YELLOW
YELLOW is a Bangladesh-based premium fashion brand operating a direct-to-consumer Shopify e-commerce platform, offering Western and ethnic apparel for men, women, kids, and newborns, plus home goods, targeting style-conscious urban consumers nationwide.
- Company typePrivate
- Founded2004
- HeadquartersDhaka, Bangladesh
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What YELLOW does
YELLOW, legally Yellow Clothing Ltd, is a Bangladesh-based premium fashion brand operating a direct-to-consumer e-commerce platform at yellowclothing.net. The company sells apparel across men's Western and ethnic wear (Panjabi, Kabli, Fatua, waistcoats, casual and formal shirts, polos, jeans, athleisure), women's Western and ethnic wear (kurtis, sarees, long dresses, lawn collections), and children's clothing (Prince, Princess, Boys, Girls, Junior, Newborn lines), plus home furnishings (YELLOW Home) including bed sheets, cushions, and table décor. The platform is built on Shopify with standard e-commerce features including product search, filtering, wish list, account management, and newsletter subscription.
The business model is one-time retail purchase at fixed prices denominated in Bangladeshi Taka (Tk), with no subscription or membership component. Prices range from approximately Tk 695 for newborn items to Tk 6,995+ for premium ethnic sets, with VAT applied at checkout. Free countrywide shipping and a 15-day exchange policy are used to reduce purchase friction. The company maintains a multi-platform social media presence across Facebook, Instagram, TikTok, YouTube, and a content blog to drive top-of-funnel demand.
YELLOW's target customers are style-conscious urban consumers in Bangladesh seeking premium-quality, climate-appropriate clothing that transitions between everyday Western wear and traditional ethnic occasions. Families with children are a secondary segment, served through dedicated age-tiered collections and the Mini-Me parent-child coordinating line. The company is privately held with no disclosed institutional investors, no M&A activity, no patent portfolio, and no disclosed management team beyond customer service contacts. Geographic operations are limited to Bangladesh with no international expansion indicated.
YELLOW firmographics
Firmographics- Name
- YELLOW
- Legal name
- Yellow Clothing Ltd
- Website
- https://yellowclothing.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- YELLOW is a Bangladesh-based premium fashion brand operating a direct-to-consumer Shopify e-commerce platform, offering Western and ethnic apparel for men, women, kids, and newborns, plus home goods, targeting style-conscious urban consumers nationwide.
- Ownership category
- akta.pro rank
Where YELLOW is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
YELLOW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Retail Sales: YELLOW generates revenue through direct retail sales of apparel and home goods via their e-commerce platform, with products sold at fixed retail prices in Bangladeshi Taka (Tk). The company sells across multiple product categories including men's, women's, kids' clothing and home furnishings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single one-time purchase model with per-product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
YELLOW product offering
Product offeringCore offering
YELLOW is a premium Bangladeshi fashion brand that designs, sources, and sells contemporary clothing and home goods directly to consumers. The product range spans men's western wear (shirts, polos, T-shirts, jeans, chinos), men's ethnic wear (Panjabi, Kabli sets, Fatua, waistcoats), women's western and ethnic wear (including a Lawn collection, Mystika, and Bling sub-brands), kids' clothing (Prince, Princess, Mini-Me, newborn lines), and YELLOW Home textiles (bed sheets, cushions, table décor). All products are sold retail at fixed prices in Bangladeshi Taka through the brand's own Shopify-powered e-commerce store.
Product overview
YELLOW is a premium Bangladeshi fashion brand offering a comprehensive clothing and home goods portfolio. The core product is YELLOW Clothing, a unified fashion e-commerce platform featuring Men's Western Wear (casual shirts, formal shirts, polo shirts, T-shirts, jeans, chinos, shorts) and Men's Ethnic Wear (Panjabi, Kabli suits, Fatua, waistcoats). For women, the brand offers Women's Western Wear (fashion tops, long dresses, T-shirts, jeans) and Women's Ethnic Wear including the popular Lawn Collection and Mystika and Bling sub-brands. Children's offerings include the Prince and Princess collections plus the Mini-Me coordinating collection for parents and children. The brand also extends into YELLOW Home (bed sheets, cushions, throws, table décor) and an Athleisure Collection. All products are available through the Shopify-powered e-commerce platform with countrywide shipping and exchange options.
Differentiator
Problem solved
Functional benefit
Brands
- Mystika Collection: Women's western wear collection featuring mystical designs
- Bling Collection
- Prince
- Princess
- Mini-Me
Products and services
- Men's Western Wear
- Men's Ethnic Wear
- Women's Western Wear
- Women's Ethnic Wear
- Lawn Collection
- Kids' Clothing
- Mini-Me Collection
- YELLOW Home
- Athleisure Collection
- Men's Accessories
- Summer '26 Collection
Quantifiable outcome
- Free countrywide shipping with 5-8 business days estimated delivery
- +1 more outcomes
Companies that use YELLOW
Customer profileSegments3 records
Ideal customer profiles3 records
YELLOW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YELLOW partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
YELLOW competitors and assessment
Company assessmentRegional players
- Ajio: India-based fashion e-commerce platform (Reliance Retail) covering western, ethnic, and kids' wear across price tiers. Regional comparable to YELLOW given shared South Asian consumer market dynamics, ethnic-plus-western mix, and DTC-plus-marketplace model.
- Myntra: India's largest fashion-focused e-commerce marketplace. Operates in a different country but is a useful regional comparable to YELLOW's DTC e-commerce model, multi-brand and private-label assortment, and South Asian consumer targeting — illustrating the scale potential of South Asian online fashion.
Direct peers
- Cats Eye: A long-standing Bangladeshi fashion brand offering men's, women's, and kids' apparel with both retail stores and online channels. Comparable to YELLOW in category coverage and Bangladeshi consumer base, with a similarly broad ethnic-plus-western assortment.
- Aarong: Bangladesh's most established fashion retail brand (owned by BRAC), operating across men, women, kids, and home with both physical stores and e-commerce. Directly comparable to YELLOW in target market (urban Bangladeshi consumers), product breadth (ethnic and western wear), and premium positioning, though at significantly larger scale and with omnichannel presence.
- Sailor: Bangladesh-based apparel brand with multi-category offerings (men, women, kids) sold through e-commerce. Comparable to YELLOW in Bangladesh DTC fashion positioning and SKU breadth across family segments.
- Anjan's: Bangladesh fashion retailer with men's, women's, and ethnic wear sold via online channels and select retail. Comparable to YELLOW in product mix, Bangladesh consumer focus, and DTC e-commerce-led operating model.
- Le Reve: Bangladesh-based premium fashion retailer serving men and women with western and ethnic wear through e-commerce and physical stores. Closely comparable to YELLOW in premium positioning, family-oriented targeting, and DTC-plus-retail distribution model.
- Ecstasy Bangladesh: Bangladesh-origin fashion brand with men's, women's, and kids' apparel sold via e-commerce. Comparable to YELLOW in single-country DTC focus, family assortment, and mid-premium price positioning targeting style-conscious Bangladeshi consumers.
- Plus Point Fashion: Bangladesh-based fashion retailer with multi-category apparel (men, women, kids) and home textiles sold online. Comparable to YELLOW in product breadth and Bangladesh e-commerce DTC model, though positioned more in the value tier.
- Westecs: Bangladesh men's and women's western wear brand with e-commerce presence and wide SKU assortment. Comparable to YELLOW in Bangladesh DTC apparel focus, though with a heavier emphasis on western wear versus YELLOW's ethnic-western blend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
YELLOW social profiles
Digital presenceYELLOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
YELLOW leadership team
Management profileNumber of profiles
YELLOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YELLOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YELLOW
What does YELLOW do?
YELLOW is a premium Bangladeshi fashion brand that designs, sources, and sells contemporary clothing and home goods directly to consumers. The product range spans men's western wear (shirts, polos, T-shirts, jeans, chinos), men's ethnic wear (Panjabi, Kabli sets, Fatua, waistcoats), women's western and ethnic wear (including a Lawn collection, Mystika, and Bling sub-brands), kids' clothing (Prince, Princess, Mini-Me, newborn lines), and YELLOW Home textiles (bed sheets, cushions, table décor). All products are sold retail at fixed prices in Bangladeshi Taka through the brand's own Shopify-powered e-commerce store.
Is YELLOW a public or private company?
YELLOW is a private company. It is classified as unknown and is currently operating.
When was YELLOW founded?
YELLOW was founded in 2004. It employs 5,001 to 10,000 people.
Where is YELLOW based?
YELLOW is headquartered in Dhaka, Bangladesh, in the Asia region.
How does YELLOW make money?
One revenue line is on record: direct Retail Sales.
Who are YELLOW's main competitors?
Regional players on record are Ajio and Myntra. Direct peers are Cats Eye, Aarong, Sailor, Anjan's, Le Reve, Ecstasy Bangladesh, Plus Point Fashion and Westecs.
Does YELLOW have an API?
No public API is recorded for YELLOW.