Asauto

What Asauto does

ASAUTO C.A. is a privately held Venezuelan wholesale distributor of original and alternative automotive parts and components, founded in 2010 and headquartered in Valencia, Estado Carabobo. The company serves B2B customers — primarily SMB auto parts retailers, allied partner stores (tiendas aliadas), and independent sales representatives — alongside end consumers reached through the partner store network. Its product catalog spans multiple vehicle makes and models and is sourced from international manufacturing partners operating under ISO and OEM certifications, with brand lines including Fraco (gaskets and oil seals), Yukkazo, Mopar, and Cablesca.

The business runs on a traditional wholesale distribution model: a strategic direct sales force covers major zones of Venezuela, augmented by a nationwide allied store network for last-mile retail availability. Customer engagement is conducted primarily through WhatsApp, phone, and email ([email protected]), with a dedicated B2B sales portal (asauto.biz/portalv2) supporting registered wholesale customers with self-service catalog browsing and ordering. Pricing is quote-based with no publicly disclosed tariffs.

Asauto generates revenue through transaction-based wholesale sales of automotive components, with no disclosed funding, institutional investors, parent company, or public listing. The company is actively recruiting new commercial allies and sales representatives nationwide and continues to broaden its brand portfolio, indicating ongoing investment in distribution depth rather than scale-defining expansion.

Name

Asauto

Legal name

ASAUTO C.A.

Website

https://asauto.com.ve

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ASAUTO C.A. is a Venezuelan wholesale distributor of original and alternative automotive parts, founded in 2010 and headquartered in Valencia. The company supplies allied retailers, partner stores, sales representatives, and end customers across Venezuela through a direct sales force and B2B sales portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wholesale Auto Parts Distribution: Revenue generated through wholesale distribution of original and alternative automotive components to allied businesses, retailers, and end customers across Venezuela. Transaction-based sales model with quote-driven pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Asauto C.A. is a Venezuelan wholesale distributor of original and alternative automotive parts and components for multiple vehicle makes and models. The company supplies a multi-brand catalog — including sub-brands such as Fraco (gaskets and oil seals) and Yukkazo — sourced from international manufacturing partners with ISO and OEM certifications. Products reach allied businesses, retailers, and sales representatives across Venezuela through a national distribution network combining a direct sales force and allied partner stores.

Product overview

Asauto is a wholesale automotive parts distributor operating in Venezuela since 2010. The company offers a portfolio of original and alternative automotive components through a national distribution network. Their product offering centers on the Autopartes y Componentes Automotrices catalog, which includes multiple branded lines (such as Fraco for gaskets and oil seals) sourced from international manufacturing partners. The company operates primarily as a B2B wholesaler, serving allied businesses and sales representatives across Venezuela.

Differentiator

Problem solved

Functional benefit

Brands

• Fraco: Gasket and oil seal products
• Yukkazo

Products and services

• Autopartes y Componentes Automotrices Wholesale catalog of original and alternative automotive parts and components covering multiple vehicle makes and models, distributed nationally to allied businesses, retailers, and end customers in Venezuela. The catalog encompasses branded lines including Fraco (gaskets and oil seals) and Yukkazo (automotive parts) sourced from international manufacturers with ISO and OEM certifications.
• Sales Portal (asauto.biz / portalv2) Dedicated online sales portal at asauto.biz/portalv2 where registered wholesale customers access the Asauto product catalog and place orders, serving as a self-service channel for allied businesses and retailers in Venezuela.

Quantifiable outcome

• National distribution coverage in Venezuela through allied stores and strategic sales force

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• International Manufacturing PartnerscoreStrategic or Co-development PartnerManufacturing allies that produce automotive components for Asauto's catalog. These international partners maintain production processes meeting the strictest industry standards including ISO certifications and OEM specifications, ensuring product quality and reliability.
• Quality Brand Manufacturers (e.g., Fraco, Yukkazo)coreStrategic or Co-development PartnerPartnerships with quality automotive component brands including Fraco (Gasket Oil Seal) and Yukkazo. These brand partnerships provide the product portfolio offered through Asauto's distribution network to Venezuelan market.
• Allied Stores Network (Tiendas Aliadas)coreChannel Partner/ Reseller/ DistributorNetwork of allied partner businesses throughout Venezuela that serve as distribution points and resellers of Asauto automotive components to end customers. These partner stores guarantee maximum product availability nationwide.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoZone: Largest US-based specialty retailer and distributor of automotive replacement parts and accessories. Comparable as a multi-channel auto-parts wholesaler/retailer operating through stores, commercial programs, and an online ordering portal — many of the same capabilities Asauto is building in Venezuela at a vastly larger scale.
• O'Reilly Automotive: US-leading auto parts retailer/wholesaler serving both DIY and professional installer (commercial) customers. Comparable business model — multi-channel B2B/B2C parts distribution with strong commercial-account program — mirrors Asauto's allied-stores-plus-portal approach, though at much greater scale.
• Advance Auto Parts: US specialty retailer/wholesaler of automotive parts and accessories serving both consumers and professional installers. Comparable as a multi-channel B2B/B2C parts distributor with commercial-account and online-ordering capabilities, similar in role to Asauto within its Venezuelan footprint.
• Genuine Parts Company (NAPA Auto Parts): Distributor of automotive replacement parts through the NAPA network worldwide. Directly comparable as a wholesale auto-parts distributor supplying a network of affiliated resellers/workshops — analogous to Asauto's Tiendas Aliadas model, but with global reach and a deep branded catalog.

Others

• Valeo Service: Global automotive parts supplier with a strong aftermarket distribution business across the Americas. Functions as a comparable upstream OE-quality supplier whose branded product ranges typically flow through wholesale distributors like Asauto.
• Bosch Automotive Aftermarket: One of the world's largest automotive parts manufacturers and aftermarket suppliers. As an upstream supplier of OE-quality components and as a brand-name reference comparable to Asauto's partnerships (Fraco, Yukkazo, Mopar), Bosch represents the type of international manufacturing ally that anchors Asauto's catalog offering.
• Continental Automotive Aftermarket: Major international automotive parts manufacturer with a dedicated aftermarket division. Relevant as a global supplier of OE-quality parts, comparable in role to Asauto's international manufacturing partners whose branded product lines populate Asauto's catalog.
• Denso Aftermarket: Global OEM-grade automotive components manufacturer with an aftermarket distribution business. Comparable to Asauto's international-manufacturing-partner cohort — Denso represents the kind of ISO/OEM-certified supplier that supplies branded parts to wholesale distributors like Asauto.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asauto