serve/product-led motion, though no technical architecture, AI integration, or release timeline beyond a 2026 launch window has been disclosed.

The business operates on a direct-to-consumer professional services model, acquiring customers through its website, social media, email, and phone, anchored to a Kansas-area-code contact line. It is a privately held, founder-owned firm with no external investors, no disclosed headcount, and no published revenue. Customer acquisition currently relies on content marketing around financial wellness topics and personal referrals, with the Voyage CFO 4U waitlist acting as the primary forward-looking demand-generation asset.

Name

The Grind Coaching & Consulting

Legal name

The Grind Coaching & Consulting

Website

https://grindcoachingandconsulting.org

Company type

Private

Founded year

2023

Operating status

Operating

Short description

The Grind Coaching & Consulting is a founder-led financial coaching and consulting firm serving individuals, families, and entrepreneurs with savings planning, credit building, financial planning, budgeting, and notary services, with a mobile app planned for 2026.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Coaching & Budgeting Advisory (FSAEAAAH)

akta.pro secondary industries

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)

Keywords

• Financial coaching services
• Credit building guidance
• Savings plan creation
• Personal budgeting assistance
• Mobile notary services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Coaching & Consulting Services: Personalized financial coaching and consulting services provided alongside each financial service offering. Includes financial health assessments, savings planning, credit building guidance, financial planning, and budgeting services. Delivered through one-on-one coaching sessions with founder Fatima Perez-Luthi.
2. Notary Services: Business form and contract notarization services offered as an additional service to clients. Allows customers to notarize documents without traveling to a bank or other office location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Grind Coaching & Consulting provides personalized financial coaching and consulting to individuals, families, and entrepreneurs. Core offerings include savings plan creation, credit building guidance, comprehensive financial planning, monthly budgeting design, and mobile notary services for business forms and contracts, beginning with a free 30-minute financial health checkup consultation. An upcoming mobile application, Voyage CFO 4U, is in development to deliver financial coaching tools and community access at scale.

Product overview

The Grind Coaching & Consulting is a financial coaching and consulting practice offering personalized financial wellness services. The company provides a suite of services including savings plan creation, credit building, financial planning, budgeting, and notary services, all bundled with coaching and consulting support. An upcoming mobile app called VOYAGE CFO 4U represents the company's first technology product, designed to democratize access to financial tools and community. Services are delivered through personalized coaching with founder Fatima Perez-Luthi, starting with a free 30-minute financial health assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Voyage CFO 4U: A first-of-its-kind mobile app designed to give every individual, family, and entrepreneur access to powerful financial coaching, tools, and community. Built for real life.

Products and services

• Create a Savings Plan A roadmap service for individuals and families to achieve financial goals and obtain peace of mind, delivered through one-on-one coaching with founder Fatima Perez-Luthi.
• Grow Your Credit Credit improvement service designed to boost credit scores, described as one of the most important measures of financial health, provided with coaching and consulting support.
• Design a Financial Plan Service that creates a big-picture plan outlining how to spend money each month while achieving goals and navigating the peaks and valleys of each life stage, with coaching and consulting bundled in.
• Build a Budget Monthly spending plan design service to help individuals, families, and entrepreneurs manage finances effectively, provided with coaching and consulting support.
• Notary Services Notarization of business forms or contracts delivered without requiring the client to travel to a bank or other office, ideal for entrepreneurs and small business owners.
• 30 Minute Financial Health Checkup Consultation Free 30-minute financial health checkup consultation to discover next steps and determine appropriate services for the client, serving as the lead-generation and onboarding touchpoint.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• LearnVest (acquired by NM): Originally an online financial planning and coaching service, now part of Northwestern Mutual. Directly comparable to The Grind in combining digital tools with human coaching for budgeting, debt payoff, and financial planning.
• MoneyLion: Consumer fintech platform offering credit building, banking, lending, and financial content. Comparable to the Voyage CFO 4U app vision in bundling personal finance tools and education into a mobile-first experience for working-class consumers.
• SmartAsset: Financial advisory marketplace offering calculators, educational content, and matching consumers with advisors. Overlaps with The Grind's content-driven top-of-funnel marketing and personal financial planning positioning.
• Ramsey Solutions: Dave Ramsey's financial education and coaching platform, offering budgeting, debt elimination, and wealth-building courses, books, and live coaching. Directly comparable to The Grind as a personal financial coaching business, but at vastly greater scale and reach.
• Dave (Dave Inc.): Public fintech app offering budgeting, credit building, and side-hustle tools for underbanked consumers. Comparable to The Grind's Voyage CFO 4U roadmap and its mission-driven focus on equitable financial access for everyday Americans.

Direct peers

• XY Planning Network: Network of fee-only financial advisors serving Gen X and Gen Y clients with holistic financial planning, often for a flat monthly fee. Comparable business model to The Grind: personalized, ongoing financial guidance for individuals rather than product-pushing brokerage.
• Money Management International (MMI): Nonprofit provider of credit counseling, debt management, housing counseling, and financial education. Overlapping offering with The Grind across credit building, budgeting, and personalized financial coaching for individuals and families.
• Financial Finesse: Provider of workplace financial wellness programs including one-on-one coaching, online learning, and personalized financial plans. Comparable to The Grind in coaching-led delivery model and emphasis on financial literacy and planning.
• GreenPath Financial Wellness: Nonprofit financial counseling and coaching provider offering credit counseling, debt management, budgeting, and housing counseling. Comparable service mix to The Grind including credit building, budgeting, and financial planning delivered through one-on-one coaching.

Regional players

• Balance (consumer credit counseling): Nonprofit financial counseling and education provider offering credit counseling, housing counseling, and student loan counseling. Comparable to The Grind in delivering personalized, mission-driven financial wellness services to individuals and families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/f.perez.luthi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grind Coaching & Consulting